3 GREAT STRATEGIES:

WINNING THE GLOBAL ARENA

Kiehea Frankcesca Dompor

Angelica Gemelo
Annalyn Manuel
FINM58 A

Joselito B. Un, CPA, MBA, REB, AFP , CFMP

Instructor

January 16, 2017

COCA-COLA COMPANY
The Coca-Cola Company is a leading manufacturer, distributor and
marketer of soft drink concentrates and syrups, juice and juice-drink
products.
Company Location: Atlanta, Georgia, USA
Total No. of Branches Nationwide: More than 900 bottling and
manufacturing facilities, operating in 200+ countries.
Information Source:
http://www.coca-colacompany.com/our-company/about-coca-cola-journey
http://www.wiley.com/college/kieso/cokefinancial/cokeannual.pdf

Strategy No. 1: Focus on Driving Revenue and Profit Growth

Coca-Colas goal is to increase volume, create balance between volume and pricing, and
relying more on price/mix and improving profitability. This strategy in return had driven
revenue growth in 2015. Globally, price/mix rose 2 percent as did volume, helping increase
organic revenue 4 percent. The company also gained worldwide value share in its industry.

Strategy No. 2: Invest in their Brands and Business

Investing in more and better marketing for its brands and in expanding its beverage portfolio
helped Coca-Cola improve its position in the energy category by being able to enter into a
new partnership with Monster Beverage Corporation. In 2015, the company developed its
first global marketing campaign to support the entire Coca-Cola Trademark of Coke by
letting the consumers know that they can enjoy Coca-Cola with calories, fewer to no
calories, and with or without caffeine.

Strategy No. 3: Uses Derivative Instruments to Reduce Exposure to

Financial Risks
With approximately 82 percent of our 1995 operating income generated outside the United
States, weakness in one particular currency is often offset by strengths in others. Most of
Coca-Colas foreign currency exposures are managed on a consolidated basis, which allows
the company to net certain exposures and thus take advantage of any natural offsets.

INSIGHTS:

Given the success of Coca-Cola, it is still able to grow every year which is

driven by the strategies set by the management. These strategies not only focused on how
to continuously increase its wealth, but it is also concerned on the health of its consumers.
Moreover, Coca-Cola has maintained the balance in bringing benefits to all its stakeholders.

JOLLIBEE FOODS CORPORATION

Jollibee is an American-style fast food restaurant with Filipinoinfluenced dishes specializing in burgers, spaghetti, chicken and some
local Filipino dishes. It is the largest fast food chain and a dominant
market leader in the Philippines.
Company Location: Philippines
Total No. of Branches Nationwide: 1,100 stores (950 Philippines;
150 Foreign markets)
Information Source: http://www.jollibee.com.ph/
https://en.wikipedia.org/wiki/Jollibee

Strategy No. 1: International Expansion

Jollibee is a dominant market leader in the Philippines and enjoys the lions share of the
local market that is more than all the other multinational brands combined. The company
embarked on an aggressive international expansion plan that lead to more than 100 stores
outside the Philippines. With the success of its flagship brand, JFC acquired some of its
competitors in the fast food business in the Philippines and abroad such as Chowking,
Greenwich Pizza, Red Ribbon, Mang Inasal, and Burger King Philippines.

Strategy No. 2: A company that values family

At the heart of its success is a family-oriented approach to personnel management, making
Jollibee one of the most admired employers in the region. Jollibee also knows their target
audience very well: the traditional family and all communication materials focus on the
importance of family values, making Jollibee the number one family fast food chain in the
Philippines and a growing international QSR player.

Strategy No. 3: Great tasting products and quality systems

Jollibees growth is due to their tried and tested formula of delivering great-tasting food,
adherence to world class operating standards and the universal appeal of the family values
the brand represents that are driving the expansion of Jollibee both locally and in the
overseas market.

INSIGHTS:

Jollibee as one of the leading fast-food chain in the Philippines has

established strong strategies that build them and helped them in their success. Jollibee has
continued to expand because they seek markets other than in the Philippines and be
internationally competitive.

NESTL
A leading Nutrition, Health and Wellness Company that enhance lives
with science-based nutrition and health solutions for all stages of life,
helping consumers care for themselves and their families.
Company Location: Nestl S.A. 55, 1800 Vevey, Switzerland.
Total

No.

of

Branch

Information

Nationwide:

Source:

436

factories

in

85

countries

http://www.nestle.com/aboutus/strategy

http://articles.castelarhost.com/nestle_competitive_strategy.htm

Strategy No. 1: Make Choices

Nestle strives to grow and gain economies of scale by engaging in foreign direct investments
and other food businesses to help them achieve their journey to recognised Nutrition, Health
and Wellness leadership, and to deliver sustained financial performance as they put
resources behind the ideas, products and categories that lead them to the top.

Strategy No. 2: Grasp Opportunities

Nestl adjusts in every change and trend as time goes by. They deal with these changes by
seeing opportunities and translate them into concrete business opportunities. It involves
striking strategic partnerships and alliance with other large companies for innovation and
sights on new markets and new business for continuous growth.

Strategy No. 3: Value What Consumers Value

Nestl believes that a truly successful business not only infuses a nation with the economic
means to prosper, but also contributes to a thriving society. Everything that they do should
create value for the consumers and drive out waste as society needs business just as
business needs society.

INSIGHTS:

With their strategic priorities, the company is obviously living with their

corporate governance which made them successful as it is one of the very important
considerations in a company to go beyond the boundaries. They make sure that they
provide good returns to its stakeholders.