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Enterprising Professionals
2D
Households: 1,627,000
Average Household Size: 2.46
Median Age: 34.8
Median Household Income: $77,000
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
2D
TAPESTRY
Enterprising Professionals
SEGMENTATION
esri.com/tapestry
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
| Indicates US
85+
8084
7579
7074
6569
6064
5559
5054
4549
4044
3539
3034
2529
2024
1519
1014
59
<5
TM
14.5%
Multiple
4.5%
Other
5.2%
Asian and
Pac. Island
American
Indian
$77,000
0
20.8%
12.0%
4%
Male
4%
$90k
$120k+
$300k
$400k+
57.1%
8%
Female
$60k
$78,000
White
8%
$30k
0.5%
Black
US Median $51,000
20%
40%
60%
US Median $71,000
80%
0
US Average
$100k
$200k
OCCUPATION BY EARNINGS
The index compares the average amount spent in this markets household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureaus American Community Survey.
139
Housing
$100,000
Median Earnings
135
Food
94
134
Transportation
123
Health Care
Entertainment &
Recreation
138
Education
140
Pensions &
Social Security
142
131
Other
0
50
100
$80,000
Business and
Financial Operations
$60,000
$40,000
200
250
300
350
$20,000
150
Management
50,000
150,000
250,000
350,000
2D
TAPESTRY
Enterprising Professionals
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
Buy digital books for tablet reading, along with magazines and newspapers.
Frequent the dry cleaner.
Go on business trips, a major part of work.
Watch movies and TV with video-on-demand and HDTV over a high-speed connection.
Convenience is keyshop at Amazon.com and pick up drugs at the Target pharmacy.
Eat out at The Cheesecake Factory and Chick-fil-A; drop by Starbucks for coffee.
Leisure activities include gambling, trips to museums and the beach.
Own
52.3%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
47.7%
Multiunits;
Single Family
Median Value:
$295,000
US Median: $177, 000
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
4,031,000
-0.5%
Wealth Index
3.0%
0
0.9%
0
Population
350
117
141
350
1,345
25,000
135
Housing Affordability Index
350
2D
TAPESTRY
Enterprising Professionals
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Enterprising Professionals
Tapestry Segment by households.
High
Low
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