A.

Discuss the concept of sustainability and what practices at

Theo Chocolate embody the concept of sustainability? (5points)
The experience was life changing. Propelled by his combined love of
chocolate and the environment, Whinney dreamed of building the first
organic fair trade chocolate factory in the United States. In 1994 he was
the first importer of organic cocoa beans to the United States, and in 2006
Whinneys Theo Chocolate company became the first and only sustainable
chocolate maker in the nation.
Debra Music, a fellow chocoholic and the vice president of sales and
marketing at Theo, says the company is an example of enlightened
capitalism. Music expresses pride in being the only fair-trade-certified
bean-to-bar chocolate factory in the United States. Were trying to define
ne the intersection of artisan world-class chocolate making with
sustainable practices, Music says. Simply put, I like to say its about
doing good while doing well. While Theo Chocolate is finding good
success in the organic foods industry, perhaps the most exciting thing for
Theonistas is that the company is being hailed as a voice for change.
Employees say they have gained a loyal following for their efforts in the
developing world, and business success has opened up new opportunities
for sharing their vision of a better world.
B. What is triple bottom line? How is this different from any
other company? How can triple bottom line be applied to Theo
Chocolate? (5 points)
the idea that a company's performance must be measured not only in
relation to profits, but also to its effect on the environment and society as
a whole:
They were one of the first local companies to source their ingredients
directly from farmers in other countries, paying top dollar to get the best
cocoa beans and help the communities out in the Democratic Republic of
Congo, Peru, and Panama. Sadly, the harvesting of the cocoa bean has
lead to rainforest destruction, child labour, and impoverished farmers
and very rich companies.
As a triple bottom line company, Theo actively values people, planet and
profit in equal measure, rather than one at the expense of another, and is
successfully defining the intersection between true chocolate making and
sustainable practices. Theo controls and executes the entire
manufacturing process, from bean sourcing through to the final molding
process, demonstrating its passion for chocolate throughout. But Theo is
about much more than making beautiful chocolate--its about the land, the
people, the dedication and the interconnected relationships that bind us
all.
C. What does the term fair trade and organic mean to the leaders
at Theo? What happens if fair trade and organic goals conflict
with a companys primary responsibility to be profitable? Relate
to 3B (10 points).

Organic farming and fair trade are important to Whinney. In Theo

Chocolates world, organic means that the cocoa beans are naturally
grown and harvested in ways that preserve habitats and the balance of
the ecosystem. Fair trade is an economic concept that ensures equity
between buyers and growers in developing nations, as well as fair
treatment of workers. Theo Chocolate is proud of its status as a certified
fair trade company. Fair trade certification is important for us to build
trust with our consumers, so that we do what we say we are going to do,
says Whinney. Since fair trade certification is important in preventing
companies from exaggerating their green credibility, Theo chose IMO Fair
for Life to be its accountability certification program.

conflict
https://books.google.nl/books?
id=KYMJAAAAQBAJ&pg=PT193&lpg=PT193&dq=if+fair+trade+and
+organic+goals+conflict+theo+chocolate&source=bl&ots=juiZ0CM
6ky&sig=3fvV8Kf97PW8oGOtGR9whKgoSNI&hl=nl&sa=X&ved=0ah
UKEwiz7MHLiJXKAhVGoA4KHQrjDyIQ6AEIKDAB#v=onepage&q=if
%20fair%20trade%20and%20organic%20goals%20conflict%20theo
%20chocolate&f=false