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CHAPTER 1

SUMMARY OF THE PROJECT


NAME OF THE FIRM
The name of the firm provides its uniqueness Bragz Playhauz is the name owned by the
company, and is made by the owners only for the company. The name Bragz came from the
combination of the names of the owners. To create a new twist, the researchers added an animal
mascots that represents the owners, the mascots are, Bryan the beaver, Reynald the rhino, Gab
the giraffe, Aaron the alligator and Nichole as Zanjoe the zebra. These are also an original idea of
the company owned by it and it is illustrated by the owners.
LOCATION
The business location is a big factor to consider when putting up a business because it is
the key to the successful operation and overall growth. The researchers decided to choose the
best accessible location possible. The proposed business will be located the third floor of an
existing building along Teofilo Samson Ave., Deparo, Novaliches, Caloocan City, Philippines
which will be near to Luzviminda Resort and Ultra Mega Market.
PLANT SIZE
The area is about 800 sq m in size and can accommodate 125 individuals for the Party
Area, 20 for the Toddlers play area, 20 for the Kiddie Car Rides, 80 for the Jungle-Themed Play
Maze, and 50 for the Snack/Waiting Area for a total of 295 individuals for all of the major rooms
of the establishment.
BRIEF DESCRIPTION OF THE PROJECT
Indoor playgrounds, or play centers, are playgrounds located in interior environment.
They are specifically designed for kids to play in and have tremendous fun with. The softcontained structure and play equipment are wrapped in soft foam to absorb the impact when
children fall or bounce around. As such, an indoor playground is usually a safer play area
compared to an outdoor playground.

In the United States, Indoor Playgrounds were established in 1990s and gained
immediate popularity. In the Philippines, the concept of an indoor playground was adopted in the
late 1990s basically by fast food restaurants which later on spread and emerged as play centers
in malls. The researchers have noticed that the kids in the indoor play centers have the chance to
be exposed to more physically activities and not only that they also tend to develop socialization
with other kids. In addition to these benefits, as the kids play, the parents are guiding them, thus
establishing a strong parent-child bonding.
Indoor play centers serve an increasing need in our local society. Based on studies
(Dollman, Norton, & Norton, 2005; Lester & Russell, 2010), children are becoming less active
and less fit than they were, probably due to increasing time in front of television sets and
gadgets, and high calorie-high fat diets. Less active children are more likely to be overweight,
and overweight children have a greater propensity to become overweight adults.
In view of these alarming health problems, the researchers believe that establishing an
indoor in our local community, which is Deparo, will help address these health problems and
also help create a strong parent-child relationship, bringing this industry to the locale will
provide more accessibility foe the people. In addition to this, the researchers also believe that the
proposed business, which will be a new industry in the area, can help attract more people and
promote the area as well. The purpose of this study is to understand if a childrens play center
could be feasible in Deparo which will then give the ability to provide the service, its benefits for
the people of the community and at the same time meet their needs and satisfy their wants.
PROJECT SUMMARY
MARKET FEASIBILITY
Determine if an indoor play center is marketable in the area
The Market Study reveals the target consumers and covers the 4Ps or the marketing
concepts which are the product, place, price and promotion. It consists of identifying the
markets, determining the market factors that create demand for the proposed business, and

forecasting potential demand for the proposed business. It also identifies the strengths, weakness,
opportunities or threats (SWOT) facing the proposed business.
TECHNICAL FEASIBILITY
Determine whether the product/service could be offered at the highest possible quality
level with minimum cost
The Technical Study explores on the products physical, mechanical and chemical
properties, the selected manufacturing process, plant size and production schedule, plant location
and layout, machinery and facilities or equipment needed. This part also describes the location
and lay out of the project with respective diagrams. Further, this section discusses how many
personnel or manpower are needed, their job titles and descriptions, their pay scales and other
employee development programs.
MANAGEMENT FEASIBILITY
Determine the appropriate business organization, the people who will be involved
both before and during the operating periods of the proposed business and their
functions;
The Management Study identifies the factors in establishing the proposed business, how it
shall be managed before and during the operating periods, pointing out the firms or persons
involved or to be involved in studying the different aspects of the proposed business, the type of
business organization, organizational chart and functions of each unit management personnel,
skills and numbers of labor required specifying the duties and time to be devoted to the project,
qualifications, compensations, fringe benefits and facilities. The recruitment and training
programs of personnel as well as the status of the project are taken into consideration.
FINANCIAL FEASIBILITY
Determine the profitability level of the proposed business; how can it maximize its
profit and at the same time minimize its cost;
The Financial Study attempts to determine the financial viability of projects in regards to
current legal and accounting system norms while considering probable sales forecasts or other

financially measurable benefits. It includes preliminary financial projections with a clear


understanding of assumptions and an estimation of all variable and fixed (overhead) costs will be
necessary to estimate the profitability of the proposed business. The accuracy of the revenue
projections and costs will be dependent on the reliability of the marketing predictions and
production information.
SOCIO-ECONOMIC FEASIBILITY
Determine the possible means in which the locale will benefit from the proposed
business.
The Socio-economic Study measures the economic benefits that will accrue to the people
living in the community and its vicinities. The proposed business should contribute largely for
the betterment and advancement of the community.

CHAPTER 2
INTRODUCTION/BACKGROUND OF THE STUDY
Indoor playgrounds, also known as indoor play centers, are playgrounds located in
interior environment. They are specifically designed for kids to play in and have tremendous fun
with. The soft-contained structure and play equipment are wrapped in soft foam to absorb the
impact when children fall or bounce around. As such, an indoor playground is usually a safer
play area compared to an outdoor playground.
BRIEF BACKGROUND OF THE STUDY
Since its origination in 1990s from the US, indoor playground has enjoyed immense
popularity all over the world. Today, it has evolved from simple indoor climbing frame, to
complex children play center that includes multiple play areas serving different age groups.
Aside from letting the children play as one of the main source of income, the revenue of indoor
playground comes from a diverse source of childrens entertainment and services such as:
hosting party, kids art and craft, drinks, and more.
In the Philippines, the concept of an indoor playground was adopted in the late 1990s
mostly by fast food restaurants which later on spread in malls. The researchers have noticed that
the kids in the indoor playgrounds have the chance to be exposed to more physically activities
and not only that they also tend to develop socialization with other kids. In addition to these
benefits, as the kids play, the parents are guiding them, thus establishing a strong parent-child
bonding.

Indoor play centers serve an increasing need in our society. Based on studies (Dollman,
Norton, & Norton, 2005; Lester & Russell, 2010), children are becoming less active and less fit
than they were, probably due to increasing time in front of television sets and gadgets, and high
calorie-high fat diets. Less active children are more likely to be overweight, and overweight
children have a greater propensity to become overweight adults.

As people have become more

aware of the healthy aspects of their lifestyles, enrolment in adult health clubs, aerobic exercise,
recreational activities, and attention to nutrition has increased dramatically. This trend will
continue as parents attempt to provide a healthier lifestyle for their children. Another area of
parental concern is their children's safety. Nationally, as well as locally, concern for the physical
well-being of children has created a further need for a safe play environment.
Therefore, the researchers believe bringing an indoor playground to our local community,
which is Deparo, will help address the rising problems with the childrens health issues. It will
also be introduced as a new industry in the area that can help attract more people and promote
the area as well. The purpose of this study is to understand if a childrens play center could be
feasible in Deparo, which is now a rising and advancing community. This advancement has
highlighted an opportunity to go with the trend that meet the needs of the community and ensure
the relevance of an indoor play center for all customers, especially for children and their
families. The proposed business will be called as BRAGZ Playhauz which offers a unique
service since its aim is to establish a strong bond between the parent and the child through play.

OBJECTIVES OF THE STUDY


Determine if an indoor play center is marketable in the area;
Determine whether the product/service could be offered at the highest possible quality
level with minimum cost;

Determine the appropriate business organization, the people who will be involved
both before and during the operating periods of the proposed business and their

functions;
Determine the profitability level of the proposed business how can it maximize its

profit and at the same time minimize its cost; and


Determine the possible means in which the locale will benefit from the proposed

business.
OPERATIONAL DEFINITIONS OF TERMS
Demand is a consumer's desire and willingness to pay a price for a specific good or service.
Facilities - are spaces or equipments necessary for doing something.
Financial - is anything related to finance. It usually refers to money matters or transactions
Indoor Play Center also known as indoor playground, is usually an indoor facility that has a
playground or any related things that is made for the children for entertainment and learning
purposes
Job Description - is a formal account of an employee's responsibilities.
Play - engage in activity for enjoyment and recreation rather than a serious or practical purpose
Recreational Center is a center that is focused on the recreational area. It is not limited to
indoor playgrounds
Soft play a physical activity done with soft toys or things, like stuff toys or playing in an
indoor playground.

Soft-Play Equipment - are equipments use in an indoor playground, it is a playground


equipment wherein the metal pipes of the equipment is covered with pvc foam for the safety of
the children.
Toddler is a young child between ages 1 to 3 years old.
General Partner - one whose liability to 3rd persons extends to his separate property
Limited Partner - one whose liability to 3rd persons is limited to his capital contribution
SCOPE AND LIMITATIONS OF THE STUDY
The study aims to provide valuable information regarding an indoor playground that will
be established at Teofilo Samson Ave., Deparo, Novaliches, Caloocan City, Philippines. It is
concern about the status of the amusement and recreation industry in the Philippines for it will be
helpful for the researchers to know whether this kind of business will be profitable or not. It does
not cover any other businesses that belong in this industry except for the recreational activities.
The focus of the proposed business will be on the local community only. This study covers the
selected functional recreational area and only the data available for a 6 year period (2010-2016)
will be considered for this research.

REVIEW OF RELATED LITERATURE


LOCAL LITERATURE
Learning from an early age through play
The first five years of a childs life is crucial to their development. During this time,
children have significant brain growth and develop emotional, social and language skills. Studies

in the Philippines (UNICEF Philippines, 2012) show that only 3 out of children aged 0-6 years
old have access to day care or any form of learning. Some parents are generally unaware that
various forms of play actually keep children healthy and sharpen a childs skills in listening, selfexpression, observation and other skills for beginning literacy. Play-based learning could be the
key to develop an early love of learning, which can improve school attendance, creativity and
ultimately, spell the difference between the success and failure of a child when he starts formal
school. Through active play and the use of manipulative toys and learning materials, the childs
natural curiosity to explore could be encouraged, his creativity could be developed and most
importantly, a positive learning experience could be provided. It will give them a solid
foundation in basic literacy and numeracy and teaches them to develop focus, learn group
dynamics, and share with others. This produces children who are eager to learn and because they
are ready for school and able to handle their social interactions with other children, they are less
likely to drop out.

FOREIGN LITERATURE
Free Play and Play Space Design
Over the past decade, there has been a growing consensus that childrens active play
opportunities are declining, particularly in modern industrialized contexts. A systematic literature
review indicates that childrens declining physical activity levels in a variety of community

contexts is a significant public health concern (Dollman, Norton, & Norton, 2005; Lester &
Russell, 2010). In Australia, less than half of Year K, 2, and 4 students are currently meeting the
Australian physical activity guidelines for young people (NSW Department of Health, 2011).
Therefore, there is a continued need for play spaces that promote and afford children with
opportunities for active free play.
Play spaces are often designed with a certain age group in mind who will play in certain
ways. However, play spaces can be multi-age and in a commercial setting, particularly where
families or groups of families might gather for play, it is important to consider the range and
variety of play opportunities that are suited to a range of ages. Babies from a young age are able
to enjoy the positive elements of a play environment and if catered for can be provided with a
play space alongside children of other ages. Managing the play space and designing with this in
mind takes some care. Toddlers once mobile can start to move around a space and test
themselves, climbing and clambering up low structures. They like to play alongside others
(parallel play) but often play alone. Toddlers with older siblings might follow their siblings and
attempt to mimic their play and siblings will often act as pseudo carers to these toddlers. As
children become older in their early childhood years and middle childhood they will seek to
engage in play with others, sharing play experiences, building spaces to hide and pretend (this is
the age of the cubbies) socialising talking about their play adventures, making rules and testing
their risk taking skills (Rogers, 2008). Play spaces need to accommodate this versatility by
designing explorative and creative elements with a balance of climbing and skilled play. With
increasing age children normally will also play in more integrated or cooperative ways.
Identifying the level of social participation in play activity can be representative of a child's
maturity in social and cognitive development. The best play environments for children are those

which are developed on the basis of children's natural play needs, taking into account the play
behaviour engaged in at different developmental periods, including the social, physical and
cognitive forms of play. Conflicts or withdrawal are more likely to occur when children are
crowded and play equipment and materials are limited. Even in play environments with
considerable space, paucity of equipment and materials limits children's play options and leads to
increased levels of boredom and aggression and lack of social, physical and cognitive
development.
How play spaces function that is their affordance to promote certain activities and
meanings, are often more important to children than the aesthetics or physical structures of place.
That is, even in small places which may not contain a lot of physical elements or even be very
aesthetically pleasing, children will show a great desire to connect and have a sense of ownership
of a play space, especially if it becomes part of their every day or regular play experiences.
Wohlwill and Heft (1987) extended the use of affordances by articulating the environment-child
relationship in play spaces in terms of three characteristics: affordances, sensory stimulation and
response feedback. So affordance is the functional aspects of play environment, what a child
enacts in the function of their play opportunities in a place and this can vary according to their
age, skills, experience, and motivation.

Sensory stimulation combines with this and may

influence affordance as it is the potential of environmental features and settings to provide


stimulation through variations in colour, shape, pattern, dimension and texture.

Response

feedback alternatively focuses on how the play environment has the capacity to respond to the
desired activities of the child during play. Free play is also a culturally mediated activity that
may take different forms in different groups. Recently, researchers have begun to explore the
cultural dimensions of childrens play in order to understand how childrens expression of culture

impact on the form and content of their play choices. Interestingly, cross-cultural research also
suggests that children enact cultural-specific themes, reflecting activities and values that are
important within specific communities, although there seems to be some universal dimensions of
play. For example, research has tended to notice that 2-4 year olds universally use similar objects
in pretend play and that for children of all ages and ethnicities, play is a key site for engaging
social interaction between children. Providing cultural references (McConaghy, 2008) through
the play whether as permanent or temporary play elements also encourages childrens cultural
literacy. There is much to learn about the potential to build play spaces that engage with
childrens self-made cultural references though play designers such as Ric McConaghy and
others in Australia who have been working to build opportunities for children to be creative in
articulating childrens cultures through play space design.
It is important that children feel socially included in their play space. When considering
making a play space inclusive to all children the designer needs to consider access as a physical
and social issue. An inclusive environment considers access for someone who uses a mobility
aid, such as a wheel chair, access because of age or size, and inclusion as a social norm. A play
space for diverse users should be viewed as available and inclusive of all children regardless of
their age, ethnicity, and finally participation. What opportunities exist for different types and
levels of participation of play activities at the site? Having a variety of different types of play
opportunities, with a range of elements and features not only caters to the broad range of children
who will come to the play space but also ensures that multiple visits will not find children bored
and uninterested.
All children need to play and children with disability have exactly the same range of
interests and needs as any other child or group of children (Jeavons, 2008, p. 108). Play

therefore is also a key site to support children of all physical abilities to be able to engage in
open-ended opportunities that will extend their own physical capacities and allow them to
interact with other children easily. According to Jeavons (2008) there are three universal ways to
improve general access and engagement in play spaces. The first is the value of seamless
physical access into play spaces, so accessible surfacing, paths and same level entries and exits,
second is the importance of front on accessibility for children who use wheelchairs, and the third
is providing seating for carers. Past research conducted in collaboration with people with a broad
range of abilities has revealed a number of important considerations and best practices for
designing inclusive play spaces. Integral principles include creating spaces that: take into
account a diverse range of users; can be used by more than one child at a time; and provide a
variety of pathways and activities. Best practices in inclusive design, and particularly for
children with physical disabilities include: integrating accessible surfacing (e.g. rubber, rubber
tile, wood, etc.) with less-accessible surfacing (e.g. sand, pea gravel, wood chips, etc.);
accessible entry to, as well as throughout the play space; sloped and flat terrain with ramps if
required; knee clearances (e.g. at play tables); wider spaces for children who use wheelchairs;
and appropriate seating and shade (Standfield, 2008). Additionally, design ideas based on nature
of ability, will include sensory considerations, such as textured and coloured patterns, coloured
cues on key play areas (e.g. steps and level changes), distinguishable hand grips at multiple
levels, fencing and partially enclosed areas, and sensory experiences, such as touch, sound, and
smell, with nature (Department for Victorian Communities, 2007). These best practices can be
integrated into the overall design to create a rich and inclusive play space for all children.
Through free play, children learn about cultural identity and inclusion. Not all children,
however, have equal access to play or play facilities. This may be due to adults lack of

awareness of its importance, restricted availability and resources, difficulties in physical access
or fear for childrens safety.

Play can potentially contribute to social cohesion and build

communities with many research projects illustrating that adults who take children to play spaces
and play with their children are more likely to make adult friends and more likely to feel
connected and less isolated in their community. The value of the play space therefore isnt just
about children and their free play needs but about the opportunity for children and their adult
carer to connect with others. This is a fundamental principle when considering how to design
inclusive and valuable play spaces.
Safety is an important consideration in all play spaces and there are a number of
standards and requirements provided by the government that need to be followed. Australian
Playground standards are largely about play equipment, its construction and maintenance and the
surfaces where children might be in contact with the ground. Natural play spaces often offer a
number of benefits for children and if designed well can often provide much more open ended
and variable play opportunities than hard structures and prefabricated equipment. Supervision is
a fundamental ingredient for safety and ensuring the provision for parents and carers to be
immersed in the play space allowing them to participate playing with children or close by where
they may enjoy their own solitude alongside children in the environment but keeping a watchful
eye adds to the safety and enjoyment of the play space by children and their families.
Specific opportunities to connect with nature where children can encounter and engage
with a range of natural elements are also seen as critical to childrens development providing
them with rich play opportunities, and potential physical and mental health benefits (Elliott &
Davis, 2008). Elliott and Davis (2008, p. 8) note there is no doubt that natural and synthetic
playspaces promote physical health, but there are some subtle advantages to be recognised in

natural play spaces. Childrens lives in suburban Australia are often very structured in built
environments with the majority of play opportunities now being focused on hard play equipment
rather than engaging and encountering with natural objects and elements. While issues of safety
and standards dominate designing of public play spaces there are now some very well designed
play spaces that provide both structured and free play elements that incorporate natural
components. Research has shown the effect of leafy green spaces on children is very positive to
their emotional well being and beneficial to allowing children to feel calmer and less agitated.
Also socially, natural spaces enhance cooperation and more associated play as children share
objects, observe and interact about their experiences. Attention restoration theory for example
maintains that even just by being in a green place or looking at greenery, the sense of a persons
overall well being can be improved significantly through the lowering of stress levels. Many
believe children like adults crave these opportunities and in our busy lives opportunities to be in
nature are being dramatically restricted. This is especially critical at a time when children are
engaging in less and less free play outside of school and the home.
CHAPTER 3
MARKET STUDY
The Market Study reveals the target consumers and covers the 4Ps or the
marketing concepts which are the product, place, price and promotion. It consists of identifying
the markets, determining the market factors that create demand for the proposed business, and
forecasting potential demand for the proposed business. It also identifies the strengths, weakness,
opportunities or threats (SWOT) facing the proposed business.
OBJECTIVE OF THE STUDY
Determine if an indoor play center is marketable in the area;
METHODOLOGY

The methodology used to gather information for the research is the method of
survey, a quantitative approach in gathering data which is easy to use, to analyze and to interpret.
The purpose of the research is both descriptive and predictive, the data and information that were
gathered through descriptive questions will be used to forecast the marketability of the business
that the researchers plan establish.
The survey was conducted to the following which can be a source for the target market:

Chosen areas residing near the proposed business, which is in Teofilo Samson Ave., Deparo;
Local grocery and convenience stores: Ultramega, Puregold, 7-11
Nearby schools such as Guardian Angel School, Holy Infant Montessori, Deparo Elementary
School, La Consolacion College-Novaliches, Graceland Christian College.
SURVEY ANALYSIS

exhibit 1

10%

extremely interested

5%

11%

34%

very interested
moderately interested
slightly interested

40%

not at all interested

Based on the survey conducted by the researcher the projected demand for this business will be
high, as seen on exhibit 1, 33.75% are extremely interested while 40% are very interested so

overall almost 73% of the respondents are interested in the proposed business but to ensure that
the feedback of the respondents, the proponents conducted an additional research and came up
that 45% will most definitely take their children into an indoor playground and 41% will
probably

take

their

children

into

this

kind

of

institution.

exhibit 2

8% 1%
20%

23%

extremely likely
very likely
moderately likely
slightly likely

49%

not at all likely

The chart shows that 48.75% of the respondents will recommend the proposed business once
they find it attractive and satisfying while 22.50% of the respondents will surely recommend our
business if they can receive an excellent and quality service.

exhibit 3

13% 1%

most definitely
45%

probably
don't know

41%

no certainly not

The chart shows that 45% of respondents will definitely take their children in an indoor
playground. 41.25% says that they would probably bring their children depending on the
situation. 12.50% is undecided and the remaining 1.25% doesnt want their children to go on an
indoor playground for different reasons. The result shows a high chance of patronization and the
high projected income generation because of the respondents positive reply.

exhibit 4
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
during holidays
0.00%

10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Exhibit 4shows what day/s the respondents prefer to go to an indoor playground. Majority of the
respondents, which is the 60%, would go during holidays. A part of that 60% would also like to
visit an indoor playground during weekends, preferably on a Sunday.

exhibit 5

10%

10%
33%

less than 150


between 150 - 200
between 200 - 250

47%

more than 250

The chart shows that 46.25% of the respondents are willing to pay between 150 200 pesos as
an entrance fee in an indoor playground, 32.5% prefer to pay less than 150. 11.25% are paying
200 250 pesos. While the remaining 10% can pay more than 250 depending on the services that
the indoor playground offers. The result gives the idea on what will be the ideal pricing of the
service of the firm.

exhibit 6
Ball Pool
Reading Corner
Toddler Zone
Slide
Bouncy Exhibits
Sports Facilities
Trampoline
Climbing Wall
Other
0%

10%

20%

30%

40%

50%

60%

70%

80%

The graph shows that the most liked indoor playground equipment is the ball pool, because of its
popularity not only for the children but also for those who are young at heart. The reading corner,
toddler zone, slide, and bouncy exhibits which enhances the knowledge and skills of the
children, the top 5 in the survey are the ones that will be put inside our indoor playground.

exhibit 7

10%

6%
34%

yes definitely
probably
dont know

50%

no certainly not

The chart shows how the respondents would react if the researchers put a toddler area for 6
months old to 4 years old for early learning, half of the respondents, 50%, would probably like to
put their children in the toddler area if they find it safe and clean. 33.75% would definitely like to
put their children because of the activities that will help their children to enhance their
knowledge at an early age. While the remaining respondents are either undecided or doesnt want
to put their children in the toddler area especially those who are 11 months old and below
because they are too young to be mix with older toddlers.

exhibit 8
Educational Film Viewing

Story Teller

Magician

Clown

Other
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

The survey also aims to provide the researchers the information about the most wanted activities
that the parents would want for their children to experience, more than 70% of the respondents
answered that they would like to have an educational film viewing for their child, and a part of
that 70% would also love to have a story teller.

exhibit 9
Wi-fi
Library
Newspapers
Television
Other
0%

10%

20%

30%

40%

50%

60%

70%

80%

The graph shows that more than 70% of the respondents want to have a free Wi-Fi in the vicinity.
A part of that 70% would also like to have a library or a television set. The least they want to
have in the vicinity are the newspapers. However, 4% of the respondents would like to have
other services that the proposed business could offer, though the respondents were not specific
with what they would want, the proponents assumed that these respondents expect a service that
would exceed their expectations.

DEMAND

CONSUMPTION FOR THE PAST YEARS


The following data were gathered from Kidzoona, Ayala Fairview Terraces
Branch, which official opened on October 2015. It is one of the 22 branches of the Aeon Fantasy
Group Philippines Inc. However, only the estimations were given due to their privacy policy.
Table 1. Monthly Playground Usage
Month

Total # of
Visits

Oct.
Nov.
Dec.
Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
TOTAL

635
725
1, 050
590
455
715
1,110
985
495
540
570
660
8,530

Family

Table 2 shows the annual income of Aeon Co. Ltd. for the past 5 years.
Table 2. Aeon Co. Ltd. Net Income for 5 years
Year
Dollar
s
Peso

2011
$114,440

2012
$112,933

2013
$144,570

2014
$201,547

2015
$253,529

Php.5,011,327.
6

Php.4,633,64
0

Php.6,432,22
8

Php.9,023,259.1
9

Php.12,227,703.6
7

MAJOR CONSUMERS OF THE PRODUCT/SERVICE


Based on the indoor playground businesses here in the Philippines, such as
Kidzoona, the major consumers of the indoor playground industries are those families that are in
the middle class that can afford to avail the services offered by the indoor playgrounds, usually
families that have children that ages are below 13 years old are the major consumers of this kind
of business.
PROJECTED DEMAND
Month

Total # of Family
Visits

Oct.
Nov.
Dec.
Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
TOTAL

635
725
1, 050
590
455
715
90 /635 =
1,110
325 /725 =
985
-460 /1,050 =
495
540
135 /590 =
570
260 /455 =
660
395 /715 =
8,530
-125 /1,110 =

Each year
increase

6.72%

-490 /985 =
45 /495 =
30 /540 =
90 /570 =

14%
44%
(43%)
(22%)
57%
55%
(11%)
(49%)
9%
5%
15%
74% /11= 6.72%

6.72% increase every year

the growth in sale is expected to


based on the above computation.

The result on Exhibit 4 on the survey analysis shows what day/s the respondents
prefer to go to an indoor playground. Majority of the respondents, which is the 60%, would go
during holidays. A part of that 60% would also like to visit an indoor playground during
weekends, preferably on a Sunday.
PROJECTED SALES/MARKET SHARE

PROJECTED INCOME FOR THE MAIN SERVICE (PLAY):


Days
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Holidays
Total
152/8 = 19 visits a day
19 x 7(days a week) = 133 visits a week
Projected Weekly Income:
133 x P180.00 = P 23,940
Projected Monthly Income:
P 23,940 x 4(weeks a month) = P 95,760.00
Projected Annual Income:
P 95,760.00 x 12 = P 1,149,120.00

Number of Daily Visits


(based on the survey)
3
9
7
5
11
26
42
49
152 (a week)

PROJECTED INCOME FOR PARTY SERVICES:

Parties a month:
4 party A packages
4 party B packages
Projected Monthly Income:
party A = P 9,000.00
party B = P 10,000.00
P 9000 x 4 = P 36,000
P 10,000 x 4 = P 40,000
P 36,000 + P 40,000 = P 76,000
Projected Annual Income:
P 76,000 x 12 = P 912,000

PROJECTED INCOME FOR FOOD SERVICES:

Snacks

Quantity

Price

Quantit
y
per
box

Monthl
y Total

Annua
l total

Pricin
g

Total
Annual
income

Big 250

20 box

55

12

660

7,920

10/pc

28,800

Oreo

20 box

68

612

7,344

10/pc

21,600

Flat tops

20

130

100

2,600

31,200

1.50/pc

36,000

C2

100 pcs

15

100

1,500

18,000

20

24,000

Choco-o

10 pack

234

12

2,340

28,080

25

36,000

Ice candy

100 pcs

100

200

2,400

6,000

Mogu mogu

100 pcs

28

100

280

3,360

30

36,000

Fudgee Bar

10 packs

66

10

660

7,920

10

12,000

Nissin choco
Waffer

10 packs

42

20

840

10,080

7,200

9,692

116,30
4

Total

207,600

MARKET STRATEGIES/PROGRAMS
SWOT Analysis (Strength, Weakness, Opportunities, Threats) is a strategic
planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to a project. It
involves specifying the objective of the project and identifying the internal and external factors

that are favourable and unfavourable to achieving that objective. The strengths and weaknesses
usually arise from within an organisation, and the opportunities and threats from external
sources.
STRENGTH

Bragz Playhauz will be the first and biggest indoor playground in Deparo
Bragz Playhauz is safer compared to outdoor playgrounds
Bragz Playhauz will promote social, physical, mental, emotional , intellectual, and
spiritual skills

WEAKNESS

An indoor playground business is only strong during the weekends and holidays, and
weak during weekdays

OPPORTUNITIES

Bragz Playhauz will be located near residential areas and schools, providing accessibility
for the target markets

THREATS

The assurance of patronization is not guaranteed


Outdoor activities
Too many computer shops around the area

PRODUCT
PRODUCT CATEGORY/QUALITY AND STYLE
The Bragz Playhauz offers a quality service that can be compared to other
businesses all of the playground equipments are certified by the various institutions that assures
the safety of the equipments that will used by the children in order for them to enjoy their
experience in our playground. The location of the proposed business is also near on the
residential areas and school that is convenient for the researchers target market, families. The

jungle themed indoor playground educates the children about these animals and increases their
familiarity and their love for nature. Every now and then there will be an educational film
viewing and storytelling to improve the creativity and the imagination of the children.
BRAND
Bragz playhouse is a name owned by the company, and is made by the owners
only for the company. The name Bragz came from the combination of the names of the
owners. To create a new twist, the researchers added an animal mascots that represents the
owners, the mascots are, Bryan the beaver, Reynald the rhino, Gab the giraffe, Aaron the
alligator and Nichole as Zanjoe the zebra. These are also an original idea of the company owned
by it and it is illustrated by the owners.

BRAGZ PLAYHOUSE CHARACTERS

This is bryan the beaver. He's bashful and bubbly! He loves to make new friends and make some
music. He smiles a lot and makes sure he give you a big beautiful smile on your face! Bryan the
beaver is your friend!

This is reynald the rhino. He never runs out of energy. Loves to play in the rain and is a awesome
dancer! He loves to eat pizza and is very respectful to elders! He's your friend too

This is Aaron the Alligator. He is admirable and amazing! Very adorable too! He is very artsy
and loves to sing a tune. If you love a good laugh, he's the alligator for you!

This is Gab the Giraffe. She is gleeful and graceful at the same time! She has a heart of gold and
loves to dance! If you want to learn to groove and bust a move, Gab is the Giraffe for you!

BUSINESS LOGO:

PRICING

MAIN SEVICE PLAY PRICING


The results of the survey on Exhibit 5 shows that 46.25% of the respondents are willing
to pay between 150 200 pesos as an entrance fee in an indoor playground, 32.5% prefer to pay
less than 150. 11.25% are paying 200 250 pesos. While the remaining 10% can pay more than
250 depending on the services that the indoor playground offers.
Based on the computations of the expenses and on the result of the survey, the researchers agreed
that the ideal pricing would be P 180.00 for the main service of the proposed business.
Discounts would be given to customers who will avail a 1 month membership for P 5,000.00.
PARTY SERVICES PRICING:
Birthday Party A: P 9,000.00

60 minutes in themed party room


free admission for 60 mins
complete party meal
Party attendant/magician
Birthday cake (flavor of choice)
Balloons
Reserved parking spaces for the birthday celebrants parents
Goodie bags

Birthday Party B: P 10,000


90 minutes in themed party room
free admission for day for all the kids included in the party.
a complete meal (customers choice)
Party attendant/magician (dressed in customer's party theme)
party cake (flavor of choice, and party theme)
Balloons

Goodie bags
Mascots
Reserved parking spaces for the birthday celebrants parents
bragz playhauz coupon.
Prizes
Invitation

Foods 2850 ( good for 15 persons)


- 190 per individual
Menu
Pasta
Spaghetti

Dish
Sweet ham
Lumpiang

Carbonara

Drinks
Fruit Juice

Desserts
Leche flan

Iced tea

Buko pandan

Shanghai
Baked

Black
Barbecue

macaroni
Mac and

Graham cake
gulaman

Fried chicken

Fruit Shake

Graham balls

Soft Drink

Fruit salad

cheese
Sweet and
Lasagna
sour pork

Playground 2625 ( for 15 kids only)

Cake 650
Area 3000
Mascot 1000
Prizes 500
Invitation 300

175 per kids

PROMOTIONS/ADVERTISING

The company's marketing strategy is focused on establishing our brand and


promoting our image through a variety of marketing channels. An overview of our marketing
strategy includes:
Logo & Identity Development. A professional logo has been developed. This brand will be
promoted through a broad mix of identity pieces including business cards, stationery, car
signage, and other communications.
Partnership Programs. The company will develop community partnerships to offer discounts to
the clients of other businesses that cater to our target market, such as:
Local hospital/clinic which provide birthing classes
Local fitness centers without child care
Local grocery stores without child care
Local elementary schools (there are at least 7 within a 10-mile radius)
Brochures. A brochure will be designed to communicate our presence, the services we offer,
and the clients we serve in the community.
Flyers. Flyers will be designed for posting at community locations that attract high traffic
volumes of consumers within our target market, such as:
Local grocery stores and dry cleaners
Local child care centers
Local stores that carry children's items
Local children's programs (i.e., programs provided by schools, etc.)
Fitness Centers ~ child care area (if they have one)
Advertising. Ads will be placed in publications that cater to the demographics of our target
market, including:
Schools
Grocery Stores
Other public areas
Public Relations. As owners, we will promote our company and its benefits to the community
through efforts to have articles published in social media and other print media like local school
papers.

Direct Mail. Direct mail channels will be used to initially introduce our presence to the
community and attract first time visitors. The need for this type of advertising will taper off as
repeat and referral business increases.
Website. All brochures, flyers and other marketing tools will promote our website, detailing our
services that benefit the community. Our website will also provide all information about us, our
operational hours, schedules of events, and a registration form for online enrollment.
Email. Email will be used to connect with our clients frequently through monthly newsletters
and updates on upcoming events and special offers.
Events. Special events, including a grand opening and special holiday parties, will be promoted
to increase visibility in the community and to attract first time or infrequent visitors.
Grand Opening Promo. A P20.00 per hour will be offered for the first week of the Bragz
Playhauz opening. A party will be held at the first and last day of the opening week for the
children together with the children of charitable institutions.
The Bragz Playhauz website address will be used on all corporate and
promotional materials. The website should be used to support all the newly developed messages
and should have "active" content that brings people back to the site as an information resource.
This activity will be supported by the marketing plan through the development of newsletters,
promotional events, and public relations.
MISSION-VISION STATEMENTS
MISSION STATEMENT
Bragz Playhauz commits itself to educate children while they are enjoying their
youth, embracing them with a warm welcome, serving them with compassion and dignity,
sharing with them a smile that comes from the heart and giving the best of our abilities to aid the
children in molding their future.
VISION STATEMENT
The bragz playhouse aims to provide a better future for the next generation;
creating a strong bond between the children and the parent while honing their skills and virtues

to establish a better community for them to grow, live and smile. With honesty and humility, we
will build a strong foundation to help them face the world with values and love.

CHAPTER 4
TECHNICAL STUDY
The Technical Study explores on the products physical, mechanical and
chemical properties, the selected manufacturing process, plant size and production schedule,
plant location and layout, machinery and facilities or equipment needed. This part also describes
the location and lay out of the project with respective diagrams. Further, this section discusses
how many personnel or manpower are needed, their job titles and descriptions, their pay scales
and other employee development programs.
OBJECTIVES OF THE STUDY
Determine whether the product/service could be offered at the highest possible quality
level with minimum cost
PRODUCT/SERVICE
DESCRIPTION OF THE PRODUCT/SERVICE
Bragz playhauz is an institute that nurtures the childrens skills and knowledge through
fun and playing. It is an institute for children the focuses on playing and exciting experiences of the
children. For it to be possible the researchers put their effort and time to think of the possible activities
that will enhance the childrens skill without putting so much stress into them,1 st there will be a separate
room for toddler and kids for their activities will be different. There will be soft play equipments for the
kids to enhance not only their knowledge but also their physical attributes. For toddlers, their room will
be filled with stuffed toys, and toys that will help in their development such as books and a cooking toy
set. Besides these activities we also offer programs for child entertainment which the researchers added
and based on the survey that the researchers conducted, as seen on the table above, the most wanted
activities that the parents would want for their children to experience, more than 70% of the respondents
answered that they would like to have an educational film viewing for their child, and a part of that 70%
would also love to have a story teller. Magicians and mascots will available for parties.

USES OF THE PRODUCT/SERVICE

Every organization has its own set of rules and regulations to be followed. It is
an important factor to consider when making a business to avoid any unnecessary events or to
know the proper thing they should do if fortuitous happen. For bragz playhouse it is a very
important matter because we value the safety of our customers especially the children.
We want all of the children to have a great experience and enjoy the moment
while they are in the bragz playhouse. We have some terms and conditions that not only protect
us but most importantly you and your child. Please familiarize yourself with the following terms
and conditions.
1. Parents/ guardian should register first at the reception area before they can let their child
play at our indoor playground.
2. Parents/guardians should settle their accounts first before the children can enter the play
area.
3. Children should remove their shoes, accessories, and gadgets before entering the playing
area to avoid the loss of items.
4. Children below 6 years old should be accompanied by a responsible guardian.
5. Age restrictions vary depending on the play zone that visitors are using. These are in
place for the safety and enjoyment of all children.
6. It is recommended that the children should wear an appropriate clothes while playing,
clothes with ropes and cords should not be worn in the play area
7. No sharp objects may be taken into the play area
8. It is forbidden to climb on the netted walls or the system structure.
9. No food, drinks and chewing gum should be taken into the play area.
10. It is forbidden to smoke or to play with fire within the play center
11. Children who are unwell should not enter the play area.
12. Fighting and bullying will not be tolerated, guilty parties may be asked to leave
13. Report all accidents to a member of staff, to ensure that we can provide any necessary
assistance and minimise the potential of re-occurrence. These will be logged and are an
important part of on-going safety audits.
14. All damages to bragz playhouse property either accidental or deliberate must be reported
to a member of staff

15. Vandalising is strictly prohibited inside the play area


16. Report any behavioural concerns to a member of staff. Dont attempt to intervene
yourself.
17. Parents/Guardians should note that whilst every consideration has been given for the
safety of children using the play centre, The Fun Factor cannot be held responsible for
accidents which occur as a result of children playing on the equipment.
18. Taking the equipments out of their respective play area is strictly prohibited.
19. Customers are expected to maintain the cleanliness of the vicinity, to prevent the children
from taking any diseases
20. 2 hrs and 30 mins is the maximum playtime of each children during peak hours
21. The play area should not be overcrowded, a limited number of children will only be
allowed inside the play area.
22. No pets inside the play area
23. Bragz playhouse party terms and conditions.

All parties are strictly 2hrs


Party reservations can be made online or by going into our office.
Booking online can only be valid once the deposit on party booking is paid.
Minimum of php.5,000.00 deposit on party booking ( non refundable)
Final balance must be paid on the day of the party
A minimum of 12 children and a maximum of 125 children for a bragz playhouse

party
Numbers must be finalized at least 7 days before the party
Cancellation policy all parties are non refundable

MANUFACTURING OR OPERATING PROCESS


The business will be having a grand opening as soon as it starts to become operational,
the grand opening will happen on a weekend to attract the proposed business target market, the
children. To introduce the existence of the business the owners will invite the children that are
adopted by the religious community around the area. The owners will also distribute flyers to
different area, to advertise that we are already operational. On the first day of the operation the
proposed business will be having a promo wherein they can avail our services at a very low cost.
The proposed business has invested time and money on the equipment and facilities to make sure
that the children will enjoy their playing experience and to assure the parents that their children
are safe.
The indoor playground will be open for will be open for 8 hours during weekdays
because the children have their classes and 10 hours during weekends to be able to maximize the
facility usage. The business is still open in regular holidays except: All Saints and Souls Day.
During Christmas and New Year the playground will be open only for half day. The playground
will be available for events such as Christmas parties, birthdays, and any of the kind.

DESCRIPTION OF THE PROCESS


start

inquire
interested
no

yes
payment

register

Encourage
customers

end

Log out

As the customer enters the firms premises and arrived at the front
desk area, he /
play
end
she can inquire to the receptionist and inquire regarding the promos and rates that the Bragz
Playhauz Offers. If the customer is really interested and want to experience the service that the
proposed business offers, they can move to the next step which is registration and after the
registration the children can start playing inside the Bragz Playhauz. But if the customer is not
interested, the receptionist can discuss the benefits that they can acquire after experiencing the
service that the firms offers to convince them to try it out what the Bragz Playhauz has to offer.
After consuming the allotted time based on the promo they avail the customer is advised to sign
in the record book or to log out before leaving the playground premises for recording purposes.
PRODUCTION SCHEDULE

Jun
Project
computatio
n
Feasibility
preparations
Organizing

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Renovation
of plant
Hiring
Employee
training
Grand
opening/star
t
of
preparation

MACHINERY AND EQUIPMENT

Indoor playground major equipment Model HP-A3004

Price : 983,640.00

Components

One grid stair

Trampoline

Bar

Colored soft matts

Fun stair

Spike Obstacle

Fun blocks

Barrack obstacle

Round rainbow stairs

Tunnel wraps (rubber)

Tri-slide (toddlers)

Net tunnels

Tri-slide (for big kids)

Funky retro cautioned matts

Windowed tunnel

Tic-tac-toe spinning game

Tunnel tube

Grid netted bridge

Seesaw

Zigzag obstacle

Class b spiral

Slide Rollers

Netted bridge

Assorted balls

Spiral slide with railings

Toddler slide

Kiddy tunnel obstacle

Elbow tube

Balls

Triangle jump over

Mats Single seesaw

Rocking seat

Helicopter designed

tunnel endWacky tunnel

3 hole tube

Designed fences

Kiddy carts

2slide (toddlers)

Class c spiral slide

Weaved tunnel

Steel bars

Colored mats

tunnel obstacle

soft toddler bridge

Triangle climber

animal stuffed toys

Monkey bars

educational posters (10)

Punching bag zone

educational books for kids (354)

Toy cradle (P 1200)

snail slide (P 2000)

animal scooter(p 6, 750)

study desk(P 2600)

monster rocker (P 1100)

pitbull truck 46cm (P850)

playhouse (P 7000)

Mini Giants Road Way Set 24pcs (P1000)

caretta shape sorter(P 700)

chefs kitchen (P 1400)

Desktop Computer
(P13,745.00)

Chairs
(P239)

Shoe Rack
(P500.00)

Cash Register
(P4,950.00)

Table
(P300)

File Cabinets
(P2,900.00)

Standing Centralized Air- Condition


(P 6,000)

Surveillance Camera
(6,785.00)

Trash Can
(P 80)

Book Shelves
(2,199.00)

Printer
(P 1,790.00)

Flat-screen Television
(P 3,999)

Source:

Fire Extinguisher
(P 1,499)

http://www.angelplayground.com/
http://www.lazada.com.ph/https://www.alibaba.com/pro
duct-detail/Long-ear-rabbit-animated-electricmusical_60536633767.html?s=p

List of the projected expense for the Required Equipments (in Philippine Peso)
Equipment

Quantity

Prices

Total

Air conditioner

6,000

54,000

Animal scooter

6,750

54,000

Animal stuffed toys

30

349

10,470

Book shelf

2,199

2,199

Caretta shape sorter

700

3,500

Cash register

4,950

4,950

Chairs

300

239

71,700

Chefs kitchen

1,400

2,800

Coffee vending machine

13,745

13,745

Desktop computer

13,745

27,490

Educational books for 10 set


kids
4pcs per set

354

3,540

Educational posters

10

10

100

File cabinets

2,900

2,900

Fire extinguisher

1,499

7,495

983,640

983,640

Mini giants road way set

1,000

1,000

Monster rocker

1,100

8,800

Party Table

50

300

15,000

Pitbull truck

850

2,550

Playhouse

7,000

14,000

Printer

1,790

1,790

Shoe rack

500

1,500

Snail slide

2,000

2,000

Hp-a3004
equipment

soft

play

Study desk

2,600

5,200

Surveillance cameras

2 set

6,785

13,570

Television set

3,999

3,999

Toy cradle

1,200

3,600

Trash cans

11

80

880

Work table

3,300

13,200

TOTAL

1,329,618

PLANT LOCATION, GEOGRAPHICAL LOCATION OF COMPLETING COMPANIES

PLANT SIZE AND LAYOUT

List of the projected expense for the Renovation and Improvement of the Building
(in Philippine Peso)

Materials

Improvement cost

size

Total

THK CLR PLEXIGLASS

P700/SQ.M

230 SQ.M

P161,000

2 x 4 wood frames

P10/BD FT

2000 BD FT

P20,000

Paint
and
miscellaneous

P15,000

P15,000

P40,000

P40,000

other

Labor cost
Total

P236,000

RAW MATERIALS AND SUPPLIES

Broom(70)

pencils and pen(319)

Mop(250)

Eraser(34)

Dustpan(50)

Envelope(68)

Bond papers(999)

Folders(5)

Notepads(10)

Rugs(10)

Stamp pads (32)

First aid kit (730)

List of the projected expense for the Required Raw Materials and Supplies (in Philippine Peso)
Supplies

Quantity

Prices

Monthly Total

Annual total

Bond papers

5 reams

999

4,995

59,940

Broom

1 pcs

70

70

840

Dust pan

1 pcs

50

50

600

Envelopes

2 set

68

136

1,632

Erasers

30 pcs

34

1,020

12,240

First aid kit

2 sets

730

1,460

17,520

Folders

40 pcs

200

2,400

Mop

1 pcs

250

250

3,000

Notepads

25 pcs

10

250

3,000

Pencils and ballpens

2 boxes

319

638

7,656

Rugs

25 pcs

10

250

3,000

Stamp pads

10 pcs

32

320

3,840

8,179

115,668

Total

Snacks
List of the projected expense for the Required Raw Materials and Supplies (in Philippine Peso)

Snacks

Quantity

Price

Quantit
y
per
box

Big 250

20 box

55

12

660

7,920

10/pc

28,800

Oreo

20 box

68

612

7,344

10/pc

21,600

Flat tops

20

130

100

2,600

31,200

1.50/pc

36,000

C2

100 pcs

15

100

1,500

18,000

20

24,000

Choco-o

10 pack

234

12

2,340

28,080

25

36,000

Ice candy

100 pcs

100

200

2,400

6,000

Mogu mogu

100 pcs

28

100

280

3,360

30

36,000

Fudgee Bar

10 packs

66

10

660

7,920

10

12,000

Nissin choco
Waffer

10 packs

42

20

840

10,080

7,200

9,692

116,30
4

Total

Monthl
y Total

Annua
l total

Pricin
g

Total
Annual
income

207,600

UTILITIES (ELECTRICITY, WATER, FUEL, ETC.)


Internet connection, electricity and water supply are important factors that should be
considered when putting up a business like an indoor playground. These are the factors that will
affect the breakdown of the income of the business.
Electricity is an indispensable utility that will make all new generation businesses to
operate. It is an essential need of those businesses that needs electrical equipment and appliances.
Water also plays a major role in keeping the equipments and the facilities clean. It is
needed by the businesses that should maintain its cleanliness to attract customers.
Internet connection is one of the most trending utility for the new generation, it satisfy
those people who wants to keep in touch with their other matters while enjoying. It lets you share
your experiences with just a few clicks. It will be really helpful not only for the business but for
its customers as well.
Utilities
Meralco
Maynilad
Internet
Total

Monthly
12,000
1,000
2,000
15,000

Annual
144,000
12,000
24,000
180,000

WASTE DISPOSAL
Bragz playhauz is an indoor playground that prioritizes the safety of the children, to do
this the indoor playground should always be clean and neat so that the establishment can be free

from any bacteria that can cause sickness to the children. The management will practice a daily
cleaning and maintenance routine to avoid any sanitary problems. it will also implement the
proper segregation of the trash, to teach the children the importance of recycling and its benefits.
The trash will be disposed every Thursday where the garbage collectors will come.
DIRECT LABOUR REQUIREMENTS
Position

Number of Daily rate


employees

Monthly
rate

Annual
rate

General manager
Play monitor

500

15,000

195,000

481

29,000

377,000

Cashier
Security/maintenanc
e
Total

481

14,700

191,100

481

28,860

375,180

1,943

87,560

1,138,280

PROPOSED EMPLOYEE SCHEDULE


Employee

SUN

MON

TUE

General Manager

DUTY

DUTY

DUTY

Play Monitor 1

DUTY

DUTY

DUTY

DUTY

Play Monitor 2

DUTY

DUTY

DUTY

DUTY

Cashier

DUTY

DUTY

DUTY

DUTY

Security/Maintenanc

DUTY

DUTY

DUTY

DUTY

DUTY

WED

THU

FRI

SAT

DUTY

DUT
Y
DUT
Y
DUT
Y
DUT
Y
DUT
Y

DUTY
DUTY
DUTY
DUTY
DUTY

CHAPTER 5
Management study
The Management Study identifies the factors in establishing the proposed business,
how it shall be managed before and during the operating periods, pointing out the firms or
persons involved or to be involved in studying the different aspects of the proposed business, the
type of business organization, organizational chart and functions of each unit management
personnel, skills and numbers of labor required specifying the duties and time to be devoted to
the project, qualifications, compensations, fringe benefits and facilities. The recruitment and
training programs of personnel as well as the status of the project are taken into consideration.
OBJECTIVES OF THE STUDY

Determine the appropriate business organization, the people who will be involved both
before and during the operating periods of the proposed business and their functions

FORM OF BUSINESS OWNERSHIP


Ownership and legal establishment is anticipated as a Limited Partnership wherein
there is one (1) general partner and four (4) limited partners. The General Partner has unlimited
personal liability, controls and manages the partnership, and are jointly and severally liable for
all its debts and obligations. The Limited Partners (1) cannot in any way, control or participate in
the management of the partnership (otherwise they will lose their limited liability protection), (2)
are liable only up to the sums invested by them, and (3) cannot withdraw their investments
without consent of the general partners. Limited Partnerships are creatures of statute since they
must file with the state to form them. Because of the limited liability of limited partnerships, they
often are used as vehicles for raising capital. The limited partnership is a separate entity and files
taxes as a separate entity.
CAPITALIZATION
The initial investment for the proposed business will be coming from the family
assets, and personal savings of the researchers. Each of the researchers agreed to contribute an
amount of One Million Pesos (P 1,000,000.00)
starting capital of the proposed business.

for a total of

5,000,000.00

for

the

ORGANIZATIONAL STRUCTURE
The organizational structure will be a flat type structure that has few or no levels of
middle management between staff and executives, thus bringing the top management in direct
contact with the frontline employees and customers. The idea is that well-trained workers will be
more productive when they are more directly involved in the decision making process, rather
than closely supervised by many layers of management. Faster response time to changing
conditions and customer preferences are some of the advantages the business can benefit to.

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MANPOWER REQUIREMENTS

Job title: General Manager


Job description: Responsible for managing a single unit, different sectors, or multiple units of a
company or organization. Hires and trains employees, prepares reports, and sets budgets.
Job qualifications:

At least 4 year College graduate of any business courses

commercial and business awareness;

excellent communication and presentation skills;

an analytical approach to work;

high numeracy and sound technical skills;

problem-solving skills and initiative;

negotiation skills and the ability to influence others;

strong attention to detail and an investigative nature;

the ability to balance the demands of work with study commitments;

good time management skills and the ability to prioritise;

the ability to work as part of a team and to build strong working relationships;

the capacity to make quick but rational decisions;

the potential to lead and motivate others;

good IT skills.

Major position work experience

Job title: Play Monitor


Job description: monitor the children while they play within the bragz playhouse
Organizes various activities that can enhance the childrens skills and creativity
Provide feedback and periodic reports to the management
Job qualification:
Flexible
Excellent time management and communication skills
has a good decision making skills
MS Office proficiency
Child friendly
Can organize activities that will enhance the childrens creativity
Problem solving skills and initiative

COMPENSATION
In a business, it is a very important factor to consider that every employees should
always be motivated in order for them to be more productive, effective and efficient in their
work. Employees will receive compensations through SSS, Philhealth, and 13 th month pay, this is
not only to motivate them but because it is also required by the department of labor and
employment, aside from that, they can also receive additional incentives to maintain their
excellent performance and to boost their morale.
ORGANIZATION POLICIES
ABSENCES
1.
No absences shall be permitted on Friday, Saturday and Sunday and also regular
holidays, unless it is the employees vacation leave and day off.
2.
Absent on the specified days, a valid proof of absence shall be required and the
following penalties shall be imposed by the management of absences without valid reason.

1st offense- day absent without pay and a warning of suspension for the repeated
violation.

2nd offense- one week of suspension without pay on the days of absent and days of

suspension with warning of termination if the employee repeated the violation.

3rd offense- termination from work upon discretion of the management and
forfeiture of all separation privileges.
3.
Accumulation of five absences in one month without valid reasons would be
subjected for one (1) week suspension with warning of terminations for repeated violation.
4.
Accumulation of 15 days absences with six (6) months without valid reasons would
be penalizing with dismissal from work with privilege of separation.
SICK AND VACATION LEAVE
A regular employee whos hired by the management after completing a preliminary
period of employment for six (6) months are entitled with this privilege. Only two (2) days of
vacation leave and sick leave are allowed application for vacation and sick leave.
HEALTH PERMIT

All employees are required to secure pertinent health work permit. Employees
without health work permit during work; salaries shall be withheld until the same has been
required. For inspection made employees found out without permit, until expenses incidentals to
this shall be shouldered by this employee.
GAMBLING AND OTHER RELATED ACTIVITIES
Anybody caught utilizing the premises of the indoor playground for gambling and
any other related acts will be present for outright termination for employment.
MANAGEMENT POLICIES

No eating while on duty

Employees should call two hours before time in, if they cannot report from work

Only three (3) absences are allowed in every fifteen (15) days

Log In for time in and time out.


Proper workout attire must be worn. employees should wear their proper uniform at
all times whenever they are in the premises of the building, they will be given 3 sets of uniform
that they should wear on weekdays and on weekends they will be allowed to wear jeans, and any
colored polo shirt only for them to be able to keep the quality and the cleanliness of the given
uniform.
DISCLAIMER POLICY
Customers should understand that when participating in any physical activies, there
is the possibility of physical injury. parents letting their children engage in this kind of activities,
should agree that they do so at their own free will, assume all risk of physical injury to their
children can happen and agree to release and discharge BRAGZ PLAYHAUZ from any and all
claims or causes of action, known or unknown, arising out of the firms negligence.

LEGAL REQUIREMENTS
A business shall adhere to all the legal standards that the law requires to avoid
criminal charges, build positive reputation and for a higher productivity in the business.
Listed below are various legal requirements:

BIR Registration

Barangay Clearance

Business permit and Licensing Office:


business tax
mayor's permit
business plate/ refuse
sanitary permit
building inspection
electrical inspection fee
mechanical inspection
plumbing

Fire code
Cedula
Dti
Pagibig
SSS
Safety Permit

Billboard/signboard inspection

SEC Art. of Partnership and By-Laws


CHAPTER 6
FINANCIAL STUDY

The Financial Study attempts to determine the financial viability of projects in


regards to current legal and accounting system norms while considering probable sales forecasts
or other financially measurable benefits. It includes preliminary financial projections with a clear
understanding of assumptions and an estimation of all variable and fixed (overhead) costs will be
necessary to estimate the profitability of the proposed business. The accuracy of the revenue

projections and costs will be dependent on the reliability of the marketing predictions and
production information.
Objectives of the study
Determine the profitability level of the proposed business; how can it maximize its
profit and at the same time minimize its cost;

BRAGZ PLAYHAUZ
FINANCIAL ANALYSIS

2017-2021
(Number of Times, Unless Indicated)

RATIOS

2017

2018

2019

2020

2021

LIQUIDITY
Current Ratio
Current Assets/Current Liabilities

41.29

74.09

60.26

55.66

54.89

0.67

0.75

0.82

0.88

0.92

3%

7%

10%

13%

16%

39.59%

36.39%

32.39%

28.35%

24.48%

-7%

-2%

2%

7%

11%

1.19%

2.55%

4.10%

5.78%

Cash Ratio
Cash/Total Assets
PROFITABILITY
Rate of Return on Sales
Net Income/Sales
Asset Turnover
Sales/ Total Assets
Operating Ratio
Operating Income/Sales

Return on Investments

7.59%
Y

SOLVENCY

Equity/Debt Ratio

60.35

97.54

72.40

62.53

58.78

Equity Ratio
Equity /Total Assets

0.98

0.99

0.99

0.98

0.98

Debt/Equity Ratio

0.02

0.01

0.01

0.02

0.02

CONCLUSION:

The number of ratios registered positive results. The project is capable of meeting its obligations
This project will be able to recoup its initial investment of P5.0 M. plus additional earnings.
Thus, the proponents conclude that this project is feasible.

CHAPTER 7
SOCIO-ECONOMIC STUDY
The Socio-economic Study measures the economic benefits that will accrue to the
people living in the community and its vicinities. The proposed business should contribute
largely for the betterment and advancement of the community.
OBJECTIVE OF THE STUDY

Determine the possible means in which the locale will benefit from the proposed
business.
CONTRIBUTION TO THE PHILIPPINE ECONOMY

PROMOTE TOURISM
As it is a new kind of business in the area this will be the new trend in the community especially
for those families with children as young as 6 months old and as old as 12 years old this
statement can be supported by the survey that the researchers conducted.
BOOST ECONOMY- REDUCES UNEMPLOYMENT
The business aims to provide jobs for those who are unemployed in the area to help the
community to grow. The owners will prioritize those who are qualified for the job that resides
within the area to avoid wasting their time on hiring employees outside the community, in that
way, both parties will benefit.

INCREASE

COMMUNITY

INVOLVEMENT

PRIDE

STRENGTHEN

NEIGHBORHOOD

The community will surely be proud because an indoor playground has been established in their
area which is the first of its can boost the confidence of the people in the community and as a
result their involvement will increased to promote not only the indoor playground in the
community but also the community itself.
PROMOTE SENSITIVITY TO CULTURAL DIVERSITY
Social interaction through playing can break unfamiliarity, fear and any factors related to racism.
Children will learn to react positively not only in the area, but in a broader community. This will
promote a healthy relationships between different people.
INCREASE PROPERTY VALUE ATTRACT NEW BUSINESS
recreation areas can have a positive effect on nearby residential property values, and can lead to
proportionately higher property tax revenues for local governments. It can also attract new
business to compete with our firm. With that, industry will grow in the area.
ADD THE NUMBER OF TAX PAYERS
As a new business arises, the number of registered employees also rises. It means that additional
tax payers can give support to the government to help the economy grow. The business aims to
help the country by providing a good tax payer.

ENVIRONMENTAL AWARENESS

Recreational areas promotes awareness of environmental issues by programs such as recyclig


and waste segregation. They educate not only the children but also their parents to maintain the
cleanliness of the community to provide a safer place not only for their kids but also for the
people around them.
BENEFITS OTHER BUSINESSES
New business, such our business can provide economic opportunities for entrepreneurs as
alliance/partners. A business cannot deal on its own without the help of other business, as we are
dealing with children, we aim to form an alliance with other businesses that also deals with
children in order for us and for the other business to learn new knowledge for the business and
the community to grow.
ACCESS TO SERVICE
Along with the standard-of-living increases inherent in raising local employment, the presence of
many business types can raise the standard-of-living further by providing a wider range of
services and amenities in the local area. Adding a movie theater to a small town, for example,
can add an entertainment option to local residents while bringing in money from outlying
communities.

INNOVATION AND COMPETITION

Small businesses, like any business, need to stand out from the crowd in order to survive. They
must serve a legitimate need in the community and do it better than their competitors. Having
multiple small businesses all striving to be unique, innovative, and better can result in a healthy
marketplace and well-served consumers

EMPLOYMENT GENERATION
The researchers believe that the basic foundation of the society is the family, in order to improve
the society, opportunities should be given to the people of the community to enhance their living
as a family to contribute to the society.
Bragz playhouse is expected to treat their employees with respect, their efforts shall be recognize
in order for them to boost their morale and to improve their performance not only in the
establishment but also on the society itself
Employees salary will be given in a fair share for the company aims to improve the standard
living of its employees.
SOCIAL DESIRABILITY
1. Learning
Playing indoors helps children to develop their learning abilities. By putting educational
equipment indoors, children are soon learning through play, which is a fun way of helping
children to learn new information and skills. As well as this, indoor learning encourages children
to think of learning is an ongoing process instead of just something done outside.
2. Creativity

Indoor playgrounds are more focused on the creativity of the children. Unlike outdoor
playgrounds children are more likely to get distracted with the surroundings, or get tired because
of the heat of the day. Unlike indoor playgrounds amenities and different kinds of materials
unseen in outdoor playgrounds are present. Kids will be able to focus more and will be more
comfortable with where they are.
3. Health
There are numerous health benefits to playing inside indoor playgrounds. With more room to
play in, children are often more active when inside, which helps them to build strong bones and
good fitness levels, while also enabling them to burn off extra energy and calories. As well as
this, being in the in the safety of four corners, indoor playgrounds. Equipments are more safe and
coated with PVC foam and more safe for them when they play. Safe equipment means safe kids.
Safe kids means healthy children.
4. Social skills
As indoor spaces are usually less crowded than outdoor playgrounds because the space is
organized, children will be more willing to join in games and activities, while they will also be
more likely to talk to different children and make new friends. This all encourages children to
learn social skills and how to interact with other children away from adult supervision.

6. Independence

The kids see new kinds of obstacles and more equipment to play with so they tend to play for
hours without even noticing that they have been doing things all alone because of their curiosity
and fun with the equipment that really isnt in outdoor playgrounds.
7. Explore
Often indoor play equipment has a little more risk than outdoor toys. Whether it is encouraging
children to use slides they might be a little afraid to go down, or to try challenging play trails;
indoor play equipment can help children to learn to push their boundaries and become good at
risk assessment. It also teaches them to explore new games and become confident in learning to
try new things without being guided by adults.

BE HAPPIER FEEL GREAT!


Practiced in clinical, residential and community settings, the profession of therapeutic recreation
uses treatment, education, and recreation services to help people with illnesses, disabilities and
other conditions to develop and use their leisure to enhance their health, independence and well
being.
Outdoor adventure activities for people with limited physical ability give participants feelings of
success and improved feelings of confidence.
There is no greater opportunity for people to experience self-actualization and the spiritual
renewal, creative expression, discovery and stimulation than leisure offers.
BUILD FAMILY UNITY

Family bonds are improved by the sharing of leisure time. Families that recreate together tend to
be closer, more cohesive and improve their chances of staying together. This is true with both
parent-child relationships and married couples.
Families are the cornerstone in promoting well-being and healthy development in children.
TAKE CARE OF LATCH KEY CHILDREN EDUCATE CHILDREN AND ADULTS
PROVIDE CHILD CARE
Recent studies show disturbing trends about children who regularly come home to an empty
house: higher than average drop out rate, drug abuse, truancy and depression.
Good news for working parents! Many communities parks and recreation agencies provide after
school and summer child care.
In Fort Myers, Florida, 80% of the adolescents who enrolled and participated in the STARS
(Success Through Academics and Recreational Support) program improved their grades.
BUILD SELF-ESTEEM
When young people feel good about themselves they operate more effectively and productively
in our communities, families and schools. Adventure programs teach the importance of trust,
appropriate risk taking, supportive social interaction and personal challenge while creating
valuable life long memories.
Leaders are trained, developed and nurtured through leisure organizations such as teen clubs,
camps and programs.
REDUCE STRESS RELAX!

In Nationwide polls, 89% of all Americans report that they often experience high levels of stress
and 59% claimed that they feel great stress at least once a week. Positive and enjoyable
recreation experiences can decrease stress and psychological tensions. Leisure activities provide
people with the opportunity to expel energy and emotion not being released in other aspects of
their lives. Psychologists found that activities such as a walk in the woods gave a boost to the
immune system that lasted two or three days. Each additional mile walked or run by a sedentary
person would give him or her an extra 21 minutes of life. According to the Gallup Poll for
American Health, Americans who exercised regularly were 2.5 times more likely to report that
they were happier than Americans who didnt exercise at all.
MEET FRIENDS CREATE MEMORIES!
A child develops social skills, problem solving and creativity through early play experiences. The
best opportunities are those that are planned and supervised. Physical activity is intellectually
stimulating and enhances the learning process and the development of cognitive skills.