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AdLib Mediation, Inc.

Announces Beta Release Backed by Strategic Funding

Agoura Hills, CA, January 24, 2017 --( AdLib Mediation, Inc. announced today that it has
completed its Closed Beta test period and is now opening its mobile monetization platform to app
publishers and developers seeking to optimize their advertising fill rates and revenue.
This coincides with AdLib's new strategic relationship with Teknatic LLC, a South African mobile
engineering studio with offices in Los Angeles, Dubai and South Africa.
Our relationship with Teknatic gives us not only the funding to expand our outreach marketing efforts,
but also important new engineering support to backstop our anticipated growth as we distribute AdLib to
clients around the world, stated L. Michael Haller, AdLib's president.
We were extremely impressed with the quality, performance and feature set of Adlib's platform. The
ease of integration and revenue optimization approach, independent of changes to existing ad network
relationships, will appeal to any independent studio or app developer, added Imtiaaz Latib, Teknatic's
About AdLib Mediation, Inc.
The need for a truly agnostic mediation tool for mobile apps became apparent to the AdLib team as they
were completing their first ad-supported game, HAMSTER GOLF HD. No one advertising network has
enough quality inventory to fill all of the ad requests for its users. As a result, mobile apps must align
themselves with several different ad sources. Without a mediation layer, a traffic jam occurs as multiple
ad networks vie to deliver their ad to the mobile device. The AdLib Mediation Platform manages that
traffic flow, while simultaneously allowing the app publisher to prioritize the better paying ads.
AdLib distinguishes itself from the other mediation tools available by facilitating the flow of ads without
intercepting or interfering with the advertiser-client relationship. Because AdLib is not affiliated with any
single advertising network or supplier, the app owner can be assured that he is receiving the best-paying
ads based on AdLib's revenue-enhancing algorithm.
Gale Bentivoglio

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AdLib Mediation, Inc.
L. Michael Haller
Contact via Email
Tami Hathaway

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