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BUSINESS RESEARCH
AND ANALYSIS
ONLINE SHORT COURSE
Want to learn Business Research and Analysis with Africas leading
University and online education experts GetSmarter?
ABOUT THIS COURSE
This course will teach you the fundamental skills in business research that you can apply to increase your
ability to make better business decisions, come up with strategic solutions and have more impact in your day-
to-day role. Guided by an expert, youll learn how to design research; collect,interpret, analyse and evaluate
data; and present research findings using various quantitative and qualitative methods.
Requires approx.
CONVINCE YOUR BOSS TO PAY
7-10 hours per week, self-paced
CAITLIN FERREIRA
Head Tutor
Currently completing her PhD in Industrial Marketing in Sweden, Caitlin Ferreira has a history of financial
and commerce related education. She completed her Masters degree in Business Science at UCT, focusing
her research on Consumer Behaviour and Digital Marketing. She was also responsible for teaching quantitative
research and statistics for three years at UCT, while supervising the dissertations of Business Science
and postgraduate students. Caitlin has lectured an Introductory Marketing course and has worked for other
marketing courses as a guest lecturer, tutor and workshop facilitator.
Youre an aspiring manager, researcher or analyst who wants to gain the necessary skills
Youre a current researcher or analyst who is looking to refresh your skills and knowledge
Solve unexpected problems or make important business decisions using effective research
Use different data collection techniques and tools, such as surveys and questionnaires
Apply qualitative methods for analysing, interpreting and evaluating textual data using thematic analysis
Investigate a method and tool for preparing and analysing quantitative data
STILL UNSURE?
Take the short assessment quiz available on the course page
to find out if this course is right for you.
ORIENTATION MODULE
WELCOME TO YOUR ONLINE CAMPUS
Get to grips with your new online classroom
Meet your Course Teaching Team and get to know
your fellow classmates
MODULE 1
FUNDAMENTALS OF BUSINESS RESEARCH AND ANALYSIS
Examine the role and qualities of a good editor
Consider methods of proofreading and editing
MODULE 2
RESEARCH PRINCIPLES AND APPROACHES
Discover the role of research when making effective
business decisions
Understand the role of ethics in research and learn
how to apply various skills and approaches
MODULE 3
BUSINESS RESEARCH DESIGN AND METHODS
Learn about the different approaches and philosophies
associated with business research
Apply the process of conducting business research
to a practical example
MODULE 5:
DATA COLLECTION TECHNIQUES
Learn how to use research data in order to make well-informed VISHA GOVENDER
business decisions Past GetSmarter Student
MODULE 7:
QUANTITATIVE DATA ANALYSIS, INTERPRETATION
AND EVALUATION
Understand the steps involved in preparing data for analysis
Discover the different techniques that can be used to analyse
quantitative data
MODULE 8:
DOCUMENTING AND PRESENTING RESEARCH FINDINGS
Discover the components of a research report and learn how to
draw conclusions
Present your research findings
Over 30% of GetSmarter students have Apply what you learn in your
VIDEO
BUSINESS RESEARCH
AND ANALYSIS
ONLINE SHORT COURSE
IM READY TO REGISTER
UCT
UCT BUSINESS UCT BUSINESS
BUSINESS RISK
WRITING SYSTEMS ANALYSIS
MANAGEMENT
CONTACT US
Call: +27 (0)21 447 7565 | Email: enrolments@getsmarter.com
Website: www.getsmarter.com