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BMG 250 Principles of Marketing

Week Module Items to Complete Due Dates


1 Course Orientation Complete Start Here Module 1-15
Complete Course Orientation Quiz
1-9
Participate in the Discussion Board

o Introduce Yourself
Note: These items must be completed by the due date or the instructor may drop you from
the course for lack of participation.
Unit 1 - Marketing in the 21st Century
Module - 1 1-15
Why Marketing Read Textbook
Matters to You
o Chapter 1 - Why Marketing Matters to You

Watch Connect Videos

o LO1: 01 08

Complete Connect Assignments

o LearnSmart Study Module - Chapter 1

o Video Case - Marketing is Everywhere

Complete Bb Quiz

o Why Marketing Matters to You

Complete Bb Project

o Marketing Project Part 1 Food Truck: Introduction to Concept


2 Module - 2 1-22
Strategic Planning for Read Textbook
1-16 a Successful Future
Chapter 2 - Strategic Planning for a Successful Future

Watch Connect Videos

o LO2: 01 07

Complete Connect Assignments

o LearnSmart Study Module: Chapter 2

o Interactive Assignment 2-1: SWOT Analysis

o Video Case: Planning for Success

Complete Bb Quiz

o Strategic Planning for a Successful Future

Complete Bb Project

o Marketing Project Part 2 Food Truck: SWOT Analysis


3 Module - 3 1-29
Analyzing Your Read Textbook
1-23 Environment
o Chapter 3 - Analyzing Your Environment

Watch Connect Videos

o LO3: 01 05

Complete Connect Assignments

o LearnSmart Study Module: Chapter 3

o Interactive Assignment 3-1: Social Media Marketing

o Video Case: Rolling with the Changes


Complete Bb Quiz

o Analyzing Your Environment

Complete Bb Project

o Marketing Project Part 3 Food Truck: Environmental Analysis


4 Module - 4 2-5
Marketing Research Read Textbook
1-30
o Chapter 4 - Marketing Research

Watch Connect Videos

o LO4: 01 07

Complete Connect Assignments

o LearnSmart Study Module: Chapter 4

o Video Case: Making Sense of Marketing Research

Complete Bb Quiz

o Marketing Research

Complete Bb Project

o Marketing Project Part 4 Food Truck: Competitive Research


Unit 2 Understanding Your Customer
5 Module - 5 2-12
Knowing Your Read Textbook
2-6 Customer: Consumer
and Business o Chapter 5 - Knowing Your Customer: Consumer and Business

Watch Connect Videos


o LO5: 01 06

Complete Connect Assignments

o LearnSmart Study Module: Chapter 5

o Interactive Assignment 5-2: Buying a House

o Interactive Assignment 5-4: Differentiating B2B and B2C

o Video Case: Consumer Decision Making Process and Involvement

Complete Bb Quiz

o Knowing Your Customer

Complete Bb Project

o Marketing Project Part 5 Food Truck: Decision Making Process

6 Module - 6 2-19
Developing Your Read Textbook
2-13 Product
o Chapter 6 - Developing Your Product

Watch Connect Videos

o LO6: 01 06

Complete Connect Assignments

o LearnSmart Study Module: Chapter 6

o Interactive Assignment 6-2: Business Analysis

o Interactive Assignment 6-3: Role of Social Media in Product Development


o Video Case: Continuous Development

Complete Bb Quiz

o Developing Your Product

Complete Bb Project

o Marketing Project Part 6 Food Truck: Theme and Product Mix

7 Module - 7 3-5
Segmenting, Read Textbook
2-27 Targeting and Finding
Your Market Position o Chapter 7 - Segmenting, Targeting and Finding Your Market Position

Watch Connect Videos

o LO7: 01 08

Complete Connect Assignments

o LearnSmart Study Module: Chapter 7

o Interactive Assignment 7-3: Choosing Effective Market Segments

o Interactive Assignment 7-4: Market Positioning

o Video Case: Marketing Segmentation

Complete Bb Quiz

o Segmenting, Targeting and Finding Your Market Position

Complete Bb Project

o Marketing Project Part 7 Food Truck: Target Markets and Position Statement

Unit 3 Reaching Your Customer


8 Module - 8 3-12
Promotional Read Textbook
3-6 Strategies
o Chapter 8 - Promotional Strategy

Watch Connect Videos

o LO8: 01 07

Complete Connect Assignments

o LearnSmart Study Module: Chapter 8

o Interactive Assignment 8-1: Social Media Advertising

o Interactive Assignment 8-4: Setting the Promotional Budget

o Video Case: Understanding the Promotional Mix

Complete Bb Quiz

o Promotional Strategies

Complete Bb Project

o Marketing Project Part 8 Food Truck: Develop a Promotional Strategy

Participate in the Discussion Board

o Marketing Current Event

9 Module - 9 3-19
Supply Chain and Read Textbook
3-13 Logistics
Management o Chapter 9 - Supply Chain and Logistics Management

Watch Connect Videos


o LO9: 01 06

Complete Connect Assignments

o LearnSmart Study Module: Chapter 9

o Interactive Assignment 9-1: Supply Chain Strategies

o Interactive Assignment 9-2: Summit Books Inventory

o Video Case: Mastering the Challenge of Logistics

Complete Bb Quiz

o Supply Chain and Logistics Management

Complete Bb Project

o Marketing Project Part 9 Food Truck: Develop a Place and Supply Chain
Strategy

10 Module - 10 3-26
Pricing for Profit and Read Textbook
3-20 Customer Value
o Chapter 10 - Pricing for Profit and Customer Value

Watch Connect Videos

o LO10: 01 06

Complete Connect Assignments

o LearnSmart Study Module: Chapter 10

o Interactive Assignment 10-1: Setting Prices

o Interactive Assignment 10-4: The Legal Aspects of the Pricing Strategy


o Video Case: Sweet Business: Pricing at Amy's Candy Bar

Complete Bb Quiz

o Pricing for Profit and Customer Value

Complete Bb Project

o Marketing Project Part 10 Food Truck: Develop a Pricing Strategy

11 Module - 11 4-2
Building Successful Read Textbook
3-27 Brands
o Chapter 11 - Building Successful Brands

Watch Connect Videos

o LO11: 01 07

Complete Connect Assignments

o LearnSmart Study Module: Chapter 11

o Interactive Assignment 11-1: Branding at Debbies

o Interactive Assignment 11-3: Engaging Brands through Social Media

o Video Case: Re-Branding a Legend

Complete Bb Quiz

o Building Successful Brands

Complete Bb Project

o Marketing Project Part 11 Food Truck: Develop a Branding Strategy

Unit 4 Responding to Your Customer


12 Module - 12 4-9
Managing Your Read Textbook
4-3 Customer
Relationships o Chapter 12 - Managing Your Customer Relationships

Watch Connect Videos

o LO12: 01 06

Complete Connect Assignments

o LearnSmart Study Module: Chapter 12

o Interactive Assignment 12-1: Utilizing Social Media for Outstanding Customer


Service

o Interactive Assignment 12-3: Activity: CRM at Orr

o Video Case: Building Customer Service

Complete Bb Quiz

o Managing Your Customer Relationships

Complete Bb Project

o Marketing Project Part 12 Food Truck: Customer Service Strategy

Participate in the Discussion Board

o Example of a Company with Excellent Service


13 Module - 13 4-16
Social Responsibility Read Textbook
4-10 and Sustainability
o Chapter 13 - Social Responsibility and Sustainability

Watch Connect Videos


o LO13: 01 05

Complete Connect Assignments

o LearnSmart Study Module: Chapter 13

o Interactive Assignment 13-1: CSR

o Interactive Assignment 13-2: Environmental Marketing Strategies

o Video Case: Partnering with the Community

Complete Bb Quiz

o Social Responsibility and Sustainability

Complete Bb Project

o Marketing Project Part 13 Food Truck: Proposal Executive Summary

14 Module - 14 4-23
Measuring Your Read Textbook
4-17 Customer
Relationship o Chapter 14 - Measuring Customer Relationships

Watch Connect Videos

o LO14: 01 04

Complete Connect Assignments

o LearnSmart Study Module: Chapter 14

o Interactive Assignment 14-1: Measuring Performance

o Interactive Assignment 14-3: Compensating Marketing Employees


o Video Case: Measuring Metrics

Complete Bb Quiz

o Measuring Your Customer Relationship

Complete Bb Project

o Marketing Project Part 14 Food Truck: Project Video Presentation

Participate in the Discussion Board

o Researching Marketing Jobs


15
Friday
Final Exam Complete Exam
4-28
4-24 o Comprehensive Final Exam (75 multiple choice questions and 5 short answer)

Important Notes:
Important Notes:

All assignments are due by 11:59pm on the day of the due date listed in the schedule.
Late assignments receive NO credit. Assignments submitted after the due date and time are considered late. Midnight
is not close enough. Do NOT leave your assignments to the last minute.
Emailed assignments will NOT be graded.