A Path to Business Growth

Monetizing Packaged Applications Based

on SAP HANA Cloud Platform
In todays digital economy, the
lines between industries are
blurring and new innovators
are disrupting established
businesses. To turn these
challenges into opportunities,
your customers need to
become agile, digital
businesses.

In six years, Airbnb

grew to be one of the
worlds largest hotel companies
without owning any hotels.1

Uber, Lyft, and Sidecar slashed 65% of all taxi rides

in San Francisco within 15 months.2

In 2000, starting an Internet company cost US$5 million. Today,

its less than US$5,000.3

Successful companies are deploying digitally enabled core processes that

are quick and easy to augment and change. Demand for new digital processes
is creating a huge market opportunity for solution providers that are using
SAP HANA Cloud Platform to:

Build Extend Integrate

new cloud applications business applications everything

Agile Applications
The Key to Helping Your Customers Transform While
Growing Your Business
Help your customers achieve their digital transformation by providing ready-to-use,
packaged, and agile applications that help them simplify, optimize, and innovate
their engagements.

Next-generation cloud applications help customers meet new challenges and

accelerate their digital transformation.
Operational analytics partner OPAL is using SAP HANA Cloud Platform to increase customer loyalty
and competitive advantage.

Packaging cloud applications makes it simple for customers to try, buy, and
deploy giving them the ability to adapt swiftly to new opportunities and challenges.
Innovapptive helps companies reduce time to market from six months to four weeks with its mobile
solution based on SAP HANA Cloud Platform.

Providing your own packaged applications demonstrates your business

know-how and dierentiates you from competition.
Illumiti revolutionized mining safety by integrating the Internet of Things with wearable smart watches.

Whether you are primarily reselling, building, or

integrating solutions, building your own packaged
cloud applications can be vital to your future
business growth.

SAP PartnerEdge for Application Development: Simple and Eective

The SAP PartnerEdge program for application development provides everything you need
to create a thriving applications business for the new digital economy. It enables you to:

Build applications based on a standards-based, SAP HANA Cloud Platform (PaaS)

full-featured platform as a service (PaaS) from SAP
SAP HANA Cloud Platform is a complete and rich Business services
business application PaaS that oers the exibility and
scalability of the cloud. Powerful development tools and
services help you eciently extend, build, and deploy
Platform services
cloud applications. Plus, you can benet from real-time
insights for decision making enabled by the in-memory
processing power of the SAP HANA platform. The
partner program accelerates your innovation process Data and storage services
by providing your development team with access to
our comprehensive PaaS support, onboarding, and
enablement services, as well as access to an application
review service to help ensure market readiness.

Market and sell your applications to the SAP customer base and beyond
Accelerate your market success by using the programs broad range of go-to-market services.
Publish your applications on our digital channel to reach out to our customer base of nearly
300,000 companies and take advantage of our lead-generation and promotion services. Plus,
you can embed SAP HANA Cloud Platform seamlessly into your solutions, pay SAP a simple
royalty when you sell, and become a self-sustained cloud service vendor.

Get Started and Reap the Benets

Hundreds of partners have already increased their market reach and
business growth with packaged applications based on our platform
and partnerships.

As a solution provider, you can benet from:

Fast development and secure, scalable deployment of innovative
packaged applications

The power of SAP HANA to meet the demands of real-time

decision making

Business content available within the SAP ecosystem,

such as benchmarks and best practices, that helps to
provide new business insights

The potential for rapid application monetization

through our go-to-market services

Delivery of packaged applications as a trusted,

cloud-based software as a service

Simple, risk-reward sharing through an

embedded PaaS licensing option

Full commercial and go-to-market exibility

To learn more, visit the application development partner center at www.sapadpc.com.

And hear partners discuss how they created a thriving application business.
Sources:
1. Airbnb Catching Chains in Bookings, accomnews, January 21, 2015.
2. Jessica Kwong, Report Says SF Taxis Suering Greatly, The Examiner, September 16, 2014.
3. Peter Diamandis, Evidence of Abundance #16: 1,000 Times Cheaper to Launch a Startup, 2014, Hungton Post, December 30, 2014.

Studio SAP | 42256enUS (16/03) 2016 SAP SE or an SAP aliate company. All rights reserved.