AN ANALYSIS FOR THE STRATEGIES OF LOCAL

CARINDERIAS TO GAIN ADVANTAGES

AGAINST FAST FOOD CHAIN

In Partial Fulfillment of the Requirements for

Practical Research

By:

Alarcon, Mailene Mae S.

Perales, Sherynhell Ann B.
Mortiga, Cyber Jones L.
Bringas, Cherry Mae B.
Nachon, Angeli Rose A.

CHAPTER I
THE PROBLEM AND ITS BACKGROUND

Background of the Study

Nowadays, many eateries can be found almost everywhere from big
franchises to small and simple carenderia which is topic of this research. As food
comes in many quantities, varieties, and prices. Carenderias seem to have the
short end of the business stick. Having shorter range in both gallant customers
and eating space and so we are going to see and find out how these small
businesses strive in their competition.
Through the years, food and other services are being offered by many
different food establishments in Tacurong City. Many people nowadays prefer to
depend on the food served at the carinderia. Students, employees, drivers and
vendors are those people who are likely to be customers in the carinderias. With
the imposed rules implemented, these people will benefit from it by receiving safe
and proper nourishments from the food and the owners will be able to implement
and practice proper sanitation with regards to food selection, and food
preparation.
Carinderias have basic standards regarding sanitation practices and
health maintenance. The carinderias must be well-cleaned and well-managed to
prevent the spread of certain microorganisms which causes disease and
contamination of food to maintain safe and proper nourishment from the food.

This study aims to enhance not only the necessary knowledge and skills
of carinderia owners and staff, but also to implement and practice proper
sanitation in managing their business regarding proper health and sanitary
practices as well as the importance of sanitation on food practices, food
selection, food preparation, and pricing. It also let customers and carinderia
workers bear in mind the real essence of proper health and sanitation in their
lifestyle in relation to their work and food intake.

Statement of the Problem

This study aims to determine the status of carinderias situated along
educational institution of STI College Tacurong as a basis in the research
conducted.
Specifically, it answers the following questions:
1. How can a local carinderia gain competitive advantage against fast
food chains?
2. What is the profile of the carinderia in terms of:
a. years of operation
b. number of staff
c. physical facilities
3. What is the status of the carinderia observed in terms of the
following:
a. Food Selection
b. Food Preparation

Significance of the Study

The purpose of this study is to help the local carenderia gain enough profit
for them to survive and to gain competitive advantages in the food industry
amidst all the fast food chains surrounding the area. This study will help these
local cafeterias to have more sustainable profit by providing them knowledge on
how to improve their service, quality of food, price, facilities, number of food
choices and allocation of resources. Improving on this will help the local
cafeterias attract more customers, be more profitable and maximize the utility of
the customers.
This study also serves to inform recipient on the status of carinderias
relevant to the analysis of this study.
For the Owner, this study will serve to inform recipient on the status of
carinderias relevant to food services.
For the Staff, this study aims to enhance not only the necessary
knowledge and skills of carinderia staff.
For the Researchers, this study will give the researcher reliable
information regarding to their analysis for the strategies of local carinderia to gain
advantages against fast food chain.
For the Future researcher, this study will project a wide picture of the
subject that will serve as a reference for a more intensified research for the
analysis for the strategies of local carinderia to gain advantages against fast food
chain.

Assumption of the Study

At the end of the study, the researcher serves to inform recipient on the
status of carinderias relevant to food services. The recipient will also reevaluate
on how the business will improve, whether it was something they lack or to put
more focus on a certain theme they have. It will also make them visualize if their
carinderias are still a contender against the bigger and more well-known eateries.

Scope and Limitations of the Study

The scope of this study is limited only to the THREEVEEs carinderia
situated along educational institution of STI College Tacurong in the year of 2017.
It covers the profile of the carinderia in terms of years of operation, number of
staff, physical facilities, and work-related background of: 1) operator, 2) staff and
the status of the carinderia. This study is until the end of the semester. It is
further delimited to the status of the carinderia in terms of food selection, food
preparation, and pricing.

Definition of Terms
The following terms are conceptually and operationally defined for the
better understanding of the readers.

Carinderia.

In this study, Carinderia is refers as a local eatery selling and

serving and viands with wooden benches. It's also known as a "turo-turo"
wherein customers literally point what they want to eat from an array of
cauldrons.
Fast food chain. In this study, Fast food chain is known as a quick service
carenderia within the industry and it is a specific type of restaurant characterized
both by its fast food cuisine and by minimal table service.
Operation. (Merriam Webster Dictionary) defines operation as performance of
a practical work or of something involving the practical application of
principles or processes. In this study, It involves the responsibility of ensuring
that business operations are efficient in terms of using as few resources as
needed and effective in terms of meeting customer requirements.
Staff. (Merriam Webster Dictionary) defines staff as officers chiefly responsible
for the internal operations of an institution or business. In this study, it is
the people employed by a particular organization.
Facility. (Merriam Webster Dictionary) defines facility as something that makes
an action, operation, or course of conduct easier. In this study, it is a form of
asset management concerned with the successful and profitable maintenance,
operation, and monitoring of buildings or properties. It encompasses multiple

disciplines to ensure functionality of the built environment by integrating people,

systems, place, process, and technology.
Strategies. (Merriam Webster Dictionary) defines strategies as a careful plan
or method. In this study, it is a plan of action or policy designed to achieve a
major or overall aim.
Pricing. (Merriam Webster Dictionary) defines pricing as the quantity of one
thing that is exchanged or demanded in barter or sale for another or the
amount of money given or set as consideration for the sale of a specified
thing. In this study, it refers to the manual or automatic process of applying
prices to purchase and sales orders, based on factors such as: a fixed amount,
quantity break, promotion or sales campaign, specific vendor quote, price
prevailing on entry, shipment or invoice date, combination of multiple orders or
lines, and many others.
Status. (Merriam Webster Dictionary) defines as position or rank in relation to
others. In this study, it refers to the relative position or standing of a person or
practices.