Digital Marketing

1/19/2017 DigitalMarketing|Coursera
Digital Marketing Specialization

Starts Jan 16. Enroll
From 4,012
.
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Drive Customer Behavior Online

A ve-course overview of the latest digital marketing skills, taught by industry experts.
About This Specialization
Master strategic marketing concepts and tools to

address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such
as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When
you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of
the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you
digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the rst
course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In
addition, this course was also ranked in the top ve courses across multiple MOOC providers. Finally, the
Digital Marketing Certicate was the top coveted certicate on Coursera in 2015.
https://www.coursera.org/specializations/digitalmarketing 1/33
This Specialization is part of the University of Illinois Masters of Business Administration degree program,
the iMBA. Learn more about the admission into the program here.
Created by:
6 courses Projects Certicates
Projects Overview
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone
project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and
Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
Courses

Beginner Specialization.No prior experience required.
COURSE1
Marketing in a Digital World

Current session: Jan 16 Feb 20.
Commitment 4weeksofstudy,68hours/week
AbouttheCourse
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are
revolutionizing the world of marketing by shifting the balance of power from rms to consumers.
Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over
100,000 Learners. According to Class-Central.com , this course is also the highest rated online
business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes
for Professionals in 2015.
This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.
More Details
COURSE2
Digital Analytics for Marketing

Professionals: Marketing Analytics in
Theory
AbouttheCourse
Learn the introductory theory and strategy behind marketing analytics that provides marketers with
the foundation needed to apply data analytics to real-world challenges they confront daily in their
professional lives.
More Details
COURSE3
Digital Analytics for Marketing

Professionals: Marketing Analytics in
Practice
AbouttheCourse
This course builds on the theory and foundations of marketing analytics and focuses on practical
application by demystifying the use of data in marketing and helping you realize the power of
visualizing data with artful use of numbers found in the digital space.
More Details
COURSE4
Digital Marketing Channels: The

Landscape
AbouttheCourse
Learn the role of digital channels in an integrated marketing campaign and why you need a digital
strategy. Interact with the content and hear from industry experts invited to join the course.
More Details
COURSE5
Digital Marketing Channels: Planning

AbouttheCourse
Learn the role of digital channels in an integrated marketing campaign and why you need a digital
strategy. Interact with the content and hear from industry experts invited to join the course.
More Details
COURSE6
Digital Marketing Capstone

Upcoming session: Feb 20 Apr 10.
AbouttheCapstoneProject
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner
for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of
Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions
worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much
more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of
sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and
Canada.
You will be working on a problem specied by the Digital Marketing team at Grainger, to develop a
channel strategy to increase sales of Bosch power tools on Grainger.com.
You will have the opportunity to combine the tools and techniques obtained through all the courses in
this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and
Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6
weeks long. You must take the Capstone project class after taking all the other courses in this
Specialization.
More Details
Pricing
Total Price to Enroll 24,072 21,660* 10%off

Includes
1 Marketing in a Digital World 4,012
2 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory 4,012
3 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice 4,012
4 Digital Marketing Channels: The Landscape 4,012
5 Digital Marketing Channels: Planning 4,012
6 Digital Marketing Capstone 4,012
* Service Tax Extra
Payment Options

PrePay
Purchase all courses in a bundle and save 10%.

PayPerCourse
Purchase each course individually, whenever you are ready.
Creators
Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles
global problems and expands the human experience.
Vishal Sachdev
Director, Illinois MakerLab
Rhiannon Clifton
Program Director
Kevin Hartman
Head of Industry at Google
Aric Rindeisch
John M. Jones Professor of Marketing
FAQs
What is the Capstone Project?
What is the refund policy?
Can I just enroll in a single course? I'm not interested in the entire Specialization.
Is nancial aid available?
Do I have to take the courses in this Specialization in a specic order?
What resources will I need for this Specialization?
How do I complete the Specialization?
Im interested and have more questions about the iMBA. Where do I go for more information?
More questions? Visit the Learner Help Center.

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1/19/2017 DigitalMarketing|Coursera

Digital Marketing Specialization

Drive Customer Behavior Online

About This Specialization

Master strategic marketing concepts and tools to

6 courses Projects Certicates

Marketing in a Digital World

Digital Analytics for Marketing

Digital Analytics for Marketing

Digital Marketing Channels: The

Digital Marketing Channels: Planning

Digital Marketing Capstone

Total Price to Enroll 24,072 21,660* 10%off

1 Marketing in a Digital World 4,012

2 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory 4,012

3 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice 4,012

4 Digital Marketing Channels: The Landscape 4,012

5 Digital Marketing Channels: Planning 4,012

6 Digital Marketing Capstone 4,012

* Service Tax Extra

What is the Capstone Project?

What is the refund policy?

Is nancial aid available?

Do I have to take the courses in this Specialization in a specic order?

What resources will I need for this Specialization?

How do I complete the Specialization?

More questions? Visit the Learner Help Center.

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