A

Project Report
On
The Study On Marketing Research Of Haldirams
Submitted to

As a Partial Fulfillment for the Award of Master of Business Administration Programme

MBA (Class of 2015-2017)
Under the Guidance & Supervision
Of
Prof D Surekha Thakur
Faculty Guide & SIP Coordinator
AGBS Hyderabad

Submitted by
Student Name : Shriyans Gujrani
Enrollment No: A30601915006

AMITY GLOBAL BUSINESS SCHOOL,

HYDERABAD

DECLARATION

. I Shriyans Gujrani Student of Amity Global Business School, Hyderabad hereby declare
that the Project titled Marketing research on haldirams Is the record of authentic work
done by me for submission of the Summer Internship Project as a partial fulfillment and has
not been submitted in any other university or Institute for the award of any other Degree.
An attempt has been made by me to provide all relevant and important details regarding the
Topic to support the theoretical aspect and practical evidence related to the topic

Date:
Place:

(Signature of the Student)

SHRIYANS GUJRANI
Roll no : A30601915006

ACKNOWLEDGEMENT

My heartfelt sincere Thanks to Dr P Prasada Rao, Director General, Amity Global Business
School Hyderabad for giving me this opportunity for doing my project in Western India
Products Limited
My sincere & grateful thanks to Prof D Surekha Thakur, Coordinator Dissertations for
supervising me throughout my Project.
My sincere & grateful thanks to my Faculty Guide Prof/Dr D. Surekha Thakur For guiding
me throughout my Project.
My sincere thanks to my Family members who stood by me motivating me to complete my
project successfully.

Date :

(Signature of the Student)

Place:

SHRIYANS GUJRANI
MBA 2(B)
Roll no : A30601915006

AMITY GLOBAL BUSINESS SCHOOL

HYDERABAD
CERTIFICATE

This is to certify that Mr. Shriyans Gujrani student of amity global business school semester
(2) class of MBA 1st year has completed the dissertation project titled Marketing research
of Haldirams in human resource management under my guidance he has worked sincerely
for the partial fulfillment of masters of business administration for the year 2015to17 to the
best of my knowledge and wish him success for the feature endeavors .

Prof D. SUREKHA THAKUR

FACULTY GUIDE
AGBS Hyderabad
Date : 15/03/2016
Place : Hyderabad

TABLE OF CONTENTS
S.NO

TITLE

PAGE NO

Executive Summary

1-2

Objectives of Study

Research Methodology
3

a. Primary Data
b. Secondary Data

4-5

Literature Review

6-8

Limitations of Study

Chap1

Marketing Research On Haldirams

An Introduction

11-15

Chap2

HALDIRAMS A Profile

17-31

Chap3

Comparative Analysis of Haldirams

with Lays and Others

33-39

Chap4
Chap5

Data Interpretation
Findings Learnings & Conclusions

41-55
57-60

Annexure
6

1. Copy of Questionnaire
2. Haldirams A Case Study
3. Haldirams An article
4. Logo and Photos

Bibliography

61-69
70-78
79

80