Beruflich Dokumente
Kultur Dokumente
Chain Management
G P Kurien
Syllabus
1. Supply chain Concept
2. Objectives/Goals of Supply Chain
3. Decision phases in a SC
4. Process Views of SC
5. Logistics Vs Supply Chain Management
- Chopra: Ch. 1
- Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., &
Zacharia, Z. G. (2001). Defining supply chain management. Journal of Business
logistics, 22(2), 1-25.
5 October, 2016 2
THE GLASS OF MILK
YOU DRANK TODAY MORNING
5 October, 2016 3
Nandini
1. Karnataka Milk Federation (KMF) is the
largest Cooperative Dairy Federation
in South India, owned and managed by
milk producers of Karnataka State.
2. KMF has over 2.30 million milk producers
in over 12928 Dairy Cooperative
Societies at village level, functioning
under 14 District Cooperative Milk Unions
in Karnataka State.
3. Procures milk from hundreds of
cooperatives located in several districts of
Karnataka - Primary Dairy Cooperative
Societies (DCS).
4. Quality check is done at DCS, milk
collected in containers, loaded to special
tankers, twice daily
5 October, 2016 4
Nandini (Contd..)
5. The milk is transported to the Diary,
located about 200 meters from our front
gate, through hundreds of tankers twice a
day.
6. At the plant, it is homogenized,
pasteurized and then stored in special
tanks.
5 October, 2016 5
Nandini (Contd..)
5 October, 2016 6
Who brought you the glass of
milk today morning?
5 October, 2016 7
If you visualize this example you
will notice three distinctive set of
activities.
1. Procurement of raw milk from milk 1. In-bound supply
cooperatives and transporting them chain
to the processing plant.
2. Processing milk and producing a 2. In-house supply
number of variants of products. chain
3. Distribution of these products to the 3. Out-bound
end customer. supply chain
Source: Hau L. Lee; 2000, Creating Value through Supply Chain Integration,
September/October 2000 issue of Supply Chain Management Review 9
5 October, 2016 Green Supply Chain Management
Sorry, I will drink Milk rather than
I do nottolike
listening Milk.
your I drank
b****g TEAon
lecture Kapeesh, You want me to tell
Sugar Supply today
Chain and Tea you about the Sugar Supply
Supply Chains . Chain, Tea Supply Chain in
addition to Milk Supply Chain?
Kapeesh
Roll No. 1528157
Flexibility Responsiveness
Retail
shops
CUSTOMERS
warehouse
s4 Retail
s1 Material
shops
Men Plant & Goods
Energy and Wholesaler
Facilities
s8 s5 s2 Capital Services
Retail
Information
shops
s6
s3 warehouse
Retail
s7 PRODUCTION shops
Tier 3 Tier 1 PROCESS
Tier 2
Cost, Quality MARKETING
SUPPLIER
5 October, 2016 14
Evolution of Supply Chain Management
5 October, 2016 15
The Evolution of Supply Chain
Management
The Dell Supply Chain (1995 - 2005)
Global Suppliers who were always on test
Use of IT for SC integration.
Customers can configure their PCs
19
More Definitions
Supply Chain Management is primarily concerned with
the efficient integration of suppliers, factories,
warehouses and stores so that merchandise is
produced and distributed in the right quantities, to the
right locations and at the right time, and so as to
minimize total system cost subject to satisfying service
requirements.
Simchi-Levi
5 October, 2016 22
Key Observations
1. Every facility that impacts costs need to be considered
Suppliers suppliers
Customers customers
2. Efficiency and cost-effectiveness throughout the
system is required
System level approach
3. Multiple levels of activities
Strategic Tactical Operational
4. Challenging to minimize system costs and
maximize system service levels
5. Inherent presence of uncertainty and risk
5 October, 2016 23
What does the Supply Chain Include?
5 October, 2016 24
Why Supply Chain Management?
1. Manage proliferation of product lines
HUL has 1200 Stock Keeping Units (SKUs).
How do you ensure that right products are available at right
places at the right time.
2. Shorter product life cycle
PC/ Laptop industry work with a life cycle of 6 months.
Dell has inventory of 7 days, compared to industry average of
37 days -> Most competitors of Dell write off huge amounts of
stocks every year as obsolete.
3. Higher level of out sourcing.
4. Globalization It is not the companies which
are competing today;
5. Sustainability Competition is between SCs.
Do you agree??
6. Value Chain
7. Lower risks of doing business
5 October, 2016 25
Tracing back the dress you are wearing
5 October, 2016 26
5 October, 2016 27
Globalization
Rubber from Thailand or
Malaysia
5 October, 2016 29
The Objective of a Supply Chain
5 October, 2016 30
The Objective of a Supply Chain
An Example:
I just had a veg Thali for lunch at Aman Rasoi for Rs. 40.
I feel an ordinary thali will cost about Rs. 60.
My students at L1 did a project to find out the Total Supply
Chain Costs for one Thali and estimated it as Rs. 30.
5 October, 2016 31
Green Supply Chain Management
Even a simple product like a banana has a complex supply chain: hundreds
of farms with different agricultural practices, a variety of trucks and ocean
vessels, multiple logistics flows and distances, varying time spent at
refrigerated storage, and multiple sources of electricity at stores and
warehouses 32
5 October, 2016
What Constitutes Value of a Product ?
1. Use Value/ The Properties, features, and qualities which
Functional accomplish the use, the work or service
value causing the item to perform or serve an end
2. Esteem Value The Properties, features, or attractiveness which
cause us to earn to possess it causing the item
to sell
3. Exchange The Properties, features, and qualities which
Value enable us to sell the item for something else we
want
4. Cost Value The total of material, labour, energy and other
costs that have to be incurred to produce the item
5 October, 2016 34
Effective supply chain management is the
management of supply chain assets and
product, information, and fund flows to grow the
total supply chain surplus.
5 October, 2016 35
Supply chain design, planning, and operation
decisions play a significant role in the success
or failure of a firm.
5 October, 2016 36
ISSUES
In-bound supply chain Supplier Development
Tier structure: Automotive Industry Strategic Sourcing
Supply Management
Wiring Auto
Upholstery Transmission Tier 1
Harness Electrical
An illustration
Master Scheduling
MRP
Layout
Materials handling
Quality
Core Manufacturing Layer
Pre-manufacturing
Machining Fabrication
Assembly Testing
Factory Warehouse
Distribution
North East West South Central Centers
Sales
SD SD SD SD SD SD SD Depots
Retail
RO RO RO RO RO RO RO Outlets
End Customers
Efficient vs Responsive Supply Chain
Efficient Supply Chain Responsive Supply Chain
Primary goal Supply demand at the lowest cost Respond quickly to demand
Product design strategy Maximise performance at a minimum product cost Create modularity to allow postponement of
product differentiation
Pricing Strategy Lower margins because price is a prime Higher margins because price is not a prime
customer driver customer driver
Manufacturing strategy Lower costs through high utilization Maintain capacity flexibility to buffer against
demand/ supply uncertainty
Inventory Strategy Minimize inventory to lower cost Maintain buffer inventory to deal with demand
supply uncertainty
Lead time strategy Reduce, but not at the expense of costs Reduce aggresively, even if the costs are
significant
Supplier strategy Select based on cost and quality Select based on speed, flexibility, reliability and
quality
Quiz 1 (State TRUE/ FALSE)
1 A supply chain could be more accurately described TRUE
as a supply network or supply web.
2 All stages of an enterprise are involved, either
directly or indirectly, in fulfilling a customer request. TRUE
5 October, 2016 41
DECISION PHASES IN A
SUPPLY CHAIN
5 October, 2016 42
Decision Phases in a Supply Chain
5 October, 2016 43
Supply Chain Strategy or Design
1. Decisions about the configuration of the supply chain,
allocation of resources, and what processes each stage
will perform
2. Strategic supply chain decisions
Outsource supply chain functions
Locations and capacities of facilities
Products to be made or stored at various locations
Modes of transportation
Information systems
3. Supply chain design must support strategic objectives
4. Supply chain design decisions are long-term and
expensive to reverse must take into account market
uncertainty
5 October, 2016 44
Supply Chain Planning
1. Definition of a set of policies that govern short-term
operations
Goal is to maximize supply chain surplus given established
constraints
2. Fixed by the supply configuration from strategic phase
3. Supply Chain Planning Decisions
Starts with a forecast of demand in the coming year
Costs and prices in different markets
Sub contracting, inventory policies
Target production quantities at each plants
4. Must consider demand uncertainty, exchange rates,
competition over the time horizon in planning decisions
5 October, 2016 45
Supply Chain Operation
1. Time horizon is weekly or daily
2. Decisions regarding individual customer orders
3. Supply chain configuration is fixed and
planning policies are defined
4. Goal is to handle incoming customer orders as
effectively as possible
5. Allocate orders to inventory or production, set
order due dates, generate pick lists at a
warehouse, allocate an order to a particular
shipment, set delivery schedules, place
replenishment orders
6. Much less uncertainty (short time horizon)
5 October, 2016 46
Supply chain decision phases may be
categorized as design, planning, or operational,
depending on the time frame during which the
decisions made apply.
5 October, 2016 47
Process Views of a Supply Chain
1. Cycle View
2. Push/Pull View
5 October, 2016 48
Cycle View
1. The processes in a
supply chain are divided
into a series of cycles,
each performed at the
interface between two
successive stages of the
supply chain.
2. Four or less no. of
cycles.
3. Each Cycle divided into
SC Processes
5 October, 2016 49
Cycle View: Supply Chain Processes
5 October, 2016 50
Similar SC Processes exist in all
the cycles; but what is the
difference between the Cycles?
1. Forecasting Order
placement uncertainty
decreases as we move
towards supplier end
2. No. of orders No of orders
gets consolidated as we move
towards supplier end
3. Information sharing
Increased info sharing
possible as we move towards
supplier end
5 October, 2016 51
A cycle view of the supply chain
Clearly defines the Useful when
processes involved considering
and the owners of operational
each process decisions
5 October, 2016 54
Map Push / Pull Process for L. L. Bean
1. L.L.Bean, is an American, privately held e-commerce,
mail-order, and retail company. It specializes in clothing
and outdoor recreation equipment.
2. L.L.Bean executes all processes in the customer order
cycle after customer places an order. Order fulfilment
takes place from product in inventory that is built up in
anticipation of customer orders. All processes in
replenishment, manufacturing and procurement are
performed in anticipation of demands.
3. Map the Push/ Pull View and identify Push/pull
boundary.
5 October, 2016 55
Push/Pull View L.L. Bean
5 October, 2016 56
What are the implications of push / pull
boundary?
1. Inventory levels
2. Forecasting
3. Response time
4. Information system
5. Logistics
5 October, 2016 61
Logistics Vs Supply Chain Management
How??
5 October, 2016 63