Name : Karina Permata Sari

NIM : 29115447

Program: GM 2

Management of Innovation, Technology and Entrepreneurship

IDEO THE DEEP DIVE

Process
Brainstorming
Technique
One conversation at a
time
Stay focus on one topic
Rapid Prototyping of
potential solutions
Trial and Error
Experiments
Observing and listening
to customers
Understand the
market/client/technology
and constraints
Visualize new-to-theworld concepts and
ultimate customers
Evaluate and refine
prototypes
Implement new concept
of commercialization

Organization
Flat structure
focused on
learning. No
type-casting
allowed
Low Hierarchy
Everyone is
equally in same
level
Theres no job
title
Diverse
background in
the team
Project leader is
assigned based
on their abilities
to work with
group

Culture
Trusting towards
team members
Encourage wild
and crazy ideas
with no
limitation
Dont worry
about failing
Believes that
efforts of team
will always be
more successful
than planning of
a lone genius
Fun behavior and
environment
Hardworking
Integrity (do
what the talk)
Allows freedom

Management
The team leader
role is as
facilitator not as
the expert one
The adult keeps
the team stay
focus to keep the
discussion stay
in the line, to
avoid the chaos
Team voting for
decision making
Everyone is
responsible for
their own job
desc.
Be appreciative
with the team
result

What is the difference between mistake and failure?

Mistake is wrong action whole failure usually the result of wrong/bad action. While a mistake
can be fixed, you cant fix failure, you can only learn from it.