1)Industry and Company

Orientation
 1.1 LITERATURE REVIEW

1.1.1 LEARNING MANAGEMENT SYSTEM (LMS)

A learning management system (LMS) is a software application for the

administration, documentation, tracking, reporting and delivery of
electronic educational technology (also called e-learning) education courses or
training programs.[1]

LMSs range from systems for managing training and educational records to
software for distributing online or blended/hybrid college courses over the Internet
with features for online collaboration. Colleges, universities, school districts, and
schools use LMSs to deliver online courses and augment on-campus courses.
LMSs also act to augment the lessons the teacher is giving in a brick and mortar
environment not just replace them. Corporate training departments use LMSs to
deliver online training, as well as to automate record-keeping and employee
registration.

1.1.2 HISTORY OF LMS

The history of the application of computers to education is filled with generic

terms such as computer-based instruction (CBI), computer-assisted instruction
(CAI), and computer-assisted learning (CAL), generally describing drill-and-
practice programs, more sophisticated tutorials, and more individualized
instruction, respectively.[2] LMS has its history in another term, integrated learning
systems (ILS) which offers additional functionality beyond instructional content
such as management and tracking, more personalized instruction, and integration
across the system .
The term ILS was originally coined by Jostens Learning, and LMS was originally
used to describe the management system part of the PLATO K-12 learning system,
content-free and separate from the courseware.

The term LMS is currently used to describe a number of different

educational computer applications.[3]

1.1.3 TECHNICAL ASPECTS OF LMS

Most LMSs are web-based, built using a variety of development platforms,

like Java/J2EE, Microsoft .NET or PHP. They usually employ the use of a
database like MySQL, Microsoft SQL Server or Oracle as the back-end data store.
Although most of the systems are commercially developed and have commercial
software licenses there are several systems that have an open-source license.
Corporate LMSs support multilingual content as services can span across the
world. SCORM (Sharable Content Object Reference Model) support is a de facto
standard for LMS systems.
 1.2 LEARNING MANAGEMENT INDUSTRY

In the relatively new LMS market, commercial vendors for corporate and
education applications range from new entrants to those that entered the market in
the nineties. In addition to commercial packages, many open source solutions are
available.

In the higher education market as of fall 2013, Blackboard is the leading

provider with 41% market share, Moodle (23%), Desire2Learn (11%)
and Instructure being the next three largest providers.[9]
In the corporate market, the six largest LMS providers constitute approximately
50% of the market, with SuccessFactors Learning, Saba Software, Voniz Inc
and Sumtotal Systems being the four largest providers. Vendors focused on mid-
sized companies (200+ employees) include Halogen Software, ADP, and Workday.
[10]

In a recent study among HR professionals in February of 2015, Litmos was the

leading HR LMS platform at 21% of market share, with Absorb LMS
(8%), Skillsoft (6%) and Grovo(6%) as the next three largest providers.[11]

In addition to the remaining smaller LMS product vendors, training outsourcing

firms, enterprise resource planning vendors, and consulting firms all compete for
part of the learning management market. Approximately 40 percent of US training
organizations reported that they have an LMS installed, a figure that has not
changed significantly over the past two years. Another service related to LMS
comes from the standardized test preparation vendors, where companies such
as Princeton Review or BenchPrep offer online test prep courses.

Most buyers of LMSs utilize an authoring tool to create their educational content,
which is then hosted on an LMS. In many cases LMSs include a primitive
authoring tool for basic content manipulation. For advanced content creation
buyers must choose an authoring software package that integrates with their LMS
in order for their content to be hosted. There are authoring tools on the market
which meet AICC and SCORM standards and therefore content created in tools
such as these can be hosted on an AICC or SCORM certified LMS. By May 2010,
ADL had validated 301 SCORM-certified products[12] while 329 products were
compliant.[13]
Evaluation of LMSs is a complex task and significant research supports different
forms of evaluation, including iterative processes where students experiences and
approaches to learning are evaluated.[14]

1.3 BRIEF SUMMARY OF VONIZ VENTURE LLP.

The CEO of Voniz Inc., Mr. Pankil Shah started out with their flagship project
Voniz.com as a networking site that bridges the gap between social network,
professional network and business network needs. It provides the benefit of all the
three different types of networks at one place. As an added service, Voniz also
started helping out brands and companies with developing the best strategy for
online digital marketing. Voniz Inc. then saw an opportunity of tapping in the
market of learning management system that is integrated with a professional
network. To exploit this, V-Classrooming was launched.

Their professional team comprises of young, talented & passionate people, who
help their clients with their implicit understanding of their business needs, be it V-
Classrooming or Digital Marketing.

Voniz Inc. is passionate about businesses going digital and strives to provide
effective business results for their esteemed clients. Their expertise lies in applying
digital knowledge for complex issues and delivering robust solutions to give the
best online experience.

1.4 SERVICES PROVIDED BY VONIZ

1.4.1 V-Classrooming
The learning management system designed by Voniz is called as V-Classrooming.
V-Classrooming is not a traditional ERP or LMS system. It is a combination of
Desktop Based ERP with Cloud Based LMS. This software keeps the cloud and
your desktop software always in sync. This gives flexibility of performing
administrative work at the speed of light while also giving the tools to access the
data from cloud sitting anywhere in the world.

Automate portfolio building for every student that can equip them with
professional web presence and help them find Jobs. This LMS system one of its
kind makes learning more enjoyable and open.

The students can assess their academic data throughout their life from LMS
system. It helps the college or university to heighten the way it runs within a year.
Team of experts will guide through every steps and its very user friendly at the end.

The system is updated frequently depending on the customers needs. So the

system continues to grow and expand in functionality without additional cost.

1.4.2 BLOGS AND ARTICLES

Many people who blog already have a full time career. Small business owners are
some of the most successful bloggers who use their blogs as a lead generation tool
a marketing channel to produce sales for their business. They dont need to
blog for income, but blogging certainly can indirectly provide money.

As many small business owners who blog are discovering, a blog is often the best
online marketing tool available for branding, displaying their expertise, and
creating awareness about their products or services.

Voniz.Inc provides assistance for such businessman to put up their blogs on

internet.

1.4.3 SEARCH ENGINE OPTIMIZATION

Any business, big or small would want to generate more traffic to their website to
get more inbound sales inquiries. Most of the Internet users do not go beyond first
page for the search item they are trying to find and over half of search engine
usage results to the first step in the buying process.
So, if your website is not optimized for search engines, it would not be found by
your prospect buyers.

Voniz has a team of experience search engine experts, content writers and editors
and marketing consultants work together to analyze clients website,
product/service offerings and SEO needs.

Based on this, the company provides a solution and keywords recommendation for
achieving high rankings for customers website on popular search engines. They
offer different packages as per clients business needs to meet their marketing goals.

1.4.4 PAY PER CLICK:

PPC advertising is the most cost-effective way of reaching your target audience.
When your prospect customer uses the search engine to find your products or
services, you want to ensure that your ads appear on the top spot. With PPC ads,
your advertisement will be displayed when prospects keyword query matches your
keyword list or when a site displays relevant content.

Voniz helps to increase traffic to their clients website, generate qualified leads and
decrease your cost per conversion.

It help its clients right from defining their PPC campaign strategy, keyword
selection, creative development and campaign performance tracking and analytics.

1.4.5 SOCIAL MEDIA MARKETING:

Social media is a platform which lets you interact directly with your target
audience. More than 30% of B2B marketers are spending millions of dollars each
year on social media marketing. Social media takes on many different forms such
as social networking, bookmarking, content, micro blogs and more.

Presence on social media enhances your brands visibility and reputation. Social
media marketing is an ongoing activity, the purpose of which is to continuously
engage with your customers.

Vonizs social media marketing optimization service ranges from providing

consultation for clients existing social media marketing strategy, building their
social media marketing program from scratch, blog setup and optimization,
building their profile on social media and defining customer engagement strategies
to increase brand awareness and promote viral marketing for clients products and
services.

Voniz team also work with clients in-house marketing team to effectively
integrate social media in clients current marketing mix.

1.4.6 E-MAILS / E-NEWSLETTERS:

Email marketing/E-newsletter is the most effective form of marketing mix,
provided that the communication is well-drafted, well-timed and sent to the correct
target audience. It is meant to build loyalty, trust and customer relationships.
Email/E-newsletter takes many forms ranging from company news or
announcements to keep your customer base abreast of new developments, brand
promotion campaigns or sales/business development messages. The biggest
advantage of this form of marketing is that it is very easy to track return on
investment and campaign effectiveness.

Alike other forms of digital marketing, Email marketing/E-newsletter is also an

ongoing activity. The success of each campaign depends on creation of
Email/Newsletter with a right mix of content and design and a successful launch to
ensure timeliness. It demands marketing expertise along with time and resource
dedication. Voniz helps to design, develop and deliver email campaigns that would
generate measurable returns and provide optimal return on marketing investment.

1.5 COMPETITORS OF VONIZ IN LMS SECTOR

1.5.1 BLACKBOARD
Blackboard is one of the leading educational learning LMS systems in the world
including Blackboard Collaborate. It is a virtual learning system with integrated
course system. Developed by Blackboard Inc, it is the market leader due to its cost
and variety of functions available.
1.5.2 MOODLE
Moodle is an acronym for Modular Object-Oriented Dynamic Learning
Environment. It is a Free LMS System which was originally developed to help
educators create online courses with a focus on interaction and collaborative
construction of content. Nowadays many other features have been added but the
best thing about Moodle is that it is free.

1.5.3 ARTICULATE LMS :

The Articulate LMS comes from the stable of e-learning authoring software
company by the same name. It comprises of Articulate Studio (Presenter, Engage
and Quizmaker) as well as the recently launched Articulate Storyline. Articulate
Online provides e-learning management.

1.5.4 EDMODO:
Edmodo is a private social platform for teachers and students to share ideas, files,
events and assignments. Edmodo claims to provide a safe and easy way for
students as well as teachers to connect and collaborate, share content, and access
homework, grades and school notices.

1.6 VClassrooming

1.6.1 INTRODUCTION TO VCLASSROOMING

VClassrooming is a project initiated by Voniz.com with an aim to provide
technology that helps manage tedious task of a Learning institution.
VClassrooming aims to narrow down the gap between learning environment and
efficiently managing Campus.
VClassrooming is a project initiated by Voniz.com with an aim to provide
technology that helps manage tedious task of a Learning institution.
VClassrooming aims to narrow down the gap between learning environment and
efficiently managing Campus.
VClassrooming has been developed by understanding the core of Education system
with help of Industrial Experts. Vclassrooming has recently got a lot of buzz for its
innovative managing and learning tools.
VClassrooming is quite different from other School & College ERP.
VClassrooming is Equipped with tones of thorough utilities to help you manage
your campus with efficiency. With more than a decade of experience in Education
Management, VClassrooming was designed for Automation of tedious task.
VClassrooming follows SaaS model for the applications it offers. Our SaaS
strategy is to develop and implement modules that benefit one and all, thus we also
consider development of modules based on recommendations provided by our
clients. This helps us focus on you and your needs.
Recently VClassrooming was featured in numerous publications including Times
Of India, DNA times, Divya Bhaskar & Yourstory.in
At VClassrooming our Goal is to help you succeed in your tech endeavor. We want
to grow by helping you grow.

1.6.2 PROJECT OBJECTIVE OF VClassrooming

Managing Campus with automation utilities

Understanding your institution data and being able to access information when
needed is the primary goal of our VClassrooming ERP. With VClassrooming in
place you can nurture a Tech enviorment in management, facilitate priorities, stay
on track of goals & ease out the running cost of your instruction by implementing
Automated Tools that do the work for you.
Never lose any piece of crucial information
Make Faster decisions
Automate Campus Managing & Learning Tasks

Promote A Cutting Edge Image For Prospective Students

The website should act as a clarion call that The Law School is a thought-leader in
legal education that understands change and embraces new ideas and technology.
Convey the sense that The Law School is a place of ideas and is an exciting
place in which to learn;
Create a look-and-feel that reflects the innovation and cutting-edge
intellectual personality of your institution as a thought-leader in legal
education;
Integrate blogs and podcasts to reinforce the impression of your institution
as a leader in legal education and highlight the focus of your intuition on
dialogue and discourse;
Maintain a focus on stories, not statistics and people, not programs.

Increase Engagement & Productivity

Managing learning is a tedious task to itself. We aim to provide you utilities that
will Increase Productivity by letting your Instructors Focus more on Learning then
Managing VClassrooming deploys state of art tools to help educate your students
in a tech fashion, thus increasing the Employability of students.

Making entire campus paperless

Vclassrooming aims at making entire campus paperless by providing modules such
as Fees Management, E-notes, Attendance, Quizzes, etc.
1.6.3 FEATURES OF VClassrooming

ERP Modules
Library Management
Payroll Automation
Fees Management System
Finance & Accounting
Hostel
Employee Management
Student Management

Learning Management Modules

Attendance
Grade Book
Quiz
Evaluations
Timetable
Terms & Semesters
Grade Book
Learners/Students Portal
Alumni
Resume/Portfolio
Campus Clubs & Organization - In Version 2.1launch
Events
 Faculty/Members Advisor/Coordinator
Faculty Portal
Parents Info
Parents Communication
Automate Notification
Internal Email
Career Centre
Reports
Approval System - In Version 2.1launch
Announcements
Institutes
Departments
Results
Courses
Curriculum
Assignments & Exam
Discussion Board
Student Performance Tracker
SmartENotes
 2)BACKGROUND OF
PROJECT

2.1 MARKET FEASIBILITY STUDY

BACKGROUND

2.1.1 WHAT IS MARKET FEASIBILITY STUDY?

Most people lump market and feasibility studies together, but they are two different
entities and typically occur at different times in the development process. In
general, a market analysis searches for the intersection of demand and supply that
will create a market for a product at a given price, and a feasibility analysis tests
whether a certain product will meet certain financial or social goals in the market.

2.1.2 WHO USES MARKET FEASIBILITY STUDIES?

Dozens of important development decisions are based on market and feasibility
studies. During the development process, many different interests will review
sections of the study including members of the development team, public sector
representatives and investors or lenders. These people depend on a quality study on
which to base very expensive decisions.

Market and feasibility study users include:

Developers
Architects
Land planners
Engineers
Lending institutions and Real Estate Investment Trusts (REITs)
City planners and
Elected officials.

2.1.3 WHO PERFORM MARKET FEASIBILITY STUDIES?

Market and feasibility studies can be performed by a variety of different
individuals in the development process. Independent consultants are being insisted
on more and more, but all of the below may perform market and feasibility studies:
Developers,
Architectural, engineering and planning firms,
Lending institutions and other investors,
Government planners, and
Market analysts, appraisers, and other real estate consultants.

2.1.4 WHAT ARE THE TYPES OF MARKET FEASIBILITY STUDIES?

Just differentiating between a market and a feasibility study leaves too many
generalizations. There are several different types of studies performed for real
estate development. They range in complexity and type of use. Each of the studies
below may be performed separately or may be completed as parts of a larger
analysis. The three primary types of studies we will examine are highest and best
use studies, market studies and feasibility studies.

Back of the envelope

Developers will often do a back of the envelope analysis when discussing project
ideas. This analysis will be based mostly the developers experience and
understanding of local conditions. By quickly assessing the potential for certain
types of development, a developer can quickly rule out those which have little
potential for success and concentrate on those which may work out. For example, a
developer looking at an urban site may see the possibility for a large office
building. By quickly listing the inputs necessary for such a project and comparing
those to obvious existing market conditions the developer can decide whether or
not to proceed. The back of the envelope analysis is not sufficient to be shared with
lenders or investors, but it is a starting point for more research.

Appraisal
Appraisals are performed regularly by real estate agents and other specialists to
assess the value of an improved or unimproved site. They are typically based on
market prices, the replacement costs of any improvements and present worth. More
detailed appraisals will estimate an absorption rate (the rate at which a product is
used in the market) for the site and the amount of potential market capture.
Appraisals are used to set the value of land being used as collateral or to develop
selling prices once the development project has been completed.

Cost-benefit analysis
Most cost-benefit analyses are performed by public agencies to assess the value of
a project to the public. For example, will a new bridge decrease traffic sufficiently
to warrant the price. These analyses will focus on the amount of public investment
and the production of public goods. While dollar values are important, social costs,
which can be difficult to quantify, are also weighed. Estimates of investment
return, absorption, market capture and timing are created. Private investors may
include a cost benefit analysis in their studies.

Analysis of economic base

An analysis of economic base creates projections for near-term growth for a
geographic area. Mostly created for use by planning and economic development
agencies. Developers often use the figures generated to help assess potential
demand for their projects. The analysis will assess trends, potential opportunities
and potential trends. Large investment firms such as Goldman Sachs, First Boston
and Fidelity may also perform economic base analyses.

Analysis of economic impact

Those responsible for managing growth may perform an analysis of economic
impact for large projects. These studies answer the question: how would this
project effect the local economy? The study will focus on economic contributions
such as taxes and spinoffs and costs such as infrastructure or new services that a
project will have in a geographic area. These studies are increasingly necessary to
obtain permits for both public and private projects. In the past it was assumed that
all growth had a positive economic impact. As these studies have become more
refined and have included previously externalized costs, the results show that some
growth may cost more for community than the tax income it provides. For
example, a new convention center may provide a windfall for nearby restaurants
and hotels and a commensurate increase in tax revenue for the city. The increased
prosperity must be weighed against increased infrastructure needs.

Land use study

Land use studies are a tool of land use planners. The study analyzes the
geographic pattern of development in an area. Land use studies serve as the basis
for many public policy decisions on issues such as land needs and infrastructure
requirements. Data might also serve as the basis for zoning and the granting of
variances. The information gathered in these studies can also be valuable for
developers in that it describes existing market conditions.

Marketability study
Typically a portion of a market analysis, but sometimes performed separately,
marketability studies describe the necessary prices, sizes, functions and features
required to capture market share. The market study will examine comparables in
the study area to see what scale and amenities will increase absorption and capture
rates. The marketability study is mainly used to describe what conditions are
necessary for the project to be successful. For example, if a developer had
proposed luxury condominiums she would want to know how many to build, how
many square feet they should be, what she can rent them for and what amenities
will be necessary to differentiate the product. Study of highest and best use.

Studies of highest and best use are one of the most common types of market
analysis. These studies outline the optimal use of a site. They are typically used
when someone has a site, but is not sure how to obtain the highest possible return
on their investment. Performed by market analysts for investors, property owners
and lenders, these studies concentrate on a specific parcel of land and its relation to
the community. Estimates of investment return, value, absorption and market
capture are generated. In the past, highest and best use meant what would return
the highest profit on the investment, but more developers are also considering
social benefits when performing these studies.

Market study
Along with highest and best use studies, general market studies are the most
common type of analysis performed. While not exclusively used in real estate, a
market study for a development project will assess the existing demand and supply
for a certain type of use or property in the market. A market study might ask, how
would a hair dresser do in this location or how would industrial development fare
in this part of town? Market analysis can be used by or created by any person in the
development process. Typically, market studies will assess the potential return on
the investment, absorption and market capture rates and the project's timing.

Financial feasibility analysis

Financial feasibility analysis is performed to test whether the project's return will
exceed opportunity costs. Financial feasibility is tested on all types of projects, but
the high risk of real estate development necessitates a successful analysis before
proceeding. The financial feasibility analysis is performed once preliminary
drawings and construction cost estimates have been developed. By combining the
results of the market analysis and the cost estimates, the feasibility analysis will
estimate financial returns. Most feasibility analysis include a pro forma which
outlines expenses and incomes in a spreadsheet. The feasibility study estimates
value based on market prices and the present worth of the site. Some feasibility
studies weigh social costs and benefits in addition to monetary values. The
feasibility analysis will also outline potential risks and criteria for success.
Developers, investors and lenders base many of their decisions on the feasibility
study.

2.2 OBJECTIVES
 1) To check the market feasibility of VClassrooming.
2) To check the future scope of VClassrooming.

2.3 SUB-OBJECTIVES

1) To check awareness of LMS.

2) To check the need of LMS in institutes and coaching classes.
3) To check the importance of LMS in institutions and coaching classes

2.4 SCOPE
From last few years educational institutes have started shifting from traditional
practice of book-keeping to digitalization. Computers have started replacing all the
paper records for storing and maintaining data. VClassrooming helps educational
institutes to go paperless with engagement of technological advancements.

Not only for keeping and maintaining data but with modernization, people are
looking forward for smarter work rather than hard work.
LMS reduces efforts of students, teachers and also the management.
 3) RESEARCH
METHODOLOGY

3.1 RESEARCH METHODOLOGY DEFINITION

A study can be initiated with a proper design and methodology to bring out the
suitable findings which are reliable and applicable to solve the problems and useful
to carry out further research of interest. A brief description of the research
methodology adopted in selection of the area, sampling of customers, method of
data collection and the tools used for data analysis are presented.

3.1.1 RESEARCH DESIGN

The Research Design used by me for the purpose to solve the objectives is-
DESCRIPTIVE RESEARCH DESIGN.
I have chosen Descriptive Research Design as:
My objective is to determine the perception of product characteristics
among institutes and coaching classes.
Also, I want to make specific prediction about the future scope of LMS.

For fulfilling my objective I have prepared a questionnaire which is close

ended and mostly dichotomous in nature.

3.1.2 INQUIRY MODE

Un-structured Approach to inquiry was made as there was no
quantifying of data obtained from Questionnaire.

3.2 SAMPLING TECHNIQUE

3.2.1 POPULATION:
For colleges and universities: All colleges and universities in India.
For Coaching Classes: All coaching classes in Gujarat.

3.2.2 SAMPLING FRAME:

For Colleges and Universities: Colleges and Universities in Gujarat, Maharashtra,
Kerela, Karnataka, Punjab and Rajasthan.
For Coaching Classes: Coaching classes in Vadodara, Anand and Ahemedabad.

3.2.3 SAMPLE SIZE:

No. of classes approached: 150
No. of educational institutes approached: 500
Total Sample Size: 650

3.2.4 SAMPLING TECHNIQUE:

Stratified Sampling Technique was used as for sampling colleges. The samples
were drawn after making strata state wise. For
coaching classes, Convenience Sampling technique was used.

3.3 COLLECTION OF DATA

3.3.1 Method of Data Collection

Primary data was collected through phone calls to the customers.
Well-structured questionnaire was framed and used for collection of data.
 SURVEY THROUGH
QUESTIONNAIRE

Que 1: Are you aware of Learning Management System?

Colleges (500) Coaching Classes (150)
Yes 84 7
No 416 143

450

400

350

300

250 YES
Column1
200

150

100

50

0
Colleges Coaching Classes

CONCLUSION:
Only 16.8% of the college and university heads were aware about LMS and only
4.66% of Coaching Class owners were aware of LMS.
Percentage of no. of educational institutes those are awareness of LMS

Awareness About LMS

Unaware of LMS

CONCLUSION:
Overall only 14.3% of sampled educational institution heads were aware of LMS.
And about 85.69% of educational institution heads were unaware about Learning
Management System.
Que 2. Are you currently using any software to manage your campus activities?

Colleges Coaching Classes

Yes 471 3
No 29 147

500
450
400
350
300 Yes
250 Column1
200
150
100
50
0
Colleges Coaching Classes

CONCLUSION:
33.6% of the colleges and university were using some software to manage their
campus and only 1.33% of the coaching classes were equipped with software that
manage their classes.
Percentage of no. educational institutions using some software to manage their campus activities

Using some software

Unaware of LMS

CONCLUSION:
About 72.92% of educational institutions are already using some software to
manage some of their campus activities.
Que 3: Are you using LMS to manage your campus?

Colleges (471) Coaching Classes (3)

Yes 13 0
No 458 3

500
450
400
350
300 Yes
250 Column1
200
150
100
50
0
Colleges Coaching Classes

CONCLUSION:
Only 2.7% of the colleges were using LMS and 0% coaching classes were using
LMS.
Percentage of no. educational institutions having LMS

Have LMS
Do not have LMS

CONCLUSION:

Only 2.76% of the educational institutions have LMS to manage their campus
Que 4. Is the software which you are currently using an ERP software?

Colleges (471) Coaching Classes (3)

Yes 186 0
No 285 3

300

250

200
YES
150 Column1

100

50

0
Colleges Coaching Classes

CONCLUSION:
About 39.49% of colleges were using ERP to manage campus activities and 0%
coaching classes were using ERP.
 Percentage of no. of colleges using ERP

Use an ERP Software

Use a software but not an
Erp

CONCLUSION:
Out of 474 education institutes that use some software to manage their campus
activities, 39.24% use ERP to manage their campus.
Que 5. What is your yearly expense over the stationary i.e only paper, paper files
etc. (Relating to paper only)

For Colleges and Universities

Colleges
Below 1,00,000 13
1,00,000 1,99,999 23
2,00,000 2,99,999 198
3,00,000 3,99,999 206
4,00,000 4,99,999 54
5,00,000 and above 6

250

200

150

100

Column2
50

0
Percentage of no. of colleges according to their per annum expenditure in stationary

Below 1,00,000
1,00,000 - 1,99,999
2,00,000 - 2,99,999
3,00,0000 - 3,99,999
4,00,000 - 4,99,999
5,00,000 and above

CONCLUSION:
About 43.2% of colleges spare Rs. 3,00,000 Rs. 3,99,999 on stationary( Related
to paper) per annum.
 For Coaching Classes

Coaching Classes
Below 50,000 86
50,000- 99,999 23
1,00,000-1,49,999 37
1,50,000 and above 4

9000.00%
8000.00%
7000.00%
6000.00%
5000.00%
4000.00%
3000.00%
Column2
2000.00%
1000.00%
0.00%
Percentage of no. of coaching class's per annum expenditure on stationary

Below 50,000
50,000 - 99,999
1,00,000 - 1,49,999
1,50,000 and above

CONCLUSION:
About 57.33% of coaching class incurred below Rs. 50,000 per annum for
stationary(Paper related)
Que 6. Are you using any software for interacting with students for their ease?

Colleges Coaching Classes

Yes 13 0
No 487 150

500
450

400
350
300 Use software to interact
250 with students
Column1
200

150
100
50
0
Colleges Coaching Classes

CONCLUSION:
Only 13 colleges use any software for interacting with students for their ease.
Que 7: How is performance analysis of students conducted in your institute? Is it
manually or automatic?

Colleges Coaching Classes

Manually 487 150
Automatic 13 0

500
450
400
350
300
Manually
250 Column1
200
150
100
50
0
Colleges Coaching Classes

CONCLUSION:
Only 13 out of 650 educational institutes have automatic performance analyzing
tool for students.
Que 8. How do you communicate with parents?

Colleges Coaching Classes

Letters, PTA Meetings or 473 146
Phone calls
SMS or E-mails 27 4

500
450
400

350

300 Letters, PTA Meet, Phone

250 Calls
Column1
200

150
100

50

0
Colleges Coaching Classes

CONCLUSION:
Out of 650 educational institutes only 31 have digital way of being in touch with
parents.
Que 9. Are you willing to adapt LMS for your campus ?

Colleges(487) Coaching Classes(148)

Yes 394 16
No 93 132

400

350

300

250
Yes
200 Column1

150

100

50

0
Colleges Coaching Classes

CONCLUSION:
Out of 650, 410 educational institutes were willing to adapt LMS in future.
5) INTERPRETAION,
CONCLUSION AND
RECOMMENDATION
 5.1 INTERPRETATIONS

1) LMS is very new concept as only 14.3% of educational institute heads

were aware of LMS.
2) Every wants change, but no one wants to change, hence it will take
time for LMS to build a place in India.
3) But in next 3-10 years LMS will be recognized and will become a need for
educational institutes to compete in this competitive world.
4) Many Institutes are looking forward to adapt this system and hence there is
very strong force for VClassrooming to grow.

5.2 CONCLUSION
The purpose of the study is fulfilled and it has been found that there is vast market
lying out for VClassrooming and the project has a very high MARKET
FEASIBILITY

5.3 RECOMMENDATIONS
1) I would suggest that VClassrooming should stress on promotion part to
widen its market.
2) It should adopt methods to reach customers rather than just means of phone
calls and e-mails.
3) Advertisements will surely help VClassrooming seeking attention of the
customers.
6) BIBLIOGRAPHY AND
WEBLIOGRAPHY

VClassrooming.com
VClassrooming Magazine
Market Research by Taha
www.wikipedia.com
Pages.uoregon.edu>rgp>downloads