Manoah Baal GMB72- Marketing Plan

Noahs Art
Vehicle Wrap

I. PRODUCTS AND SERVICES

Noahs Art will offer products and services through graphics stickers and
installation on any kind of vehicle. But we will sell different types of stickers that will fit
their needs. Van wrap is a high impact, cost effective form of advertising that works for
all types and sizes of businesses. Our vehicle wraps are cost effective and can provide
a business with a new look. However, vehicle wrap can also be used on private
vehicles for their personal cars.

Van Wrapping

Bus Wrapping

Car Wrapping

Dr. Salvador Sibayan

Manoah Baal GMB72- Marketing Plan

Train Wrapping

Boat Wrapping

Air

Dr. Salvador Sibayan

Manoah Baal GMB72- Marketing Plan

II. CUSTOMERS

Noahs art will service any type of business regardless of its size, large or small, sole
traders, multinational corporate companies or private individual, offering our
professional services throughout Metro Manila. The shop will be located along
Roosevelt Ave. Quezon City. Noahs art will also use e-marketing via Ensogo and
MetroDeal for private individuals who want to customize their cars.

III. COMPETITION

The level of competition in advertising is very high. Since the van wrap is one of the low
costs way of advertising. Many companies are where into it and they offer variety of
promotion from Printing, print ad, Billboard, murals, Pops, Standee, Van wrapping etc.
Here are the lists of strong competitors near the store:

1. Go Transit Inc. Its mobile advertising, but limited only

to Bus Wrap advertising. It is located at 1901 West
Tower, Ortigas Center, Pasig City
(http://www.gotransit.net.ph)

2. Creative Sign Inc., - advertising Company that also

offers van wrap as a one part of their service it is
located at Sto. Domingo Ave. Quezon City.

3. Buzzdrivers Media Inc., - Advertising company that offers Bihero

ads, Jeep Interior ads, LRT Train Inserts, Bus Wrap, Jeepney Top
Ads, etc., Its located at Leonora, Pasong Tamo, Quezon City.
(http://buzzdriversmedia.com)

Dr. Salvador Sibayan

Manoah Baal GMB72- Marketing Plan

IV. SWOT Analysis

STRENGTHS

The items will be updated and based on new trends.

The products are affordable with quality fabrics.
Specialists in all variations of Vehicle Wraps.
We have the latest in digital printing machinery uv stable inks provided by
our supplier
Create and applying vinyl vehicle graphics using our solid color range

WEAKNESSES

High competition.
Having 3rd party for printing.
Small space location.

OPPORTUNITIES

Expansion thru auto foil wraps

Expansion in billboard ads
Fast paced updates of new trends.
Can cater to future buyers thru online services.

THREATS

Large number of competitors

The status of economy can affect the sales of the retail business.
Hard to compete with cheaper products.

Dr. Salvador Sibayan

Manoah Baal GMB72- Marketing Plan

V. Promotions

Noahs Art will be using the website and social medias to promote its products
and services. Since nowadays people are very attached to social media it will be an
opportunity for the shop to market it products and services. Flyers and brochures are
also provided. Sales agents can also promote and generate sales of the company.

The buyer can find us at:

Website www.noahsart.com
Facebook- URL: www.facebook.com/noahsart.ph

Noahs art will be have a store signage to be easily recognized by passers by,
and clients, etc.

VI. Pricing
MacTac Brand
Recommended
Series for: at cost SRP
DP29 BUS WRAPS P0.25/sq inch P0.50/sq inch
JT5822 VAN & TRUCK P0.29/sq inch P0.58/sq inch
JT5999 GLASS P0.21/sq inch P0.42/sq inch
BOAT &
JT5529 AIRCRAP P2.75/sq inch P5.5/sq inch

Avery Brand
Recommended
Series for: at cost SRP
522N BUS WRAPS P0.23/sq inch P0.46/sq inch
614DB VAN & TRUCK P0.25/sq inch P0.50/sq inch
899G GLASS P0.30/sq inch P0.60/sq inch
BOAT &
8V AIRCRAP P2.95/sq inch P5.9/sq inch

Generic Sticker
Recommended
Series for: at cost SRP
70 BUS WRAPS P0.17/sq inch P0.37/sq inch
90 VAN & TRUCK P0.19/sq inch P0.38/sq inch
45 GLASS P0.16/sq inch P0.32/sq inch

Labor per pax/

1day 500
Incidental
cost/day 300

Dr. Salvador Sibayan

 Manoah Baal GMB72- Marketing Plan

*Labor is subject to change depending on the load of work

*Incidental cost is subject to change depending on
distance/location

VII. Sales Projection

ESTIMATED SALES FOR ONE MONTH OPERATION

1219.
sq 48000.0
Cars 3units 2
meter P 0
3328.
sq 76000.0
Vans 5units 3
meter P 0
sq 28000.0
Bus 7units 2032 meter P 0
sq 120000.
Trucks 4units 5255 meter P 00
Sub 272000
Total- P .00
Mobilization charge to
client

Monthly Gross Income 272000

Month
s x 12
1 year gross 326400
income = 0

1st 272000.
Year 00
2nd 353600.
Year 30% 00
3rd 394400.
Year 45% 00

VIII. Channels of Distribution (More of production or servicing flow)

Noahs Art is Graphics wrap that offer the complete design, print and
application service. Any design to any specification. The processes of
distribution are as follows: This implies that you have to pay the printer.
What are the terms? COD?

Artwork Printing Installation Finish

(Noahs Art) (Supplier) (Noahs Art) Product
(Client)
Dr. Salvador Sibayan
Manoah Baal GMB72- Marketing Plan

The clients will give their proposed designs to the graphics artist and
the artist will make the layout and as soon as it is done, the client will
approve the layout before (?) can proceed in printing and installation.

Dr. Salvador Sibayan