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Account Performance Overview

238,526 1,599 0.67 %

220,888 7.99% 3,248 -50.77% 1.47 % -0.80%
IMPRESSIONS CLICKS CTR (%)

$ 1,199.71 $ 0.75 1.2

$ 1,463.10 -18.00% $ 0.45 66.67% 1.2 0.00%
SPEND AVERAGE CPC AVERAGE POSITION

171 77 $ 1,115.00
153 11.76% 79 -2.53% $ 147.00 658.50%
CONVERSIONS CONVERTED CLICKS TOTAL CONVERSION VALUE

Click Performance

Clicks Impressions

150 60k

100 40k

Impressions
Clicks

50 20k

0 0k
2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct 1. Nov

Clicks Impressions Conversions

Sep 28 2015 423 28,806 38

Oct 05 2015 602 115,986 33

Oct 12 2015 104 33,958 28

Oct 19 2015 308 36,976 40

Oct 26 2015 162 22,800 32

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Geographic Performance

71
97
148
71
87
97
148

47 87
129
114
47
129
114

Clicks

City Wise Performance

Impressions Clicks Converted Clicks Conversions Spend ($) Total Conversion Value ($)

Sydney 1,141 38 2 2 28.00 0.00

Cape Town 587 34 0 0 23.07 0.00

Melbourne 776 29 1 2 15.40 0.00

Brisbane 513 26 0 0 17.08 0.00

Sandton 505 25 1 1 30.62 0.00

Athens 3,524 23 2 10 12.75 0.00

Ho Chi Minh City 2,460 23 0 0 6.69 0.00

London 1,518 22 0 0 45.60 0.00

Bangkok 1,174 18 2 5 2.78 0.00

New Delhi 311 17 1 4 3.31 0.00

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Network Performance

0
0
0
0
342
0

342

1257

1257

Display Network Google search YouTube Search YouTube Videos Search partners

Impressions Clicks CTR (%) Conversions Spend ($) Total Conversion Value ($)

Display Network 223,751 1,257 0.56 42 434.52 39.00

Google search 14,703 342 2.33 129 765.19 1,076.00

YouTube Search 0 0 0.00 0 0.00 0.00

YouTube Videos 0 0 0.00 0 0.00 0.00

Search partners 72 0 0.00 0 0.00 0.00

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Impression Share Performance

Search IS Search Budget Lost IS

100

75

50

25

0
2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct

Search IS Search Budget Lost IS Search Rank Lost IS

Sep 28 2015 74.15 0.00 25.85

Oct 05 2015 72.62 1.82 25.57

Oct 12 2015 69.90 3.24 26.86

Oct 19 2015 73.87 0.00 26.13

Oct 26 2015 73.72 0.00 26.28

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Conversions

Conversions

30
Conversions

20

10

0
2. Oct 4. Oct 6. Oct 8. Oct 10. Oct 12. Oct 14. Oct 16. Oct 18. Oct 20. Oct 22. Oct 24. Oct 26. Oct 28. Oct 30. Oct

Clicks vs Converted Clicks

Clicks Converted Clicks

750 30

Converted Clicks
500 20
Clicks

250 10

0 0
28. Sep 5. Oct 12. Oct 19. Oct 26. Oct

Converted Click Conv. Spend Cost/Conversion

Clicks Conversions Cost/Converted Click ($) Total Conversion Value ($)
Clicks Rate ($) ($)

Sep 28
423 19 38 4.49 193.95 5.10 10.21 0.00
2015

Oct 05 2015 602 18 33 2.99 427.26 12.95 23.74 373.00

Oct 12 2015 104 11 28 10.58 148.91 5.32 13.54 267.00

Oct 19 2015 308 15 40 4.87 266.32 6.66 17.75 436.00

Oct 26 2015 162 14 32 8.64 163.27 5.10 11.66 39.00

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