ANALYTICS COURSE CONTENT

Generate descriptive statistics and explore data with graphs

Perform analysis of variance and apply multiple comparison techniques

Perform linear regression and assess the assumptions

Use regression model selection techniques to aid in the choice of

predictor variables in multiple regression

Use diagnostic statistics to assess statistical assumptions and identify

potential outliers in multiple regression

Use chi-square statistics to detect associations among categorical

variables

Fit a multiple logistic regression model.

Course outline

Introduction to Statistics

examining data distributions

obtaining and interpreting sample statistics using the UNIVARIATE and

MEANS procedures

examining data distributions graphically in the UNIVARIATE and

SGPLOT procedures

constructing confidence intervals

performing simple tests of hypothesis

t-Tests and Analysis of Variance

performing tests of differences between two group means using PROC

TTEST

performing one-way ANOVA with the GLM procedure

 performing post-hoc multiple comparisons tests in PROC GLM

performing two-way ANOVA with and without interactions

Linear Regression

producing correlations with the CORR procedure

fitting a simple linear regression model with the REG procedure

understanding the concepts of multiple regression

using automated model selection techniques in PROC REG to choose

from among several candidate models

interpreting models

Linear Regression Diagnostics

examining residuals

investigating influential observations

assessing collinearity

Categorical Data Analysis

producing frequency tables with the FREQ procedure

examining tests for general and linear association using the FREQ
procedure

understanding exact tests

understanding the concepts of logistic regression

fitting univariate and multivariate logistic regression models using the

LOGISTIC procedure

Regression
 building and evaluating polynomial regression models using PROC
GLMSELECT and PROC REG

dealing with violations of model assumptions and multicollinearity

Analysis of Variance

performing n-way ANOVA

interpreting significant interactions

writing LSMESTIMATE statements

performing evaluation of model assumptions and remedial measures

Regression Using Indicator Variables and Analysis of Covariance

building and interpreting analysis of covariance models using the GLM

procedure

least squares means from an ANCOVA model

diagnostics and remedial measures for ANCOVA models

Generalized Linear Models

using the GENMOD procedure to fit Poisson and negative binomial

regression models

using the GLIMMIX procedure to fit gamma regression models

Linear Mixed Models

performing linear mixed model analysis with PROC GLIMMIX

PREDICTIVE MODELLING :

SAS Enterprise Guide : ANOVA, Regression, and Logistic Regression (EG 5.1)

Learn how to

generate descriptive statistics and explore data with graphs

perform analysis of variance

 perform linear regression and assess the assumptions

use diagnostic statistics to identify potential outliers in multiple regression

use chi-square statistics to detect associations among categorical variables

fit a multiple logistic regression model.

Course outline:

Prerequisite Basic Concepts

discussing descriptive statistics

discussing inferential statistics

listing steps for conducting a hypothesis test

discussing basics of using your SAS software

Getting Started in Enterprise Guide 4.3

introducing to the SAS Enterprise Guide 4.3 environment

Introduction to Statistics

discussing fundamental statistical concepts

examining distributions

describing categorical data

constructing confidence intervals

performing simple tests of hypothesis

Analysis of Variance (ANOVA)

performing one-way ANOVA

performing multiple comparisons

performing two-way ANOVA with and without interactions

Regression
 using exploratory data analysis

producing correlations

fitting a simple linear regression model

understanding the concepts of multiple regression

building and interpreting models

describing all regression techniques

exploring stepwise selection techniques

Regression Diagnostics

examining residuals

investigating influential observations and collinearity

Categorical Data Analysis

describing categorical data

examining tests for general and linear association

understanding the concepts of logistic regression and multiple logistic

regression

performing backward elimination with logistic regression

Applied Analytics Using SAS Enterprise Miner

Learn how to

define a SAS Enterprise Miner project and explore data graphically

modify data for better analysis results

build and understand predictive models such as decision trees and regression
models

compare and explain complex models

generate and use score code

 apply association and sequence discovery to transaction data

use other modeling tools such as rule induction, gradient boosting, and
support vector machines.

Course outline

Introduction

introduction to SAS Enterprise Miner

Accessing and Assaying Prepared Data

creating a SAS Enterprise Miner project, library, and diagram

defining a data source

exploring a data source

Introduction to Predictive Modeling with Decision Trees

cultivating decision trees

optimizing the complexity of decision trees

understanding additional diagnostic tools (self-study)

autonomous tree growth options (self-study)

Introduction to Predictive Modeling with Regressions

selecting regression inputs

optimizing regression complexity

interpreting regression models

transforming inputs

categorical inputs

polynomial regressions (self-study)

Introduction to Predictive Modeling with Neural Networks and Other Modeling

Tools
 introduction to neural network models

input selection

stopped training

other modeling tools (self-study)

Model Assessment

model fit statistics

statistical graphics

adjusting for separate sampling

profit matrices

Model Implementation

internally scored data set

score code modules

Introduction to Pattern Discovery

cluster analysis

market basket analysis (self-study)

Special Topics

ensemble models

variable selection

categorical input consolidation

surrogate models

SAS Rapid Predictive Modeler

Case Studies
 segmenting bank customer transaction histories

association analysis of Web services data

creating a simple credit risk model from consumer loan data

predicting university enrollment management.

TEXT ANALYTICS

Introduction to SAS Enterprise Miner and SAS Text Miner

data mining and text mining

working with data sources

using SAS Enterprise Miner and SAS Text Miner

Overview of Text Analytics

using the Text Import node, adding a target variable, and comparing
models

a forensic linguistics application

information retrieval

Algorithmic and Methodological Considerations in Text Mining

methods for parsing and quantifying text

dimension reduction with SVD

Additional Ideas and Nodes

some predictive modeling details

Text Rule Builder node

High Performance (HP) Text Miner node