Lifestyle: Stressful and fast-pace

Hair Problems: blow dry, curling iron, color treated

GDP is growing rapidly in ASEAN by 55% from 2011-2016. This means that the
purchasing power is increasing and people would like to spend money on daily
necessities like hair care.
Potential Consumers in ASEAN total
Potential Consumers in ASEAN females
Number of female professionals in ASEAN (India, Thailand, Malaysia, Indonesia, and
Philippines)
High Pressure Life
1. Annual working time is more than 2200 hours
2. 6.2% of professionals are facing working stress
285 days exposure to sunlight
Scalp problems: 56%
Damaged and dry: 60%
Lack of shine: 58%
Therefore there is a need for anti-UV and hair repair.
PANDORA
2 kinds: Hair Care (Relief) and Styling (Anti-UV)
With massager in the bottle
Styling: Spray at the top and wax in the bottom (2-in-1)4 Repair, Relief, Refresh