Beruflich Dokumente
Kultur Dokumente
By
Inteshar Memon
Roll No. 35
ACKNOWLEDGEMENT
The completion of any report depends upon the co-oration, co-ordination and
combined efforts of several resources of knowledge inspiration and energy. Before
we get into thick of the things. I would like to add a few heartfelt words for the
people who were part of this project in numerous ways people who gave
unending support to us in completing this project.
I would like to thank Mr.sanjiv haldar (Area Head, Mumbai) who helped me to
picture complete retail division of Eureka Forbes in mumbai. I must also extend
my heartiest felicitation to Mr. Supriyo Gupta (territory Sales In-charge) Not
forgetting guidance by Mr. Mangesh (Distributor Sales Officer).
A special thanks to Mr. Zaki Ahmed (teriitory head institution selling BtoB)
along with mr Dweepesh and Deepak which helped me to experience the actual
field operations, problems and approaches in institution selling. Who was always
there to guide me on-field as well as off-field. Without their cooperation this
project would have gained no momentum to facilitate the learning process and
sharing market experience. Lastly special thanks to my family members for being
extremely supportive during my training period.
Executive summary
This project was done in eureka forbes, dadar Mumbai. The project was carried out to understand
and study of verticles in eureka forbes.
The main objective of the project was to study the secondary business of retail B2B and corporate
care division B2B and find out if any gaps exist in the current system. The primary data was
collected with the help of questionnaire and personal interviews. Secondary data was collected from
website of eureka forbes.
This report contains brief overview of eureka forbes. Its market trends, market share, competitor
analysis and a survey on consumer behavior about the water purifier of eureka forbes.
In retail division products goes through different channel people inside as well as outside company
people. So it was possible to get maximum input from retail division. Since the project given was
field project, the research is based upon informal interview of different people in retail hierarchy
also upon market observation.
This report is entails study and analysis of retail division, customer service and how bad after sale
service causes decrease in rate of product sales (Water purifiers) Report analyses inputs given by
different people involved in retail hierarchy and channel as well as market observation. This
analysis will help organization to understand the problem better and accordingly to take decisions to
eliminate service glitches and improve the service.
This project also contains industrial selling process, important aspects of industrial selling,
distributor management etc.
COMPANY ANALYSIS
Eureka Forbes is Rs billion multi- product multi- Channel Corporation which is a part
of the Shapoorji-Palings Group which was set up in 1982, to market health and hygiene
products to Indian consumers. It has evolved as a leader in domestic and industrial water
purification system, vacuum cleaners, air purifiers and security solution.
Eureka Forbes were the first to introduce domestic Water Purification System (1984)- the
Aquaguard model-as well as it revolutionized the Indian market by introducing products like
Home Cleaning System (1982), and Air Purification System (1994). In order to introduce
these previously unknown products to society in which nationwide commercial campaigns
were impossibility, the company had to pioneer another innovation- directing sealing. The
crops of suit- clad Eureka Forbes salesman were the first such in the country and were
tremendous success. They are now- Asias largest direct selling organization with a 5000
strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers
daily. Such was the success of Eureka Forbes that Aqua guard has now become a synonym
for water purifier in India, like Xerox for [photocopying]
The promise was clear: To create a company that wouldnt be about bricks, mortar or
sales graphs, but driven by something for more potent. Something that would stand the
would stand the test of time: relationships
DIRECT MARKETING
Eureka Forbes followed the globally tried and tested direct selling route for marketing
its products in India, thus becoming one of the first direct selling companies in India. Vacuum
cleaners for water purifiers were rather new concepts for India consumer, who had till then
followed only the traditional methods of cleaning and filtering. Therefore, Eureka Forbes had
to first establish the concept of vacuum cleaners and water purifiers in India before it could
sell Eureka is a brand. The company believed that its core strength was its people. It
employed dynamic, highly motivated individuals, called Euro champs who projected. The
image of The friendly man from Eureka Forbes. Thus, for the average Indian consumer,
Eureka Forbes become synonymous with the smartly dressed salesman who come to their
houses and cleaned up things in a jiffy or showed how air/water purifier were indispensable.
Euro champs initially targeted the metros but soon began visiting smaller cities and
towns also commenting on the decision to diversity into bottled water company sources said
that it was only to strong then the core products by capitalizing on their brand image.
Goklaney said In the water category, I will conduct activities which strengthen my core
products. How I do that and what I do is a matter of strategy. According to company sources,
Eureka Forbes not only had the financial strength, but also a strong network to sales
executives to push its new products into the market. The companys decision to enter the retail
business was primarily the result of its launch of Tronada vacuum cleaners and Aquaflo
water purifier in 1995. Eureka Forbes had utilized the retail route for this range, mainly to
cater to the industrial segment. Over the years, the retail business assumed greater significance
and by 1999, around 5% of the companys sales came from the 2500- strong dealer network
in1999. Eureka Forbes ltd. The leading vacuum cleaner and water/air purifier equipment
company, announced a major policy change that came as a surprise to the Indian corporate
world. The company, regarded as the pioneer of direct marketing in India, was planning to
focus more on the retailing business in the future. Commenting on this decision, & Goklaney,
Marketing Director, Eureka Forbes, Said Direct sales permits us to exploit only the top end of
the market. This move was in accordance with the companys plans to increase the validity of
its products. The company planned to make its products available in retail outlets through its
dealer network, spread across 2,600 dealers.
Pioneers & leaders in water purification systems, vacuum cleaners & air purifiers.
Pioneers in direct selling - Asia's largest direct selling organization - 5,000 strong
direct sales force touches 1.25 million Indian homes, adding 1,500 customers daily.
Customer family now numbers over 5 million - enduring relationships as 'Friends for
Life'.
Expanded channels that reach out to customers to include a 3,800 strong dealer sales
A specialized service by Eureka Forbes to provide all the information about Eureka
Forbes products and services at one single number - available 24 hrs*365days.
Locations of Customer Response Centre or Sales offices, timings, contact persons, etc.
Solutions to simple problems on the spot
A single point solution to customer queries or calls
Information on status of complaints and requirements
Tested and certified by over 100 laboratories in India, US, UK and South Africa .
Certifications include those from the highly reputed Bureau of Indian Standards (BIS),
University of Minnesota; University of Pretoria, South Africa; Water Quality Certificate -
USA; WQC - Thames Water Centre - USA; University of Sunderland - England.
MANAGEMENT STRUCTURE
CHAIRMAN
Pallonji Mistry
MANAGING
DIRECTOR
Suresh Ghoklani
C.E.O
Aslam Karmani
NATIONAL NATIONAL
SALES SALES
MANAGER MANAGER
AjaySharma Ravi Kumar
PRESS CENTER
. Most Trusted Brand Award: Platinum Category for your very own
Superbrand: Aquaguard!!!!!
Cambridge School from Noida city is Winner of the 4 th Euro Enviro Quiz
2006, the largest ever National school quiz on Environment !
Eureka Forbes Runs for A Cause - Save Water and Harvest it!
MARKET SHARE
It is estimated that roughly two thirds of the existing water purification market
belongs to UV water purifiers and one third is shared between reverse osmosis purification
systems and chemical purifiers. In the UV purifier segment, Eureka Forbes Aqua guard is the
clear market leader with approximately 68% market share. Other brands include Philips
Intelligent Water Purifier with 7% and HULpureit. With 25% market share. The UV purifier
market is estimated to be growing at a lower rate than the chemical based segment.
Reverse osmosis purifiers, which are rather expensive and not the preferred option in many
areas, have a smaller share of the market when compared with UV purifiers and chemical
based systems. In the reverse osmosis segment, Eureka Forbes is again the major player with
60% share. A major portion of the remaining 40% belongs to Kent reverse osmosis Systems..
MARKET SHARE OF RO
EUREKA
FORBES
40%
KENT
60%
MARKET SHARE OF UV
MARKET TRENDS
The water purifier market is seeing a three-way fight between the two global
giants, Hindustan Unilever and Philips, and the local market leader, Eureka Forbes which has
unleashed a new national campaign for its economy water purifier brand.
Both HUL and Eureka are gearing up to woo the large section of the lower-income group
which could not afford ultra-violet water purifiers with a starting price of about Rs 5,000 and
do not have steady supply of electricity and tap water
HUL, which began selling its Pure it brand of water purifier nationally earlier this year, is
now being challenged by Eureka Forbes with its Aqua sure brand launched nationally this
month.
Aqua sure uses a resin based technology in which the water is treated by a chemical like
bromine and then the chemical is removed from the water after it purifies it. This product also
does not need electricity.
Eureka is straddling the retail and also direct selling model to increase its market share and
keep HUL at bay. While HUL is selling its water purifier at Rs 1,800, Eureka has priced one of
its models at Rs 1,600.
Industry experts say that in India three types of water purifiers are being marketed now
ultra-violet based, reverse osmosis and resin based. The countrys largest water purifier maker
Eureka Forbes Aqua guard is the market leader with 68 per cent in UV-based market.
In reverse osmosis (RO) as well the company enjoys 60 per cent share and Delhi-based
Kent RO systems has 40 per cent share. RO based water purifiers are the most expensive
section of the water purifier market and are priced at Rs 13,000 and above.
Philips, on the other hand, which uses UV-based technology to purify water, has
dropped its price to Rs 6,995 from the initial launch price of Rs 8,500. Industry sources say its
struggle to establish itself in the market with lesser priced water purifiers by competitors has
been difficult..
Out of the 220 million households in India, only about 8 million use water purifiers.
Eureka Forbes has a reach of 6 million households. HUL, in its first three years of operations,
has already sold 1 million units.
In this companys water purifier have unique 5 stage purification process in this purification
process there are 5 filer.
Stage 1 there is a particulate filter which is removes dirt & floating particles.
Stage 3 there is a Biostat carbon block which is removes bad odour and taste and also
removes chlorine and organic chemicals.
Stage 4 there is active disinfectant to seeks & destroys Disease-causing bacteria and
virus
Stage 5 there is special activated carbon for retains the natural taste of water.
KENT is dominant in industry by channel sales. But this company use advertising. The brand
ambassador of Kent is bollywood actress Hema malini.I Kent Purification by RO followed by
UV with TDS Controller to maintain natural minerals in water .Computer Controlled
Operation with Filter Change Alarm & UV Fail Alarm .After a preset time, Filter Change
Alarm is audible which indicates the time to replace the filters. If the filters are not changed
within next 60 hours of use, the purifier will stop functioning .Incase the UV stops
functioning, UV Fail Alarm is audible. The purifier will not function until the UV lamp is
replaced .Stylish eye catching modern design.Purified water level indicator" on storage
tank .Enhanced purification through an additional Micronics Filter .Spin Welded RO
Membrane Housing to prevent tampering .Secondary purification by UV after RO ensures
enhanced water quality throughout service cycles .Monitoring filter replacement in time helps
maintaining the optimum filter & water quality.8 liters of purified water storage capacity that
makes water available on demand, even in the absence of electricity / water supply. Fully
automatic operation with auto-start and auto-off & Built-in SMPS to operate within 160-300
AC voltage
Philips have good name in electronics world. So the water purifier of Philips sells
with their brand name. Philips water purifier have advanced state-of-the-art UV (PLS)
technology destroys known waterborne viruses, bacteria, parasites and amoebae while the
activated carbon and sediment filter removes turbidity, chlorine, volatile organic chemicals
(VOCs), cysts, larger micro-organisms and improves taste. The maximum flow rate of 1.2
liter per minute ensures that you have safe drinking water available at any time
HUL is the very big FMCG Company. In water purifier industry this company
have one product that is pure it. In pure it has a Germ kill battery. This technology kills all
harmful viruses and bacteria and removes parasites and pesticide impurities. Pure it is
available in two attractive colors that are Royal Blue and burgundy
AquaSur
Feature Consumer Benefit e Philips Kent Purit
Michael E.Porter suggested that all strategies are the derived strategies from generic
strategies. They are given below
1. Cost leadership strategy: - a firm gains cost leadership in an industry when its cost of
production is lower than that of its competitors. It can gain cost leadership by managing
its processes and resources efficiently this strategies involves attempting to minimize
cost in every aspect of the business.
2. Differentiation strategy: - firm that adopt the differentiation strategy successfully have
access to advance scientific research ,a highly skilled labor force, effective
communication strategies, etc. a firm may differentiate its products and service in
various way . it may differentiate itself from others in terms of design or brand name.
3. Focus strategy: - a firm is pursuing a focus strategy trend to serve a specific segment
instead of catering to the entire market. This segment may be a special group of
customers, a specific geographic area or particular product or service line. A firm
following a focus strategy and also differentiated strategy will have advantage of
pricing their product higher.
In water purifier industry the product of this industry is divided in to two segments
first is reverse osmosis segment and second is ultra violet segment.
In reverse osmosis segment the Eureka Forbes ltd follow cost leadership strategy and
differentiation strategy because this company have three type of RO.those are used for low
TDS(Total dissolved solid) water and high TDS water. The all three product of this company
are different for their storage capacity, purification stages and modal. And this company is
working about 25 years so the company has lots of goodwill and brand name. On the other
hand Kent also comes in water purification industry with their product. Kent is follow focus
strategy and differentiation strategy because Kent is working only one product that is Kent
RO. Kent brand ambassador is bollywood actress HEMA MALINI. Philips also come in this
industry with their brand name so Philips follow differentiation strategy.
HUL, which began selling its PURE IT brand of water purifier nationally earlier this
year, is now being challenged by Eureka Forbes with its AQUASURE brand launched
nationally this month. .
4PS ANALYSIS
The major marketing management decision can be classified on one of following four
categories
1. Product
2. Price
3. Place
4. Promotion
These variables are known as the marketing mix or 4 Ps of marketing. They are the variables
that marketing managers can control in order to best satisfy customers in the target market.
Product: - The product is the physical product or service offered to the costumer. In the case
of physical product, it also refers to any services or conveniences that are part of the offering.
Product decision includes aspects such as functions, appearance, packaging, service, warranty,
etc.
Price: - Pricing decision should take into account profit margins and the probable pricing
response of competitors. Pricing includes not only the list price, but also discounts, financing,
and other options such as leasing.
Place: - Place decisions are those associated with channels of distribution that serve as the
means for getting the product to the target customers. The distribution system performs
transactional, logistical, and facilitating functions.
Promotion: - Promotion decisions are those related to communicating and selling to potential
consumers. Since these costs can be large in proportion to the product price, a break-even
analysis should be performed when making promotion decision. It is useful to know the value
off a customer in order to determine whether addition customers are worth the cost of
acquiring them.
1. CRYSTAL UV:-
Price Rs.7650
place it is install in low TDS area
promotio
n giving best service, promoted by company promoters
2. IVORY:-
Price Rs.6990
place it is install in low TDS area
promotio
n giving best service, promoted by company promoters
3. AQUALFO DX:-
Price Rs.5990
place it is install in low TDS area
promotio
n giving best service, promoted by company promoters
Price Rs.13990
place It is installing in High TDS area like above 300.
promotio
n giving best service, promoted by company promoters
ELEGANT RO SYSTEM:-
Price Rs.9990
place It is installing in High TDS area like above 300.
promotio
n giving best service, promoted by company promoters
AQUACARE RO SYSTEM:-
Price Rs.8995
place It is installing in High TDS area like above 300.
promotio
n giving best service, promoted by company promoters
DIVISION
CORPORATE CARE
MAIN DIVISION
DIVISION CONSUMER
DIRECT DIVISION
To support these verticals, there are 7 different support divisions. They are as follows
Finance
Suppor HRD
t Manufacturing
Divisio
R&D
Customer Relation
ns Service
Consumer Division
Retail Division
This retail division is a part of one of the main sales verticals Consumer division. This retail div
deals with distributing and selling products through traditional network of distribution.
What is retail?
Retailing is sale of goods or merchandising from a fixed location such as departmental store, kiosk,
etc in small or individual lots for direct consumption of purchaser.
Who is retailer?
Consumer division is the division which is involved in selling consumer durables through distrib
networks that is via retail.it is also called retail vertical There are 4 subdivisions in consumer divi
They are
CONSUMER
DIVISION
RURAL TRADITIONAL
BUSINESS
PARTNER
NEW CHANNEL
CHANNEL RETAIL
CHANNEL
These are non- selling division of consumer division. This division takes care of after sales serv
Servicing part is delegated to some independent business units which are specialized in servicin
consumer durables. These are called as Service Business partners or just partners. Previously there
known as servicing franchise. There are in all about 14 business partners in Mumbai. There should
serviceman among 650 customers. These servicemen are trained by Eureka Forbes and are paid b
Business Partners.
2. New Channels
These are also advance distribution networks which are formed for distributing non traditional
outlets. Accordingly they are classified into three divisions. They are NC1, NC2 and BPCL
department
NC1 This includes distributing products for Modern Organized Retail. Modern Organized
retail consists of Organized retail outlets like Hyper city, Shoprite etc. These are managed by
different managers and distributers.
NC2 This includes small scale institutional selling. Products are sold through shops other
than consumer appliances shops. These shops are places where consumers buy utensils or
furniture. The idea behind this is, consumer will buy furniture when there must new place, and
when there is new place there must be requirement for water purifier. When a person will see a
water purifier in furniture shop, he wont go other place to buy water purifier. So here a
consumer will buy water purifier from that shop itself.
BPCL Division -- This division is formed to manage distribution through BPCL gas network.
BPCL delivery boys deliver gas cylinders into houses. So company tied up with BPCL to use
delivery people of BPCL as salesmen for Eureka Forbes products by giving little part of
profits.
3. Rural channel
Rural channels are to provide rural customers with somewhat customized products. Urban
channels include distributor who like to do business only in areas where they have high
concentration of customers. So to serve rural population of customers there was requirement
of different kind of distribution network with different set of characteristics.
MANUFACTURI
NG DISTRIBUTORS RETAIL
ISP :ISPs are In Shop Promoters. These are trained for promoting and supporting sales in
retail outlets. These ISP are specially trained by Eureka Forbes for frontline selling on
shopping floor. They are equipped with complete product knowledge with polished
communication skills. These ISP Promote sales at tertiary sales level. ISPs are distributed
among the retail shops after analysing few facts. Before allotting retail
outlets to ISPs, Terretory sales in-charge or ISP co-ordinator does ABC analysis of existing
retail outlets on the basis of current sales and sales potential. After that ISPs are appointed
in such a fashion that the retail outlet is closest by their houses so that their travelling
expenditure is less. They are given target sale per month by taking last months sale and
same month in last year into consideration. These ISP report to ISP co-ordinator who
works with TSI (territory sales in charge). This ISP co-ordinator is selected from most high
performing ISPs. All ISPs are supposed to send daily reports to ISP co-ordinator at the end
of the day. ISPs on shop floor are supposed to arrange products on shelf in such a way that
all products are visible and arrangement is appealing. Every ISP must know art of selling
products by giving out demonstration of that product. Every ISP gets some incentive after
selling a particular product.
Field Sales Officer : Field Sales Officer i.e. FSO is sales person on the field. FSO has to
visit market field regularly and must try to maintain
secondary sales. Secondary sales, here is selling to retailer from distributor. These FSO
must keep good relationship with retailer. Every FSO is given a defined territory and FSO
must map target market in that territory and accordingly make a beat plan. Target for FSO
are not end consumers but retailers. Here are some duties which should be carried out by
FSO. They are
DSO: This is a person appointed by distributor. Even DSO visits the field regular basis to
keep track on developments in market and keep eye on distributors customers. Here
distributors customers are retailers. Here one of the main reasons for existence of DSO is
to collect payments from retailers.
Territory Head The function of Territory head is almost as same as FSO but territory
head operates in higher output retailers, which are retailers having higher amount of
customer base and high sales. Territory heads also have some authority to deal with small
problems.
Territory Sales In-Charge : TSI is In-charge of all the sales operation in that given
territory. All FSOs, ISPs and territory heads report to TSI. Territory sales in-charge reports
to Area sales manager. TSI is the first line manager. He keeps eye on all field activities
including sales, ISP and FSO updates. TSI is the one who interacts with distributors. TSI
has to perform following duties.
Conduct monthly or weekly meetings with FSO or ISPs to keep track on sales reports.
Discuss weekly sales reports and updates in weekly meetings with higher managers.
Area Head : He is second line of managers. All TSI from retail or dealer division, MOR
(modern organized retails) head report to area head. Area head carries responsibility of all
sales divisions in that particular area. Area head has a mandate to solve problems and take
actions at higher level than TSI.
Supply Chain
1. Almost all products are manufacture in Aquamall/ Aquatech factories. They are situated in
many places. They were situated in Baddi but now it is shifted to Deharadun.
2. For South and south west part of India, major company warehouse is at Bangaluroo. After
manufacturing of products, they are stored in Bangaluroo warehouse.
3. After quotation by state head, products are transferred to regional warehouse. In case of
Mumbai area (M1 & M2), the warehouse is in Panvel.
4. After stock reaches regional warehouse, distributors give out orders. These orders are
managed by Area Head and Territory sales In-Charge.
5. After distributor receives goods or stock, he distributes stock among retailer into his
authority.
6. Once retailer receives stocks, he sales it off to end user i.e. consumer.
This how a product reaches final consumer from company. But here point to be noted
distribution channel for every category of product is different. There different distributors for
respective products. For example there are different distributors for Water purifier no- electric,
electric water purifier and vacuum cleaners.
Installation and After-sales service :For each and every product, a sales person or here ISP
has to give demonstration of that product. After a customer decides to buy that product, here
water purifier, a technician from the company has to go to customers place and has to install
thta water purifier within 24 hours of purchase order. Also along with purchase order a
customer also get 1 year free maintenance contract. According to contract servicing of a
product is free for 1 year of time span. In case of water purifiers, the Candle i.e. purifier
chamber must be cleaned in every 6 months. So its very important that a technician must
clean or replace cartridge after 6 months of purchase or else water will not be as pure as
promised by Eureka Forbes.
It took many years of hard and dedicated work for Forbes Pro Solutions to achieve its pioneer
- ship position in the world of professional cleaning equipment and Railways solutions also
with a high degree of corporate excellence in Facility Management, Concept and Hospitality
Solutions, Water and Waste Water Solutions. We know, therefore, that success doesnt come
easily and can never be taken for granted. This is why we strive for excellence in everything
that we do not only by ushering the best of the products, technologies and services but also the
experience to the industry, as also in all aspects of our business.
Today the product and services portfolio is larger and deeper than at any time in the divisions
long history. From light weight backpack vacuum cleaners to heavy-duty road sweepers in the
cleaning technology solutions, Online cooler cum purifiers to Large capacity storage cooler
cum purifiers in the water solutions, Water and Waste Water Treatment plants from the Water
projects stable, Facility Management, Concepts and Hospitality Solutions from the Forbes
Facilities and Concept Solutions, Varied models for the Railways from the Railway Projects.
Our services and Products provide cost effective, productive, and environmentally friendly
solutions for cleaning professionals, industrial applications and all allied institutions.
Vision
Forbes Pro Solutions is today a strong and successful company, thanks to its dedicated,
qualified and highly trained professional sales cum Hygiene Consultants who have through
the years ensured that our clients get the best of Complete hygiene Solutions that has
resulted in utmost client satisfaction. This corporate strength allows us to devote the resources
needed to maintain our product leadership and to efficiently serve the needs of the industry.
While our product range is wider and deeper than ever before, we continue to strive for
improvement so that the total cost of cleaning can be lowered and the efficacy of the same is
maintained at the highest levels. We aim towards excellence in everything we do, and we
intend to serve you even better in the future. Industry leadership, after all, is not merely status,
it is a responsibility.
Experience matters
It is important for cleaning professionals to know that they are dealing with a company that is
reliable, financially sound and that has years of experience in this industry. Having been in
business for over two decades, Forbes Pro Solutions meets all these criteria. This deep and
fundamental knowledge is unmatched and irreplaceable.
Products and Service innovation are of prime importance to Forbes Pro Solutions in its drive
to remain at the leading edge of technical know-how. By maintaining a constant focus on the
needs of our customers, we aim to lower the running cost of our product and services through
efficient and time saving solutions and products. At the same time developing new concepts,
product portfolios and services, we are continuously looking for ways to improve what we
have as a Complete Solutions that we already have in our portfolio. Being never satisfied
with the status quo is one way of maintaining our competitiveness in the Industry arena.
Forbes Pro Cleaning Technology Solutions has the range of products to provide
comprehensive solutions required for Hospitality, Manufacturing Industry, Building Service
Contractors, Process Industry etc., which includes, Commercial & Industrial Vacuum
Cleaners, Carpet Cleaners, Scrubbing Machines, High Pressure Cleaners, Road/ Street
sweepers, Beach cleaners, etc.
Hygiene Chemicals used for Housekeeping is catered to the clients through our SPARKLEEN
range, a value for money product.
Forbes Pro Cleaning Technology Solutions along with its globally renowned partners
provides the Best Total Cleaning Solution to the Indian Industry segments.
One stop shop for all cleaning needs to provide a total solution.
Established service network across the country to provide service with the least
response time.
Regular ongoing training to your staff at your premises on the optimum usage of
chemicals and cleaning equipments.
AG 600 come from the maker of Aquaguard, with international water purification technology,
So you can be sure you are drinking safe water that conforms to WHO standard and that you
are protected from dangerous water borne diseases. So now, large commercial establishments
like hotels, factories, manufacturing industries, hospital etc., As well as smaller commercial
establishment like school, restaurant, Institutions, clinic, nursing homes etc. can be assured of
safe drinking water. Aquaguard 600 are designed to purify water no matter what the source of
water supply.One look at their advanced features and you know you can trust Aquaguard to
protect you and your employees from all water borne diseases.
AG 200 come from the maker of Aqua guard, with international water purification technology,
So you can be sure you are drinking safe water that conforms to WHO standard and that you
are protected from dangerous water borne diseases. So now, large commercial establishments
like hotels, factories, manufacturing industries, hospital etc., As well as smaller commercial
establishment like school, restaurant, Institutions, clinic, nursing homes etc. can be assured of
safe drinking water. Aqua guard 200 is designed to purify water no matter what the source of
water supply. One look at their advanced features and you know you can trust Aqua guard to
protect you and your employees from all water borne diseases.
Product Overview
The RO Membrane used in Aqua guard REVIVA Institutional Reverse Osmosis purification
system has a 0. 0001 micron pore size, which prevents the passage of micro-organisms and
total dissolved salts. This makes water lighter, taste natural and safe to drink. Aquaguard
REVIVA Institutional Reverse Osmosis purification system makes the water both the
chemically and micro-biologically potable by reducing hardness, TDS, heavy metal
contaminants like Arsenic, Lead, Mercury and by removing pathogenic micro-organisms.
Consequently, it revives the original taste of water.Its unique 6 stage purification process also
reduces pesticides in the water and reduces scale formation, when water is heated.
Product Overview
The seven unique stage of water purification ensures that our customers get the ultimate,
convenience and safe health. New Aquaguard PureChill RO storage cooler cum water
purifying solution.The new Aquaguard PureChill RO storage cooler cum purifier with one of
its kind purification(RO Technology ), cooling and storage solution available in India for first
time.In deploys cutting-edge technology to ensure your drinking water is not only cool but
also 100% safe. It is backed by decades of experience and nationwide Eureka Forbes network,
so you can be assured of the perfect water solution to help your workplace stay healthier,
happier and more productive.
Commercial and Industrial Vacuum cleaners -Includes products suitable for Clean
Rooms/Hazardous/Centralized vacuum applications.
Floor care
- Single disc Scrubbers & Polishers, Burnishes.
- Auto Scrubber driers- Walk Behind and Ride on Types
Beach Cleaners
The taste of Purity has been associated with the brand AQUAGUARD for over two decades
now, it is this commitment towards excellence in product quality and services that has made
the products under the brand AQUAGUARD a name to trust and look out for when hygiene,
safety and health are the crux of the matter.
Forbes Pro Water Solutions for over two decades has been promoting its institutional range of
water purifiers to the industrial and institutional clients with a high degree of customer
satisfaction.
The range includes UV based and Membrane based purifiers, Water treatment plants upto 5
Cumtr and accessories like Membranes / Softeners / Sterilization plants / demineralization
plants.
All our products conform to the highest level of the manufacturing standards so that our
clients enjoy the Safe and healthy environment using our water products.
To take our mission beyond drinking water, Forbes Pro solution was set up to offer packaged
as well as customized total water and waste water treatment solutions.
Waste water recycling systems incorporating membrane solution, sewage treatment plants,
swimming pool disinfection solutions and other such systems ably complement these
solutions. A team of qualified professionals with many man years of combined experience and
a commitment to quality, customizes, executes and maintains projects for industrial
establishments, residential and commercial buildings, IT parts, SEZs, retails outlets, shopping
mails, manufacturing facilities, hotels, hospitals and host of other projects
Forbes Pro Water Solutions tailors effective solutions to varying customer needs-modular in
design, readily expandable to cater to increased capacities, easy to install and re-transport, if
required. Possible standardization of solutions, suitable to different parts of the country, the
ability to optimize the lead time for supplies going forward, extensive service support, a short
response time and a far reach across India make for a potent package. A rigorous integration.
Methodology is followed, encompassing planning, execution, progress tracking and
contingency planning, fully integrating the technology, process and people components.
The team brings its expertise to bear in the entire design, supply installation and after sales
support.
Technologies of Expertise:
Membrane Filtration
- Ultra Filtration / Nano Filtration
- Reverse Osmosis system
Ion Exchange
- Demineralisation
- Water Softening
- Electro Deionisation
To take our mission beyond Mechanized Cleaning Solutions, Forbes Facility Services was set
up to offer customized Facility Management solutions.
True to our word You manage your work We manage your work place has won us many a
laurels from some of the most prestigious clients who through by choice and demand adhere
to the strictest of the hygiene norms at their properties.
Our Forbes Concept and Hospitality service has redefined the very operations of running an
Restaurant or a Hotel, the culinary has been redefined to suit the palates of our esteemed
clients as per their needs.
Forbes Facilities:
Own Services:
- House Keeping
- Operation & Maintenance
- Garden maintenance
- Office Services
Outsourced Services:
- Faade Cleaning
- Pest Control
- Landscaping
Forbes Concept:
- Operation of Restaurants
- Operation of central kitchen
- Industrial cleaning
Integrating Facility management and hygiene services for one of the most dynamic situations
is a challenge that demands expertise and systems which measure up to the highest standards
in the trade.
Winner of the GOLDEN PEACOCK award from Indian railways, the cleaning modules that
have been developed by us has been ranked as numero uno and truly measurable to global
standards given the home conditions.
OBHS cleaning
Forbes Pro Solutions is geared up to provide its clientele the best of the Hygienic Cleaning
Solution , Safe drinking water and Facility Services, along with its globally renowned partners
with the best of the technology, solutions & services.
o Yes
o No
40% YES
NO
60%
o Aquagurd or Aquasure
o Pureit
o Kent Water Purifier
o Philips
o Whirlpool pure fresh
12
10
6
9.99
4
2 4 4
1.99
0
Aquagurd Pureit Kent Philips
Sales
45%
o 3 months
o 6 months
o Once in a year
SALES
10% 3MONTHS
20%
6MNTHS
20% ONCE A YEAR
MORE THAN A YEAR
50%
Affordable
High
Should be Revised
Sales
7%
21% 1st Qtr
2nd Qtr
3rd Qtr
72%
o Yes
o No
o Exceptional
7%
1st Qtr
41% 2nd Qtr
3rd Qtr
52%
Have you recently come across any kind of marketing activities for purifier?
o Road shows
o Visual Merchandising
o Other
Sales
70%
o Retail Outlets
o Franchisee dealers
o Demo at your doorstep
8
7
6
5
4
3
2
Column2
1
0
o Price
o Health & Safety
o Both
Sales
10%
Health
15% All of the above
Price
75%
As per the survey done following were the findings and recommendations of
the survey:
All models not available for display in retail outlets and also brochures
should be made available.
BIBLIOGRAPHY
WEBSITES
www.eurekaforbes.com
www.customercomplaint.in
www.golakindia.com
www.icmrindia.org
www.compareindia.com
www.pureit.in