Wendy L.

Harvey
Jacksonville Beach FL, 32250 (M) 904-571-9499 wenhar2000@yahoo.com

Sales and Marketing Leader

Sales and Marketing Specialist
Management
Summary

Pharmacy Benefit Management Expertise

Extensive experience educating clients, members and plan participants on need based products and
services provided in the PBM environment.
Marketing Strategy and Business Acumen
Creating unique business strategies that resulted in revenue generating opportunities.
Exemplary Accomplishment
Responsible for the execution and market expansion resulting in departmental growth from 1 FTE to 8 FTEs
in 24 months that resulted in the Department quadrupling its revenue projections.
High Impact Communication
Responsible for creating easily understood marketing and communication materials for complex products to
a specialized client base.
Program Evaluation and Analysis

Career
Summary

KEAK Marketing Solutions, LLC, Jacksonville Beach, FL.

2013 - present
President
Creating marketing and communication strategies for clients in the for profit and nonprofit sectors.
Hardage-Giddens, Dignity Memorial, Jacksonville, FL
2016 2017
Family Service Advisor; Sales and Business Development
Advise families on both preneed and at-need basis to help guide them and answer any
questions ensuring they were making the most informed, best decisions for them and their
loved ones when making final arrangements. Responsible for sales averaging $42,000/month,
for both insurance backed funeral arrangements and cemetery properties.
Financial Marketing Concepts, Inc. Ponte Vedra Beach, FL
Director, Business Development
Research and present new business opportunities to grow company portfolio, including the
development and implementation of new program/products.

Responsible for marketing strategies, corporate initiatives and program execution.

Responsible for outside the box thinking to ensure all internal business units are
engaged from introduction of a new program to implementation.

2012 - 2016

WellDyneRx Centennial, CO
Sr. Manager, Business Development / Utilization Specialist
Responsible for developing new sources of revenue and growing our business through a
consultative selling approach. Design and execute selling strategies and solutions including
discount card distribution generating new revenue streams. Increase the companys
competitiveness by providing feedback and direction to the Marketing Department allowing us
to be positioned as the innovative industry leader.

2007 - 2012
2011 - 2012

Sr. Manager Sales and Marketing

2007 - 2011

Provide needs based sales, marketing and account maintenance for national PBM
Corporation. Responsible for marketing strategies, corporate initiatives and program
execution. Focused on customer service and relationship development with current
referral client base. Demonstrates solid understanding of member needs and products,
participating in a highly competitive environment, achieves high levels of accomplishment.
Licenses

Life, Health & Annuity

2015

Education

Marketing / Business Administration

Elizabeth Leslie Fashion Merchandising College, Vancouver, BC Canada
Accelerated 3 year course (Canadian equivalent to Bachelor of Arts)

1991