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Frequency Table

Gender
Frequency

Percent

Valid Percent

Cumulative
Percent

Female
Valid

11

55.0

55.0

55.0

Male

45.0

45.0

100.0

Total

20

100.0

100.0

Age
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

21-30

30.0

30.0

30.0

31-40

14

70.0

70.0

100.0

Total

20

100.0

100.0

Educational Level
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Degree

20

100.0

100.0

100.0

Number of years worked withUBA


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

less than 1 year

5.0

5.0

5.0

1-4yrs

17

85.0

85.0

90.0

5-8yrs

10.0

10.0

100.0

Total

20

100.0

100.0

Do you know UBA's competitive advantage over other banks


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

18

90.0

90.0

90.0

No

10.0

10.0

100.0

20

100.0

100.0

Total

Does UBA's employess and sales team know UBA's competitive advantage
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

18

90.0

90.0

90.0

No

10.0

10.0

100.0

20

100.0

100.0

Total

If yes, wat is it
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

none

10.0

10.0

10.0

people

20.0

20.0

30.0

staff

14

70.0

70.0

100.0

Total

20

100.0

100.0

Do UBA's customers know the bank's competitiveadvantage


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

11

55.0

55.0

55.0

No

45.0

45.0

100.0

20

100.0

100.0

Total

How does bank demonstrate this competitive advantage to its customers


Frequency

Percent

Valid Percent

Cumulative
Percent

excellent customer

10.0

10.0

10.0

none

10.0

10.0

20.0

quality services

35.0

35.0

55.0

through efficient and effective

30.0

30.0

85.0

15.0

15.0

100.0

20

100.0

100.0

experience

Valid

services
through its product and
seervices
Total

List 3 of the bank's competitive advantage


Frequency

Percent

Valid Percent

Cumulative
Percent

deliver on time,excellent

5.0

5.0

5.0

10.0

10.0

15.0

5.0

5.0

20.0

10.0

10.0

30.0

11

55.0

55.0

85.0

15.0

15.0

100.0

20

100.0

100.0

customer experience and


management system
fiancial/ nonfinancial
incentive schemes,elivery on
time and products and
services
Valid

management system,
innovative products and
services and delivery on time
none
strong IT platform,aviances
and delivery on time
tie,products and services and
staff
Total

what do you cnsider as UBA's first competitive advantage

Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

none

10.0

10.0

10.0

people

10.0

10.0

20.0

staff

16

80.0

80.0

100.0

Total

20

100.0

100.0

Does UBA enjoy competitive advantage in the banking industry


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

18

90.0

90.0

90.0

No

10.0

10.0

100.0

20

100.0

100.0

Total

If yes, what are the sources of competitive advantage enjoyed by UBA?


Frequency

Percent

Valid Percent

Cumulative
Percent

.00
Valid

promotion strategy
traget market
Total

10.0

10.0

10.0

11

55.0

55.0

65.0

35.0

35.0

100.0

20

100.0

100.0

How does the bank create a competitive advantage for itself


Frequency

Percent

Valid Percent

Cumulative
Percent

by being the multinational

15

75.0

75.0

75.0

management system

15.0

15.0

90.0

none

10.0

10.0

100.0

Total

20

100.0

100.0

and multicultural bank


Valid

Is UBA's competitive advantage quantifiable


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

17

85.0

85.0

85.0

No

15.0

15.0

100.0

20

100.0

100.0

Total

If yes, how does the bank quantify it


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

none

20

100.0

100.0

100.0

Is the competitive advantage of th bank sustainable


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

18

90.0

90.0

90.0

No

10.0

10.0

100.0

20

100.0

100.0

Total

If yes, how is this sustainable


Frequency

Percent

Valid Percent

Cumulative
Percent

management system
none
Valid

perormance and managment

35.0

35.0

35.0

11

55.0

55.0

90.0

10.0

10.0

100.0

20

100.0

100.0

system
Total

How often does UBA review its strategy


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

annually

20

100.0

100.0

100.0

which generic strateg is being implemented by UBA


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

focus

20

100.0

100.0

100.0

Please provide reasons for your choice


Frequency

Percent

Valid Percent

Cumulative
Percent

for special needs by district

25.0

25.0

25.0

12

60.0

60.0

85.0

15.0

15.0

100.0

20

100.0

100.0

clients
Valid

none
specialized needs for various
groups
Total

superior customer service


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

most important

20

100.0

100.0

100.0

extensive branch network


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

most important

20

100.0

100.0

100.0

Valid Percent

Cumulative

low bank charges


Frequency

Percent

Percent

most important
Valid

11

55.0

55.0

55.0

important

35.0

35.0

90.0

somewhat important

10.0

10.0

100.0

20

100.0

100.0

Total

large customer base


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

most important

20

100.0

100.0

100.0

Valid Percent

Cumulative

easy access to loans


Frequency

Percent

Percent
most important
Valid

11

55.0

55.0

55.0

45.0

45.0

100.0

20

100.0

100.0

somewhat important
Total

key accounts held with the bank


Frequency

Percent

Valid Percent

Cumulative
Percent

most important
Valid

important
Total

13

65.0

65.0

65.0

35.0

35.0

100.0

20

100.0

100.0

do you think the bank stands at a better chance of attracting customers than
other banks
Frequency

Percent

Valid Percent

Cumulative
Percent

Yes
Valid

Not sure
Total

18

90.0

90.0

90.0

10.0

10.0

100.0

20

100.0

100.0

what is the general market scope of UBA


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

none

20

100.0

100.0

100.0

What clients do UBA seek for


Frequency

Percent

Valid Percent

Cumulative
Percent

across the africa

Valid

11

55.0

55.0

55.0

all types

10.0

10.0

65.0

clients from all works of life

5.0

5.0

70.0

none

30.0

30.0

100.0

Total

20

100.0

100.0

does the bank normally get it clients from this target market
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

10

50.0

50.0

50.0

No

10

50.0

50.0

100.0

Total

20

100.0

100.0

how does the bank get these clients from the market
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

none

40.0

40.0

40.0

promotion of its innovative

10.0

10.0

50.0

10.0

10.0

60.0

products and services


strong pubic sector
reputation

strong public sector

10.0

10.0

70.0

30.0

30.0

100.0

20

100.0

100.0

refutation
throug advertisements and
promotion
Total

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