Beruflich Dokumente
Kultur Dokumente
Rationale
The fast change of trend from individualized laundry to commercial laundry
services coincides with rapid technological change as well as the fast, changing and
modern lifestyle of Filipinos. Laundry business is an easy and convenient business to
start. It is not capital or management intensive. You can start this business right
from home and grow from there. It is a very lucrative business, as not everyone that
puts on clothes has the time to do the laundry.
Based on the survey conducted the reasons why they go to the laundry shops
instead of doing it to their own are because of tight schedule especially those
students who have a lot of extracurricular activities in school, others says they dont
like washing their clothes because it is just a waste of time (laziness), and some
boarding houses didnt allowed washing clothes in consideration to the consumption
of water. This is the reason why there is chance of making a lot of money because
this people will definitely seek your services.
Business Description
As the time goes the Odiongan, Romblon province in the Philippines is
continue to grow emerged too many businesses nowadays. It can be seen that
numerous schools and establishment are spotted around the area urging to look for
convenience due to their busy time. And this gives a positive outlook for some
businessmen who were just started in the industry to put their investment in certain
businesses particularly the Laundry business in which the field is not that much
penetrated.
Business Name
The right name can make your company the talk of the town especially when
it is unique and probably would catch their attention. Therefore, the proposed name
of our business is LoveVaHonMo KaVangyU Laundry Shoporiginated from the word
labahan mo ay mabango that means we will wash clothes with a good smell.
Fig. 1 Business Logo
L veVaHonMo
KaVangYu
Laundry Shop
Business Location
Service Description
The Business concept of LOVEVAHONMO KAVANGYU is typically
homogeneous to those other existing Laundry shops in the city. But certain things
will make it stand and that includes its quality services, professionalism of its
personnel towards its customers.
MARKETING ASPECT
The marketing aspect will serve as the basis of the financial section through
the projected demand. This includes the area covered, target market, proposed
location, competitors, the demand and supply, demand and supply gap analysis,
marketing program and SWOT analysis.
Area Covered
This is to identify a point or an area of study. Geographic target is in
Odiongan, Romblon Province primarily located at this Barangays Liwayway,
Liwanag, and Ligaya as a primary market. This is 12% of the overall barangays total
of 25 that composes the province. This location composes of schools like OSCES and
RSU; establishments; apartments and boarding houses. Out from these components
we will determine the population of those living in apartments and boarding houses
where our target market is situated.
Area Covered
Number of Apartments
and Boarding House
Total Population
Barangay Liwayway
Barangay Liwanag
Barangay Ligaya
Total
15
24
28
67
342
533
624
1499
Notes:
1. The number of apartments and boarding houses is estimated only.
2. The Population also estimated.
Target Market
Our target market will determine from those living in apartments and boarding
houses within the mentioned Barangays such as:
1. Young professionals
2. Students
3. Family
This group of market will be described their need according to their lifestyle
considering a number of potential influences on buying behavior including the
attitudes, expectations and activities of consumers. In order to know the population
demand for the proposed laundry business for that area in Odiongan, we used the
slovins formula in determining the number of respondents for the survey
questionnaires. We use the actual number of residents in apartments and boarding
houses total 1,499(fig.5) and the margin of error would be 10%. Margin of error
denotes the allowed probability of committing an error in selecting a small
representative of the population.
N = n / (1 + ne^2)
Therefore:
N=
N = Number of samples
1499
(1+1499 x . 102 )
n = Total population
N=93.75round of 94
e = Margin of error
Barangay
Number of
Distribution
Total
Distribution
Barangay
Liwayway
Barangay
Liwanag
Barangay
Ligaya
Population
Ratio
Respondents
342
22.8%
94
of
Respondents
22
533
35.6%
94
33
624
41.6%
94
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1499
Fig. 6 Questionnaire Distributions
Notes:
1. The number of population is estimated.
2. The ratio for distribution of respondents is based on the Specific population in a
barangay over total target population and is multiplied to number of respondents.
Respondent Classification
8%
25%
67%
student
working
others
Based on the estimate, the graph shows that 67% are students, 25 % from
working and others 8% coming from family section.
Competitors
We have gathered data of the list of the Laundry Shops registered as of April 2016
in Odiongan, Romblon. Below are the lists:
1. Never Naked Laundry Shop- Brgy. Liwanag, Odiongan, Romblon
2. As Laundry Shop- Brgy. Ligaya, Odiongan, Romblon
Notes:
Market Need
The survey says that the needs of the market are of the following factors
enumerated below. Therefore this would be our basis to better achieve customer
satisfaction and they will be able to continue availing the service.
Quality of cleanliness
Price
Timeliness and customer service
Market Need
10%
22%
68%
Price
Timeliness
Area
Covered
Total Actual
Population
(a)
Percentage of
those who are
willing
(b)
Estimated
# of kls
minimum
per week
Projected
Demand
(in Kilo)
74%
Total
Population
Who are
willing to
avail (axb)
253
Barangay
Liwayway
Barangay
Liwanag
Barangay
Ligaya
Total
342
759
533
74%
394
1182
624
74%
462
1386
1499
Fig. 10 Demand Analysis
Services
Workin
g Hour
per Day
Machine
8 hours
Wash
Handwas
h
Total No. of loads
Estimated
Cycle of
time per
load (hour)
No. of
Loads
allowed
per day
(a)
Load
Capacit
y per
Day
(axb=c)
Workin
g Days
(d)
Estimate
d
Capacity
per Load
(b) x 4
machines
30 kg
120 kg
6 days
Loading
Capacit
y per
Week
(cxd=e)
kilo
720
2 hours
3 hours
5 kg
5 kg
6 days
30
750
Demand
Supply
1386
750
Fig. 12 Demand and Supply Gap
Gap
636
Note:
1. Demand Analysis (Fig.10), projected demand is the estimated kilo of clothes
per week that needs to be catered by our services.
2. Supply analysis (Fig.11), Loading Capacity per week is the normal operating
capacity that the Laundry shop can cater.
3. As seen in Fig.12, there will be a gap of 636 (1386-750) kilos that will never
be catered. Hence which is a good thing, since the demand for our services is
higher than what we can give. Therefore the threats of competitors to rise up
in the same area (sharing of market) wont materially affect our sales
projection.
Service to Avail
7%
22%
71%
Wash-Dry-Press
Wash-Dry-Fold
Handwashing
5%
82%
once a week
twice a week
thrice a week
Price
Fig. 15 Prices
How much the market is willing to spend for laundry service?
Fig. 16 Wash-Dry-Fold
Notes:
On the survey provided, 83% will go for cost of 23.00/min. 3kls and only 17%
will go for cost of 25.00/min. 3kls.
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Fig. 17 Wash-Dry-Press
Note
On the survey provided, 72% will go for cost of 65.00/min.3kls and only 28%
for the 70.00/min.3kls. This is in consideration as a student price.
Fig. 18
11
Fig. 19
Based on this survey 38% of the market says yes that they bring their clothes to the
laundry shop, while the remaining 62% says no. Therefore, out of the 38% that says
yes, 8% of them only bring 2 kilos and below, 21% brings 3 kilos, 34% brings 4 kilos
and the remaining 37% brings 5 kilos and above.
Income Projection
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This refers to raising customer awareness of the services and creating services
loyalty.
1. Leaflets and flyers will be distributed upon the opening of the shop so
that the market will be able to be informed that it is already available.
The leaflets and flyers will be personally done by the owner of the shop which
has a budgeted amount ofP 3,000.00
Leaflets will include the following information
o Services offered
o Price list
o Company address and contact number
o Business hours
o Business slogan
2. Tarpaulin to be placed in front of the shop. The cost would be P 2,500.00. It
will include the following information:
o Business name, address and contact number
o Business logo
o Business hours
o Business slogan
3. Membership offering that will give customer discounts -to maintain
the loyalty of the customer we will offer membership and there will be
corresponding points to reach so they can avail the discount.
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Fig. 20
SWOT ANALYSIS
I.
Strengths
o Using machines with quality and brand
o High profitability because it is more accessible to market
o Quality output and faster service
o The location is on the main city nearest to the boarding houses,
apartments and schools
o Location is just a walking distance
o Prices are relative, competitive and accords to what the customers want
o Does not need a large amount of capital
o Promotion strategies social networking sites is very accessible as well
o Accessibility of the location
II.
o
o
III.
o
o
o
IV.
o
o
Weaknesses
Lack of experience as this will be the first time to conquer the market in
the said location
As the machines with brand and quality is expensive, maintenance will
be quite expensive as well
Opportunities
Continuous development of the city with having new establishments for
residential (apartments and boarding houses)
Students, working professionals having lack of time in doing their own
laundry
Only two competitors nearest which is 500 meters and 568.48 meters
away from location
Threats
Price variations
Future competition
TECHNICAL ASPECT
This chapter provides information that includes the structures and the floor
plan, operating procedures/processes that are essential to the overall operation of
the business, proposed equipment, machineries and supplies together with their
descriptions and specifications.
Commercial Space for Rent
The space will undergo some sort of renovation just to maximize the space
intended for the business since the space is not that large enough to settle all the
equipments or other furniture. The rent will be 2 months deposit and one month
advance total 30,000.00 on first month and cost 10,000.00 pesos on a monthly
basis onward provided by a lease contract for minimum of 1 year and renewable.
Below shows the innovation cost for the space rented.
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Fig. 21
Space Layout
15
The floor plan was designed intended to facilitate the work flow and show
how the space looks like.
Space Layout
16
Operating Procedure
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1.
2.
3.
4.
5.
6.
Tagging - the clothes are firstly tagged with a specific number, mentioned
in the invoice given to customers. This procedure is used for identification
of clothes once ready for collection for customers.
Sorting - After tagging the clothes are arranged in different sets. Some
people will sort by color. Other sort by fabric type.
Pre-treatment of clothes - soaking in hot water.
Washing - The clothes are washed in washing machine using detergent
washing powder and or bleach on white.
Drying - The clothes washed are transferred to dryers. (Note: one of the
machine are automatic dry)
Packing - Once pressed, the clothes are properly hanged and covered in
the plastic wrap and then tagged so that it can be easily identified.
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19
20
21
Operational Equipments
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23
24
25
26
27
28
29
30
31
32
33
34
MANAGEMENT ASPECT
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II.
Registration
Essentially, a sole proprietor business legally comes into existence when the
business owner registers the business name and obtains any relevant
business licenses.
Government agencies for registration
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37
Business Culture
I.
II.
Monitoring of sales
Inventory
Delivery and Pick-up
The pick-up and delivery will start at 9:00 am from Monday to Saturday.
Our customers will contact us, since we are giving leaflets to them and
posting tarpaulins in the area. The customer and the counter clerk will set-up
the date of pick-up of laundry through telephone or cellphone, prior to the
date of pick-up in order to manage the route in one way we can reduce the
cost of gasoline. However, we will charge 5.00 for every pick-up and
delivery.
III.
Manpower requirements
I.
Physical Requirements:
Age must be 18-40 years old
Workers without bending, crouching or walking restrictions.
no skin allergies
II. Skills, Interests and Qualities
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Organizational Structure
Machine washers
Weigh laundry and place it in huge washing machines. Machine washers
control the machine settings for each kind of material. This includes
setting the proper temperature, washing speed and water and suds level
and adding the right amount of bleaches and rinses. After the laundry is
washed and rinsed,
II.
Counter clerk
Received laundries from customers, give back clean laundry, scheduling
the date of pick-up and delivery with the customers, and billing.
III.
Bookkeeper
Analyzing and recording the transaction and presenting the reports on
time.
IV.
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V.
VI.
VII.
VIII.
Extractor operators Place it in extractors, which spin most of the water out
of it. The laundry then goes to tumbler operators who put it in drying
machines that tumble it dry. Some items, such as blankets and rugs, may
be hung in heated rooms to dry.
Inspector Check the finished laundry. If it needs rewashing or repressing,
he sends it back to the proper department. He sends some pieces to
menders, who do repairs by hand or machine. Assemblers collect all the
items belonging to each customer. Finally, baggers or bundle wrappers
place the laundry in bags or bundles and attach invoices, which indicate
how much money the customer owes.
Finishers Fold and press the clean, dry laundry. When requested, they
press. They also may just fold and stack. Other finishers work on shirts,
ruffled curtains, blankets, or other items that require special pressing and
finishing. To get professional results, they use forms designed for certain
parts of clothing, such as shirt sleeves, shirt collars, or the bodies of skirts.
They also use hand irons to finish certain items that cannot be done on
the forms. The finished items are then folded or placed on hangers.
Route workers Pick up laundries at customers' homes. Market new
customers along their routes. They also deliver clean laundry, giving
invoices and collect payments.
Segregation of Duties
I.
II.
III.
Single Duty
Route Worker
Bookkeeper-Owner
Duties may be desegregated
Counter Clerk and the Inspector
Markers or sorters tag and Machine washers (could be same
person)
Extractor operator and the Finisher (could be same person)
Management Style
I.
Hiring Process
The applicants are required to submit their resume on the position that they are
interested to apply for. The management will immediately evaluate and sort
those applicants. And whoever passed in the next stage will be informed by
means of a message on mobile phones. Each of them will undergo a brief
interview to personally determine if they are fit physically and mentally to the
position they were applying for and not only that but also to evaluate if they
really have the skill and ability to stay at the business. And those who
successfully overcome the process shall submit their requirements for legal
purpose employment.
II.
Safe working environment keeps the employees free from any hazards and it
complies with the law providing safeties especially to the business operated.
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There are safety precautions that should be apply, employees are segregated
based on their assigned jobs. They are required to wear gloves and mask during
the laundry process to avoid from skin irritations. They are allowed to wear
comfortable dress attire so that it would not be hard for them to move freely.
Personal hygiene is appropriate to avoid disease or any illness, especially for
chemicals that contains strong solution. There is specific baggage area for the
employees where they can place their bags or things to it. Their things will be
check by the assigned personnel or the owner before and after working hours to
avoid thief or any misappropriation of assets.
III.
Training
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42
FINANCIAL ASPECT
The purpose of this chapter is to project how much startup capital is needed,
sources of capital, return on investments and other financial considerations.
Considerations
1. The owner shall invest P 500,000.00 in the business as shown in the next
page, which approximates the total pre-operating expenses.
2. A service rendered is on cash basis.
3. The equipment and leasehold improvements are to be depreciated on a
straight-line basis.
4. For simplicity, all employees are presumed to be single and that they have no
dependents for purposes of computing the withholding tax.
5. Income tax is computed using the tabular tax rate for individuals provided by
the National Internal Revenue Code.
6. There are no other current liabilities aside from the employee benefits and
income tax since the entity pays its obligations before the end of the year.
7. Owner/Manager will withdraw instead of salary.
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44
LoveVaHonMo KaVangYu
PROJECTED FIVE YEAR COMPARATIVE BALANCE SHEET
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LoveVaHonMo KaVangYu
PROJECTED YEAR COMPARATIVE INCOME STATEMENT
46
LoveVaH
onMo KaVangYu
Depreciation Table
47
LoveVaHonMo KaVangYu
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This chapter in general provides information about the socio economic study
of the business as well as its environmental impact. This will tackle the benefits that
can be rendered to the customers, the owners and the staff and how to keep the
environment safe from the chemicals that are main components of the laundry
business.
Socio-Economic
The proposed laundry business, LoveVaHonMo KaVangYu will bring
satisfaction to customers, who are looking for a laundry shop that will cater good
services of cleaning their clothes at a reasonable price. The business will help the
customers or individuals to maximize their time for other work and serve comfort to
the customers.
Contribution to the Economy
The proposed business will benefit the economy through providing
employment to every individual especially within the resident covered by the study.
This will give the hired employees and their families their source of income for their
living needs. This business will support local workers. It will also promote the
business and also contribute to the competition which will lower the price of the
product but will maintain the quality of the products.
Environmental Impact
Environmental impact of cleaning agents is the consequences of chemicals
contained in the products. We can't deny the fact that our environment is the first
affected by what we are doing especially when it involves upgrading our works
through the help of technology. Simple things like using a car as a means of
transportation can contribute or rather give impact to our environment. Laundry
business like LoveVaHonMo KaVangYu, perhaps gives an impact to our environment.
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The machines that we used emit greenhouse gasses (CO2) that add effect to what
we are experiencing nowadays, the "global warming".
Another thing is the used of detergents and bleaches in washing garments.
Although the place is not near the river in which fishes could die, detergents may
still affect our environment. Like lots of fillers used in powder detergents are poured
in drains causing wastage of useful products like common salt / washing soda and
choking of drain / sewerage system. Components of detergents like sodium sulphate
can wreak havoc on septic system. Synthetic detergents and our laundry practices
are contributing to our ground level water pollution.
The laundry business is aware of its harm to the environment from the
chemical substance that will be used as stated above. Since the proposed business
have to make sure that it will not cause any harm to the people and environment as
well, it has to make sure to treat every water it throws.
The water treatment will use filtration system for removal of contaminants by
chemical and physical bonding. The proposed business will make this process cost
friendly and more effective.
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Feasibility Study
LoveVaHonMo KaVangYu Laundry Shop
Prepared by:
Dorothy Leonardo
Uzziel Wynne Dalisay
Keith Anin
Jay Mark Venus
Johnnel Steve Manalon
Sahra Mae Pastor
Daphne Ferranco
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TABLE OF CONTENTS
Introduction
Rationale
Business Description
Business Name
Business Location
Service Description
Marketing Aspect
Area Covered
Target Market
Competitors
Market Need
Demand Analysis
Supply Analysis
Laundry Services Offered
Prices
Income Projection
Advertising and Promotion
SWOT Analysis
Technical Aspect
Commercial Space for rent
Space Layout
Operating Procedure
Filtration Process
Operational Equipments
Laundry Cleaning Products
Supplies
Costing
Management Aspect
Form of Ownership
Business Culture
Manpower Requirements
Organizational Structure
Job Description and Duties
Segregation of Duties
Management Style
Motivating & Rewarding Employees
Financial Aspect
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1
1
1
2
2
3
5
6
7
8
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9
10
12
12
13
14
15
16
19
21
26
29
33
34
36
37
37
38
38
40
Considerations
Pre-Operating Expenses
Projected Balance Sheet
Projected Income Statement
Projected Statement of Cash Flows
Statements in Changes in Equity
Return on Investment
Payback Period
Socio Economic Aspect
Contribution to the Economy
Contribution to the Government
Contribution to the Society
Environmental Impact
Conclusion and Recommendation
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