Financial Analysis of Commercial Bank

An Economic and Financial Analysis of Commercial Banks in
Bangalore in Evolving a Competitive Strategy for ICICI Bank
Submitted in partial fulfillment of the requirements of

for the award of the degree of
MASTERS OF BUSINESS ADMINISTRATION
Of
BANGALORE UNIVERSITY
Submitted By
Mr. Manu Mohanan
Reg. No. 05JJCM6031
Under the guidance of
Mr. Rajesh Pillai
Kristu Jayanti College of Management and Technology

2007
STUDENTS DECLARATION
I, Manu Mohanan, hereby declared that this project titled An Economic and
Financial Analysis of Commercial Banks in Bangalore in Evolving a Competitive
Strategy for ICICI Bank submitted by me to the department of Management of
Bangalore University in partial fulfillment of requirement of MBA programme is a
bonafide work carried by me under the guidance of Mr. Rajesh Pillai .This has not been
submitted earlier to any other university or institution for the award of any degree
diploma / certificate or published any time before.
Signature of the student
(Manu Mohanan)
CERTIFICATE FROM GUIDE & HEAD OF THE INSTITUTION
Certified that this declaration entitled An Economic and Financial Analysis of

Commercial Banks in Bangalore in Evolving a Competitive Strategy for ICICI Bank,
submitted in partial fulfillment for the award of MBA Degree of Bangalore University
was carried out by Mr. Manu Mohanan under the guidance of Mr. Rajesh Pillai This has
not been submitted to any other university or institution for the award of any degree/
diploma/ certificate.
GUIDE
PRINCIPAL
DEAN
MBA DEPARTMENT
ACKNOWLEDGEMENT
My project work would have become practical without the help of grace of the
Almighty and timely advice and creative support rendered by many. I express my
affectionate thanks to The Principal, Kristu Jayanti College, Bangalore for giving me
an opportunity to do this training.
I am highly indebted to my faculty guide Prof. Rajesh Pillai of the department of

management studies for inspiring me and for his valuable guidance and assistance
provided. I also thank all other staff members of the department for guiding me in my
training. I would also thank Mr. Venu Krishnan (Branch Manager) of ICICI Bank,
jayanagar for permitting me to do the practical training in the organization.
I express my sincere gratitude and special thanks to all employees especially

managers of different banks for their valuable suggestions and keen interest which are
extremely helpful in shaping this project work to success.
Manu Mohanan
EXECUTIVE SUMMARY
Indian banks find themselves in a scenario of tighter regulation, global and domestic
economic slowdown, half-backed reforms, dwindling industrial performance, a prolonged
lull in the capital market, increasing competition, excess liquidity and narrowing array of
development avenues. In such a situation the customer has become essential to gauge the
competitors offerings in terms of innovative products and services to the customer and
the reason behind customers loyalty to a particular bank.
In this regards, the scope of the project covers analyzing the private sector banks in India
with special emphasis on the product portfolio, both corporate and retail, evaluating the
thrust areas and strategies of these banks, and evolving a strategy for ICICI based on the
above findings.
The methodology employed for the above was secondary research backed by primary
research in the form of interviews of bank officers and corporates. The study was limited
to the Bangalore market.
The following private sector banks have been exhaustively studied for the purpose of
competition analysis.
ABN Amro bank.
Citibank.
HDFC bank.
HSBC.
Standard chartered.
UTI bank.
A comparative analysis of the banks has been done on two separate grounds:
A. Ratios, facts and balance sheet figures- these include the revenue, PAT, interest
income as a percentage of average working funds and other figures.
B. Product portfolio and features- these include loan products, credit cards and
ATMs. Finally on the basis of these findings, recommendations have been
provided for ICICI bank to enhance its competitive and provide a unique offering
to its corporate clients.
Following is the project chapters classification of the study:
Chapter 1: INTRODUCTION
This is about the general introduction of the topic.
Chapter 2: RESEARCH METHODOLOGY

This deals with the method used in the study including sampling technique, sample
description, and instrumentation technique and data analysis software.
Chapter 3: PROFILE OF THE INDUSTRY, COMPANY

This describes the back ground and history of Indian Banking sector and the profile of
company, products and its key policies
Chapter 4: DATA ANALYSIS AND INTERPRETATION

This chapter deals with analyze the collected data through questionnaire and it also
interprets the different chart and graph.
Chapter 5: FINDING AND RECOMMENDATION

This is the concluding chapter, which describe the overall finding and it also focus on
the recommendation for farther enhancement
Table of Contents
Chapter No
Title
Page No
Introduction
1-4
Research Design
5-10
Profile of the Company
11-20
Analysis and Interpretation

of Data
21-39
Summary of Findings,
Conclusions and
Recommendation
40-61
Bibliography
Annexure
a-b
I VII
List of Graphs / Charts & Diagrams
Figure No
Title
Page No
General Analysis Of Banks
41
Net Profit and Deposits
42
Operating Efficiency
43
Earning Quality
44
Productivity
45
Asset Quality
46
Management Quality
47
List of Tables
Table No
Title
Page No
Trends Among The Private

Indian Banks
48
Comparison Of Loan
Products
51-52
Home Loans Of Different

Banks
53-54
Loans Against Shares
55-56
Two Wheeler Loans
57
Comparison OF ATM
58-59
Comparison Of Gold Credit

Cards
60-61
List of Annexure
Questionnaire No
Title
Page No
Questionnaire to HDFC
Bank
II
Questionnaire to UTI Bank
III
Questionnaire to Citibank
IV
Questionnaire to STAN
CHART Bank
Questionnaire to HSBC
Bank
VI
Questionnaire to ABN
AMRO
VII
ICICI Bank
CHAPTER 1
INTRODUCTION
Kristu Jayanti College of Management & Technology

11
ICICI Bank
Introduction
With years, banks are also adding services to their customers. The Indian banking
industry is passing through a phase of customers market. The customers have more
choices in choosing their banks. A competition has been established within the banks
operating in India.
With stiff competition and advancement of technology, the services provided by banks
have become more easy and convenient. The past days are witness to an hour wait before
withdrawing cash from accounts or a cheque from north of the country being cleared in
one month in the south.
In India the banks are being segregated in different groups. Each group has their own
benefits and limitations in operating in India. Each has their own dedicated target market.
Few of them only work in rural sector while others in both rural as well as urban. Many
even are only catering in cities. Some are of Indian origin and some are foreign players.
All these details and many more are discussed over here. The banks and its relation with
the customers, their mode of operation, the names of banks under different groups and
other such useful informations are talked about. One more section has been taken note of
is the upcoming foreign banks in India. The RBI has shown certain interest to involve
more of foreign banks than the existing one recently. This step has paved a way for few
more foreign banks to start business in India
In such a situation the customer has become essential to gauge the competitors offerings
in terms of innovative products and services to the customer and the reason behind
customers loyalty to a particular bank.
above findings.
12
ICICI Bank
The methodology employed for the above was secondary research backed by primary
research in the form of interviews of bank officers and corporates. The study was limited
to the Bangalore market.
Overview
ICICI Bank is India's second-largest bank with total assets of about Rs. 2,513.89 bn at
March 31, 2006 and profit after tax of Rs. 25.40 bn for the year ended March 31, 2006
(Rs. 20.05 bn for the year ended March 31, 2005). ICICI Bank has a network of 741
branches (including 48 extension counters) and over 3300 ATMs in India and presence in
30 International locations. ICICI Bank offers a wide range of banking products and
financial services to corporate and retail customers through a variety of delivery channels
and through its specialized subsidiaries and affiliates in the areas of investment banking,
life and non-life insurance, venture capital and asset management. ICICI Bank set up its
international banking group in fiscal 2002 to cater to the cross border needs of clients and
leverage on its domestic banking strengths to offer products internationally. ICICI Bank
is the most valuable bank in India in terms of market capitalization.
ICICI Bank's equity shares are listed in India on the Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts (ADRs)
are listed on the New York Stock Exchange (NYSE).
ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and
employees. At June 5, 2006, ICICI Bank, with free float market capitalization* of about
Rs. 480.00 billion (US$ 10.8 billion) ranked third amongst all the companies listed on the
Indian stock exchanges.
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was
reduced to 46% through a public offering of shares in India in fiscal 1998, an equity
offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition

13
ICICI Bank
of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary
market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was
formed in 1955 at the initiative of the World Bank, the Government of India and
representatives of Indian industry. The principal objective was to create a development
financial institution for providing medium-term and long-term project financing to Indian
businesses. In the 1990s, ICICI transformed its business from a development financial
institution offering only project finance to a diversified financial services group offering a
wide variety of products and services, both directly and through a number of subsidiaries
and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the
first bank or financial institution from non-Japan Asia to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the
emerging competitive scenario in the Indian banking industry, and the move towards
universal banking, the managements of ICICI and ICICI Bank formed the view that the
merger of ICICI with ICICI Bank would be the optimal strategic alternative for both
entities, and would create the optimal legal structure for the ICICI group's universal
banking strategy.
The merger would enhance value for ICICI shareholders through the merged entity's
access to low-cost deposits, greater opportunities for earning fee-based income and the
ability to participate in the payments system and provide transaction-banking services.
The merger would enhance value for ICICI Bank shareholders through a large capital
base and scale of operations, seamless access to ICICI's strong corporate relationships
built up over five decades, entry into new business segments, higher market share in
various business segments, particularly fee-based services, and access to the vast talent
pool of ICICI and its subsidiaries.. The merger was approved by shareholders of ICICI
and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March
2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in
April 2002. Consequent to the merger, the ICICI group's financing and banking
operations, both wholesale and retail, have been integrated in a single entity.

14
ICICI Bank
CHAPTER 2
RESEARCH DESIGN

15
ICICI Bank
METHODOLOGY
PURPOSE:
Indian banks find themselves in a scenario of tighter regulation, global and domestic
economic slowdown, half-baked reforms, dwindling industrial performance, and a
prolonged lull in the capital market, increasing competition, excess liquidity and
narrowing array of development avenues. In such a situation the customer has become
prime importance. To stay one up in competition it has become essential to gauge the
competitors offering in terms of innovative products and service to the customer and the
reasons behind customers loyalty to a particular bank.
project findings.
AIM
To identify and study the main banks in the private sector in India competing with ICICI
banks, and gauge the strategy followed by each competitor bank and thrust areas.
OBJECTIVES
To identify the clients of these banks in Bangalore and analyze the marketing channels
used by various banks to push their products.
To identify and study the main banks in the private sector in India competing with
ICICI bank.
To compare various banks with respect to specific retail products such as retail loans,
cards, salary a/c and NRI service.
To evolve a strategy for ICICI bank to follow based on project findings.

16
ICICI Bank
METHODOLOGY
The study was exploratory in nature with primary data being collected though
questionnaire and balance sheets administered to a sample of 50 respondents. A personal
interview was conducted with respondents. Some of the questionnaires were filled up
after a small conversation relevant to the subject of the study. The questionnaire was
structured with both open and close-ended questions. The balance sheet also served the
purpose of calculating the various ratios. Analysis, tabulation and interpretation of the
data were done accordingly and conclusions were drawn. Thus the questionnaire and
interview method along with the balance sheets were adopted for the purpose of research.
AREA OF SAMPLING
The study was conducted in Bangalore.
SAMPLING
A sample is a small portion of the population selected for observation and analysis. By
observing the characteristics of the sample, one can make certain inferences about the
population from which it is drawn. A population is any group of individuals that have one
or more characteristics in common and are of interest to the researchers. The sampling
technique adopted was convenience sampling. Non-probability samples that are
unrestricted are called convenience samples; they include informal pools of neighbors,
friends, newspapers etc. In this study the size of the sample is 100 respondents and the
sampling unit constitutes the employees at different level of banks.

17
ICICI Bank
DATA SOURCES
Both primary and secondary data are utilized for the purpose of this study. Primary data is
collected by means of administering a questionnaire to respondents and also through
balance sheets. Secondary data was collected from newspaper, magazines, and Internet.
TOOLS FOR DATA COLLECTION

The questionnaire method, along with the balance sheets of the companies, was used as
the main tools for data collection. The interview method was also adopted for the purpose
of collecting primary data.
FIELD WORK
50 respondents were met and personally interviewed for the primary data of the survey.
The survey was conducted in Bangalore, during the month of March and April 2007. An
informal discussion with the respondents also was held to procure additional information
and to probe feedback.
PLAN OF ANALYSIS
The data collected was tabulated and classified as required. Statistical techniques such as
correlation analysis, bar charts, pie charts, histograms, matrix and, graphs etc, were
adopted in the analysis. Conclusions were drawn based on the analysis and findings.

18
ICICI Bank
SCOPE OF PROJECT
To identify and study the banks in the private sector in Bangalore competing with
ICICI bank.
Focus on specific retail products such as retail loans, salary accounts and NRI
services: corporate products such as trade finance services, foreign exchange
services and working capital finance of these banks with features wherever
possible.
Compare the banks in respect to each product.
Attempt to gauge the strategy followed by each competitor bank and its thrust
areas.
Identify the clients of these banks Bangalore. In this regard, take a look at the
marketing channels used by various banks to push tier product.
Evolve a strategy for ICICI bank to follow based on the above findings.
LIMITATIONS
The sample size was limited to only 50 respondents.
Time was major constraint.
The study was confined to Bangalore.
To obtain information particularly in respect of the functioning of banks is a

sensitive and secret aspect, thus some respondents were reluctant to answer the
questions.
Nevertheless in spite of the aforesaid hindrances, the findings and conclusions throw light
on aspects whose authenticity cannot be rejected.

19
ICICI Bank
CHAPTER SCHEME
1. Introduction
2.
Research Methodology
3. Profile of the Industry and Company

4. Analysis of the Data Collected
5. Findings, Suggestions and Conclusion
Bibliography
Appendix

20
ICICI Bank
CHAPTER 3
PROFILE OF THE COMPANY

21
ICICI Bank
Industry Profile
Without a sound and effective banking system in India it cannot have a healthy economy.
The banking system of India should not only be hassle free but it should be able to meet
new challenges posed by the technology and any other external and internal factors.
For the past three decades India's banking system has several outstanding achievements
to its credit. The most striking is its extensive reach. It is no longer confined to only
metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even
to the remote corners of the country. This is one of the main reason of India's growth
process.
The government's regular policy for Indian bank since 1969 has paid rich dividends with
the nationalization of 14 major private banks of India. Not long ago, an account holder
had to wait for hours at the bank counters for getting a draft or for withdrawing his own
money. Today, he has a choice. Gone are days when the most efficient bank transferred
money from one branch to other in two days. Now it is simple as instant messaging or
dial a pizza. Money has become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking System can be segregated into three distinct phases.
They are as mentioned below:
Early phase from 1786 to 1969 of Indian Banks
Nationalization of Indian Banks and up to 1991 prior to Indian banking sector

Reforms.
New phase of Indian Banking System with the advent of Indian Financial &
Banking Sector Reforms after 1991.
Phase I

22
ICICI Bank
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of
Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency
Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was
established which started as private shareholders banks, mostly Europeans shareholders.
In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and
1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank,
and Bank of Mysore were set up. Reserve Bank of India came in 1935.
During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To
streamline the functioning and activities of commercial banks, the Government of India
came up with The Banking Companies Act, 1949 which was later changed to Banking
Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of
India was vested with extensive powers for the supervision of banking in India as the
Central Banking Authority. During those days public has lesser confidence in the banks.
As an aftermath deposit mobilization was slow. Abreast of it the savings bank facility
provided by the Postal department was comparatively safer. Moreover, funds were largely
given to traders.
Phase II
Government took major steps in this Indian Banking Sector Reform after independence.
In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a
large scale especially in rural and semi-urban areas. It formed State Bank of India to act
as the principal agent of RBI and to handle banking transactions of the Union and State
Governments all over the country.
Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th

23
ICICI Bank
July, 1969, major process of nationalization was carried out. It was the effort of the then
Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country
were nationalized. Second phase of nationalization Indian Banking Sector Reform was
carried out in 1980 with seven more banks. This step brought 80% of the banking
segment in India under Government ownership.
After the nationalization of banks, the branches of the public sector bank India rose to
approximately 800% in deposits and advances took a huge jump by 11,000%.
Banking in the sunshine of Government ownership gave the public implicit faith and
immense confidence about the sustainability of these institutions.
Phase III
This phase has introduced many more products and facilities in the banking sector in its
reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was
set up by his name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put to
give a satisfactory service to customers. Phone banking and net banking is introduced.
The entire system became more convenient and swift. Time is given more importance
than money.
The financial system of India has shown a great deal of resilience. It is sheltered from any
crisis triggered by any external macroeconomics shock as other East Asian Countries
suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high,
the capital account is not yet fully convertible, and banks and their customers have
limited foreign exchange exposure
Company Profile

24
ICICI Bank
Introduction
ICICI Bank is India's second-largest bank, with total assets of about Rs.1, 676.59 billion
on 31 March 2005. ICICI Bank began its life 1994 as a wholly-owned subsidiary of
ICICI Limited, an Indian financial institution, whose shareholding in the bank was
reduced to 46 per cent through a public offering of shares in India in 1997-98, an equity
offering in the form of ADRs listed on the NYSE in fiscal 1999-2000, the ICICI Bank's
acquisition of Bank of Madura in fiscal 2000-01, and secondary market sales by ICICI to
institutional investors in fiscal 2001 and fiscal 2002.
In 2002, ICICI was merged with ICICI Bank to combine the wholesale and retail
operations of both organizations into a single entity. (ICICI, or the Industrial Credit and
Investment Corporation of India was formed in 1955 as a development financial
institution at the initiative of the World Bank, the Indian government and representatives
of Indian industry.) ICICI Bank's shares are listed on the Bombay Stock Exchange and
the National Stock Exchange of India Limited in India and its ADRs are listed on the
New York Stock Exchange.
Business
ICICI Bank offers a range of banking products and financial services to corporate and
retail customers through several delivery channels and specialized subsidiaries and
affiliates. The areas include: investment banking, life and non-life insurance, venture
capital and asset management. ICICI Bank set up its international banking group in fiscal
2002 to cater to clients' cross-border needs. It currently has subsidiaries in the UK,
Canada and Russia, branches in Singapore and Bahrain, and representative offices in the
US, China, UAE, Bangladesh and South Africa.ICICI Bank, which accepts deposits
under various savings and fixed schemes, offers a range of loans for various purposes,
including housing, cars and 2-wheelers, commercial vehicles, farm equipment, medical
equipment, office equipment and construction equipment. The bank also has a popular
credit card business.

25
ICICI Bank
Location
ICICI Bank has a network of about 573 branches and extension counters and over 2,000
ATMs
History of ICICI Bank
1955 : The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated
at the initiative of the World Bank, the Government of India and representatives of
Indian industry, with the objective of creating a development financial institution for
providing medium-term and long-term project financing to Indian businesses.
Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited
: ICICI emerges as the major source of foreign currency loans to Indian industry. Besides
funding from the World Bank and other multi-lateral agencies, ICICI also among the
1956 :
1958 :
1960 :
1961 :
1967 :
1969 :
1972 :
:
first Indian companies to raise funds from International markets.

ICICI declared its first Dividend at 3.5%.
Mr.G.L.Mehta was appointed the 2nd Chairman of ICICI Ltd.
ICICI building at 163, Backbay Reclamation was inaugurated.
The first West German loan of DM 5 million from Kredianstalt was obtained by ICICI.
ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed.
First two regional offices in Calcutta and Madras were opened.
Second entity in India to set-up merchant banking services.
Mr. H. T. Parekh appointed as the third Chairman of ICICI.
1977 : ICICI sponsors the formation of Housing Development Finance Corporation. Managed
1978 :
1979 :
1982 :
:
1984 :
1985 :
1986 :
its first equity public issue

Mr. James Raj appointed as the fourth Chairman of ICICI.
Mr.Siddharth Mehta appointed as the fifth Chairman of ICICI.
Becomes the first ever Indian borrower to raise European Currency Units.
ICICI commences leasing business.
Mr. S. Nadkarni appointed as the sixth Chairman of ICICI.
Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of ICICI.
ICICI first Indian Institution to receive ADB Loans. First public issue by an Indian
entity in the Swiss Capital Markets.

: ICICI along with UTI sets up Credit Rating Information Services of India Limited,

26
ICICI Bank
(CRISIL) India's first professional credit rating agency.
: ICICI promotes Shipping Credit and Investment Company of India Limited. (SCICI)
: The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first
public issue by any Indian equity in the Swiss Capital Market.
1987 : ICICI signed a loan agreement for Sterling Pound 10 million with Commonwealth
Development Corporation (CDC), the first loan by CDC for financing projects in India.
1988 : ICICI promotes TDICI - India's first venture capital company.
1993 : ICICI sets-up ICICI Securities and Finance Company Limited in joint venture with J. P.
:
1994 :
1996 :
:
:
1997 :
Morgan.
ICICI sets up ICICI Asset Management Company.
ICICI sets up ICICI Bank.
ICICI becomes the first company in the Indian financial sector to raise GDR.
ICICI announces merger with SCICI.
Mr.K.V.Kamath appointed the Managing Director and CEO of ICICI Ltd
ICICI was the first intermediary to move away from single prime rate to three-tier prime
rates structure and introduced yield-curve based pricing.

: The name "The Industrial Credit and Investment Corporation of India Limited was
:
1998 :
:
1999 :
:
changed to "ICICI Limited".

ICICI announces takeover of ITC Classic Finance.
Introduced the new logo symbolizing a common corporate identity for the ICICI Group.
ICICI announces takeover of Anagram Finance.
ICICI launches retail finance - car loans, house loans and loans for consumer durables.
ICICI becomes the first Indian Company to list on the NYSE through an issue of
American Depositary Shares.

2000 : ICICI Bank becomes the first commercial bank from India to list its stock on NYSE.
: ICICI Bank announces merger with Bank of Madura.
2001 : The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI
Bank.
2002 : Moodys' assign higher than sovereign rating to ICICI.
: Merger of ICICI Limited, ICICI Capital Services Ltd and ICICI Personal Financial
Services Limited with ICICI Bank.
Competitors of ICICI Bank

27
ICICI Bank
choices in choosing their banks. Therefore there has been a heavy competition between
the banks and within the bank. Some of the major competitors are as follows , they are
namely:
1. ABN Amro Bank
2. Citibank
3. HDFC Bank
4. Standard Chartered Bank
5. UTI Bank
6. HSBC Bank
7. Canara Bank
8. Bank of Baroda
9. Catholic Syrian Bank
10. City Union Bank
11. Deutsche Bank
12. Federal Bank
13. ING Vysya Bank
14. JP Morgan Chase Bank
15. Syndicate Bank
16. Vijya Bank
17. Dena Bank
18. Taib Bank
19. Bank of Ceylon
20. Centurion Bank
28
ICICI Bank
21. South Indian Bank
22. United Western Bank
23. Scotia Bank
24. BNP Paribas Bank
25. Karun Vysya Bank
26. Indus India Bank
27. Laxmi Vilas Bank
28. UCO Bank
29. Oriental Bank of Commerce
30. Syndicate Bank
Banking services in India
choices in choosing their banks. A competition has been established within the banks
operating in India.
With stiff competition and advancement of technology, the services provided by banks
have become more easy and convenient. The past days are witness to an hour wait before
withdrawing cash from accounts or a cheque from north of the country being cleared in
one month in the south.
In India the banks are being segregated in different groups. Each group has their own
benefits and limitations in operating in India. Each has their own dedicated target market.
Few of them only work in rural sector while others in both rural as well as urban. Many
even are only catering in cities. Some are of Indian origin and some are foreign players.

29
ICICI Bank
All these details and many more is discussed over here. The banks and its relation with
the customers, their mode of operation, the names of banks under different groups and
other such useful informations are talked about.
One more section has been taken note of is the upcoming foreign banks in India. The RBI
has shown certain interest to involve more of foreign banks than the existing one recently.
This step has paved a way for few more foreign banks to start business in India

30
ICICI Bank
OVERVIEW OF PARTICULAR BANKS

The following section presents an overview of seven private sector banks with special
focus on unique products provided by them and their thrust areas.
ABN Amro bank

Basic facts
Revenue- 4942.2 crores
Net profit- 218.83 crores
No: of branches- 16
No: of customers-12 lakhs (approx)
ABN Amro bank has been in India for more than eight decades now. Established in 1920
it was traditionally known as a diamond- financing bank. In India it enjoys a strong
image as a corporate bank with comprehensive global transactions. It is gradually
increasing its real banking operations in India. As a first step it has acquired the retail
operations of bank of America. With its alliance with Mellon trust, it has also become one
of the worlds largest financial institutions providing global custody and local custody. It
also has the distinction of being the first custodian bank to handle ADR/GDR transactions
for a leading mutual fund in the country
Clients in Bangalore
Asea brown boveri nestle
PFC
Dabur
Air India
31
ICICI Bank
Retail
Features
The bank charges an over limit fees from the
Loan against shares
customers if the amount of principal interest

thereupon goes beyond 60%of the value of
deposits
A time frame of one month is given to the customer
before the shares are sold off
It also provides loyal discount to the borrowers at the
time of renewal of the loan at the end of the
year
Saving account of women requiring a minimum
Shakti account
balance of Rs.5000
Free e-mail and sms alerts are given
Personal loans specially for women working
Corporate
Quick enquire id
Features
A quick enquire of id and pass word is provided so that
the clerks in the company can make enquires and keep
track of balances
A transaction password is also provided to the
company so that the officers can use it to request DDs
etc
Van Gogh banking
This essentially is an additional feature

Exclusive banking for customers with balances more
than 20-25 lakhs
The investment and banking aspect of the account is
handled by two different people
Features of online banking and 24 hours banking is

32
ICICI Bank
Precious banking
also provided
Nominated by RBI to import golds,silver and platinum
Trading in bullion
The bank charges a commission over and above the
Liquidity management
international price of gold and silver

Zero balance account permitting a customer to sweep
funds to centralized position so that credit
balances fund the debit balances
Trust areas of the bank

A. Corporate
a. Trade finance services are the core strength and principal thrust area for ABN
Amro bank.
b. The bank also has a centralized trade financing processing center offering
advisory services to exports.
c. The bank was nominated by RBI to import gold, silver, and platinum from
overseas suppliers for bullion trading in India.
d. It has also entered into an alliance with a local registrar and transfer agency to
offer this service to mutual funds.
e. This interbank FX desk is one of the leading market in spot and forward Indian
rupees.
f. The bank is looking at a platform for scaling global transaction services business,
covering trade services, cash management services and payments.
g. The bank has also launched global support services in Chennai.
h. The bank is also planning to establish call centers in India.

33
ICICI Bank
i. ABN Amro brought about the first syndications deal based on letter of credit in
India.
B. Retail
a. The bank is increasing its number of ATMs providing 365 days banking facility.
b. The bank also helps NRIs keep track of values of properties and to go through a
property transaction.
c. It also provides legal advisory services at concessional rate to its customers.
d. The bank is going to launch credit cards and debit cards in June.
e. The bank offers the best rates on fixed deposits.
f. The bank provides cash delivery at the doorstep to all its customers.
g. Free insurance service provided on current accounts.
CITIBANK
34
ICICI Bank
Basic facts
No: of branches-NA
No: of ATM centers-NA
Citibank started operation in India in 1902. it has been offering a wide range of services
from cards and loans on the retail side to cash management and worldwide security
services across the globe. The global corporate banking strategy of the bank was to grow
business with local corporates and the public sector, as well as maintain our global
relationship customers in the local country. But now the focus of the bank is to board
base the five sectors into twelve industry specific areas.
Britannia
MICO
Sasken technologies
Birla 3M
Infosys technologies
Madura coats
Ingersoll Rand
Oracle India Pvt Ltd.

35
ICICI Bank
INNOVATIVE PRODUCTS
Retail
Salary Account
Features
Min balance 1000
Min balance of employees that a company should
have is 5
Citialert
Withdraw cash , take loans , paying utility bills. etc

Provide information on credit cards , banking
accounts etc
Information encompasses reminders , alerts and
confirmations
Can be accessed from anywhere
Customer can choose the frequency , mode of
Electronic payment
receipt of information as well as contents

Allow a customer to pay his or her credit card dues
scheme
without issuing a cheque

The customer has to authorize the bank to claim the
Investplus
amount directly from the bank account

Investment product combined with the life and
disability features
6 different kind of investment option to choose from
Citibank ERA
Corporate
Cash management
service
Facility provided to NRIs

Specifically designed for employee reimbursement
Minimum delay in getting bills settled
Features
Citicleared for metros
Citispeed is for the 100 big cities
Citicheck is for the next 500 c class cities
Paylink
Citianywhere is for all the places

Disbursement product offering single window

36
ICICI Bank
coverage
Offered through citidirect online banking
Customers can send future dated instruction
Reconciliation and mis facility
Used to make statutory payments , utility
payments , salary payments etc
Electronic platform offering global multicurrency ,
Newcitibanking
multi product information

Provides access to cash services ,security services,
global trade import services
Equipment finance for SMEs to structured finance
Asset based finance
solutions like off balance sheet financing, portfolio

management etc
Thrust areas of the bank

A. Corporate
a. The bank continues to have a corporate focus with the intention of retaining its
position in the sector.
b. Capital market is major thrust area for the bank. In Bangalore alone there are 5-6
people working on this area.
c. Focus of the bank is on fee-based services with particular emphasis on cash
management system. It pioneered this facility in India in 1986 and continues to be
a leader processing volumes to 6% if the GDP of India.
d. Citibank is one of the largest providers of foreign exchange products in India. It is
the leading derivatives house in India.
e. Citibank has one of the largest overnight position limits approved by the reverse
bank.

37
ICICI Bank
f. The bank provides support service for exposure tracking and management
systems.
g. The bank also has the distinction of being the pioneer in securitization.
h. ISO 9001 certification for cash management, custodial services, treasury, and
funds transfer and trade services.
i. Citibank is the leading player handling bulk dividend and interest disbursements
for all major financial institutions, corporates, finance companies, PSUs and
mutual funds. In 2000, the market share of Citibank in corporate dividend
disbursements was more than 60%.
j. The bank has been targeting corporates with revenues of $50 million or less.
k. Indias trucking business has been one of the targeted sectors.
l. The strategy envisages broad basing the earlier five focus sectors (export,
software, transporter, manufacturer, dealer) into 12 areas with equal emphasis to
all.
m. The bank is also helping multinationals setup shop in India while at the same time
taking Indian corporations abroad, thereby retaining both customers.
n. Citibank is also targeting the growing SME sector in keeping with the trend.
o. The bank is also planning to introduce two new products outflow business and
broker back office clearing (of institutional clearers)
B. Retail
a. In case of salary accounts, the bank targeted mid sized corporates to setup retail
bank accounts for their entire staff. In three years the bank doubled its clients.
b. Credit cards have been focus areas with Citibank offering 12 different kinds of
cards.
HDFC BANK

38
ICICI Bank
Basic facts
Revenue-Rs7108.7 crores
Net profit-310 crores
No: of branches-182
No: of ATM centers-1054
No: of customers-23 lakhs approx
HDFC bank limited was promoted by Indias premier housing finance company. The
housing development corporation limited (HDFC). Incorporated in august 1994, as a
scheduled commercial bank it started operation in January 1995. It was amongst the first
to receive approval from RBI to set up the bank in private sector. It entered in to strategic
business collaboration with chase Manhattan bank linking HDFCs India corporate clients
to the chase network worldwide. In 2000, times bank limited was merged with HDFC
bank doubling the number of branches as well as the customers. NRE and NRO accounts
that were particularly non-existent grew as a result of the merger.
Himatsingka seide
PSI data systems
HLL
Nestle
SRF ltd.
Retail
Features
Defense salary account
Salary accounts of defense personnel
Zero balance account

39
ICICI Bank
Free international debit cards
Direct pay
Free fund transfer facility

Register for net banking facility
Purchase and directly debited to the account of the
customers and credited to that of the establishment
Freedom
No need to carry cash or cards

E-age savings account for people constantly on the move
Min wage quarterly balance is a signified lower 1000 Rs
One view
Owner of a mobile phone

Tracking and managing on line accounts
Bring together online accounts of HDFC bank , Citibank
Corporate
Supply chain
management service
and ICICI bank

Features
End to end ecommerce solutions for collecting from
dealers and payment to suppliers
Reducing processing cost
Corporate internet
Real time information

ENET provides secure access to banking information
banking
It offers 12 layers of application and system security

Account information
Domestic payments
Payment gateway
Customizable user interface

Payment are effected by debiting the account of
customers
Transactions are routed such that the merchant portal
Cash surplus service
does not get to see the credit card number

Service related to investment of surplus banking
Selection of right investment for the desired maturity
period and risk profile

40
ICICI Bank
A. Corporate
a. HDFC bank operates on three horizons being a market leader earning a regular
revenue stream; focusing on the retail business that would contribute 15-20%
growth.
b. Income offering services like cash management services, custody services and
distribution of financial products have been a thrust areas for bank.
c. HDFC bank is a dominant player in providing cash management services to
national and regional stock exchanges and is now clearing bank for the various
stock exchanges. In fact, it is the only bank offering the entire gamut of capital
market services.
d. For online trading, the bank has tied up with 40 brokers.
e. The bank has established e-net with 60 corporate customers to offer cash
management services through the net.
f. The bank is a member of the foreign exchange dealers association of India.
g. It is the first private sector bank to be authorized by CBDT to accept direct taxes.
B. Retail
a. HDFC bank has been focusing the retail side. It is aggressive on retail assets
through numerous retail products it offers.
b. It is the only bank to provide access to all 3 major international card networks on
its ATM network. The tie up with America express in particular has helped the
bank get several blue collared customers.
c. The bank is pushing defense salary accounts and hopes to have the salary
accounts of all the military personnel with in two years time.
THE HONKONG AND SHANGHAI BANKING CORPORATION LTD. (HSBC)
Basic facts
Revenue-Rs 13731.9 crores
Profit-Rs 301 crores
41
ICICI Bank
No: of branches- 39
No: of ATM centers- 200 (approx)
HSBC, one of the worlds largest international banks, has been in existence in India for
about 150 years. The bank opened its first bank staffed agency in Calcutta in the year
1867. The bank has the distinction of being a pioneer in electronic banking in India with
ATMs, credit cards etc. It was the first bank in the country to introduce computerization,
ATMs etc. HSBC offers services ranging from current and savings account on the retail
side to syndication and import export facilities on the corporate side. The bank focus is
on-long term relationships with corporate clients based on its global connections and
extensive knowledge of Asia and Asian business.
Arthur Anderson
Compaq
Price water house coopers
The oberoi group
PFC
Titan industries
Mascot systems
INNOVATIVE PRODUCTS
Retail
Private clients
Features
One of the type of relationship banking
Deposits to be more than 50lakhs

42
ICICI Bank
Offers wealth management services ,transaction service,
Power vantage
custody etc
Deposit more than one lakh
No cheque bounce facility
Insurance service
Auto sweep facility

Offer both personal and business insurance
Team of insurance professional design employee benefit
Corporate
Business account
programmes and insurance programmes for corporates

Features
Avg. quarterly balance of Rs25000
Business vantage
Door step banking, special ATM cards etc

Similar to power vantage
account
Avg. quarterly balance of Rs100000

No bounce cheque protection facility
Corporate credit
Telegraphic transfer, etc

Bill sent directly to company
account
Bullion trade
Given to employee based on net worth of the company

145 years of expertise in precious metals
Worlds leading bullion house
One of the 2 foreign banks offering bullion trading in
India
Thrust areas for the bank

A. Corporate
a. Corporate and treasury accounts for 80% of HSBC Indias balance sheet.
b. The bank is planning to focus on the top end of the market and expects to earn Rs
75000 lakhs approx. from corporate finance.
c. Concentrating on telecom, cement, pharmaceuticals, FMCG and financial services
market.

43
ICICI Bank
d. Convert India into a global processing hub.
e. Increase investment in India and make India the testing ground for products and
services.
f. HSBCs strategy is to move away from being a product based selling strategy to
a need based on by concentrating on customer relationship management (CMR)
there by making quality of service as the differentiating features.
g. Another thrust area is institutional banking where it is among the top players.
h. With an existing 700 corporate clients, the group is trying to increase the business
from its global clients operating in India.
i. Offering factoring solutions to small and medium enterprises. Also planning to
launch products specifically for the SME segment.
j. The bank commands 45% of the market share in the bullion market.
k. Custody and clearing services commands close to 50% of the market cash
management service is ISO 9002 certified.
l. HSBC is the leader in providing project and export finance services to
governments, blue chip corporates and top tier banks.
B. Retail
a. The banks are shifting towards retailing banking. For this, it has moved from the
letter culture to the relationship culture. It has reoriented itself with wealth
management to select individuals and target market and consumer banking and as
its main priority.
b. Alliance with Punjab national bank for distribution of credit cards
c. Key retail strategy in cross selling of products
d. Tie up with Tata AIG for life and general insurance
44
ICICI Bank
e. Relationship discount on flexi finance
f. Special offers at different restaurants , hospitals and shops
STANDERD CHARTERD GRINDLAYS BANK
Basic facts
Revenue-Rs16303 crores
Net profit-Rs266.69 crores
No: branches-62
No: customers-22 lakhs(approx)
45
ICICI Bank
Standard chartered bank opened its first overseas bank in India in the year 1858 in
kolkata. It is one of the oldest foreign banks in India. The bank has a leadership in
emerging markets having had activities in Asia, Africa, Middle East and Latin America.
Subsequent to its merger with Grindlays bank to form standard chartered Grindlays in the
year 2001, it has become the largest foreign bank in India. However it has been the
subject of takeover speculation for a long time and is currently rumored to be in talks
with citigroup and Barclays bank.
Titan industries
Britannia industries
Tata coffee
Asea brown boveri
Infosys ltd
Madura coats
Ingersoll rand
INNOVATIVE PRODUCTS
Retail
Homesaver
Features
Helps reduce interest on loan
A deposit surplus funds in the homesaver account,
reduces the balances outstanding on which interest is

46
ICICI Bank
calculated effectively charging the EMI
Cash overdraft up to 65%of value of car less than 5 year
Mileage
old
Service guarantee
Post dated cheques not required

Every time a service is delayed beyond the guaranteed
Reminders
time ,the customer can claim Rs 50 for each day of delay

The bank reminders for all sorts of events including
personal ones like wifes birthday
The reminder alert will appear on the customers personal
Secure messaging
Corporate
Private label
home page
With a confidential login and pass word, through bank
can transfer information to its customers
Features
Allow correspondent bankers to generate incremental
from trade in Asia
This is done by moving the domicile of the letter of
credit issuance to hongkong to take advantage of the
favorable pricing dynamics there
Cash management
services
Facility of investing end of day cash balance in countries

where regulations permit or the transfer of funds into
and out of accounts after bank hours

A. Corporate

47
ICICI Bank
a. Stan chart is the no: 1 in treasury in India being a market leader in local
currency and money markets. In fact till about 1998 the bank invested in the
retail sector, treasury was the only major contribute to revenues.
b. Merchant banking and asset management are going to be the key focus areas
for the bank on its corporate side.
c. The composition of the corporate portfolios is 40% MNCs, 15% PSUs and
45% large sized companies.
d. The bank is planning to focus on the Indian debt market.
e. Stan chart is a leader in trade finance and provides expert assistance with letter
of credit reimbursement.
f. It is a leading cash management supplier in the emerging markets with cash
product specialists and customer service centers providing customers with
effective solutions.
g. ISO accreditation for the operational capacity in international trade.
h. Stan chart is also a top private sector bond arranger.
B. Retail
a. The bank is trying to increase its share in the retail sector.
b. The bank is setting up kiosks in post offices around to leverage on the distribution
strength and customer base of the post office.
c. As a part of the deal with the postal department, the bank is planning to use speed
post to send its credit cards to its customers.

48
ICICI Bank
d. The bank is also planning to launch exclusive credit cards for the employees of
dept. of post.
e. Retail banking contributes close to 40% of the banks revenue and is expecteds to
increase to 60% by 2005.
f. Tie up with MUL to extend finances to its customers.

49
ICICI Bank
CHAPTER 4
ANALYSIS AND INTERPRETATION OF DATA

50
ICICI Bank
GENERAL ANALYSIS OF THE BANK

This section compares the various private sector banks using certain parameters for
analysis. All the figures given are for the year 2004-2005 given in crores of rupees.
REVENUE
Figure 1
In case of revenues for banks, larger the revenue earned by the bank, the better it is as
revenues contribute directly to the profitability of the bank. In this regard, Stan chart is
the undisputed leader with revenues of Rs. 15,302.8 crores. ICICI bank follows up as
close second with revenues amounting to Rs. 12, 056 crores.

51
ICICI Bank
NET PROFIT AND DEPOSITS
Figure 2
As in the case of any business, even in the case of the banking sector probability and
sources of funds are important. As such, higher the net profit and higher the deposits the
better for the bank. While high profits are indication of the bank, high deposits speak of
the extent to which the bank has been in a position to mobilize funds from customers.
ICICI bank has both the highest net profit as well as the largest deposit base among the
private sector and foreign banks that have been compared.
OPERATING EFFICENCY

52
ICICI Bank
Figure 3
Measured in terms of interest income/ average working funds, it speaks of the extent to
which the funds have been deployed effectively to earn interest revenue for the bank.
Higher this ratio the better. On this parameter, Stan chart is the most efficient of all the
banks. ICICI banks performance is close to the average performance of the banks.
Measured in terms of non-interest income/ average working funds, this ratio speaks of the
amount of fee-based income that a bank can earn from its working funds. Judged on these
parameters, the performance of GTB surpasses that of all other banks. ICICI bank with a
ratio of about 2.01 is once again close to the average performance of the banks.
EARNING QUALITY

53
ICICI Bank
Figure 4
Judged on the basis of operating profit/ avg-working funds, it speaks of how profitably
the funds of the bank have been used. Stan chart is the leader in this arena with a ratio of
4.15. ICICI bank is way below this figure with a ratio of 2.12 indicating that the funds
probably have not been utilized properly.
Taken as a ratio of other income / net interest income, the ratio speaks of the ability of the
bank to work on lower spreads. Based on this parameter, the performance of ICICI bank
is way beyond that of the other banks speaking of the ability of the banks to cut down
interest rates if the need arises.
PRODUCTIVITY

54
ICICI Bank
Figure 5
Productivity of the bank has been measured in terms of the business and profitability per
employee. It speaks of whether the bank is over or understaffed. Based on these
parameters, ICICI bank is leader with the highest ratios for productivity based on both
business per employee and revenue per employee.
ASSET QUALITY

55
ICICI Bank
Net NPAs / Net Advances (%)
Figure 6
Asset quality measured in terms of net NPAs as a percentage of net advances speak of
the assets that are doubtful to return the interest due in the near future. Judged on this
basis, ABN Amro bank has been most judicious in its lendings. the performance of ICICI
bank is close to average performance for all the banks.
MANAGEMENT QUALITY

56
ICICI Bank
RETURN ON ASSETS
Figure 7
ICICI
1.7
HDFC
1.9
GTB
1.3
UTI
0.7
STANCHART
4
HSBC
ABN
0.9
AMRO
1.6
Measured in terms of return on assets, it speaks of how successful the management was
in using the assets judiciously. On this parameter Stan chart once again out performs the
remaining banks. The performance of ICICI banks is again close to average performance
of the banks.
TRENDS AMONG THE PRIVATE INDIAN BANKS

57
ICICI Bank
Analysis made on the basis of any one years figures could always lead to faulty
conclusions as the year of review could have been an exceptional case. For example
around the year 2006 ICICI bank went in for its ADR and this could have affected the
return on assets of the bank. As such the consolidated figures of ICICI bank and ltd have
been taken and compared with the figures of the other banks for the year 2004-2005.
While the scope for error is still present as two years in still not a good indicator, the fact
that any banks have not published the audited results for the year 2005 has been a
constraining factor in this regard.
ICICI
Branches
2004
2005
HDFC
820
256
1400
518
Size of the bank
GTB
UTI
150
310
169
314
Deposits ( in crores)
2004
2005
47378
32658
65749
48759
Net profit ( Rs in crores)
21734
34976
18924
27985
2004
2005
1100
657
1411
993
Operational Efficiency
265
357
190
270
Interest income / Avg Working funds

2004
2005
2004
2005
9.0
4.7
10.7
10.8
40.5
8.6
9.4
8.2
Non-interest income/ Avg working funds
2.0
6.3
1.9
1.1
3.8
1.7
2.0
1.5
Earning Quality
Operating profits / Avg Working fund
2004
2005
2.1
4.2
4.13
10.6
2.4
2.1
Other income / net interest income
2.6
1.3

58
ICICI Bank
2004
2005
22.2
40.5
15.7
14.7
Productivity
36
18.3
18.9
18.6
Business per employee

2004
2005
2004
2005
46.44
9.42
8.55
8.15
14.7
10.08
Operating profits per employee
.98
.06
.09
NA
.12
.17
12.49
9.59
.07
.07
Table 1
A look at the ratios and figures and both for 2004 and 2005 reveals that as compared to
all the other banks in the private sector in India, ICICI bank has grown by leaps and
bounds. Its branch network has increased and so has its deposit base. But this was
primarily due to the merger between ICICI bank and the bank of Madura. However, the
profitability of the company has dropped drastically. This drop has come primarily from
the corporate lending of the erstwhile ICICI ltd. The net profit as well as the non interest
income continues to be way beyond the income of the other three banks in the private
sector. Similarly is the case with earning quality ratios. The fall in the profitability has
also affected the productivity ratios of the bank.
As far as the banking sector is concerned, banks in India have turned risk averse. Banks,
which are predominant financial intermediaries in the economy, are turning in to business
that has to be profitable. Banks are more interested in putting their money into risk free
government securities rather than to the industry. The reason for this could be that lending
to the industry entails higher risk, which impacts the banks capital adequacy forcing the
bank to raise equity, which is difficult in a barely active capital market. The very fact that
most of the foreign banks have treasury services as a thrust area proves the point that
banks are averse to lending to corporates.

59
ICICI Bank
While the importance levied on profitability has increased tremendously, banks on the
size are levying an almost equal importance. To fight foreign banks with global presence,
banks today have to be big. And size here is not just in terms of asset base but I also in
terms of geographical research. And to do so a vast majority of the banks going in
mergers. This is evidence by the plethora of mergers that have been taking place in the
last two years. Size is of importance t cut costs. If a bank wishes to become a universal
bank provided solutions to al the financial requirements of an individual or corporate, if it
wishes to have to ensure that they are big enough to provide services that reach the
customers.
Apart from size, one area that is gaining importance is the sector of fee-based income.
Being a risk free source of revenues, banks are more and more concentrating on pushing
fee-based activity. The market size of the fee-based activity is about Rs.111.1 bn. This
sector grew at about 83% the net increase in interest income in 2001 and amounted to
about to about 50% of interest income.
One other trend that has happened in the banking sector is the focus being levied upon the
retail side. It has been recognized that the retail lending attracts far greater spreads and
are a whole lot less risky than corporate lending. As such banks are using technology to
increase their offerings to the retail customers. Be it establishing more ATMs or
introducing phone banking, internet banking and mobile banking, retail customers is
gaining importance today.
COMPARISON OF SPECIFIC PRODUCTS ACROSS BANKS

The section provides a board comparison of certain products across banks on the basis of
the essential features of the products. Specifically, we take a look at loan products, credit
cards and ATMs.

60
ICICI Bank
COMPARISON OF LOAN PRODUCTS
The loan products offered by various private sector banks and foreign banks have been
compared to various parameters and an effort has been made to find the bank that makes
the best offering to the customer in each of the loan categories.
Features
ICICI
Loan
New car
amount
up to
HDFC
#
UTI
Up to
Citibank Standard
NA
80%
HSBC
chartered
Up to
#
ABN
Amro
#
85%
90%
Old car
up to
Interest
80%
New car
12.5%and 14.55
rate
14.5%-
above
16.5%
8.5%
NA
14.25%-
13%
16%
and
above
Old car
18.5%
18.5%Processing
20%
2%or
fees
RS1000
NA
18.5%
0
NA
NA
2%
NA
Used car
4 yrs
2 days
15 days
NA
7 days
2 days
NA
Allowed
After 6
Allowed
months
2% if
4% if
if loan<1
lakh
Repayment Max of 5
Processing
yrs
4 days at
time
Pre
maximum
Allowed
6 months
payment
Pre
2%
to 5 years
2%
Allowed After 6
0
months
3%
payment
more
more
fees
than
than

61
ICICI Bank
Guarantor
No
No
Yes
No
No
25%
25% pa
pa
nil after
No
3 years
No
Table 2
Car loan offered to customers have been compared primarily on the basis of loan amount,
interest rates, processing fees, pre-payment fees and processing time. The comparative
table reveals that of all the banks, the interest rates offered by HDFC bank are the most
competitive. HDFC bank offers the lowest rate of 12.5% for a small segment car as
against the other banks that charge a minimum of 14.5%. Additionally the bank does not
charge any processing fee at the time when 2% seems to be the norm. the offering of
HSBC is also very similar to that of HDFC bank with an interest rate that is 0.5% points
higher. Additionally they also charge a processing fee of 2%. But with a processing time
of just 48 hours it is likely to be the best alternative to a retail customer.
As compared to those two banks, ICICI bank offers as much higher rate of 14.5%. But
then this is on par with most of the other banks in the private and foreign sector. Further,
ICICI bank processes its loan in 4 days, which is significantly lesser than all other banks.
With most of its other features on par with the other banks, ICICI bank is likely to be the
third choice for all retail customers.
HOME LOANS

62
ICICI Bank
Features
ICICI
Eligibility
21-65 yrs
Interest rates Adj 11%
Service
Fix 12%
1%
UTI
Citibank
Standard
HSBC
24-60 yrs
Max
NA
NA
chartered
24-53 yrs
11.3%
25-60 yrs
16.5%
NA
12.3%
1.5%
1.5% less
12.75%
1%
charge
0.5% for
customers,
0.75% for
power
vantage
customers.1%
Repayment
Processing
20 yrs
14 days
15 yrs
15 days
15 yrs
NA
15 yrs
7-10 days
for premier.
15 yrs
10-15 days
time
Pre-payment
2%
fee
Guarantor
Yes only if
Yes
No
No
Only if loan
Loan
amount
you are soft
is more than
ware
12 lakhs
professional
Up to 85%
Up to 80%
Up to 80%
Up to 85%
Up to 85%
of 30 lakhs
Table 3
In case of home loans, it has been assumed that the principal factors that would influence
the decision taken by a customer would be a loan amount, interest rates, repayment
period and the service charge. The various banks have been evaluated on the features. At
the out set it appears that both Stan chart and ICICI make offering that are equally
competitive. However ICICI bank charges a marginally lower rate both for interest and

63
ICICI Bank
for service charge. Additionally they also give a repayment period of 20 years as against
Stan chart that offers only 15 years. While ICICI bank does charge a pre-payment fee of
2%, it is assumed that this is not a major consideration for a customer who takes a loan.
As such ICICI bank scores better than the other banks in the offerings it makes and is
likely to be the first choice for a customer looking for home loans.
LOANS AGAINST SHARES
Features
ICICI
HDFC
UTI
Citibank
Standard
HSBC
ABN Amro
d
#
chartere
Eligilibility
Loan amount
Should
Tempora
hold
rily
forms in
suspend
demat
ed
form
Up to
60% of
200000

64
ICICI Bank
Interest rates
Max
Max
16%
NA
17-19%
16.5%
Processing
14%
0.5%
15%
NA
NA
NA
1.5%
NA
fees
less,0.5%for
customers,0.7
5%for power
vantage
customers,1%
Disbursement
4 days
3 days
NA
1 week
for premier
1 week
time
Commitment
NA
NA
NA
NA
NA
Applicable
fees
Over limit
NA
NA
NA
NA
2%
150+2%
fees
Concessional
Website
rate of
speaks
depositary
of ATM
account and
phone
car loans
banking
ATM
Phone
NA
NA
NA
NA
services
Free
Debit-
NA
Debit-
ATM
cum
cum
cards
ATM
ATM
given
#
NA
banking
Table 4

65
NA
ICICI Bank
Loans against shares have been compared on a number of features, the most important
being interest rate and processing time is particularly important in themselves are liquid
securities and in case of need a customer can always choose to sell the shares if he/she
wanted the money urgently. The rates offered by ICICI bank at 14% are the most
competitive. The processing time of about 4 days is also among the lowest. On this basis
it can be said that the offering of ICICI bank is most attractive. Particularly so since all
the other features like ATM cards are also provided by the bank.
Competition for the ICICI bank would be from HDFC bank, which offers loans at 15%.
TWO WHEELER LOANS

Features
Loan amount
Interest rates
Processing fees
Repayment
Processing time
Pre-payment
Pre-payment fees
Guarantor
ICICI bank
Up to 85%
NA
2%
3 yrs
48 hours
Allowed
2%
NO
HDFC bank
Up to 90%
Max 11.5%
2%
3 yrs
48 hrs
Allowed
0
NO
Table 5
In the two wheeler segment, there are only two players- HDFC bank and ICICI bank.
None of the other private sector banks or foreign banks offers two wheeler loans and any
person seeking to buy a two wheeler would have to take a personal loan to do so. Of
these two banks, the terms of offering of HDFC bank is more competitive as compared to
those of ICICI bank. Their interest rates are a competitive 11.5% and they dont charge

66
ICICI Bank
any payment fee. However given the fact that ICICI bank makes most of the other
offerings, a retail customer might choose ICICI bank makes most of the other offerings, a
retail customer might choose ICICI bank just a frequently as HDFC bank. In other words
the competition is pretty stiff.
COMPARISONS OF ATM
ATM cards
Bank name
GTB
Eligilibility
Savings All
HDFC
ICICI
UTI
HSBC
CITI
ABN
STAND
All
All
All
BANK
All
AMRO
All
CHART
All
account account account account account account
account
account
holder
holders
holders
holders
holders
holders
holders
holders
only
Withdrawal Rs
Rs
Rs
Rs
Rs
Rs 30000 Rs
Rs
limit
20000
15000
20000
25000
30000
per day
30000
30000
per day
per day
per day
per day
per day
per day
per day
for all
saving
account
holders
and
100000

67
ICICI Bank
per day
for all
current
account
holders
Services Account Mini
Penalty
Cheque
Cash
Withdrawal Withdrawal Withdrawal
status,
statement, book
withdrawal, and deposit
and deposit
and deposit
request
transfers ,
request,
cheque
of cash
of cash
of cash
for
bill
cash
request and
cheque , payments
deposit and
deposit,
demand
withdrawal, account
draft
balance
statement
request
enquiry
and fund
Rs 100 in
Rs 250 in
recover
Rs 100 in
Rs 200 in
NA
Rs 200 in
case of
case of loss
case of loss
case of loss
case of loss
loss of
of card
of card
of card
of card
NA
card
Table 6

68
ICICI Bank
The offerings most of the banks are the same in case of ATM card. However the
withdrawal limit incase of HSBC is better than Citibank or Stan chart in the sense that the
current holders of HSBC can withdraw greater amounts.
ICICI not only offers a lower withdrawal limit but also charges the highest penalty n case
of replacement of card.
COMPARISON OF GOLD CREDIT CARDS
Card
Citibank
ICICI
Stan chart
HSBC
UTI
schemes
Card
Gold
Gold
Gold
Gold card
Gold
category
Association
preferred
Master and
Visa
standard
Both master
Master and
Master
Validity
Joining fees
Add on
visa
International
NIL
Rs 5000
International
Rs 3000
Rs 3000
and visa
International
Rs 5000
Rs 5000
visa
International
NIL
NIL
International
NA
Rs 5000
cards
Annual
Rs 2000
Rs 2000
Rs 3000
Rs 1500
Rs 3000
charges
Cash
Rs 25000 for 40% of the
30% of the
40% of the
60% of the

69
ICICI Bank
withdrawal
the first year
credit limit
credit limit
credit limit
credit limit
2.5%
2.5%
2.95%
2.95%
& then 60%

of the credit
limit
Interest on
2.95%
cash
withdrawal
Credit limit
Rs 30000-Rs Rs 40000-Rs Rs 60000
Rs 50000-
Rs 250000
Interest rate
Late fees
250000
2.95%
5%
300000
2.5%
15% of the
1.75%
15% of the
Rs300000
2.95%
Rs 1000
2.95%
5%
Credit
45 days
min amount
52 days
min amount
52 days
51days
45 days
Lost card
Before
No coverage
No coverage
No coverage
Zero loss
liability
report it is
period
card liability
the liability
to the
customer
Table 7
In case of credit cards, it has been assumed that the chief factors that make a difference to
the decision taken by a client are credit period, credit limit, interest rates, cash withdrawal
and annual charge. The comparative given above reveals that the offering of Citibank,
UTI, and Stan chart are all attractive. The terms offered by ICICI though not the best in

70
ICICI Bank
the market is either very close to the best in case of credit period of 50 days with that of
Stan chart or are comparable with the market average.
CHAPTER 5
SUMMERY OF FINDINGS, CONCLUSION AND RECCOMANDATION

71
ICICI Bank
FINDINGS
The old prophecy that once a customer is a customer has become a myth in the
present day competitive world. Brand image on banking sector no longer works a magic
with the consumer. So to hold the customer to the bank and attract new consumers the
ICICI Bank must come up with strategies that is efficient and competent in the present
scenario.
After analyzing the response of the respondent through questionnaire and observation the
following were found in the study.
In the case of revenue of banks, Standard Chartered bank is the undisputed

leader. ICICI follows up as second in revenues.
In the case of net profit and deposits ICICI bank is leading with both the
highest net profit and largest deposit among the private sector and foreign
banks.
In the case of operating efficiency, standard chartered bank is the most
efficient of all the banks. Avg performance is shown by ICICI bank.
In the case of earning quality, standard chart is the leader in this arena with a
ratio of 4.15. ICICI bank is way below this figure with a ratio of 2.12
indicating that the funds probably have not been utilized properly.
In the case of productivity, ICICI is the leader with the highest ratio of
productivity based on both business per employee and revenue per employee.
In the case of asset quality, ABN Amro bank has been most judicious in its
landings. ICICI bank is close of Avg performance for all the banks.
In the case of management quality, stand chartered once again out performs the
other banks

72
ICICI Bank
RECOMMENDATIONS
Based on the findings regarding the performance and thrust area of the other competing
private sector and foreign banks, the trends in the banking sector and the future of the
sector as such an attempt has been made to point our areas that the bank can possibly
concentrate upon.
Corporate sector
1. Continue focus on cash management service: with more and more companies
preferring to outsource their collection and payment, the sector fee based activity
growing. Given the vast geographical presence of ICICI bank that can be
leveraged upon, the bank is better placed to offer these services at a competitive
rate as compared to foreign banks.
2. Continue targeting SME segment: small and medium enterprises through in
existence for long, have gained prominence only in the recent past. In fact ICICI
bank got this segment as a result of their merger with the bank of Madura. The
foreign banks have also only just started targeting this segment. As such
leveraging on the expertise of the personnel of bank of Madura, ICICI bank ca try
to move faster than competitive and make use of the first move for merger.
3. Focus on FX services: FX services are an area that is being concentrated upon
only by one bank- Citibank. None of the other banks are targeting this product.
With Indian industries looking for a global presence, the need for this product is
likely to grow. That apart, FX services from close to 13% of the market for feebased product. With that market growing, FX services would also grow. As such,
ICICI bank could target this product and try to make attractive offerings to the
clients in the sector.

73
ICICI Bank
4. Provide advisory services via specialists. The bank could appoint specialists in
certain definite industrial sectors who would not only evaluate projects for the
bank but would also give advisory services to the clients on the changes that make
in their investment. This person could be independent of any financing that the
bank would so that there is no clash of interest for him has evaluated the projects.
5. Single point interface: one of the complaints that clients had against private sector
and foreign banks was that, the company had to deal with multiple managers
depending upon the products that the company required. That is, for cash
management services there was one relationship manager, while treasury had
another. The companies found this highly disconcerting and preferred to deal with
a single individual from a bank, which could in turn interact with his colleagues.
6. Decentralization of decision making: another complaint that clients had against
banks was that there was a delay information transfer and approvals, primarily
because all banks branches had to contact the officials in their head offices before
approving clients. Decentralization on behalf of the bank would solve this
problem.
7. Flexibility and personalization of services: yet another reason, that some of the
companies mentioned, for their sticking on to the public sector banks was the
rigidity and impersonal touch with the foreign and private sector banks.
8. Collecting bank for direct and indirect taxes: an offshoot of the fact that clients
dealing only with one or two foreign banks were dealing with HDFC bank
because of their statues of being a collecting banker for direct taxes.

74
ICICI Bank
Retail sector
1. Loan against shares and house loans: given the growing importance of the retail
sector and the bank offerings being the strongest in case of house loan and loan
against shares, ICICI bank could look at pushing home loans and loan against
shares.
2. Tie up with American express: ICICI bank could look at possible tie up with
American express not only for travelers cheque but also for providing ATM
facilities to the customers of American express. This would get them high net
worth clients.
3. Continue corporate credit cards: corporate credit cards would help employees pay
official bills through cards. This would save both then and the company the
trouble of reimbursing the expenditure.
4. Electronic clearing house: with RBI giving it approval for establishment of an
electronic clearing house by the banks, a move in this direction would help banks
hasten their clearing process and provide retail- time on-line service to their
clients that would help corporate.

75
ICICI Bank
CONCLUSION

76
ICICI Bank
CONCLUSION
A careful study has been done in the sector of commercial banks in Bangalore to evolve a
competitive strategy for ICICI Bank through questionnaires, observation, interviews and
through proper guidance of respective faculties.
The study which lasted for one month has provided information to understand the
working of different Banks in Bangalore and their strength and weakness. The project
covers analyzing the private sector banks in India with special emphasis on the product
portfolio, both corporate and retail, evaluating the thrust areas and strategies of these
banks, and evolving a strategy for ICICI.
The study is restricted to 6 Banks namely Amro bank, Citibank, HDFC bank, HSBC,
Standard chartered and UTI bank and the facts clearly shows that Standard Chartered
Bank leads in revenue terms whereas ICICI leads in case of deposits & revenue. In the
case of operating efficiency Standard chartered bank is on the top that means it is the
most efficient bank. In the case of management quality, once again Standard chartered is
at the top.
The study helped me to understand that the organisation (ICICI Bank) is facing a sever
competition and it affects the profitability of the Bank. I was also able to understand
some of the draw backs and problems of the ICICI Bank such as Decentralization of
decision making which make delay in information transfer and approvals, non flexibility
and personalization of services, non availability of specialist to advice the banks clients
on various investment. I hope that if the bank is managed to overcome these draw backs
and problems, it can increase its efficiency.

77
ICICI Bank
BIBLIOGRAPHY

78
ICICI Bank
BIBLIOGRAPHY
www.google.com
www.citibank.com
www.icicibank.com
www.stanchart.com
www.hdfc.com
www.hsbc.com
www.alstavista.com
Capitaline database from the college.
Magazines, journals etc.
Financial management book.

79
ICICI Bank
ANNEXURE

80
ICICI Bank
INTERVIEW QUUESTION
Questionnaire for HDFC bank
(Questionnaire No 1)
1. to remain the clear market leader in mortgages in India. Mortgages as in
retail loan? What part of HDFCs corporations does a mortgage form?
What is HDFCs share in the mortgages market?
2. What is HDFCs share in the banking sector
3. the bank signed a strategic business collaboration agreement with chase
Manhattan bank in February 1999. To what end? How did HDFC gain? Is it
looking at a possible merger?
4. Times bank amalgamation- what value did it add in terms of branch network,
geographic reach, customer base, alternative delivery channels?
5. Leader in cash management what is HDFCs share? How do you differentiate
your service? Leader in what sense volume of transaction or no. of customers?
6. What are HDFCs treasuries operations like? How it is positioned with respect to
competitors?
7. In case of corporate banking/ retail banking, what is HDFCs thrust area?
8. Is a defense salary account any different from a normal salary account? If so what
are additional features available on the defense salary?
9. Sweep-in-facility is it not available for all fixed deposit accounts?
10. Where is HDFC placed among the banks in India?
11. Who are HDFCs major competitors?
12. Which sector is HDFC targeting? Small scale, medium scale or large scale?
13. How deep is HDFCs dealing in the forex market?
14. CMS is one of our thrust areas. What is HDFC doing to promote this area?
15. How does HDFC market its products? Is HDFC planning to enter bank assurance?

81
ICICI Bank
Questionnaire for UTI bank

1. UTI provides an integrated service to an acquire ranging from strategic
vision through to completing the deal & integrating the acquired business.
Who exactly are the clients and what are the services provided?
2. What are the corporate clients of UTI bank? Is bank targeting any particular
segment like say the large or the medium enterprises?
3. No of corporate clients UTI has?
4. What is the revenue per customer for UTI?
5. % shares both in corporate and retail sector?
6. Revenue per branch?
7. No of customers per employees?
8. Revenue per ATM?
9. Do UTI offers interest options?
10. Who are the major clients of UTI? What is the maximum amount lent to any
one customer? What is the basis by which UTI is differentiating its products
vis--vis its competitors products?
11. what is nature of tie up that UTI bank is planning with Belgium financial
group Forties?
12. UTI has set June 02 as the deadline for preferential allotment of shares to the
foreign strategic partner how far has the discussion progressed?
13. How far has UTIs plan of financing Tata steel succeed?
14. Did the tie up between UTI and exim bank finally work out?
15. You have a service call linked products similar to MIB OR debentures
what exactly is this? How does it vary from MIBOR debentures?
Questionnaire for Citibank

82
ICICI Bank
1. Is a card a thrust area for Citibank? If so, what is Citibank doing to promote its
cards?
2. How many banks in India have an association with all the three card services
providers? Has any special benefit accrued to Citibank as a result of this
association?
3. What is the minimum no of employees required to start a suvidha account?
4. How successful has net banking been? How many customer use net banking?
5. What is the total no of customer Citibank has?
6. What is the total no of ATM centers that Citibank has?
7. What is the revenue per customer, revenue per employee and revenue per ATM
for Citibank?
8. Does Citibank also have some sort of a portfolio investment scheme?
9. Who are Citibank competitors in the retail segment?
10. Who are Citibanks major competitors?
11. What is Citibanks share in the Indian baking sector, specifically in the corporate
and retail sector?
12. What is the net return that Citibank gets from a corporate?
13. What is Citibank doing to push cash management service and capital market
products which are thrust areas for the bank?
14. Are there any innovative products that Citibank offers? What has the customer
response to such products been?
15. In the banking sector, a bank can survive and get clients only through
differentiation how does Citibank differentiates its service?
Questionnaire for Stan Chart Bank

83
ICICI Bank
1. What is the total no of branches that Stan chart has in India?
2. What is the total no of ATM centers that Stan chart has?
3. What is the total no of customers Stan chart has?
4. What is the % of share of Stan chart is corporate and retail segment?
5. What is the revenue per customer per customer for Stan chart?
6. What is the revenue per branches?
7. What is the no of customer per employee? What is the revenue per ATM?
8. How often is it that you fail to live up to the services you promise to provide and
are forced to pay the Rs.50 per day penalty?
9. Stan chart has maintained a long presence, since 1858, with particular emphasis
on relationship banking. What do you mean by relationship banking? How are
you stressing on this area?
10. Stan chart is leading player in the worlds major financial centers with clear
leadership in the emerging markets said about the global markets. What has
Stan chart does specifically for the emerging markets? What is its % markets
particularly India?
11. Stan chart earned peer recognition when it over took Citibank in consumer
banking. In what way has Stan chart overtaken Citibank?
12. What is Stan chart bank doing to increase its share on retail sector?
13. Do you have any charges for investment advisory service?
14. What is the charge incase of the fund transfer and other facilities available on
internet banking?
15. Secure measuring area is a service exclusive to Stan chart. But what sort of
information transfer takes place between customer and bank?
Questionnaire for HSBC

84
ICICI Bank
1. What is the total no of branches that HSBC has in India?
2. What is the total no of ATM centers that HSBC has?
3. What is the total no of customers HSBC has?
4. What is the % share of HSBC is corporate and retail segment?
5. What is the revenue per customer for HSBC?
6. What is the revenue per branch?
7. What is the no of customer per employee? What is the revenue per ATM?
8. The cost of the fund for HDFC bank is about 6.4% what is it for HSBC?
9. HSBC India is large in telecom, cement, pharmaceuticals, FMCG and the
financial service market. Does the same hold true for HSBC operations in
Bangalore also?
10. Going by the general trend in the market, is HSBC also looking at merging some
bank?
11. Generally how many banks are appointed as clearing bank by the BSE?
Which are the other banks offering this service?
12. HSBC is one of the largest users of SWIFT in the world, and is a licensed
SWIFT vendor. Is there any advantage in being a SWIFT vendor?
13. Is HSBC planning go for banc assurance?
14. Our treasury and capital market group ranks among the largest such business in
the world in fact treasury contributes to 55% of HSBCs total revenue. How is
the bank pushing this area?
15. Do any of the other banks offer co-branded credit cards?
Questionnaire for ABN AMRO Bank

85
ICICI Bank
1. What is the total no of branches that ABN Amro has in India?
2. what is the total no of ATM centers that ABN has?
3. What is the total no of customer ABN has?
4. What is the % share of ABN is corporate and retail segment?
5. What is the revenue per customer for ABN?
6. What is the revenue per branch?
7. What is the number of customer per employee? What is the revenue per ATM?
8. The cost of fund for HDFC bank is about 6.4%. What is it for ABN Amro?
9. ABN already has housing loans. So in what way it foray into home finance going
to be different from the housing loans?
10. Dutch banking group ABN Amro NV set up global support center for its trade
and advisory unit in madras. What are its implications?
11. ABN Amro is looking at using India as a platform for scaling up its global
transactions services in India? What has bank done in this regard?
12. Balance transfer programme is ABN the only bank making this offers?
13. You claim that ABN rates are among the highest in the country, what are the other
banks offering similar/ higher rates?
14. Does ABN provide real time on line service?
15. Loyal discount on loans against securities- is it specific to ABN?

86

Financial Analysis of Commercial Bank

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Financial Analysis of Commercial Bank

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An Economic and Financial Analysis of Commercial Banks in

Bangalore in Evolving a Competitive Strategy for ICICI Bank

Submitted in partial fulfillment of the requirements of

Kristu Jayanti College of Management and Technology

Signature of the student

CERTIFICATE FROM GUIDE & HEAD OF THE INSTITUTION

Certified that this declaration entitled An Economic and Financial Analysis of

I am highly indebted to my faculty guide Prof. Rajesh Pillai of the department of

I express my sincere gratitude and special thanks to all employees especially

ABN Amro bank.

Following is the project chapters classification of the study:

Chapter 2: RESEARCH METHODOLOGY

Chapter 3: PROFILE OF THE INDUSTRY, COMPANY

Chapter 4: DATA ANALYSIS AND INTERPRETATION

Chapter 5: FINDING AND RECOMMENDATION

Profile of the Company

Analysis and Interpretation

List of Graphs / Charts & Diagrams

General Analysis Of Banks

Net Profit and Deposits

Trends Among The Private

Home Loans Of Different

Loans Against Shares

Two Wheeler Loans

Comparison Of Gold Credit

Questionnaire to UTI Bank

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

To evolve a strategy for ICICI bank to follow based on project findings.

Kristu Jayanti College of Management & Technology

TOOLS FOR DATA COLLECTION

Kristu Jayanti College of Management & Technology

The sample size was limited to only 50 respondents.

Time was major constraint.

The study was confined to Bangalore.

To obtain information particularly in respect of the functioning of banks is a

Kristu Jayanti College of Management & Technology

3. Profile of the Industry and Company

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Early phase from 1786 to 1969 of Indian Banks

Nationalization of Indian Banks and up to 1991 prior to Indian banking sector

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

first Indian companies to raise funds from International markets.

its first equity public issue

entity in the Swiss Capital Markets.

Kristu Jayanti College of Management & Technology

rates structure and introduced yield-curve based pricing.

changed to "ICICI Limited".

American Depositary Shares.

Competitors of ICICI Bank

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

Kristu Jayanti College of Management & Technology

OVERVIEW OF PARTICULAR BANKS

ABN Amro bank

Asea brown boveri nestle

Loan against shares