MISSISSIPPI AQUATIC CENTER

A Project for Economic Growth, Sports and Health

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 INTRODUCTION
CURRENT AQUATIC TRENDS
Aging pools are being replaced with
State-of- the-Art multi-function aquatic facilities:
Increasing revenue generation opportunities
Increasing economic impact through major regional and
national competitive events
Improving health and wellness through aquatic programming
Offering a variety of pools, each with different functions,
temperature and accessibility for all ages and abilities

Prime example: Greensboro Aquatic Center

economic impact over $100M through first 4 years of operation

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 STATE OF AQUATIC FACILITIES
IN MISSISSIPPI

There are 21 local aquatic facilities that are used by

Summer Leagues, MHSAA, and MAIS events
Only 8 of these facilities offer indoor swimming
The average age of all pools is 24 years old, which is
approaching the anticipated 25 year useful life of a pool
4 Olympic Sized Pools - 3 do not have adequate seating
capacity to host regional or national meets
There is only one existing olympic sized pool in Central
MS and it is 34 years old, in disrepair and only has a
temporary enclosure
Newly constructed swimming pools offer a much healthier environment with less
maintenance issues due to the rapid evolution of building and filtration technology.

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 MISSISSIPPI SWIM TEAM COVERAGE
Distance to Capital Metro Area

45

21 21
17
12
7 4

123 Swim Teams are located within 200 miles of the Capital Metro Area making it a hub for
Mississippi Swimming
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MISSISSIPPI SWIM TEAM AFFILIATIONS
Sunkist Swim Team located in Jackson was established in 1975,
200 Swimmers with 34 State Championships

63

28
21
12
2 1

*not all summer league teams are accounted for

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EXISTING INDOOR 50M POOLS Collierville
In Relation to Capital Metro Area

Tunica
Oxford

Cleveland

100 Mile
Ridgeland
Flowood
25 Mile
Monroe
150 Mile 50 Mile Laurel

200 Mile

Pensacola

Biloxi
Sulphur
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 MISSISSIPPI AQUATIC CENTER

Direct
Sports Economic
Impact
Education

Health

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 MANY HEALTH BENEFITS OF SWIMMING

Improves Flexibility Aquatic Exercise Lowers

the Risk of Diabetes
Can Improve Weight Control
Provides an All-Over
Every Stroke & Kick is
Body Workout
Water Resistant Exercise
that Builds Endurance, Builds Stronger Brain Cells
Muscle Strength &
Lowers Stress
Cardiovascular Fitness

These benefits support those as identified in the

Centers for Disease Control (CDC) and
The Greater Jackson Area Regional Strategic Plan; Section 1.8: Health and Wellness

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 FIGHTING OBESITY

Adult Obesity Obesity-Related Health Issues

Diabetes

MISSISSIPPI
Hypertension

28% 22%

22% 41.5%

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EDUCATION - DROWNING PREVENTION

+/-

Drownings
MS Death Rate: 1.3/100,000
US Ranking: 11/51*
*D.C. inclusive
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COST IMPACT OF OBESITY and DROWNINGS

The total annual cost of

drownings among
children ages 14 and
under is approximately
$6.8 billion.

Children ages 4 and

under account for $3.4
billion, or nearly half, of
these costs.

Source: National Safekids Campaign, Drowning Fact Sheet

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 BENEFITS OF SPORTS
ARE NOT JUST PHYSICAL
Moral
Honesty, fairness, responsibility,
compassion, respect

Character
Team work, loyalty, work ethic,
perseverance, self sacrifice

Academic
Higher grade point averages
Lower dropout rates
Better chance of going to college

Social
Less likely to smoke or use drugs

Mental
Improves mood, concentration,
sleep, and self-confidence

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COMPETITIVE AQUATIC CENTER BENEFITS

A state of the art competitive aquatic

venue will bring national prominence
to Central Mississippi
Competitive events will increase
economic growth for Mississippis
Capital Region
A shared facility for many schools in
the region
Improved educational opportunities
for all ages
Provides opportunities for improved
inter-scholastic sports through
aquatics cross training

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COMPETITIVE VENUE

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 POTENTIAL ECONOMIC IMPACT
FROM EVENTS (CONSERVATIVE OUTLOOK)
The intent is to gradually increase the number of meets held each year.
Sunkist Swim Team Invitationals The host must bid on a meet to win it. Winning a bid for a regional or national
meet could increase the economic impact by $1 million plus per event.
JSA Summer League City Meets The number of meets and types of meets will fluctuate in any given year.
USA Swimming Meets Sunkist Swim Team invitationals are events that they have created. There are
three annual events with plans to add a fourth.

$171,600 $171,600 $171,600

$866,647 $1,707,813
$1,773,244
$1,329,933 $1,329,933

4 Swim Meets 6 Swim Meets 7 Swim Meets

Year One Total: $1,501,533 Year Two Total: $2,368,180 Year Three Total: $3,652,647

Total Estimated Impact by the End of Year Three: $8,037,160

Hosting a swim meet with 1,000 swimmers produces an economic impact of
$1 million plus per event.
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 ECONOMIC STIMULUS

Job Growth (Estimated)

New Jobs Phase I Phase II
Aquatic Center Yes 30 33
Swim Team Partial 18
Diving Team Partial 3
Caf Yes 10
Child Watch Yes 10
Pro Shop Yes 6
Aquatic Physical Therapy Yes 18
Property Management Yes 2 2
Construction (12 to 14 Months) 100 75
Total 169 138
Total Estimated for Phase I and Phase II 307
Anticipated 3 to 5 Year Figures

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MISSISSIPPI AQUATIC CENTER
KEY FUNCTIONS

Competition
Learn to Swim
Health and Wellness
Fitness/Physical Therapy/Rehabilitation
Community Leisure

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 POTENTIAL PARTNERS

Medical Health and Wellness Providers

Facility Rental, i.e. Physical Therapists
Certified Instructors to Support Wellness and
Post Therapy Needs

Local Schools and Universities

Learn to Swim Classes
Expand Curriculums

Retail and Food Service Amenities

Pro-Shop
Concessions

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 IDEAL LOCATION FOR
MISSISSIPPI AQUATIC CENTER

Ridgeland, MS Access
N/S Corridor
E/W Corridor
International Airport
An Established
Sports Corridor
Supports the
Center of Commerce
& Government
Abundant Hotel,
Retail & Restaurants
Tourism

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 IDEAL SITE FOR
THE MAC
Mississippi Aquatic Center

It is our goal to work toward

being able to provide the land
for the Aquatic Center Project.
Mayor Gene F. McGee, CMO

The City of Ridgeland

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 INFLATION TRENDS IN
COST OF CONSTRUCTION

Yearly Greensboro, Location Jackson, MS

Inflation NC ($/SqFt) Factor (6.6%) ($/SqFt)
2010 $233.65 $15.42 $249.07
2011 3.0% $240.65 $15.88 $256.53
2012 3.0% $247.87 $16.36 $264.23
2013 4.4% $258.78 $17.08 $275.86
2014 4.8% $271.20 $17.90 $289.10
2015 5.7% $286.66 $18.92 $305.58
2016 6.5% $305.29 $20.15 $325.73
2017 4.6% $319.33 $21.08 $340.41

Construction cost per square foot comparison is in reference to Bids received in 2010 for the Greensboro Aquatic Center.
Yearly inflation rates and location factor pricing was obtained from RS Means Construction Cost Data.

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 ORDER OF MAGNITUDE
PRICING ESTIMATE

MISSISSIPPI AQUATIC CENTER

PHASE I 66,600 SF at $340 per SF : $22,644,000
PHASE I Site (60%) $ 2,040,000
$24,684,000

PHASE II 22,110 SF at $340 per SF : $7,517,400

PHASE II Site (40%) $1,360,000
$8,877,400
Total Order of Magnitude Estimate = $33,561,400
Estimate excludes professional design and legal fees

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ADDITIONAL PROJECT COSTS FOR
NEW CONSTRUCTION

MISSISSIPPI AQUATIC CENTER

Construction Contingency: 5% to 7%
Architectural Fees: 6% to 8%
Site Development: 4% to 6%
Legal & Accounting Fees: 2% to 4%

(Architectural Fees Include MEP & Structural Fees)

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 MAKING MISSISSIPPI GREATER

A centrally located State-of-the-Art

multi-function aquatic facility in Mississippi will
touch countless lives through new and innovative
programming and increase the economic vitality of
Mississippi and its Central Region.

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 SUPPORTED BY

Mary Beth Wilkerson Gene F. McGee, CMO David Orr

Executive Director Mayor Head Coach
Alan Hart, PLA, ASLA
Director of Community Development

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PREPARED BY

Susan D. Wallover, President

941 Wheatland Avenue, Suite 305
Lancaster, Pennsylvania 17603
swallover@walloveraquatics.com
717.509.2690 p

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