Task 3

https://www.snapsurveys.com/qualitative-quantitative-research/
https://www.snapsurveys.com/blog/what-is-the-difference-between-
qualitative-research-and-quantitative-research/
http://www.barb.co.uk/
https://www.abc.org.uk/

Quantitative research is a form of collecting data, which can be

placed in table or chart. It collects data from a numerical or statistical
format, by asking questions in a survey or questionnaire. It can help small
firms improve their product s, by enabling them to make informed
decisions.

Advantages
Can be analysed fairly quickly
Data can be anonymous useful when dealing with sensitive issues
Reliable and repeatable information

Disadvantages
Can be quite costly
Limited ability to probe answers
Some people share characteristics that dont apply to the audience
as a whole, so it can create a potential bias in the data

Quantitative research can help companys find out very important

information, which can allow them to progress and become more
successful. It also is statistical and simply revolves around numbers, which
can be more useful.

Qualitative Research is less numerical than quantitative data, as it

mainly focuses around the possibility of finding out what people think
about certain things and why they think that. It largely surrounds the idea
that the results are collecting opinions, to understand peoples feelings
and motivations.

Advantages:
Results can be evaluated in depth and in detail
Interviews arent limited to a particular set of questions and they
can be easily changed or redirected
Less expensive than
Disadvantages:
Cannot determine how the audience will answer, difficult to create a
solid statistic
Cannot generalize your findings
In comparison to quantitative surveys, qualitative research doesnt
allow you to use the findings as a basis for the public in general

Qualitative research can be very valuable when a company decides to

develop a new kind of product or coming up with brand new marketing
initiatives.

BARB
Stands for Broadcasters Audience Research Board, it is the audience
measurement and television ratings in the UK. It was first created in 1981
to replace previous system that were created. They are mainly used and
owned by BBC, ITV, Channel 4, Channel 5, Sky and the Institute of
Practitioners in Advertising. Most people have a box on top of their TV
sets, which tracks the programmes they watch.

ABC
Stands for Audit Bureau of Circulation, the industry of body for media
measurements. They bring the industry together to agree measurements
and process reports. They are constantly evolving to keep pace with the
industry developments. There other role is to offer various services,
delivering certification, which verifies data, and processes meet industry
report standards. Used by media owners, media agencies, advertisers,
rights owners, investors and management.