Beruflich Dokumente
Kultur Dokumente
MBA01
SEMESTER3
LifestyleMerchandising
ContactHours:4Hoursperweek
Week
Unit
Unit1
Topicstobecovered
IntroductiontoLifestyleMerchandising
TheDistinctionbetweenDemographicsandPsychographics
DistinctionbetweenPersonalityandLifeStyle
LifestyleRetailing
Roleoflifestyleinmerchandising
LifeStyleRetailingVsLuxuryRetailing
MarketCharacteristicsofLuxuryGoods
MajorRetailPlayers
IndianMarketforLifestyleretailing
LocationsforLuxuryRetailOutlets
Unit1
Unit1
TraditionalRetailingVsLifestyleRetailing
BasketSize:Tipsforgrowingbasketsizeinaretailstore
LifestyleMerchandisingVsTraditionalMerchandising
LifeStyleRetailingVsLuxuryRetailing
MarketCharacteristicsofLuxuryGoods
MajorRetailPlayers
IndianMarketforLifestyleretailing
LocationsforLuxuryRetailOutlets
SomeprominentBrandsinIndia
Unit2
LifestyleModelsAIO
IdentifyingConsumerActivities,Interests,andOpinions
Precautions:
DrawBacks
ILLUSTRATIONOFAMODELOFLIFESTYLE
UTILIZINGANDVERIFYINGTHEMODEL
5
Unit3
LifestyleModelsVALS I
SRIInternational,TheVALSprogram,
VALStypology
NeedDriven
Survivorlifestyle,Sustainerlifestyle
OuterDirected
Belongerlifestyle,Emulatorlifestyle,Achieverlifestyle
InnerDirected
IAmMelifestyle,Experientiallifestyle,SocietallyConscious
lifestyle
CombinedOuterandInnerDirected
Integratedlifestyle
Unit4
Lifestyletrendsinhardtimes
LifestyleModelsVALSII
Primarydimensionsused
Resourceshealth,education,andselfconfidence
Selforientationstatusoriented,actionoriented,principle
oriented
Eightconsumersegments
innovators,thinkers,achievers,strivers,
Unit4
Eightconsumersegments(Contd.)
Experiencers,believers,makersandsurvivors.
8
Unit5
LifestyleProductsJewellery
Functions,History,Materialsused,Finishes,Merchandisemix
,Indianmarketscenario,GovernmentInitiatives,Design&
development,TopJewelrybrandsinworld,TopJewelrybrandsof
India
Midsem
10
Unit6
LifestyleProductsCosmetics
History,Criticismandcontroversy,IndustryToday
,Commoningredients,PossibleHarmsofexcessiveuseof
cosmetics,IndianPerspective:
Mostpopularitems,ReasonsfortheincreaseddemandinIndia,
Greatpotential,FamousBrandsIndia,MajorPlayersIndia,Famous
BrandsInternational,TopTenBrands
11
112
Unit7
LifestyleProductsPerfumes
Unit8
History,Concentration,ClassificationofperfumesTraditional
Classification,ModernClassification,Fragrancewheel,Preserving
perfume,celebrityendorsedperfumes,ExpensivePerfumes
LifestyleProducts Watches
Historyoftimekeepingdevices,Moderndevicesofancientorigin,
Fashion/Industry,Brands,KindsofStraps,Modelsavailable,Top
tenluxurywatches,IndianWatchMarket
13
Unit9
LifestyleProducts Mobiles
Definition,History,MobilephonesasFashionandluxury,Major
players,IndianPerspective,EmergingRuralMobileMarketinIndia
14
Unit10
LifestyleProducts MiscellaneousAccessories
FashionPractical,functions,Men'sAccessories,Women's
Accessories,Kids'andBabiesAccessories
ProductdescriptionNeckTies&BowTies,HATS,BELT,GLOVES,
EYEWEAR,Scarves
15
Unit11
LifestyleProducts LuxuryRealEstateandHouseholdProducts
Definition,contextandmeaningofluxuryinrealestate
HousesVillas,Penthouses,ApartmentsbyFashionDesigners,Ten
mostexpensiverealestatelocationsintheworld
TenmostexpensiveHouses
IndianPerspective
Someoftherecentlaunchesacrossthecountry
DefinitionofHouseholditems,Originandassociationwithlifestyle,
MerchandisingMix,IndianPerspective
16
Unit12
ExperientialLuxuries
Types,RestaurantsandBarsdesignedbyfashiondesigners,Luxury
travel,IndianPerspective
RetailResearchII
ContactHours:2hoursperweek
Unit
UNITI
Contents
Introduction:
(a)Retailresearchasaninputindecisionmakingprocess.
(b)Retailresearchandmarketinginformationsystem.
Applicationsofretailresearch.
(c)Planningaresearchproject:Problemidentificationand
formulation.
Week
UNITII
UNITIII
UNITIV
UNITV
UNITVI
UNITVII
ResearchDesign
Exploratory
Descriptive
Experimentalresearchdesigns
CollectionandPresentationofdata
Collectionofdataandformationoffrequencydistribution.
(a) Graphicpresentationoffrequencydistribution
Histograms.
(b) Diagrammaticpresentationofdatabarandpie
charts.
Datacollectionmethods
Qualitative,ObservationandSurveyMethods
Questionnaireandprocesstopreparequestionnaire
Practicetopreparequestionnaire
MeasuresofCentralTendency
MeasuresofCentraltendencymean,median,mode
(a) Partitionvaluesquartiles,decilesandpercentiles.
(b) Measuresofvariationrange,IQR,quartiledeviation,
meandeviationandstandarddeviation.
CorrelationAnalysis
CorrelationCoefficient,Assumptionofcorrelationanalysis
(a) Coefficientofdeterminationandcorrelation.
(b) MeasurementofcorrelationKarlPearsonsmethods;
Spearmansrankcorrelation
Significanceofthecorrelationcoefficient
IndexNumbersandTimeSeriesAnalysis
10
11
12
UNITVIII
AggregativeandPriceRelativeMethods.Stepsinforecasting.
(a) Trendanalysisusingmovingaveragemethod.
ResearchpresentationandResearchprocessExamination
ReportwritingTypesofresearchreport.Examinationofthe
researchprocedure
MidTermExamination
13
14
15
IMPORTEXPORTMANAGEMENT
ContactHours:2hoursperweek
S.No.
1.
Week/Session
Week1
Topics
2.
Week2
3.
Week3
InternationalMarketing:Definition,Componentsof
InternationalMarketingManagement;TradeBarrier
Definition:ComponentsofTradeBarrier,ObjectivesofTrade
Barrier
4.
Week4
5.
Week5
6.
Week6
7.
Week7
Processing
of Export Order; Nature and Format of Export Order;
Examination and Confirmation of Export Order;
Manufacturing or Procuring Goods; Central Excise
Clearance; Pre Shipment Inspection; Appointment of
Clearing and Forwarding Agents; Transportation of
Goods to Port of Shipment; Port Formalities and
Customs Clearance;
8.
Week8
9.
Week9
10.
Week10
MID-TERM EXAM
Unit-8 Export Assistance of India
11.
Week11
12.
Week12
13.
Week13
14.
Week14
15.
Week15
16.
Week16
CompanyLaw
ContactHours:2hoursperweek
Unit
UNITI
UNITII
UNITIII
UNITIV
UNITV
Contents
THEINDIANCONTRACTACT1872
a) Meaning&natureofcontract
b) Consideration
c) Freeconsent&fraud
d) Capacityofpartiestocontract
SALEOFGOODSACT1930
Definitionofsaleofgoodsact
a) Condition&warrantiesofsale
b) Doctrineofcaveatemptor
c) Rightsofunpaidseller&remedialmeasures
PARTNERSHIPACT1932
a) Power&dutiesnature&elementsof
partnership
b) Formationofpartnership
c) Provisionsrelatingtominorpartner
d) Rightsofpartner
COMPANIESACT1956
Definitionofcompany
a) Typesofcompanies
b) Procedureofformationofcompany
c) Memorandumofcompany&alteration
d) Articleofassociation&alteration
f)Sourcesoffinance/fundofcompanies
THECONSUMERPROTECTIONACT1986
Definitionofconsumer
a) Rightsofconsumers
b) Howtoredressedconsumerdispute
MidTermExamination
Week
1
2
3
4
6
7
10
11
12
13
14
15
STOREDESIGN
ContactHours:4Hoursperweek
Week
Unit
Content
Unit1:IntroductionofStoreDesign
a. WhatisStoreDesign?
b. WhyisStoreDesignimportant?
c. Whodesignsthestore?
d. HowdoesStoreDesignwork?
Class/GroupDiscussion:Initiatetheproject(ingroups)fornew
conceptofaretailstorewhichpreferablydoesnotexistinIndian
ModernRetailing
Unit2:SpatialOrganization
a. CirculationArea
b. ServiceArea
c. DisplayArea
Class/GroupDiscussion:Studentsshouldprepareaquestionnaire
whatinformationtheyneedtocollectasastoredesigners.
Smallpresentationbyeachgroupof5minutesfortheconceptofthe
store.
Unit3:StoreLayout&BasicsofArchitecture
a.
b.
c.
d.
e.
GridLayout
FreeflowLayout
LoopLayout
MinimalLayout
CombinationFloorLayout
Unit3:StoreLayout&BasicsofArchitecture
a. ArchitecturalSymbolsforreadingstorelayout(a
floorplan)
Andsymbolsusedforfixtures
b. BubblePlan
ClassDiscussion/Activity:Studentsshouldpreparearoughstore
layoutfortheprojectstore.
Unit4:StoreFront
a.
b.
c.
d.
e.
f.
StoreFrontDesign
StoreFrontElements
Glazing
Closure
FinishingMaterials
Signs(Branding&Directory)
Unit4:StoreFront
a. Closure
b. FinishingMaterials
c. Signs(Branding&Directory)
ClassDiscussion/Activity:Eachgroupwillworkonstorefrontforthe
projectandsubmita2Ddrawing.
Unit5:ProductDisplays
a. ProductQualities
b. DisplayTechniques
Unit5:ProductDisplays
a. DisplayFixtureProperties:Access&Support
b. DisplayFixtureTypes
MIDTERMEXAM
Unit5:ProductDisplays
10
a. DisplayFixtureMaterials
b. DisplayFixtureConstruction
c. DisplayComponents
ClassDiscussion/Activity:Eachgroupwillworkonselectionofwall
displayunitsandhowmerchandisewillbedisplayedin3Dmodelmock
store.Submit2Ddrawingofeachwallinretailstore.
Unit6:Materials
11
a. Floor
b. Walls
c. Ceiling
ClassDiscussion/Activity:For3Dstoremodelmockstoreeachgroup
willdiscussthematerialforwall,floorandceiling
Unit7:Lighting
12
a.
b.
c.
d.
LightingTaskAreas
LightingCriteria
LightingSources
LightingFixtures
Unit7:Lighting
13
a. LightingLocations
b. EmergencyLighting
c. ExitLighting
ClassDiscussion/Activity:Eachgroupwillprepareaceilingplanfor3D
modelmockretailstore.
Unit8:Systems
14
a.
b.
c.
d.
e.
Plumbing
FireProtection
HVAC
ElectricalSystems
SecuritySystems(Sensamatics)
15
3DModelMockRetailStore Convert2Ddrawingsintomockstore
16
3DModelMockRetailStore Convert2Ddrawingsintomockstore
RetailBranding
ContactHours:4hoursperweek
S.No.
1
Week/Session
1
Topics
UnitI
BrandingARetailStore
Needtodifferentiate,ProfitabilityofaBrand,
Differencesbetweenretailer&manufacturer,Battleof
thebrands,RelationshipbetweenShelfPosition,Mind
Position&MarketPosition
UnitI(Contd.)
BrandingARetailStore
StrengthofaRetailBrand,AdvantagesofaStrongRetail
Brand
UnitII
RetailBrandIdentity
BrandIdentity,BrandPositioning,BrandPersonality,
BrandCommunications
UnitII(contd.)
RetailBrandIdentity
PositioningonShoppingModes
UnitII(contd.)
RetailBrandIdentity
PositioningAttributes,Retailpositioningrequirements
UnitIII
PositioningonRange
Variouskindsofpositioningonrange,
UnitIII(contd.)
PositioningonRange
Variouskindsofpositioningonrange(contd.)
UnitIII(Contd.)
PositioningonRange
SuccessFactorsforprivateBrands
10
10
UnitIII(Contd.)
PositioningonRange
Functionsofmanufacturerbrands
11
11
UnitIV
PositioningonPrice
ImportanceofPrice,Lowpricebrands,HighValue
Brands,Onepricebrands,PremiumBrands
12
12
UnitV
PositioningonConvenience
AccessibiltyBrands,EfficiencyBrands
13
13
UnitV(contd.)
PositioningonConvenience
ServiceBrands,Waystoimproveservices
14
14
UnitVI
PositioningonStoreExperience
CreatingCustomerExcitement,TypesofBrand
ExperienceEntertainmentBrands,ExpertiseBrands,
DesignBrands
15
15
UnitVI(contd.)
PositioningonStoreExperience
HedonismBrands,LifestyleBrands,BargainBrands,
RequirementsforpositioningonStoreExperience
16
16
UnitVII
RetailBrandPersonality
BrandPersonality,PersonalityScale,HumanValues,
InfluencingfactorsforBrandPersonality
RetailStrategy
Contacthours:2hoursperweek
S.No.
1
Week/Session
1
Topics
Unit I
Concept of strategy, Strategic Retail
Planning,Strategic Intent-Vision ,Mission
2
3
Unit I (contd.)
Strategic Intent-Goals, Policies
Unit II
Environmental Scanning SWOT Analysis,
Competitive Forces, Poreters Model,
Mckinseys 7 S
Unit II (Contd.)
Internal Environment organizational Analysis,
Core Competency, Distinctive Competency
Unit II ( Contd.)
Corporate Capabilities,Sustainable competitive
advantage, value chain analysis.
Unit III
Corporate strategy: Market penetration, Market
Development, Product Development
10
10
11
11
12
12
13
13
14
14
15
15
16
16
Unit IV (contd.)
Control & Evaluation: Reward System
Unit IV (contd.)
Control & Evaluation: Incentive Management
System
InternationalRetailing
ContactHrs:2.0hrsperweek
WeekDetail
UnitUndertaken
Topicstobecovered
Week1
Unit1
Week2
Unit1
Week3
Unit2
Week4
Unit2
Week5
Unit2
Week6
Unit3
Week7
Unit4
Week8
Unit4
Understandingthemeaningof
InternationalizationofRetailing
Geographyofretailing
Reasonsforinternationalization
Entrystrategies
Typesofinternationalization
InternationalgrowthStrategies
EPGModel
Globalretailersincomparisonto
Multinationalretailers
Electrictheory
Institutionaltheory
Productlifecycletheory
InternationalizationTheory
RiskininternationalRetailing
MidtermExamination
Week9
Week10
Unit5
Factorstobeconsideredininternational
locationdecision
Macroandmicrodecisionmakingframework
Week11
Unit5
Factorsinfluencinginternationaltrade
Worldtradeorganization
Unit6
Highandlowcontextcultures
Dimensionsofculture
Week13
Unit6
FactorsinfluencingCulture
HofstedesCulturalDimensionModel
Week14
Unit7
Week15
Unit7
OverviewofRetailingconceptsinUSA&
Canada
OverviewofRetailingconceptsinAsia
Week16
Unit7
Week12
OverviewofRetailingconceptsinEurope&
Australia
RetailOperations
ContactHours:4Hoursperweek
S.No.
Week/Session
Week1&Week2
UNIT
UNIT1
Topics
Whatisanoperation
Management?
Operationmanagementas
asetofdecisions
Operationmanagementas
afunction
Manufacturingandservices
Differencesinmanufacturingand
services
Similaritiesinmanufacturingand
services
Importanceofoperationsinretail
Week2&Week3
UNIT2
Whatarestandardoperating
procedures
BenefitsofS.O.Ps
PurposeofS.O.Ps
Dailystoreopeningguidelines
Dailystoreactivities
HouseKeepingguidelines
Storeclosingactivities
CashManagement
Week3&Week4
UNIT2
Controllingstoreexpenses
Storeauditing
Returnpolicies
Merchandisemaintenance
Backstoreguidelines
Controllingshrinkages
Week5
UNIT9
Importanceofreportsinretail
Dailyreportsstructures
Weeklyreportsmaintenance
Monthlyreportsmaintenance
Yearlyreportingstructures
Week6
Unit9
Weeklyreportsmaintenance
Monthlyreportsmaintenance
Yearlyreportingstructures
Week7
Unit4
Spaceparameters
Salesparameters
Week8&Week9
Unit4
Salesparameters
Stockparameters
Week10
Unit5
Managingretailspace
Trafficflowinaretailstore
Allocatingspacestoproducts
Measuringretailspace
Dividingspaceintosellingarea
Week11
Unit5
Dividingspaceintosellingarea
Determininglayoutandproduct
adjacencies
Allocatingspacetoindividual
products
Spaceallocationsystem
Week11&week12
Unit7
WhatisQuality?
Measuresofquality.
WhatisT.O.M?
CharacteristicsofT.Q.
SixSigma
ToolsofT.Q.M.
Week13
Unit8
Roleoftechnologyinretail
Barcodes
RFID
CRP
CPFR
Week13&Week14
Unit3
Manpowerplanninginretail
Determiningstoremanpower
requirement
Retailjobsdescriptions
Recruitment
Week15
Inductionandtraininginretail
Remuneration
Appraisal
MotivationandReward
Teambuilding
Leadership
Week16
Unit6
Productivitymeasuresinretail
Strategiclevelproductivity
measurements
Middlelevelproductivity
measurements
Operationalproductivity
measurements
Otherstaffmembersproductivity
measurements
RetailSoftware
ContactHours:4Hoursperweek
S.No.
Week/ Session
Week 1 & Week 2
UNIT
Unit 1
Topics
Types of IS
Transaction Processing System
Management Information System
Decision Support System
Executive Support System
Week 3
Unit 2
E-commerce
B2B
B2C
C2C
Unit 3
Retail Module
Day begin
Counter opening
Retail invoice
Counter close
Day end
Reopencounter
Retail Module
Credit note
Stock In /Stock out
Day summary
Sales Analysis
Purchase Module
Requisition
Quotation
Comparison
Week 11 & Week 12
Purchase module
Rate Contact
Purchase order
Material Receiving
Material Return
Gate Pass
Gate Pass
Goods Issue
Re-Pricing
Discounting