J

JULIA HENDRICKS
E-COMMERCE MERCHANDISER

MOTIVATION

A result-driven and highly motivated young professional with an e-commerce merchandising

background with a good technical understanding, excellent time management, problem solving and
analytical skills. Familiarize myself fast with new topics.

CONTACT
P : (310) 955 6839
E : juliahendricks@gmx.net
juliahendricks.portfoliobox.net
julia-hendricks
julia hen
fashionoricecream

EDUCATION
Fashion and Design Management, B.A.
Akademie Mode und Design, Hamburg
(Germany)
09/2011- 02/2015

EXPERIENCE
CATEGORY MERCHANDISER
Frontlineshop GmbH, Hamburg (06/2016 - 11/2016)
Planning, coordinating and implementing of integrated
and cross-chanel range marketing
Planning, controlling and evaluating of all onsiteactivities
Continuous analysis of key perfermonance indicators
as well as marketing activities using Eulerian,
Demandware and Google Analytics
Strategic and conceptual development of the shop in
order to improve user experience, conversion rate and
amount of repurchases
Planning and composing newsletters with Terradata
Market and benchmarking analysis
Content management and quality assurance
Management and optimization of onsite search
Cooperation with colleagues of french parent company
in regard of several projects
Functional leadership of a trainee

Abitur (University Entrance Diploma)

Carl-Friedrich-von-WeizsckerGymnasium, Barmstedt (Germany)
2001- 2010

JUNIOR CATEGORY MERCHANDISER

Frontlineshop GmbH, Hamburg (03/2015 - 06/2016)
Marketing of the online assortment
Analysing and optimising of marketing spaces and
consumer relevant buying paths
Controlling and evaluating of all onsite-activities (e.g.
special promotions)
Planning, composing and sending out newsletters with
Teradata
Planning and creating content for the blog (Wordpress)

JULIA HENDRICKS
E-COMMERCE MERCHANDISER

SKILLS

Microsoft Office Suite

Adobe Creative Suite Standard
Adobe Site Catalyst Omniture

EXPERIENCE
GRADUATE PROGRAM
Peek & Cloppenburg KG, Hamburg (06/2014 - 11/2014)
Completed B.A. thesis within the focus of:
Internationalization in E-Commerce assortment
concept for the fashion online shop VANGRAAF.COM for
the expansion to the polish market.

Teradata
E-COMMERCE INTERN
Peek & Cloppenburg KG, Hamburg (08/2013 - 11/2013)

Jira

Assisted the Menswear Online Merchandiser at buying

Demandware

appointments
Creating sales reportings in Excel
Attended seasonal planning and buyer meetings

Eulerian

Attended weekly meetings with the marketing team

Google Analytics

Creating editorial plan for the menswear site and

briefing needed assets to the agency
Putting together specific assortments for the online
shop
Qualitity check of online shop images to identify and

INTERESTS
TRAVEL
COOKING

adress problems to the photostudio

E-COMMERCE INTERN
Alexander Wang Inc., New York (01/2013 - 03/2013)

FITNESS & HEALTH

Pulling information from RLM and OMX for daily reports

FASHION

Manipulating large sets of data in Excel using v-lookup,

INTERIOR
ART
MUSIC FESTIVALS

pivot tables, and other advanced formulas

Updating product information in RLM and setting
web-ready
Visual merchandising and cross-selling products in CTG
Answering forwarded customer inquiries
Preparing and assisting at E-Commerce shootings
Managing reception desk