Sponsorship

Proposal

Contents
Institute of Business Administration, Karachi

03

IBA IQRA Society

04

The IBA Inter-Scholastic Tournament

05

Event Details

06

Modules & Competitions - IIST

07

Target Audience Profile

08

Sponsorship Opportunity

09

Sponsorship Packages

10

Package Details

11

Sponsor a Module

13

Stall Sponsorship

13

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Institute of Business Administration, Karachi

Ever since its inception in 1955, IBA has sought to maintain its position as the premier
business institution in Pakistan. The students of IBA have achieved success in various fields
and continue to make their presence felt in both, the domestic and international arenas. IBAs
vision is:
To be among the best learning institutions in Pakistanrecognized for
developing potential leaders, nurturing a vibrant community of scholars and
practitioners, generating innovative ideas, and promoting creative solutions that
address the needs of Pakistan, the region, and the global community.

3 |

IBA IQRA Society

IBA IQRA Society is a student club that endeavors to educate the youth about Islam for a holistic development
of the society. Its vision is to inculcate Islamic practices in the student body through active learning and
imparting religious knowledge by learned Islamic scholars.
In pursuit of this vision, the society has accomplished much in its short history. We take pride in the fact that
the IBA IQRA Society is the only society that stands for and promotes religious ideology, hoping to impart the
correct image of the religion of Islam. Iqra Society believes in celebrating the religious diversity in our culture
and in giving room to each individual to thrive in a harmonious environment.
The IBA IQRA Society holds several events throughout the year, including a special weekly girls talk, monthlies
in which speakers of global repute are invited, in the hope to induce global harmony amongst the diverse
facets of Islam.
With its flagship event Annual Islamic Conference, that has been a success for the past 6 years now, IQRA
society is able to make a larger impact on the community within IBA and outside.
With the same aim, IQRA now introduces IIST, the one-of-its-kind tournament, which is full of competitions,
fun and interactive learning sessions.

4 |

The IBA Inter-Scholastic Tournament

The IBA Inter-Scholastic Tournament set to take place from 9th February,

2017 to 12th February, 2017, follows the concept of Muslim

Inter-Scholastic Tournament which consists of annual Regional
Tournaments for high school students in the United States and Canada.

IBA INTER SCHOLASTIC

T O U R N A M E N T

The IBA Inter-Scholastic Tournament would be a fun, educational and

interactive program of competitions and workshops geared towards
bringing students across schools, colleges and universities together from
around the city to develop leadership, communication, and other creative
skills, all while gaining a deeper understanding of our Lost Legacy
The 7th century to 13th century is termed as The Islamic Golden Age, during which Muslim rulers established one of
the largest empires in the history.
This was an era where Muslim Rule spread as far as Europe and the Subcontinent. This was a time when the Muslim
world became a major intellectual center for science, philosophy, medicine and education. This was the age of Glory
for the Muslims.
But todays despondent condition of the Muslim Ummah is a far cry from the Ummah of the Golden age.
Thus, IIST 2017 aims to uncover what has changed using a competition based approach where the tournament will
take the participants on a tour de force through the Islamic History, in order to help inculcate a sense of pride and
honour for this legacy. And also to establish a link between the Islamic Legacy and its contemporary relevance.

5 |

Event Details
The tournament will take place on

9th - 12th February, 2017,

with tentative timings from 9 am to 4 pm, including lunch and Hi-tea.
FORMAT

Competitions & Workshops

THEME

The Lost Legacy

VENUE

Auditorium, IBA City Campus

AUDIENCE SIZE

250 300 people

AUDIENCE AGE

18 22 years (target)

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Modules & Competitions - IIST

7 |

Target Audience Profile

With IBA Inter Scholastic tournament, the host team intends to take the tournament to
students in our community who aspire to learn about Islam, yet want to enjoy their time
searching for the truth. Our target audience can be classified based on the following criteria:
SOCIO DEMOGRAPHIC |

IISTs core target market belongs ages between 17 to 24, i.e. university & high

school students.
PSYCHOGRAPHICS | In general, IIST aims to cater to students from SECs A and B, who are passionate
about competing, have a keen interest in Islam & learning about new things.
GEOGRAPHIC | IISTs main target market is students from Karachi.
UNIVERSITIES

With a strong theme based competition, IIST targets keen students from all top tier

universities such as NED, CBM, KU, SZABIST etc.

SCHOOLS AND COLLEGES | Students who aspire to become part of the larger Islamic community and
also aspire to join IBA will be exposed to a side of IBA not yet known to them; IBA has a religious society
working towards peacefully promoting Islam.

8 |

Sponsorship Opportunity
The grand event offers several opportunities for companies to showcase and promote their brands. With a total outreach of nearly
300 people, not to mention IBA's own student community that touches 4500, IIST would surely provide a handsome return on
investment to our esteemed sponsors. The sponsorship opportunity would not only fulfill corporate goals but will also help realize
social responsibility. By partnering for the IBA Inter Scholastic Tournament, our sponsors would gain meaningful recognition, while
also contributing to the education of society's young generation.

IIST Participant Guidebook

IQRA Website

IIST Standees/Posters

IIST Facebook Page

A 30 page guide book given to

participants
containing
the
conference itinerary , information
about the host team, and rules of
competing in each sub-module.

The website will serve as the portal

for
participant's
to
register
themselves for the tournament and
thereafter be the source of updates
for participants.

Throughout the venue i.e. Both IBA

campuses, standees and posters
are placed in order to reach
audience present on-campus.

The tournament Facebook page is

extremely active before and during
the conference, where competition
related information and marketing
posts are put up each day. The
Facebook page is also a very
attractive avenue for branding. In
addition to the tournament page,
the Facebook page of the IBA IQRA
Society will also be used for
branding purposes.

IIST OPENING & CLOSING

CEREMONIES

IIST Participant Folder

IQRA Brochure

The
opening
and
closing
ceremonies are the most sought
after avenues for branding where in
companies
want
their
company's/brand's
standees
placed on the stage and at the
venue

This Includes a complete set of

go-to material for the participants
which they will refer to at all times
during the competition.

A leaflet detailing IQRA societys

activities, vision and purpose of
existence, which will help give an
insight to our participant about the
dynamic Iqra society.

IIST NOTEPADS
A notepad is given to each
participant for noting points and for
communication purpose.

9 |

Sponsorship Packages
S. No

Sponsor Tier

Maximum Opportunities

Sponsorship Amount

Platinum

PKR 5,00,000

Gold

PKR 3,00,000

Silver

PKR 2,00,000

Sponsor a Module

PKR 1,00,000

Stall

PKR 12,000

10 |

Package Details
PLATINUM

GOLD

SILVER

PKR 5,00,000

PKR 3,00,000

PKR 2,00,000

Speaking Time (During Event Day)

20 mins

10 mins

5 mins

Special Mention during Event days

(In the order of Partnership Type)

Yes

Yes

Yes

Sharing sponsor's Promotional Video via

Facebook page

Yes

No

No

Partner acknowledgment Via Social

Media & Website

Yes

Yes

Yes

Company Logo in all Electronic

Communication

Yes

Yes

Yes

Opportunities

Product Placement and Online Promotion

11 |

... Package Details

PLATINUM

GOLD

SILVER

Merchandising
Logo on Guidebook

Front & Back Cover

Back Cover

Back Cover

Logo on Backdrop

Yes

Yes

Yes

Logo on IIST Event Poster/Standees

Yes

Yes

Yes

Logo on IIST event Folder

Yes

Yes

Yes

Logo on Participant Card/Team card

Yes

Yes

Yes

1/2 page ad for company's products

Logo Only

Logo Only

Logo on Plaques/Certificates

Yes

Yes

Yes

Logo on Notebook

Yes

Yes

Yes

Logo on Ticket

Yes

Yes

Yes

Yes

Yes

Yes

1/2 page ad for company's products

No

No

Allowed

Allowed

No

Company Standees

10

VIP invite

10

Logo on Iqra Brochure

On Ground Promotional & Brand Engagement

BTL Activity in Audi Foyer
Advert in Iqra Brochure
Distribute Promotional Material (Content Subject to approval)

Size of Logo on written content will be reflective of the package tier

12 |

... Package Details

SPONSOR A MODULE

STALL SPONSORSHIP

Special Mention during modular competitions.

Stall size: 8 ft x 2.5 ft

Module partner Acknowledgment via Social

2 invites to the event.

Media & Iqra Society Website.

2 Standees placed on venue.
Company Logo on all module-related
communication.

Stall space for all days.

Company Logo on Module related guidelines

Promotional items like pamphlets, brochures

& written content.

etc. can be distributed to the participants

from the stalls. (content subject to approval)

Logo on Event Folder & Backdrop

Logo on Module participation certificate.

13 |

THANKYOU
The IBA IQRA Society looks forward to partnering with your organization for
IBA Inter-Scholastic Tournament.
These packages are tentative and can be customized as per your needs. You can contact us for
further details regarding the specific type of branding opportunity you are interested in. The IBA
Iqra Society will try to facilitate your organization as best it can for IIST.

HAFSA MOBIN

AHMED HAMAS

Treasurer-IBA IQRA Society

Manager-IBA IQRA Society

hafsamobin.07389@khi.iba.edu.pk

ahmedhamas.07276@khi.iba.edu.pk

0334-3893119

0331-0368567

For More Information

log onto: www.facebook.com/iistiqra

www.iqra.iba.edu.pk