Objective of the Study

OBJECTIVES OF THE STUDY

1. To understand the insurance concept deeply.

2. To study the ULIP plans of MetLife India Insurance Company
Ltd.
3. Find out the advantages & disadvantages of ULIP plans.
4. To compare ULIP plans with traditional plans.

Research Methodology
Research Methodology deals with, the procedure adopted to carry out the study.

A research design is the specification of methods and procedures acquiring the

information needed. It is the overall operational pattern or framework of the project
that stipulates which information is to be collected from which sources by what
procedures. For conducting the study, the researc her has adopted both primary as
well as secondary method of data collection.

2.1SCOPE OF THE STUDY

Scope of the study extends to Delhi city.

Insurance industry study was taken as a market research.

The study involved comparison of ULIP plan with other traditional plans.

2.2RESEARCH DESIGN
(1) SAMPLING TECHNIQUES:
Mainly Simple Random Sampling and Convenience Sampling techniques are used in
the research.
1. SAMPLE SIZE :
The total samples for this study is of 50 respondents.
2. SAMPLE AREA:
Delhi and NCR respondents were chosen for the study.

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Data Collection Sources/Techniques

DATA SOURCES

PRIMARY DATA

SECONDARY DATA

(2) DATA CLLECTION SOURCES/TECHNIQUES:

The data collection for this study was obtained from primary & secondary sources.
(A) PRIMARY DATA:
It is the first hand information collected directly from customer. The primary data are
those, which are collected for the first time for the specific purpose of the study.
Primary data are collected by:

QUESTIONNAIRE:
It is a set of definite questions formed to collect the required facts or opinions
from others. While preparing questionnaire the attention was given at the
objective. Various questions were asked to the respondents to conduct the
survey.

PERSONAL INTERVIEW:
In personal Interview various questions are asked in a face-to-face meeting.
The respondents were asked certain unstructured questions to obtain the
important information on knowledge, attitudes and opinions about insurance.

B) SECONDARY DATA
The secondary data are those which have already been collected by someone else &
which have been already through the statistical process & useful to study. It was
collected from various insurance books, reports of MetLife India Insurance Co. Ltd.
and various websites.
Secondary data was collected from
1. Internal sources

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2. Libraries
3. Magazines/Journals
4. Internet

2.3Tools Techniques
Percentage refers to a special kind of ratio and is used in making comparisons between two or
more series of data, and it also helps to describe the relationships with other factors. Percentage
technique was used in data analysis and Interpretation.

LIMITATIONS OF THE STUDY

1. TIME FACTOR:

The time allotted for doing the project was a limiting factor.

2. LACK OF DATA DUE TO CONFIDENTIAL NATURE:

It was difficult to collect all information as & when necessary for the purpose of the
study.

3. LACK OF SUPPORT:

It was difficult to do survey due to lack of support of people.

4. LIMITED AREA:

The area of study is chosen as per the convenience and it is limited to Delhi region.

5. TECHNIQUE USED:

Only Percentage method has been used in the study to analyse the responses
given by respondents.

Bibliography

Books and Journals:

1. Sharma, D. D., Marketing Research, Principles, Applications and Cases:
Sultan Chand & Sons, 2004
2. IC-33, Life Insurance, By Insurance Institute of India
3. MetLife Sales Kit, By MetLife India Insurance Co. Ltd.

Websites:

1. http://www.metlife.co.in/
2. http://en.wikipedia.org/wiki/Insurance_in_India
3. http://business.mapsofindia.com/insurance/brief-history-of-insurancesector.html
4. http://www.irda.gov.in/ADMINCMS/cms/NormalData_Layout.aspx?pa
ge=PageNo4&mid=2
5. http://www.marketsmonitor.com/Report/IM588_related.htm
6. www.irdaindia.org
7. http://www.metlife.co.in/MetLifeAboutUs_MetLifeIndia.aspx
8. http://www.indiainfoline.com/PersonalFinance/Insurance/ULIPPerformance.aspx

9. http://business.mapsofindia.com/insurance/metlife-insurance.html
10. http://www.financialexpress.com/news/investors-still-perplexed-aboutulips/607042/0