Types of Resorts

A resort is a full-service lodging facility that provides access to or offers a

range of amenities and recreation facilities to emphasize a leisure
experience

Basic Concepts on Resorts

Types of Resorts

The Resort Guest

It serves as the primary

provider of guests
experience, often provide
services for business or
meetings, and are
characteristically located
in vacation-oriented
settings
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Resort Definition & Classifications [PDF file]. (August 6, 2009). The University of Memphis. Center for Resort and Hospitality Business. Retrieved from: http://caribbeanhotelassociation.com/source/Members/DataCenter/Research-UofMemphis.pdf

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Types of Resorts

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Types of Resorts

Resorts can be characterized in terms of:

Resorts can be characterized in terms of:

Proximity to Primary Market - the difference lies on the distance

of the resort from its primary market, how visitors reach the
resort, and the patterns of stay

Setting and Primary Amenities visitors classify resorts in terms

of its location and amenities. Thus, resorts can either be:
Ocean/Beach resorts

Destination resorts
Lake/River resorts

Mountain/Ski resorts

Nondestination resorts

Golf/Tennis resorts
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Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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Types of Resorts

The Resort Guest

Resorts can be characterized in terms of:

Mix of Residential and Lodging Properties resorts are also
classified based on the type and mix of residential lodging
facilities

Resort vacationers are categorized in terms of their motivation,

behavior, and activities they engage into
Motivation guests can be categorized in terms of what drives
them to visit a resort when an opportunity arises

Traditional lodging
Timeshare or vacation ownership

Condominium hotels
Destination clubs

Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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The Resort Guest

Outdoor Vacationers

Friend and Relative: Active

City Visitors

Resort Vacationers

Family Sightseers

Foreign Vacationers

Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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The Resort Guest

Resort vacationers are categorized in terms of their motivation,

behavior, and activities they engage into
Behavior guest are also categorized based on their actual
behavior, that is, what they do before, on the actual, and after a
certain experience

Getaway/Family travellers
Adventurous/Educational travellers
Gamblers/Fun Travellers

Resort vacationers are categorized in terms of their motivation,

behavior, and activities they engage into

Guest Activities guest are also classified based on the activities

they engage in at a resort
Travelling for various activities is linked to adventure travel,
which is defined as any activity including two of the following
components: a physical activity, a cultural exchange or
interaction, and engagement with nature
Adventure travel can be classified as hard adventure and soft
adventure

Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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Friends and Relative: Nonactive Visitors

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Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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The Resort Guest

Resort vacationers are categorized in terms of their motivation,
behavior, and activities they engage into
Guest Activities
Hard Adventure

Soft Adventure

Backpacking

Camping

Whitewater rafting

Biking

Kayaking

Sailing

Hot air ballooning

Bird-watching

Rock climbing

Sailing
Lifted and modified from: Mill, R.C. (2008). Resorts management and operations (2nd ed.). NJ: John Wiley & Sons, Inc.

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