EVERYDAY FOODS LTD.

QUALITY FOODS ALL TIME

BUSINESS PLAN

Submitted to:
Dr. Md. Shariful Alam
School of Business
United International University

Submitted by:
Nurul Huda kauser Ashik (111 102 003)
Mashrora Rahman (111 093 045)
Bilkis Begum (111 103 086)
Aurpita Roy (111 101 157)
Habiba Parvin Sweet (111 101 209)

Date of Submission: 00 09 -2013

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 Table of Contents
Executive Summary .................................................................................................. 1
Company Description ................................................................................................ 2
Promoters and Shareholders................................................................................... 2
Advisors ................................................................................................................ 2
Products and services ............................................................................................. 2
Long Term Aim of the Business ............................................................................ 4
Objectives ............................................................................................................. 4
SWOT Analysis ..................................................................................................... 4
Market Analysis .................................................................................................... 5
Total Market Valuation.......................................................................................... 6
Target Company revenue ....................................................................................... 6
Market Trends ....................................................................................................... 8
Market Scenario: ................................................................................................... 8
Profile of Competitors ........................................................................................... 9
Competitive Advantage ........................................................................................10
Benefits to Clients ................................................................................................11
Marketing/Sales Strategy ..........................................................................................11
Marketing Strategy ...............................................................................................11
Revenue Sources ..................................................................................................13
Sales Strategy .......................................................................................................13
Pricing ..................................................................................................................13
Marketing and Communications Strategy .............................................................14
Staffing and Operations ............................................................................................15
Management (including Board) Organisation Chart ..............................................15
Staffing.................................................................................................................16
Training Plans ......................................................................................................16
Operations ............................................................................................................16
Financial Projections ............................................................................................17
Funding Requirements ..............................................................................................18
Sources: ................................................................................................................18
Required for: ........................................................................................................18

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 Executive Summary
EveryDay Foods Ltd. is preparing to launch a new product in the national and

international market, by introducing a new food items basically for the people who

dont get enough time to cook food in their home time because of the pressure of

their professional life. Here we are going to discuss our Business and marketing plan in

a new patterns, new ways which is the least version of Business plan. Our primary task

is to get substantial result in the home market first then get to the international market

to create a brand in the whole world. We want to be the number one brand in the

ready-made food. We are creating a new market through introducing our product;

we dont have enough competition in the market to compete with. It will give us a

chance to create our image to the market as number one brand and make

ourselves number one in this product category. We describe in the following topics

our whole strengths, weaknesses, capacity, chances etc. That will make ourselves as

well as the readers of this plan informed about what we are going to do and how we

will do it. The readers also get a future prospect about our business by going through

our business market descriptions. Our financial description will show the readers the

total planning of our financial position of our business that we will have in the future.

So, we hope we are capable of providing a perfect business reports to our readers of

the reports which will be able to make ourselves clear and precise about our business

and give them a perfect image of a good business plan. We will be very pleased if

we see that our business plan is capable of earning the proper understanding of the

readers.

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 Company Description
Promoters and Shareholders
We are going to start a new venture named EvreyDay Foods Ltd. promoted by 4
members of our group.

Promoters Nurul Huda Kuaser Ashik, Bilkis Begum, Habiba Parvin Sweet, Aurpita
Roy, & Mashrora Rahman.
Management structure and areas of responsibility:
o Nurul Huda Kauser Ashik - Administration
o Mashrora Rahman - Marketing
o Bilkis Begum - Finance
o Aurpita Roy - Sales
o Habiba Parvin Sweet - Finance
All of us give the same amount of money as an investment in the business that
means we all are the equal shareholders of this venture.
We will also take loan from different sources like Banks, Financial Institution etc.

Advisors
Financial: As a financial advisor will select someone who have some previous
experience on the field of financial advising both in home and abroad through
discussion.

Legal: For our legal support, we will select someone who has a perfect knowledge
about the business law and rules and international regulations to operate in various
countries of the world. We will do it before our physical product development.

Other advisors: We will recruit some other people as advisor if we need some
informational and technical experts assistance in some other fields like Accounting
Disclosure, Promotional Regulation etc.

Products and services

We are going to introduce Packaged Foods for our daily meals like Curry, Dal, and
Vegetables, Fast food etc. that just only need some Ovens heat to become perfect
to eat.

Background to its development: People of the world are becoming busy more
and more all over the world. Men and Women both have no time to make their
daily meal. So that, they are taking fast food or restaurants junk foods every day.
They just always feel about the homemade food and they always miss the taste
of homemade food. For the busy men and women, we are going to introduce

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the foods those are likely to be homemade to them after heating them in the
oven.

Benefits and Features: It will be easier for this busy men and women to get the
packed foods quickly and heat it through oven or in the pan. As we want to
provide hygienic foods so that people can easily trust on us and get our foods
to eat. It will save the time of corporate people and lessen their work volume
after working the whole day in the office. It will help them to find sometime for
spending with their family children, parents and someone else and look after
them.

Unique selling points: Our products can easily get in the nearby grocery shop
or super shop besides these; we will have our own selling points with the name
of HOME FOOD Distributions

Advantages to customers: It will save time of our customers, lessen the hard
work after office, lessen dependency on junk food or fast food, provide a
healthy diet.

Disadvantages or weak points: It will reduce the people interest to cook and
make them disable in cooking which sometimes may create problems in their
family but it will not be a common issue to them.

Future developments: We will increase our variety of products in the future.

Our products list is given in below:

Items Quantity Price No of consumers

Curry

Tk.150 - Tk.200
1. Chicken 250gm 2
$4.50 - $5.00

Tk.100 Tk.150
2. Beef 250gm 2
$3.50 - $4.00

Tk.150 Tk.300
3. Fish (Vary for items) 2 pieces 2
$4.50 $8.00

Vegetables

Tk.70 - Tk.90
4. Vegetables 250gm 2
$1.5 - $4.00

5. Dal 250ml Tk.30 Tk. 40 2

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 $1.5 - $2.50

Egg Items

Tk.35 Tk.45
6. Egg 2 pieces 2
$1.5 - $2.00

Rice

7. Rice (Vary for Tk.15 Tk.25

250gm 2
items) $1.5 - $2.00

*** The prices of the foods will be fluctuated depend on our items that we have at the
time of selling. All of it is our estimated prices list it will vary from time to time, item to
item.

Long Term Aim of the Business

Our aim is to distribute our products in all over the world and be the number one
brand in providing the Home taste foods. Our one of the most important missions is to
make Bangladeshi foods available all over the world and introduce the people of the
world with the beauty, variation and taste of Bangladeshi Foods.

Objectives
In the way of accomplishing our mission, we want to do the following tasks as our
objectives properly:
- We will work to be the number one home food suppliers and producers in
Bangladesh
- We want to take our sales at a pack level in Bangladesh within 3 years
- We will go to international market within 2 years. At that time, we will go for one or
two countries and will go for further in the year 3 to 5
- We will improvise or change our product as much as we can, according to the
taste of the locality where we are going to do our business. But we will keep our
basic ingredients same to make the products different from others.
- We will try to make our company a brand in terms of product quality, services,
availability.
- We will basically target the market or society where the people are too much
busy in their works like Dhaka, Kolkata, Tokyo, Beijing, New York etc.
- We will go for the employment of the people who have expertise in
communication, marketing and selling.
SWOT Analysis

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 As it is a new and growing business, we dont have so many competitors to beat. This
type of business is not very established one in the world at present. As we are starting
this business as a pioneer, we will have some advantage then and we are able to
take the maximum advantage then. But the world business market is very fast
growing at present so we need to be careful all the time about our strengths,
weaknesses, opportunities, and treats to keep ourselves in good position than the
competitors. Here, we are going to exhibit our SWOT Analysis in the following table:

Strengths
1. First in Home Food brand
2. Low costs foods
3. Easy to get public attention
4. High quality promotion can help us to
be the best and keep our position there
5. Stay the mind of customers as No. 1
Home food brand easily
Opportunities
1. Increasing demand for healthier food
Weaknesses
1. Unhealthy Raw Materials
2. Difficulty in controlling quality all over
the world
3. Difficult to control the cost
Threats
1. New competitors may come

2. Home meal delivery 2. High profile MNCs can also try to

3. Introducing new products enter into the market

3. Some region or location already have
4. Low cost products
some niche firm like this where getting
public attention can be difficult

Market Analysis

This section covers market research and competitor analysis. We are going get our
overall market ideas in the following description:
Target Market - Basically, we are going to target the Upper Middle class to Upper
Class segment in Bangladesh, sometimes Middle-Middle Class segment is also
included as the target customers. But outside Bangladesh, like in New York, Tokyo,
Beijing, London etc., we are going to target the whole professional locality as our
target customers. Sometimes, we will select the foreign students as our target
customers there.

Size of each market segment We are basically targeted the Upper Middle class
& Upper Class income group in Bangladesh which is most approximately 1.56% of
our total population that is about 2,500,000 million people.

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 In Europe and developed countries, we dont need to segment our customers as
much specifically as Bangladesh because the living standard of most people in
those countries is much higher than our upper middle class people.

Is the segment growing or declining In Bangladesh & Rest of the world, the
segment we are targeting is growing day by day. Specially, in developing
countries, this segment is raising an astonishing rate so we will be able to get a
huge or large or gigantic market not only in Bangladesh or Developed countries
but also in the whole world.

Characteristics of potential customers in each segment The segment we are

targeted are very fast in growing and this segments people living standard is
much high and increasing day by day. So, their buying power is increasing. On
the other hand, as their living standard is increasing, they are involving in working
more time for earning more and more, where both men and women is involving in
work place at present. It will increase at a high rate. As we see the number of
working people is increasing, our market can also grow in the future at the same
rate. So, we have a very potential market in Bangladesh as well as the whole
world.

Total Market Valuation

As we are saying earlier, in Bangladesh, the total amount of our target customers is
about 2,500,000 million and outside Bangladesh, in Europe and Western courtiers, our
target customers would be all types of professionals.

The specification of number of our products may vary according to which countries
we are going to introduce our products.

Like, our first target customers outside Bangladesh are the professional people of:

LONDON: Target Customers: 2% of the Inner London population: about 70,000 people

New York: Manhattan: Target Customers: 3% of the population: about 45000 people

Beijing: Haidian: Target Customers: 4% of the population: about 140,000 people

Tokyo: Ota: Target Customers: 1.5% of the population: about 10,500 people

From tasty traditional lentils to aromatic curries created by chefs right here in many
place of the world, there's plenty to discover - Bangladeshi food is known for its mouth
watering, milky sweets!

Target Company revenue

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Our projected sales figures for Bangladesh and International may vary from time to
time. Because the demand for any kinds of foods in anywhere of the world will
change from time to time.

In Bangladesh, Our projected sales (1st Year) are in the following table. The
international markets product sales will be depended on the time and location of our
shop that where we are going to establish our shop in abroad. Here the business
success in Home country is much more important for getting expected success in
international market. Thats why, our predictions on the home country business need
to be more accurate. For this reason, here we are going to talk only about our
national market:

Items Quantity Avg. Price Total Amount of Sales

Curry

1. Chicken 5800 Tk. 150 TK. 870,000

2. Beef 8700 Tk.125 TK. 1,087,500

3. Fish (Vary for

3480 Tk. 225 TK. 783,000
items)

Vegetables

4. Vegetables 8700 Tk.60 Tk. 522,000

5. Dal 10150 Tk. 35 Tk. 355,250

Egg Items

6. Egg 14500 Tk.40 Tk. 580,000

Rice

7. Rice (Vary
23200 Tk.20 Tk. 464,000
for items)

Total 74530 = TK. 4,661,750

*** We assume 1 year = 290 days

The above description is our first year projection about our business in our business in
home country.

Our shop in Bangladesh may in Dhanmondi, Gulshan, Banani, Farmgate or any other
place or commercial areas like Motijeel, Bangla Motor etc.

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Market Trends
Here, we are going to find out what is going to be happened in our national or
international market around the world. These will help us in getting our actual market
situation at a present time and make us more careful about our business and its
future.

Market Scenario:
Recent changes: As a newly developing market, we dont need to analyse the
changes in the recent time because the market dont have so many situation to
face. For this reason, as a pioneer of this market we need to face some situation in
operating the business.

At present, the market in Bangladesh is raising day after day because of the change
in culture to earnings of women and men both from earnings of men only.

In other countries outside Bangladesh like Tokyo, Beijing, New York and so on, the
working of men and women is natural and common.

Future predictions: This market will flourish more in the future we can easily predict
that. Because more people both men and women are coming in the job field at
an increasing rate. So, the working couple is increasing day by day. As a result,
the need for foods, taste home will increase.

Drivers: Here, we are going to describe the factors affect our business.

Demographic Factors: We basically divide our customers on the basis of income,

age, marital status, profession, family style etc.

o Income: Our focus customers are the Middle (Tk.16, 000 - Tk.30, 000) ($2,501 -
$8,500), Upper Middle (Tk. 31,000 Tk. 50,000) ($8,501 -$15,000) Upper (Tk.51, 000
above) ($15,001- above) Income group people (on monthly basis).

o Age: Our age group is the people who are within the working class group.
According to our perception in Bangladesh, they are within the age of (15 64
years)(18 54 years - USA)

o Marital Status: Commonly, both married and unmarried people are our customers
but precisely the married couple or unmarried students who dont have anyone
to cook at home are prime target customers.

o Family Style: Basically, Single family or polygamy family status is the preferred
segment for our business.

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o Profession: Services Holders & Students are basically our focus group from the
service point of view. But the businessmen who dont have enough time to give in
cooking and household activities are our target group of customers.

Economic Factors: We want to establish our business in those countries where the
economy is well-establish because in a well establish economy it is easy to do
business. We also keep our eye on the developing country, as the single family rate of
these countries is increasing at a high rate which creates an opportunity for our
business to make substantial profit.

Legislative factors: We will go for the country where the law for international
businesses is easy. For example, in Japan, China, it is difficult to operate international
businesses. So, we would go there but after experiencing the taste of international
business in Europe, USA, Australia, Middle EAST and other simple ruled locations.

Profile of Competitors
Analysis of your competitors in the market:

What are the competing products and services?

As a new business, these types of products are not available in Bangladesh. In

Bangladesh, we are now remaining in family bonding and our mothers are cook for
us and our fathers. Our mothers are housewives. So, these types of foods are not
needed in Bangladesh. But things are changing now, women are going to the
workplace at present and the rate of working women is increasing and the rate of
single family is also increasing.

For these reasons, our foods will be needed when we are going to supply it. As the first
company in this type of market, we have some risk of uncertainty in Bangladesh.

But outside Bangladesh, it is a very common scenario of home foods (Ready Food).
But as we tell earlier that we are going to serve Bangladeshi Foods so we dont have
so many competitors like our products.

Here, rather than competitors analysis, we dearly need market analysis and
consumer taste analysis to select the locality where the demand for Bangladeshi
foods is very much. After doing so, we will establish our shop there.

But we will face a competitive market:

In LONDON because the Bangladeshi community has much influenced there through
serving the foods to the citizens of LONDON.

In NEW YORK, the number of community from Bangladesh is also very high there.

In SYDNEY, the place is also risky for the same above reasons.

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Some others places like above are TOKYO, BEIJING, and VEAINA and so on.

These places are risky for our business for another reasons, there are people from
INDIA, PAKISTAN, and SOUTH ASIAN countries, who are also able to cook like us. So,
they will also be going to our rivals. We must have to be careful about them.

Profile of Competitors and their market share:

Basically, the competitors, we are going to talk about are the owner of hotel and
restaurant in those localities. Some of them will not be interested in this business and
some of them would.
But we have a strategy for that; we are going to distribute our products in those
localities through the best hotel or food shop of those locations. So, that garbing
market will be easy for us. We will go for negotiations with them for doing business
with us.

If we can do so, the number of our competitors will be reduced. If any competitors
dont want to contract with our will go for the 2nd and 3rd best among them to
compete with the 1st and cover locality in taking our foods.

We will try to make our R & D department stronger for innovating new products so
that we will be able to keep the concentration of our customers to us. It will help us to
make our competitors confused in copying of us because it is always difficult to copy
the whole products so quickly before the new products come from the competitors.

Competitive Advantage
Here, we are going discuss about the features that will give us some advantages over
our competitors in pursuing our products.

Advantages include:

Unique features The products, we are going to lunch for Bangladeshi Foods is
totally new and unique in the market.

Price We are charging the desirable rate for our target customers because it is
possible for our customers to get food for one meal for two persons at the cost of
less than TK.500 with cooking by them.

Better value to customers - Our products are going to save the customers time in
a busy day lessen their household works and create enough time for them to
spend with their families.

Greater compatibility with existing systems - It will be a great option for our
customers to buy our products and go for the work without being late. So, our
products compatibility will be so high for the working people who are our target

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 customers and they also become a usual part of our social and economic
system.

Benefits to Clients
Our clients or business partners will get the following benefits from our business:

Increase sales: They basically work in the hotel where they are going to pack the
foods for the customers who want to take the foods to home but sometime it is
time consuming. We solve their problems to serve the customers through
supplying them our Ready - made packed foods. That will increase their sales.

Increase efficiencies: As they are going to give customers the delivery at the time
of order, this will increase their efficiency in serving the customers.

Save money & Resources: Our products will help them in reducing the packaging
cost at the time of delivery the products to the customers and wastage of natural
resources like gas, water etc.

Save time: As we early say, our product will save our clients as well as our
customers time.

Reduce errors: Sometimes parcel foods to the house may face some errors
because of the fault of the chef whereas our products can easily solve these
problems because it is already made and well packed.

Improve Customer Service, reduce churn, and increase loyalty: As we are

providing well packed and hygienic products it will reduce the chance of churn
in our products that will make ourselves easy in gaining customer loyalty.

Marketing/Sales Strategy
This section sets out our strategies for reaching to our target market, arousing their
interest in our product or service, and actually delivering the product or service to
them in sales.

Marketing Strategy
How we will position our product or service in the market and differentiate it from its
competitors:

Which segments of the market will be targeted first and why? We are going to
target the Middle Class, Upper Middle Class & Upper Class group of people
based on our income level. We will also target the single family couple where
both men and women are working for earning their daily living not only for
themselves but also for their families. So, that there is no one in their families to

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 cook and the female members dont have much time to cook and feed their
family members on time.

How will this be developed to reach the full target market As we describe earlier
that will go to take the help of establish hotel and restaurant in international
arena. But in Bangladesh, we will go through our super shops Aagora, Mina
Bazar, Shopno etc.

Besides, we are going to lunch our distribution shop HOME FOODS DISTRIBUTION
in Dhanmondi, Farmgate, Banani, Gulshan, Uttara and many other places
where we see a potential growing market.

We will try to cover our segment though Personal Selling, Distribution Channel,
Advertisement etc.

How will you differentiate your product or service As we tell earlier, this is a new
theme of business in Bangladesh so our product is going to introduce a new
market to the customers.

Outside Bangladesh, it will be a competitive product with the established

Bangladeshi Food Corners. But we are going to contract with our rivals for
distributing our products so that we make our products available in the market
through our competitors that makes our work more easily in differentiate our
products by showing ourselves as only and only company that produce and
supply HOME FOODS.

What key benefits will be highlighted For attracting our customers, we are going
to highlight the following benefits:

o First brand in this market

o High quality food
o Reasonable price
o Well packaged
o High availability
o Home Service
Have you a test site in operation, and what feedback is coming from this In
Bangladesh, we will go for some test in Dhanmodi, Banani and Farmgate which
are highly targeted place in Bangladesh

Outside Bangladesh, we will collect information from our targeted distributors

about the demand of our products.

What contacts can be used to generate market awareness and sales We will go
for personal contacts through our sales personnel and distributor authority for

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 taking comments about our products and its quality, which may create our
customers awareness about our concentration for the betterment of them.

Who will do the marketing: staff, agency, representatives We are going to use
various people for our marketing activities like we will use our internal staff, some
advertising agency, our customers representatives to promote our products and
services.

Revenue Sources
What contributions to revenue and profit will our business have (Country wise
contribution with Products Features):

Features Home (BD) US Rest of World

Products 80% 50% 60%

Services 20% 50% 40%

Total 100% 100% 100%

***The above is an approximate distribution of our products features with profit

earnings capacity. The percentage can be changed country by country.
Sales Strategy
Here, we are going to discuss about the question that, how you will sell your product
or service to the target market:

We are going to use the following route to distribute our product in the market to
make it available to the customers. The policies are:

Directly

Retail / Distributor

Agent International Agent / Businessmen

Sales representatives

Website Home Delivery for the developed society only.

Revenue Sharing Partners Some countries where the local hotel businessmen are
not agreed to make a contract with us then we will go for that offer to distribute
our products though them.

Analyse for each method the costs involved, whether it will reach the intended
market efficiently, the control we would retain over the pricing and positioning, the
logistics, and the overall integration with our marketing strategy.

Pricing

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Here, we will discuss about our pricing policies that means how we will set the price
for our product or service. We will consider so many factors for the pricing of our
products. Some of our basic considerations include:

Competitors prices It is the first product in the market so we should consider our
likely products value that is not ultimately our rivals but we can get some
knowledge about our products pricing ideas from analysing those products.

Level of competition in the market We will not go to face competition at the first
time of our business because of the new market to enter but if we face so we will
try to keep a balance the our rivals products to keep the customers on our side
and finds new through products differentiation.

Perception of quality - price relationship by customers Our aim focus point for
our business is to provide quality products all the time and as our main customers
are the services holders so they have some fixed income cost ratio. So, we will try
to keep our products price at a reasonable rate for the convenience of our
customers.

Production costs and overheads - As we are going to focus international business

as well as our national business, if we are able to do well in the aboard then it will
be easy for us to achieve Economies of Scale and Scope. Therefore, change low
price for our products.

Chain of distribution and the added-value at each stage - We will supply our
product through some experienced business men who have lot of experience
about the taste of the people at that particular location they are doing business
so we can take suggestion from them and add more features to our products
and increase our products value more.

Marketing and Communications Strategy

In this segment of our plan, we are going to give a brief description of how we will
promote our product or service in the market place.

Advertising

o Where In every country where we are going to start our operation.

o When At the home time when services holders are going to spend with
their families.

o How Through TV, Billboard, Mobile SMS, Email etc.

o To whom Services Holders, International Students and so on.

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 Public relations We are going to build our relationship with the customers
through our distributors, wholesalers, clients, sales personnel etc.

Direct marketing - Cell Phone Text messaging, email, interactive consumer

websites, online display ads, fliers, Catalog distribution, promotional letters, and
outdoor advertising.

Website and internet marketing Pop up, pop down ads, web ads etc.
Exhibitions and conferences Seminars, conferences etc.
Word of mouth - By the local customers or benefited customers.

Staffing and Operations

This is where our will outline the intended structure of the company in terms of
management, number of employees, and the physical operational requirements to
produce or supply the product or service.

Management (including Board) Organisation Chart

Here a diagram of the way in which the management of the new venture will be
organised.

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Staffing
We will recruit our staffs and employees for our organization based on some specific
skills, and capabilities according to our department:

Administration: Our employees should be:

o Honest
o Aggressive
o Proactive
o Communicative

o Organizing
o Responsible

Finance: Here, the qualities of the employees include:

o Expertise in calculating future outcome

o Knowledge of the future market

o Well experienced
o Clam
o Good Qualified

Marketing: The qualifications of our marketing personnel would be:

o Must be communicative
o Skilled in Managing people

o Well qualified

o Well Mannered
o Perfectly organized for every situation

Training Plans
We will organize some training plan for our newly recruit employees and personnel at
the time of their recruitment. We will try to give them proper knowledge and
experience that face in the work field. For these reason, we will go in search of that
people who have a lot of experience in their work field and skills in teaching the
people and make the people knowledgeable about their particular field.

Operations
State the physical requirements of the business:

Premises: All of our Shops and Distribution centres will be uniquely colour,
designed. We choose the colour blue, white, and orange for our shops. For our
sales personnel, we will have dress code with orange or blue T-shirt, black pant,
and shoes.

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 Equipment: We need a carrier at first to carry our products and for our shop, we
need to have a cash counters. That will be all about our equipment. We will go to
light our premises in such a way that make our premises more lucrative to the
customers to come and buy.

Production facilities: We will establish our production house in Bangladesh first and
other countries where we are going to start our business. As it is a food business
transporting the ready foods from one to another country will not be a good idea.

Communications facilities: We will provide our contact address in the box of our
foods, we provide. We will take home service order through that contact too.

Costs involved: We think producing in the countries where we sell our products will
lessen our cost of productions. As we say earlier, we are going to make
economics of scale and scope; it will also reduce our cost of ready the food and
keep our product cost low.

Financial Projections

This section reviews the key assumptions used in the financial projections. It is a guide
to explain how key figures in the financial projections were arrived at. Included here
should be items such as:

Income sources: Sales is our prime income sources, sometimes we will go for
home delivery which will open another scope for us to increase our income.

Number of employees projected for each year and their intended salaries: In the
first year, we may need about 30 40 employees in Bangladesh. The employees
for our foreign countries will project after going for marketing research and
market research to those countries.

Projected investment in equipment and materials: We will go to invest 70% of our

investment in equipments and raw materials. In Bangladesh it may be around
TK.1, 000,000 to TK.1, 500,000 for the first two years. It may change according to
the demand changes of our countries where we are going to introduce our
products in the future. Like in USA it would be $10,000 - $ 15,000

Projected R&D costs: Our R&D costs will be 5% of our total sales in the year 1. This
section will be starting from the 2nd year our business.

Expense calculations: We will go to calculate our credit for 1 month basis that will
be recorded at the time of our operations.

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 Funding Requirements

Here the total funding requirements of the business and how those are intended to
be provided are described.

Sources:
Our total funding approximation for our business for the first 1-2 years would be (Tk.
2,000,000 to Tk. 2,500,000)

Promoters funds: 50% of our capital comes from 5 of us. That means Tk.1,000,000
to Tk.1,250,000

Bank lending: 50% of our remaining capital comes from Bank Lending. That means
Tk.500,000 to Tk. 625,000

Other Sources: We are going to organize rest of our capital from our relatives or
some financial institutions.

Required for:
As we are concerned about the proper allocation of our money, our distribution of
money will be like the following: Out of Tk. 2,500,000

Equipment & Raw Materials: Tk.1, 750,000 (70%)

R&D: Nil for Year 1

Marketing: Tk. 125,000 (5%)

Staffing: Tk. 400,000 (16%) (As low labour in Bangladesh.)

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