DDB Group Asia Pacific brings home record medal haul from Cannes Lions

Date 29 June, 2010

Location Hong Kong

DDB Group Asia Pacific won its largest haul of ‘lions’ at this year’s Cannes Lions 57th
International Advertising Festival. Over the week-long festival, DDB Group Asia Pacific
won 14 lions in total including three golds, seven silvers and three bronzes.

DDB China Group won its first Cannes Lion gold - for its ‘Green Pedestrian Crossing’
campaign for the China Environmental Foundation. As the only gold lion won by China
this year, it was also the second gold won by mainland China in the history of the
festival.

John Zeigler, Chairman & CEO of DDB Group Asia Pacific, Japan and India said,
"Cannes is the most prestigious and toughest advertising festival in the world. To win
14 lions, compared to only five last year, really proves we are now up there with the
very best.

“Our DDB agencies in the Pacific always do well. However, who would have expected
DDB China Group would win China’s second Gold lion ever and that DDB Group
Singapore would walk away with three lions?”
“Our region managed to win more than a quarter of DDB’s total medal tally this year,
which included successes for India, with DDB Mudra, and The Philippines, with DDB
DM9 JaymeSyfu -- proving again why it’s one of the nation’s best agencies. This is a
proud moment for DDB Group Asia Pacific and I’m pleased to be part of it,” he added.

DDB Worldwide won 52 lions globally, including two grand prix and was ranked no.2
most awarded agency network at this year’s Cannes Festival.

Below is the list of winners for DDB Group Asia Pacific:

DESIGN

DDB China Group

GOLD LION
‘THE GREEN PEDESTRIAN CROSSING’
CHINA ENVIRONMENTAL PROTECTION FOUNDATION

DIRECT

DDB NEW ZEALAND

GOLD & SILVER LION
‘LIVE RESCUE’
COASTGUARD SEARCH & RESCUE

DDB SYDNEY
BRONZE LION
‘AWARD CALL FOR ENTRIES’
AWARD

OUTDOOR:

DDB SINGAPORE
SILVER LION (for the campaign)
‘CONSTRUCTION’, ‘NOISY DOG’, ‘CRYING KID’
BOSE NOISE-CANCELLING HEADPHONES
DDB SINGAPORE
SILVER LION (for the campaign)
ROUGH GUIDES TRAVEL GUIDE
‘LANDMARKS’, ‘ROAD’, ‘MOUNTAINS’
PENGUIN BOOKS

DDB DM9 JAYMESYFU Makati City

SILVER LION
‘ROLLER COASTER’
MINI COOPER
AUTOHUB GROUP

MUDRA DDB GROUP Mumbai

SILVER LION (for the campaign)
TALK THEM DEAD - ‘PUPPY LOVE’, ‘HOUSEWIFE, ‘WAITING FRIEND’
BANGALORE TRAFFIC POLICE ROAD SAFETY

RADIO:

DDB NEW ZEALAND

GOLD & 2 X SILVER (for the campaign)
‘VAN GOUGH’, ‘POLLOCK’, ‘ROTHKO’
SKY TELEVISION ARTS CHANNEL

DDB SYDNEY
BRONZE(for the campaign)
BUSES
WAITRESS
VALET
McDONALD'S
GRAND ANGUS BURGER

PRESS:

MUDRA DDB GROUP Mumbai

BRONZE LION (for the campaign)
TALK THEM DEAD - ‘PUPPY LOVE’, ‘HOUSEWIFE, ‘WAITING FRIEND’
BANGALORE TRAFFIC POLICE ROAD SAFETY

DDB SINGAPORE
BRONZE LION (for the campaign)
‘CONSTRUCTION’, ‘DOG’, ‘KID’
BOSE NOISE-CANCELLING HEADPHONES

-ends-

DDB has always believed that ‘creativity is the most powerful force in business’. Today, we use that
creativity to develop ideas that people want to play with, participate in, and pass on.

DDB Group Asia Pacific is a cohesive collaboration of global businesses, including the world’s most
awarded advertising agency, DDB; the world’s leading digital agency and Media’s Digital Agency of the
Year for 2009, Tribal DDB; the global leader in data-driven marketing and analytics, RAPP; and DDB
Health, a specialist agency dedicated to servicing the healthcare and medical field. Group capabilities also
include design, sales promotion and public relations orientated agencies in specific countries.

DDB Asia Pacific is comprised of 21 offices in 14 countries across the region and is part of the DDB
Worldwide communications network.

Contact:
Karen See
Director of Regional Communications
DDB Group Asia Pacific
M: + 852 6687 2645
E: karen.see@asiapac.ddb.com