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UNIVERSITY OF CAPE TOWN

BUSINESS RESEARCH
AND ANALYSIS
ONLINE SHORT COURSE
Want to learn Business Research and Analysis with Africas leading
University and online education experts GetSmarter?
ABOUT THIS COURSE
This course will teach you the fundamental skills in business research that you can apply to increase your
ability to make better business decisions, come up with strategic solutions and have more impact in your day-
to-day role. Guided by an expert, youll learn how to design research; collect,interpret, analyse and evaluate
data; and present research findings using various quantitative and qualitative methods.

8 weeks, part-time +27 (0)21 447 7565

R R13,900 incl. VAT REGISTER NOW

Requires approx.
CONVINCE YOUR BOSS TO PAY
7-10 hours per week, self-paced

MEET THE HEAD TUTOR

CAITLIN FERREIRA
Head Tutor

Currently completing her PhD in Industrial Marketing in Sweden, Caitlin Ferreira has a history of financial
and commerce related education. She completed her Masters degree in Business Science at UCT, focusing
her research on Consumer Behaviour and Digital Marketing. She was also responsible for teaching quantitative
research and statistics for three years at UCT, while supervising the dissertations of Business Science
and postgraduate students. Caitlin has lectured an Introductory Marketing course and has worked for other
marketing courses as a guest lecturer, tutor and workshop facilitator.

UCT BUSINESS RESEARCH AND ANALYSIS ONLINE SHORT COURSE


THIS COURSE IS FOR YOU IF

Youre exposed to research and data in your current business role

Youre an aspiring manager, researcher or analyst who wants to gain the necessary skills

Youre a current researcher or analyst who is looking to refresh your skills and knowledge

Youre a business owner, manager or executive involved in problem-solving and decision-making

AFTER COMPLETING THIS COURSE YOULL BE CONFIDENT


IN YOUR ABILITY TO:
Apply the rules of grammar, fix lifeless language, as well as assess and critique the underlying
structure of a chapter, document or manuscript

Solve unexpected problems or make important business decisions using effective research

Differentiate between various measurement scales and sampling methods

Use different data collection techniques and tools, such as surveys and questionnaires

Apply qualitative methods for analysing, interpreting and evaluating textual data using thematic analysis

Investigate a method and tool for preparing and analysing quantitative data

Present a research report using quantitative and qualitative findings

STILL UNSURE?
Take the short assessment quiz available on the course page
to find out if this course is right for you.

TAKE THE QUIZ

UCT BUSINESS RESEARCH AND ANALYSIS


-3- ONLINE SHORT COURSE
WHAT WILL VIDEO

YOU LEARN ON Make time to master


your skills:

THIS COURSE? 5 TIPS FOR


BETTER TIME
MANAGEMENT
Find out more about the learning outcomes youll achieve
as you progress through the 8 modules of this course:

ORIENTATION MODULE
WELCOME TO YOUR ONLINE CAMPUS
Get to grips with your new online classroom
Meet your Course Teaching Team and get to know
your fellow classmates

MODULE 1
FUNDAMENTALS OF BUSINESS RESEARCH AND ANALYSIS
Examine the role and qualities of a good editor
Consider methods of proofreading and editing

MODULE 2
RESEARCH PRINCIPLES AND APPROACHES
Discover the role of research when making effective
business decisions
Understand the role of ethics in research and learn
how to apply various skills and approaches

MODULE 3
BUSINESS RESEARCH DESIGN AND METHODS
Learn about the different approaches and philosophies
associated with business research
Apply the process of conducting business research
to a practical example

UCT BUSINESS RESEARCH AND ANALYSIS ONLINE SHORT COURSE


MODULE 4
MEASUREMENT SCALES, SAMPLING AND VARIABLES
Understand the relationship between populations and samplings
Learn how to use different measurement and rating scales

MODULE 5:
DATA COLLECTION TECHNIQUES
Learn how to use research data in order to make well-informed VISHA GOVENDER
business decisions Past GetSmarter Student

Learn about the different methods, instruments and tools


available to collect data I best enjoyed being able
to learn at my own pace.

MODULE 6: The interactivity of the


discussion forums, and
QUALITATIVE DATA ANALYSIS, INTERPRETATION
AND EVALUATION
reading other students
Understand the role of bias when analysing qualitative data thoughts and experiences,
Learn how to use various techniques to evaluate qualitative data really helped my learning.

MODULE 7:
QUANTITATIVE DATA ANALYSIS, INTERPRETATION
AND EVALUATION
Understand the steps involved in preparing data for analysis
Discover the different techniques that can be used to analyse
quantitative data

MODULE 8:
DOCUMENTING AND PRESENTING RESEARCH FINDINGS
Discover the components of a research report and learn how to
draw conclusions
Present your research findings

UCT BUSINESS RESEARCH AND ANALYSIS ONLINE SHORT COURSE


HOW DOES GETSMARTERS
ONLINE LEARNING MODEL WORK?
UCT and GetSmarter have partnered to bring you a 2 SELF-PACED WEEKLY MODULES
learning experience that uses technology to replicate, Every course is broken down into manageable,
and even enhance, the very best elements of the weekly modules, designed
face-to-face learning experience, so that you can to accelerate your learning process through diverse
learn anything you need to know, to get where you learning activities:
want to be, online and part-time. Heres how it works:

Read your course notes online


1 YOUR ONLINE CAMPUS

After youve registered and paid for


your spot on the course, you will gain Collaborate with your classmates on your
access to a cutting-edge online learning platform projects and via the discussion forum
designed to provide you with a world-class university
educational experience - a platform we call the
Enjoy interactive video lectures,
Online Campus. This is your virtual classroom for the
and attend online live group tutorials
duration of the course - accessible to you from the
comfort and convenience of your own home. All you
Investigate current, real-world
need is access to the internet, and well take care
case studies
of the rest.

Over 30% of GetSmarter students have Apply what you learn in your

their course fees paid by their employer. weekly assignments


Have you considered asking your boss
to fund your studies? Use your knowledge to guide your
career growth

VIDEO

The GetSmarter experience:


What its like to learn online

TAKE A TOUR OF YOUR


ONLINE CLASSROOM

UCT BUSINESS RESEARCH AND ANALYSIS ONLINE SHORT COURSE


3 A COMMUNITY OF LIKE-MINDED PROFESSIONALS
When you sign up to join the class, youll be granted access
VIDEO
to a network of vibrant, like-minded professionals who
youll collaborate with for the duration of your learning journey. Watch the 2-minute video
Week by week, youll move through the course content together, WHAT OUR PAST
learning from and engaging with each other via the online discussion STUDENTS HAVE
forum on your Online Campus. Whats more, after you complete TO SAY
your course, youll get to keep in touch by joining our GetSmarter
Alumni Community. Find out more about past student experiences
in this video.

1. YOUR HEAD TUTOR


An experienced subject matter expert, whos there to guide
your learning journey by answering all of your course-related
questions. Youll also receive rich, individualised feedback on
your assignments and project work.

2. YOUR COURSE COACH


A learning partner who specialises in monitoring your progress,
helping you manage your time, and ensuring youre equipped with
practical tools to overcome any personal or professional obstacles
you might be faced with. Your success is their success, which is why
theyre there to help you every step of the way.

3. YOUR TECH SUPPORT TEAM


Even if youre really intimidated by the idea of studying online -
weve got you covered. The handy Technical Support sidebar youll
see when you log in to the Online Campus is your direct line to a
team of professionals trained to solve absolutely any tech-related
challenges you might experience.

4 PERSONAL SUPPORT EVERY STEP OF THE WAY


Youve got three exceptionally talented individuals on
your side, all of whom are 100% dedicated to making it
easy for you to maintain your learning momentum for the full
duration of your online education experience.

5 RECOGNITION FOR YOUR NEW SKILL


Youll leave the course with workplace-ready skills
recognised by Africas leading University. If youve met all
the requirements to pass the course, your UCT-approved certificate 90%+
will be couriered to you and can be proudly displayed wherever
you choose.
Course Completion Rate
of over 90%, with over 40,000
professionals on our courses
UCT BUSINESS RESEARCH AND ANALYSIS ONLINE SHORT COURSE
UNIVERSITY OF CAPE TOWN

BUSINESS RESEARCH
AND ANALYSIS
ONLINE SHORT COURSE

THIS SOUNDS PERFECT FOR MY CAREER

IM READY TO REGISTER

NOT QUITE WHAT YOURE LOOKING FOR?


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CONTACT US
Call: +27 (0)21 447 7565 | Email: enrolments@getsmarter.com
Website: www.getsmarter.com

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