Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
Submitted By
Abhiram Shrivastava
MBA 3RD SEMESTER
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ROLLNO - 15146924 ENROLL. NO BD/3506
SESSION: 2015-17
DEPARTMENT OF MANAGEMENT
CERTIFICATE OF GUIDE
This is to certify that the project report entitled A Study on Advertising & Promotion
policies at Put-On-Cart, Jabalpur submitted by Abhiram Shrivastava (MBA 3rd
semester Roll No 15146924.Enrollment No BD/3506. in partial fulfillment of the
requirement for the degree of MASTER OF BUSINESS ADMINISTRATION of
RDVV has worked under my supervision and guidance.
The candidate is regular student of our Institution. This report is up to the
standard both in respect of its contents and literacy presentation for being referred to
all examiners.
Date: .. Signature:
Guide Name:
Dr Jaspal Singh Bagga
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GLOBAL NATURE CARE SANGATHANS GROUP OF
INSTITUTIONS,
JABALPUR
DEPARTMENT OF MANAGEMENT
STUDENT DECLARATION
Signature:
3
Date:
GLOBAL NATURE CARE SANGATHANS GROUP OF
INSTITUTIONS,
JABALPUR
DEPARTMENT OF MANAGEMENT
CERTIFICATE OF HOD
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INDEX
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Chapter I
EXECUTIVE SUMMARY
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Chapter - II
Introduction of Topic & Company Profile
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Promotion is one of the seven aspects of the promotional mix. (The other
six parts of the promotional mix are advertising, personal selling, direct
marketing, publicity/public relations, corporate image and exhibitions.)
Media and non-media marketing communication are employed for a pre-
determined, limited time to increase consumer demand, stimulate market
demand or improve product availability. Examples include contests,
coupons, freebies, loss leaders, point of purchase displays, premiums,
prizes, product samples, and rebates
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ADVERTISING
In Latin, advertise means "to turn the mind toward. citation needed, the
purpose of advertising may also be to reassure employees or shareholders
that a company is viable or successful. Advertising messages are usually
paid for by sponsors and viewed via various traditional media; including
mass media such as newspaper, magazines, television commercial, radio
advertisement, outdoor advertising or direct mail; or new media such as
blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of
their products or services through "branding," which involves associating
a product name or image with certain qualities in the minds of
consumers. Non-commercial advertisers who spend money to advertise
items other than a consumer product or service include political parties,
interest groups, religious organizations and governmental agencies.
Nonprofit organizations may rely on free modes of persuasion, such as a
public service announcement (PSA)
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DEFINITION OF ADVERTISISNG
The American Marketing Association, Chicago, has defined advertising
as "any form of non-personal presentation or promotion of ideas, goods
or services, by an identified sponsor."
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Advertising includes the following forms of messages:
Advertising Objectives
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objectives of advertising should be specific. This requires that the target
consumers should be specifically identified and that the effect which
advertising is intended to have upon the consumer should be clearly
indicated. The objectives of advertising were traditionally stated in terms
of direct sales. Now, it is to view advertising as having communication
objectives that seek to inform persuade and remind potential customers
of the worth of the product. Advertising seeks to condition the consumer
so that he/she may have a favorable reaction to the promotional message.
Advertising objectives serve as guidelines for the planning and
implementation of the entire advertising programme.
Advantages of advertising
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The relation between wholesalers and retailers is improved through
advertising.
BENEFITS TO MANUFACTURERS:
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2. It helps easy introduction of products into the
markets.
SALES PROMOTIONS
The specific objectives set for sales promotions will vary with the
users and attracting switchers away from the competitors brands. For
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trade promotions, objectives may include; including retailers to carry
retailers and gaining entry into new retail outlets. The sales force
relationship building.
COMPANY PROFILE
Put on Cart is one of the fastest growing store with the exclusive designs of clothes,
unique accessories, watches, handbags, sunglasses, electronic devices, etc.
We believes in delivering the products with the latest trends and fashion, which are
eye catching which suits to your style and makes you look fab in front of world.
Here one can do family shopping for any kind of occasion or festivals. We have
online store of all kind of people and for every age, like there is kids section, mens
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section also there is womens section. Here a large variety of stuff is available for
clothings, accessories, etc with the best buying experience.
Put on cart is a great online store for the people of Jabalpur, which meet with their
requirements and fulfill their choices very well. We are here to provide you brand
new collection with the great services, which will never disappoint you. We are
delivering products of every categories from many national and international brands
at one place.
Here is a huge collection of many popular brands for all the departments with the
innovative clothing styles and modern concept. We stand here with the fast changing
world and its fashion which includes your favourite brands.
Put on cart, an online shopping store, a service provided by Palakshi enterprise. Who
assures their customers by giving services up to the mark and who always work for
the customers satisfaction.
Company work for the customers satisfaction and put them as a priority. We offer
and deliver the products which meet with their expectations. Everyday, there is a new
change in the world of fashion, we try to stand with the changes.
We are emerging as the biggest online shopping store with the latest fashion trends in
the market by providing the hand-picked stuff from the famous brands.
We truly believe in providing the best products in our store and you be assure of
having a perfect shopping destination for you after visiting us.
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Put-on-Cart offers you multiple payment methods. Whatever your online mode of
payment, you can rest assured that Put-on-Cart s trusted payment gateway
partners use secure encryption technology to keep your transaction details
confidential at all times.
here are NO hidden charges when you make a purchase on Put-on-Cart. The prices
listed for all the items are final and all-inclusive. The price you see on the product
page is exactly what you pay.
If you are not comfortable making an online payment on Put-on-Cart.com, you can
opt for the Cash on Delivery (C-o-D) payment method instead. With C-o-D you can
pay in cash at the time of actual delivery of the product at your doorstep, without
requiring you to make any advance payment online.
The maximum order value for a Cash on Delivery (C-o-D) payment is 50,000. It is
strictly a cash-only payment method. E-Gift Vouchers or store credit cannot be used
for C-o-D orders. Foreign currency cannot be used to make a C-o-D payment. Only
Indian Rupees accepted.
If you are not comfortable making an online payment on Put-on-Cart.com, you can
opt for the Cash on Delivery (C-o-D) payment method instead. With C-o-D you can
pay in cash at the time of actual delivery of the product at your doorstep, without
requiring you to make any advance payment online.
The maximum order value for a Cash on Delivery (C-o-D) payment is 50,000. It is
strictly a cash-only payment method. E-Gift Vouchers or store credit cannot be used
for C-o-D orders. Foreign currency cannot be used to make a C-o-D payment. Only
Indian Rupees accepted.
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Credit cards
We accept payments made using Visa, MasterCard and American Express credit
cards.
To pay using your credit card at checkout, you will need your card number, expiry
date, three-digit CVV number (found on the backside of your card). After entering
these details, you will be redirected to the bank's page for entering the online 3D
Secure password.
Debit cards
We accept payments made using Visa, MasterCard and Maestro debit cards.
To pay using your debit card at checkout, you will need your card number, expiry
date (optional for Maestro cards), three-digit CVV number (optional for Maestro
cards). You will then be redirected to your bank's secure page for entering your online
password (issued by your bank) to complete the payment.
Internationally issued credit/debit cards cannot be used for Flyte, Wallet and eGV
payments/top-ups.
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Is it safe to use my credit/debit card on Put-on-Cart?
All credit card and debit card payments on Put-on-Cart are processed through secure
and trusted payment gateways managed by leading banks. Banks now use the 3D
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What steps does Put-on-Cart take to prevent card fraud?
In the rarest of rare cases, when our team is unable to rule out the possibility of fraud
categorically, the transaction is kept on hold, and the customer is requested to provide
identity documents. The ID documents help us ensure that the purchases were indeed
made by a genuine card holder. We apologise for any inconvenience that may be
caused to customers and request them to bear with us in the larger interest of ensuring
a safe and secure environment for online transactions.
Put-on-Cart together with its subsidiaries and affiliated companies, follows a merit-
based employee selection practice. We do not charge / accept any amount or security
deposit from job seekers at any time during the selection process, while inviting
candidates for an interview or at the time of hiring. If any person receives any
unsolicited or fraudulent communication offering a job or an interview call from Put-
on-Cart against payment of money, it is suggested not to respond or act upon the
same.
We shall not accept any liability towards the representations made in any fraudulent
communication or its consequences and such fraudulent communication shall not be
treated as any kind of offer or representation by Put-on-Cart or its officers/ authorized
representatives or affiliated companies.
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Chapter - III
OBJECTIVES OF STUDY
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Chapter - IV
Research Methodology & Research
Design
Sample Design
Research Design is purely and simply they frame work or plan for a study that
guides the collection and analysis of the data , It is concerned with describing the
characteristic of particular individual or a group. The main purpose of this research is
to describe the situation as it exist. Research design selected for this project is
Descriptive
Sample size
The sample size is typically denoted by n and it is always a positive integer. No
exact sample size can be mentioned here and it can vary in different research settings.
However, all else being equal, large sized sample leads to increased precision in
estimates of various properties of the population ,
Sample size =100 .
Sampling method
Convenience sampling (also known as availability sampling) is a specific type
of non-probability sampling method that relies on data collection from population
members who are conveniently available to participate in study. Facebook polls or
questions can be mentioned as a popular example for convenience sampling.
Convenience sampling is a type of sampling where the first available primary data
source will be used for the research without additional requirements.
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In business studies this method can be applied in order to gain initial primary
data regarding specific issues such as perception of image of a particular brand or
collecting opinions of perspective customers in relation to a new design of a product.
Data Collection Method: The data was collected from different sources and of
different types. Self administered questionnaire containing both close an open ended
questions was used for data collection. The initial study of the product was done
online and the data collected for it was from the companys website
www.putoncart.com. Some secondary data was collected from web site This site
gave opinions from different people.
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Q1. What is your Gender ?
responden ge
ts
Male 55 55%
Female 45 45%
60
50
40
Percentage
30 No. of respondents
Gender
20
10
0
1 2
INTERPRETATION
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Q2. What is your age ?
No. of percent
Age Respondents age
20-25 35 35%
25-30 30 30%
30-35 25 25%
35-40 10 10%
Total 100 100%
35
30
25
20
15
10
INTERPRETATION
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Q3. What is your occupation ?
Occupatio No. of percent
n Respondents age
Student 55 55%
Business
man 25 25%
Job 20 20%
Total 100 100%
60
50
40
30
20
10
INTERPRETATION
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Q4. What is your Annul income ?
No. of percent
Option Respondents age
2-4 lakh 54 54%
4-6 lakh 26 26%
above 6 20 20%
Total 100 100%
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60 54
50
40
26
30
20
20
10
0
1
INTERPRETATION
As per the above graphical presentation it was found that the
annual 54 correspondents annual income is Rs. 2-4 lakh, 26
correspondents income is Rs. 4-6 lakh, where as only 20
correspondents income is more than 6 lakh.
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Q5. Do you own a putoncart Products?
Optio No. of percenta
n Respondents ge
Yes 84 84%
NO 16 16%
Total 100 100%
84
90
80
70
60
50
40
30 16
20
10
0
1
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INTERPRETATION
As per the interpretation 84% of the correspondents own
products whereas only 16% of the correspondents did not own
any products of putoncart.
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Q6. if yes which brand do you prefer
Optio No. of percenta
n Respondents ge
Nike 60 60%
Spyk
ar 25 25%
Other 15 15%
Total 100 100%
60
60
50
40
25
30
15
20
10
0
1
INTERPRETATION
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Q7. What made you look for Putncart?
Optio No. of percenta
n Respondents ge
Price 75 75%
Quali
ty 25 25%
Total 100 100%
75
80
70
60
50
40
25
30
20
10
0
1
INTERPRETATION
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As per the interpretation 75% of the correspondents likes the
pricing policy whereas only 25% of the correspondents feels
about quality.
60 56
50
40
Friends
30
Relatives
30 Newspaper
20
14
10
0
1
37
INTERPRETATION
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Q9.What aspect of putoncart one effected you?
No. of percenta
Option Respondents ge
Service 25 25%
Brandin
g 29 29%
Price 26 26%
Delivery 20 20%
Total 100 100&
29
30
26
25
25
20
20
Interior
Average
15 Design
Luxury
10
0
1
INTERPRETATION
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Q10 At what price you prefer putoncart products?
No. of percenta
Option Respondents ge
Cash
Discount 75 75%
Coupon
Discount 20 20%
Others 5 5%
Total 100 100%
75
80
70
60
50
40
30
20
20
5
10
0
1
INTERPRETATION
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Q11. How much amount do you spend on each visit?
No. of percenta
Option Respondents ge
Under Rs.
500 55 55%
Rs. 500 to
1000 15 15%
Rs. 1000 to
2500 20 20%
Rs. 2500 to
5000 05 05%
Rs. 5000+ 05 05%
Total 100 100%
60
50
40
30
20
10
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INTERPRETATION
As per the analysis it was found that 55% of the consumer spends
upto Rs. 500/- each visit, 15% of consumer spends Rs. 500/- to
1000/-, 20% of the consumer Rs. 1000/- to 2500/- whereas 5%
spends Rs 2500/- to 5000/- and similarly 5% dose shop[ping of
5000+ rupees .
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80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION
As per the analysis it was found that 75% of the products are
available to consumer whereas 25% of the products is not
available at the mean time.
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Q13.Will you purchase product if company give you good discounts in
comparison with other companies ?
No. of Respondents
60 55
50 45
40
30
20
10
0
yes no
INTERPRETATION
As per the above graphical presentation 55% agrees that if company give discount they
will purchase product from them, 45% refused to the question
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FINDINGS
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LIMITATIONS
Taking the market conditions into consideration the survey, which
include a sample of 100, was a respective one.
Due to the limitation of span of time and limited resources survey was
conducted for a short period.
The geographic region covered for the survey was limited to the
boundaries of the Jabalpur city.
Since the survey was conducted at the market localities and the person
who has owns a Putoncart products.
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48
SUGGESTION
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CONCLUSION
people in majority. Thus the market for online buyers has never been a
dearth here. But of all the varieties available in this segment, small
Customers in this segment want to adopt change into their life style. This
market. This has enhanced the competition in this segment. But Putoncart
highest.
The results of the survey conducted showed that Putoncart Brand is the
most preferred followed by Jabalpur City and it also showed the buying
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BIBLOGRAPHY
REFERENCE BOOKS:
INTERNET WEBSITES:
WWW.HONDAUDYOG.COM
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Questionnaire
Name : _____________________________________
E-mail Id : __________________________________
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Q8. From whom did you come to know about Putoncart ?
a) Friends
b) Relatives
c) Newspapers
a) Available
b) Not available
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