Beruflich Dokumente
Kultur Dokumente
Slaana epecanovi
Beograd 2013/2014
Table of Contents
LESSON 1 ............................................................................................................................................................................. 5
Vocabulary: Money the basics ............................................................................................................................................. 6
Grammar: Present Simple and Continuous ............................................................................................................................ 7
Reading comprehension: A Perfect Day?.............................................................................................................................. 13
Writing: Curriculum vitae(CV) ............................................................................................................................................... 14
LESSON 2 ........................................................................................................................................................................... 15
Vocabulary: Banks the basics ............................................................................................................................................. 16
Grammar: Comparative and superlative of adjectives ......................................................................................................... 17
Reading comprehension: Competition ................................................................................................................................. 19
Writing: Follow-up letter/ Letter of Application ................................................................................................................... 20
LESSON 3 ........................................................................................................................................................................... 23
Vocabulary: On the phone and by e-mail ............................................................................................................................. 24
Grammar: Past Simple and Past Perfect ............................................................................................................................... 25
Reading comprehension: Fujitsu........................................................................................................................................... 29
Writing: an e-mail ................................................................................................................................................................. 30
LESSON 4 ........................................................................................................................................................................... 31
Vocabulary: banking and finance .......................................................................................................................................... 32
Grammar: Countable and Uncountable nouns ..................................................................................................................... 33
Reading comprehension: Why do more businesses choose Dubai? .................................................................................... 35
Writing: Writing a business e-mail ........................................................................................................................................ 36
LESSON 5 ........................................................................................................................................................................... 37
Vocabulary: Corporate Finance ............................................................................................................................................ 38
Grammar: Pronouns.............................................................................................................................................................. 39
Writing: Invitation Letter ...................................................................................................................................................... 43
LESSON 6 ........................................................................................................................................................................... 44
Vocabulary: Mergers and Acquisitions ................................................................................................................................. 45
Grammar: Adverbs ................................................................................................................................................................ 46
Reading: Schedules ............................................................................................................................................................... 48
Writing: Schedule .................................................................................................................................................................. 48
LESSON 7 ........................................................................................................................................................................... 49
Vocabulary and Reading comprehension: Investments ....................................................................................................... 50
Grammar: Articles ................................................................................................................................................................. 52
Writing: Jobs ......................................................................................................................................................................... 53
LESSON 8 ........................................................................................................................................................................... 54
Vocabulary: Balance sheets .................................................................................................................................................. 55
Grammar: Much/Many ......................................................................................................................................................... 57
Reading comprehension: ...................................................................................................................................................... 58
Writing: Cancellation Letter .................................................................................................................................................. 60
LESSON 9 ........................................................................................................................................................................... 61
Vocabulary: Business Communication .................................................................................................................................. 62
Grammar: Future tenses (will+infinitive; be going to) .......................................................................................................... 63
Reading comprehension and writing: Doing Business .......................................................................................................... 66
LESSON 10 ......................................................................................................................................................................... 68
Vocabulary: Numbers and Statistics ..................................................................................................................................... 69
Grammar: Future Tenses (Present Continuous) ................................................................................................................... 71
Reading and writing: Planning a meeting ............................................................................................................................. 73
Writing: Arranging a meeting................................................................................................................................................ 74
LESSON 11 ......................................................................................................................................................................... 75
Vocabulary: Money and work ............................................................................................................................................... 76
Grammar: Zero and 1st conditional ....................................................................................................................................... 77
Reading comprehension: Can you live without it? ............................................................................................................... 79
Writing: A reference letter .................................................................................................................................................... 80
LESSON 12 ......................................................................................................................................................................... 81
Vocabulary: Profit and loss accounts .................................................................................................................................... 82
Grammar: Can, could, couldnt, will, be able to ................................................................................................................... 84
Reading comprehension: Motivation at work ...................................................................................................................... 86
Writing: Letter of Inquiry ...................................................................................................................................................... 87
LESSON 13 ........................................................................................................................................................................... 1
Vocabulary: Currency 1 ........................................................................................................................................................... 2
Reading comprehension: International trade......................................................................................................................... 5
Writing: Welcome letter ......................................................................................................................................................... 6
LESSON 14 ........................................................................................................................................................................... 7
Vocabulary: Currency 2 ........................................................................................................................................................... 8
Grammar: Passive voice .......................................................................................................................................................... 9
Reading comprehension: What is Marketing?...................................................................................................................... 11
Writing: A marketing report.................................................................................................................................................. 12
LESSON 15 ......................................................................................................................................................................... 13
Vocabulary: International payments .................................................................................................................................... 14
Grammar: Participles, Gerund and Infinitives .................................................................................................................... 15
Reading comprehension: Advertising and promotion .......................................................................................................... 17
Writing: Confirmation letter ................................................................................................................................................. 18
LIST OF IRREGULAR VERBS .................................................................................................................................................... 19
Bibliography: ......................................................................................................................................................................... 22
LESSON 1
Vocabulary: Money
Grammar: Present Simple and Continuous
Reading comprehension: A perfect Day?
Writing: Curriculum Vitae
Vocabulary: Money the basics
A) Put the correct word in each space: account * back * banknotes * borrowed * change * coin * currency *
earn * lent * note * salary * spend * sum * wages * waste * win
1. In the USA, "quarters" (25 cents) and "dimes" (10 cents) are types of _______________.
2. In the United Kingdom, "a tenner" means a ten pound _______________.
3. The US dollar, the Yen and the Euro are types of _______________.
4. Hundred dollar bills and twenty pound notes are _______________.
5. 2,000,000 Swiss francs is a large _______________ of money.
6. I need to _______________ some Euros into Australian dollars.
7. My friend _______________ a hundred pounds from me.
8. I _______________ a hundred pounds to my friend. When she can, she'll pay me _______________
9. I buy a lottery ticket every week, but I never _______________ anything.
10. Most dentists _______________ at least 30,000 a year.
11. __________ are paid to employees weekly. _______________ are paid to employees monthly.
12. In business, you have to _______________ money to make money.
13. A: Do you have a bank _______________?
B: Yes. I bank with the Bank of Scotland.
14. In my opinion, eating in expensive restaurants is a _______________ of money.
B) Match the words on the left with the words on the right
1. a small a. a profit
2. an income b. amount of money
3. donate c. cash
4. high d. cost of living
5. make e. credit card
6. pay by f. losers
7. pay in g. money to charity
8. winners and h. of 25,000 a year
Do I smoke?
He has time.
1. I / be / fluent in English
2. Judy Garner / work / in purchasing
3. she / be / from Australia
4. our company / supply / technical products
5. we / not / work / on Saturdays
6. they / not / sell / computers
7. Mr Martin / not / speak English
8. what / you / do
9. what languages / he / speak
10. who / know / the address
I I am hungry.
he He is not here.
I I am working.
he He is not dreaming.
it It is snowing.
we Are we singing?
1. Vegetarians are people who do not eat/ are not eating meat.
2. Look out! The car is coming/ comes.
3. Some people still think the sun goes/ is going round the Earth.
4. I play/ am playing tennis every week.
5. Who sits/ is sitting in my chair?
6. What happens/ is happening in golf when you lose the ball?
7. An alcoholic is a person who is drinking/ drinks a lot of alcohol and cant stop.
8. Look! She is wearing/ wears the same shoes as me.
9. What are you looking/ do you look at? A strange bird.
10. I stay/ am staying with john for a few weeks until my flat is ready.
11. We usually stay/ are staying with Peggy when we go to Chicago.
12. Can you explain why water always runs/ is running down the hill?
13. What do you do/ are you doing with my coat?
14. Nobody gets up/ is getting up early for fun.
15. Not many passenger planes fly/ are flying faster than sound.
know, seem, believe, belong, contain, forget, hat, like, love, matter, need, own, prefer, realise,
remember, suppose, understand, want
Some verbs have progressive forms with one meaning but not with another. The following do not
usually have progressive forms:
think (= have the opinion that); feel (= have the opinion that).
Choose the correct form present simple or continuous:
2. What kind of lifestyle do you think the man in the text has?
Forty-three years Brian Blakey from Birmingham has sat on his couch watching telly
and is now talking about his perfect life.
When I wake up I dont get up immediately. I turn on the television and watch the
childrens programmes and old movies until about half-past ten. Then I get up, go
downstairs and switch on the telly. For lunch, I have biscuits and a glass of milk,
and I watch the news. In the afternoon, I often watch another old film - theyre
showing some good ones at the moment. In the evenings, I often watch soap operas
or sport and the news again. I like the main news at six oclock. At nine thirty, if
there is a good play on BBC2, I switch over and watch it. Then at night I watch more
films and I usually switch off the telly at about two oclock. I never watch the TV all
night. I watch TV for sixteen or seventeen hours a day. I also do some exercise every
day. I take Tina, the dog, for a walk every afternoon. I dont go far, of course. I walk
to the wall outside my house. I always take my portable telly and I sit on the wall
while the dog walks round in a circle. Of course, I couldnt live this lifestyle without
a wife. Shes not here now because shes working, but she always makes my meals.
We havent got much money, you know, but were happy. Sit down, watch the telly -
youve got the world at your feet. And in your hand. Great!
4. Work in pairs. Is your partner a 'couch potato or an active person? Use the Key Words to ask
questions: read, watch TV, play football/tennis; go jogging/cycling/swimming/dancing/walking; go to the
gym/for a walk/out/to a movie
Example: What do you do at weekends? Do you often go swimming?
Writing: Curriculum vitae(CV)
EDUCATION:
OTHER SKILLS:
- Computer skills: good knowledge of Word and Excel, as well as e-mail and the internet
- Fluent in French and German
EMPLOYMENT:
1999-2011: Cotswold Health Product, Chepstow, Monmouthsire, England, UK
Importers and distributors of natural and health foods. 73
POSITIONS HELD:
- Sales Assistant Advised the main shop's customers about natural and health foods Developed
new business in smaller satellite stores, explaining the benefits of natural food to potential new
customers. Increased sales at both the main and the satellite shops. The extra profits were used to
expand the business by establishing a new shop.
- Administration Assistant, General Affairs Department Examined incoming mail and redirected
this to the appropriate division Translated foreign letters (written in French and German) into
English.
- Customer Clearance Officer, Import Division
- Completed reports (e.g. bills of entry) to facilitate the import of goods from abroad)
- Dealt with customs enquiries and procedures
INTERESTS:
- travel, mountain walks, cinema, cooking
LESSON 2
Vocabulary: Banking
Grammar: Comparative and Superlative of adjectives
Reading comprehension: Competition
Writing: Follow-up letter/Application letter
Vocabulary: Banks the basics
1. Credit card a. A piece of paper which transfers money from your account to
somebody else's account.
2. Debit card b. Similar to a credit card, but usually operated by a chain of
shops or other retailer.
3. Charge card c. The money is deducted from your bank account almost
immediately.
4. Cheque d. These can be exchanged for foreign currency, or in some cases
used instead of cash.
5. Traveller's cheque e. You owe the card provider money. You can pay it back in one
instalment, or over a longer period if you wish.
6. Charge account f. You owe the retailer money.
I)Fill the blanks with the right form of the adjective in brackets:
1) old - - 2) bad - -
3) difficult - - 4) large - -
5) good - - 6) big - -
7) easy - - 8) much - -
3) This is a difficult exercise. But the exercise with an asterisk (*) is the exercise on the
worksheet.
4) He has an interesting hobby, but my sister has the hobby in the world.
5) In the last holidays I read a good book, but father gave me an even one last weekend.
10) Yesterday John told me a funny joke. This joke was the joke I've ever heard.
Shopping around
Competition between supermarkets is very strong. In the UK there are four major
supermarkets and Morrisons is number four. The image of Morrisons is low prices, a
wide range of food, and friendly staff.
Tesco, the number one supermarket, has small shops in towns and big shops outside
towns. It also has a healthy eating range of food and a loyalty card for regular
customers. Tesco sells non-food products like TVs, washing machines and furniture.
Sainsbury has an expensive image, but it has some economy products, and with the
help of English chef Jamie Oliver, more people shop there now. It has man green and
fair-trade products, too, and quality is very important. Sainsburys trains all its staff to
know more about its products.
First Paragraph:
State the job youre applying for.
Where you found out about it (advert in The Guardian newspaper etc. - organisations like to know which of their
advertising sources are being successful)
When you're available to start work
Second Paragraph
Why you're interested in that type of work
Why the company attracts you (if it's a small company say you prefer to work for a small friendly organisation!)
Third Paragraph
Summarise your strengths and how they might be an advantage to the organisation.
Relate your skills to the competencies required in the job.
Last Paragraph
Mention any dates that you won't be available for interview
Thank the employer and say you look forward to hearing from
Example 1:
I learned of MEGATEK through online research using the Career Search database through Career Services at University
of Washington Bothell where I am completing my bachelor's degree in Computer Software systems. From my research on
your web site, I believe there would be a good fit between my skills and interests and your needs. I am interested in a
software engineering position upon completion of my degree in May 2012.
As an undergraduate student, I am one of six members on a development team where we are writing a computer aided
aircraft design program for Boeing. My responsibilities include designing, coding, and testing of a graphical portion of the
program which requires the use of GIARO for graphics input and output. I have a strong background in computer aided
design, software development, and engineering, and believe that these skills would benefit the designing and
manufacturing aspects of Template software. Enclosed is my resume which further outlines my qualifications.
My qualifications make me well suited to the projects areas in which your division of MEGATEK is expanding efforts. I
would appreciate the opportunity to discuss a position with you, and will contact you in a week or ten days to answer any
questions you may have and to see if you need any other information from me such as a company application form or
transcripts. Thank you for your consideration.
Sincerely,
William Stevens
123 Timberlake Drive Edmonds,
WA 98067 (540) 555-2556
WStevens@uwb.edu
EXAMPLE 2:
With reference to the advertisement in the SCMP on January 11, 1998, I am writing to apply for the position of
Computer Graphic Designer.
I am currently a full-time student studying a degree course in Information Technology at the Hong Kong
Polytechnic University and I am due to graduate in June1998. As you can see from the enclosed CV, I have
extensive experience in computer graphic design. Apart from the formal training I have obtained from my three-
year course and summer programmes, I have had a number of part-time and summer jobs which have helped me
to gain experience in designing computer graphics. Frequent participation in workshops, competitions and
extra-curricular activities involving the subject has also allowed me to develop insight into the area.
My professional training at the university requires adaptability and creative use of the resources available to
produce graphics for real customers in the business world. Working as a student researcher during the last
semester has further expanded my skills in data processing and graphic design, and more importantly, my
ability to work independently. I feel, therefore, that I have not only the experience that you are looking for, but a
number of other invaluable skills which would benefit me in this position.
I would like to have the opportunity to discuss this position with you further. I can be contacted at 2777 7777 or
9922 0000 between 8.30am and 6.30pm. Thank you for your consideration and I await your reply.
Yours sincerely,
encl. cv
A Letter of application
1. Read Nancys letter of application and complete it using the phrases and words in the box.
LESSON 3
I) On the phone: Use the words listed below to complete the sentences
.No, Im sorry , I cant _______you ________ to Mrs Porter. I cant connect you to anyone
No, Im afraid you cant ___________
No, she wont ______ you ________. She cant _______ you ______ and nobody is going to _______
your call
And no, I cant ________you to another line Why not? Because Mrs Porter doesnt work here, in
fact nobody works here YOUVE GOT THEWRONG NUMBER!
II) By e-mail: Use the words listed below to complete the sentences
Hi John,
I found the report that you ________ to your e-mail when I _______to my computer this morning. I
thought the report was great. I wanted to keep it, so I tried to _______it on my hard disk.
Unfortunately, I _______on the wrong button and I __________it instead! I tried to _______the
command, but that didnt work. So I searched for it but it just wasnt there. Could you send it again?
Many thanks,
Rita
Grammar: Past Simple and Past Perfect
1. feel
2. cost
3. drive
4. catch
5. feed
USE : An action that starts in the past and continues to the present
Examples:
1. _________________________________________________________________?
Ive been married for five years.
2. _________________________________________________________________?
Theyve had that car for six months.
3. _________________________________________________________________?
Shes known him since they were kids.
4. _________________________________________________________________?
Hes worked here since last year.
5. _________________________________________________________________?
Yes, they have lived here for a long time.
6. _________________________________________________________________?
Past Simple and Present Perfect
Ive done (I / do) all the housework. The flat is really clean now.
A young couple bought (buy) the house next door. But they didn't live there long.
I) Fujitsu provides IT and communications solutions. Read about its work with three companies:
The nurses at PinnacleHealth use Fujitsus pen tablets for patient information. They never print a
hard copy so now they have more time for patients.
The recruitment firm, Spring Personnel, receives hundreds of CVs, letters, and business cards. But
with the FijitsusScanSnap, the company can scan and save them ellectronically. It reduces paper
filed in the office by 90 %, says Lucy Taylor, branch co-ordinator.
The global delivery company, TNT, deals with 30,000 items every day. In 2002, each item needed 4
pieces of paperwork including an order from the customer, an invoice to bill the customer, and a
delivery note and receipt for when the item was delivered. Working with Fujitsu, TNT now has an
electronic system called PACS. It reduces delivery times up to 8 hours.
A B
You are at an international trade fair in another country. You write an e-mail about the fair to a
colleague in your office. Complete the e-mail with the items from the list:
a sales manager business is company sells do business is a great city from Debrecen
Hi,
The Cyberfair is very exciting and Frankfurt is a ___________________. There are interesting people
from all over the world on the fair. Adam Bota _________________ in Hungary. Hes
_____________.
His _____________ furniture for hi-tech offices, and he says ____________ good at the moment.
1. An insolvent company often goes into liquidation. A private individual who cannot pay his/her
debts may
be declared __________ by a court.
a. bankrupt b. indebted c. penniless
2. A bankrupt person's __________ can be taken and used to repay his/her debts.
a. things b. items c. property
3. A person who has not yet completed this process is called an ___________ bankrupt
a. unfinished b. incomplete c. undischarged
4. The technical meaning of insolvency is that a person or company's __________ exceed their assets.
a. payments b. liabilities c. expenses
5. When a limited company* becomes insolvent, it is likely to go into __________.
a. liquid b. liquidity c. liquidation
6. The person responsible for winding up a company which has gone into liquidation is called the
__________.
a. liquid b. liquidator c. liquidiser
7. When all the assets of a company have been used as security for a loan, and the company defaults
on repayments, the lender may force the company to go into ___________.
a. receivership b. reception c. reciprocation.
8. In this case, a receiver will be appointed to __________ the assets of the company in order to repay
the debt.
a. sell b. trade c. realise
9. A mistake in an account is often called a _________.
a. disturbance b. distraction c. discrepancy
10. Supermarket chains have a __________ interest in keeping agricultural subsidies high, as they
make food cheaper to buy from farmers.
a. invested b. vested c. vestal
11. A force majeure is an __________ event such as strike, riot or natural disaster which prevents a
contract from being __________.
a. unforeseen / fulfilled b. unseen / fulfilled c. unforeseen / filled
12. Many contracts contain a force majeure __________ to cover this situation.
a. sentence b. phrase c. clause
* A limited company is a company whose members have only limited liability for that company's debts. In
other words, if the company cannot pay its debts, the members of the company don't have to pay the debts
out of their own pockets.
Grammar: Countable and Uncountable nouns
D. A potato or potato? A sport or sport? (Complete the conversations. Choose the correct form)
Read the text and discuss: Is Dubai a good location for business? Why?
Location
Dubai is at the centre of the Middle East and the city is the perfect meeting place for the markets of
Europe, Asia, and Africa. There are over 65 airlines to 100 destinations worldwide from our
international airport.
Business
Dubai is the perfect location for a regional office and has conference exhibition centres. There are
some excellent services (bank, law, firms, advertising agencies) and hotels at every price.
Transport
Unlike many cosmopolitan cities, there isnt a problem with transport in Dubai. Take a taxi or use
public transport- theres a bus every 20 minutes on most bus routes.
I) Before you start, make a list of reasons why people write business e-mails.
II) Read the rules for writing business e-mails. Read the e-mail below from a student to a company
about their work and say which rules does he break.
A. Money TV was a financial news Cable TV station. Put the story in order.
_____ After a shaky start, Money TV went into profit after three years.
_____ They raised some capital from a merchant bank.
_____ As a result, Money TV's advertising revenue fell dramatically.
__1_ Three companies, Tennant Entertainment, Planet Media and K9 Communications formed a consortium.
_____ Money TV started to make heavy losses.
__5_ A new station, The Money Channel was launched by Wolf Media Group, the US media empire.
_____ Money TV went into liquidation.
_____ They bought equipment, rented premises, hired staff and set up Money TV.
_____ Viewing figures dropped sharply because of competition from The Money Channel.
annual report capital intensive cost-benefit analysis into partnership joint venture
1. Before deciding to invest in a new computer system, we need to do a __________________ to see if it's
going to be worth it.
2. The new machinery cost a lot, but we'll __________________ the investment in just a few months.
3. You can read about the company's finances, performance and plans for the future in its
__________________.
4. We don't actually own our delivery lorries. We __________________ them.
5. We'd like to launch a new airline, but the __________________ are very high.
6. Airlines are a very __________________ form of business, as aeroplanes are extremely expensive.
7. Jewellery retailers need a lot of __________________, as the cost of their stock is high.
8. Petrol filling stations operate on a very narrow __________________. They only make about 1p a litre.
Grammar: Pronouns
Replace the words in brackets by the correct personal pronouns. Note that Sue is the person speaking.
The (*) means that you are asked a question.
Aaron was on a business trip to California. He shows you the souvenirs he got for his family.
Fill in the correct pronouns.
D. REFLEXIVE PRONOUNS
E. POSSESSIVE ADJECTIVES
I) Anna (A) is meeting a visitor (B) at the airport. Match Annas sentences with the replies.
A B
1. Welcome to Poland. a) Yes, thank you.
2. Excuse me, are you Mr. Weiss? b) No, I was here last year.
3. Hello. Im Anna, nice to meet you. c) Thank you. Its nice to be here.
4. Let me help you with your luggage. d) Yes, thats right.
5. Is this your first visit to Poland? e) Thank you.
6. Did you have a good flight? f) Nice to meet you too.
II) Look at these topics of conversation. Which ones are suitable when you meet someone for
the first time? Write yes, no or maybe.
the visitors clothes politics
your families the weather
the place you are in hobbies
the visitors journey religion
III) Read these extracts from the conversation between Anna (A) and Mr. Weiss (B). Which
topics in exercise 2 are they talking about?
19th World Conference of the International Union for Health Promotion and Education (IUHPE)
10-15 June, 2010, Vancouver, Canada
On behalf of the International Union for Health Promotion and Education (IUHPE), we would like to take
this opportunity to extend our most cordial invitation and the warmest welcome to all of you to the 19th
IUHPE World Conference on Health Promotion organized on 10-15 June 2010 at the Vancouver Exhibition
and Convention Hall (PEACH) in Vancouver, Canada The IUHPE organize this important triennial event
under the theme Best Investments for Health, which allows reflection on the most efficient, effective
and equitable ways of supporting and advancing health and well being. It will provide multi-sectoral
participants from around the world the opportunity to exchange knowledge and lessons learned in health
promotion. It is our wish that this meeting will serve as a platform to drive health promotion further to
the forefront of the global health agenda and make a difference to sustainably improve the wellbeing of
all people. For information, or to register for the IUHPE conference, go to www.iuhpeconference.org
Please register on-line at: https://webform.sfu.ca/form/gero.friesen.conf.2010. If you are unable to
register on line or have logistical questions, please e-mail Jane McMullen at jancmull@sfu.ca or telephone
1+ (606) 282-2543.
Sincerely,
Natalie Patterson, Ph.D.
Symposium Coordinator
II) In groups write an e-mail to tell a friend or a colleague about a meeting. Make sure you include all
of the following points:
Takeover bids
In a takeover bid, another person or business makes an offer to the 1______________ to buy their
shares at a fixed price. The aim of this is to take control of the 2______________. If it is a welcome
takeover bid, the directors of the company advise the shareholders to accept the offer. If the
shareholders accept the offer, the result is usually called a 3______________. If the bid is unwelcome,
the directors advise the shareholders against accepting it. The bidders may then write to the
shareholders explaining the advantages of the takeover, and perhaps improving the offer for the
shares. This is known as a 4______________ bid. To avoid an unwelcome takeover bid, the directors
may devise a 5______________ a
tactic that will mean the company is worth much less if the takeover bid is successful. Alternatively,
they may look for a 6______________ an alternative bidder for the company whose takeover would
be more welcome. In an 7______________, the bidder offers a price for each share regardless of how
many shares it can buy. In a 8______________, the offer price depends on the bidder being able to buy
enough shares to gain a 9______________ in the target company.
Grammar: Adverbs
adjective adverb
careful
hungry
heavy
funny
fantastic
bad
crazy
wide
close
long
near
embarrassing
monthly
rude
straight
wealthy
usual
easy
B. Find the adjective in the first sentence and fill the space with the adverb.
C. Fill in the correct adverb form (comparative or superlative) of the adjectives in brackets.
1. Niagara Falls form a natural/naturally border between the United States and Canada.
2. Tourists visit this place frequent/frequently.
3. The Falls are very noisy/noisily.
4. You must speak loud/loudly or nobody can understand you.
5. Many years ago, the neighbouring communities lived here peaceful/peacefully.
Reading: Schedules
I) Read these texts about people working in these businesses and answer the questions:
a) Which people have a similar schedule every day?
b) What is different about the real estate industry now?
c) Which days are very important in the flower delivery business?
Writing: Schedule
look at the texts above and write your own schedule.
LESSON 7
Vocabulary: Investments
Grammar: Articles
Reading comprehension: Investments
Writing: Jobs
Vocabulary and Reading comprehension: Investments
The Aware Finance Ethical Investment Fund aims to offer everything you would expect from an ethical investment:
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Sometimes the simple things in life are the best. With The Neptune Tracker Fund there are no investment
strategies and no fund managers to pay. The fund is invested in the 100 companies that comprise the Financial
Times-Stock Exchange 100 Share Index. If the FTSE 100 goes up by 5%, the value of your holding goes up 5%.
It's as simple as that. Despite the promises of high growth and high return associated with managed funds, the
truth is that in seven out of the last ten years on average tracker funds
have equalled or out-performed managed funds. And unlike managed funds, there are no hefty fees to pay.
Entry to the fund costs 1.75% of the sum invested, with a tiny 0.5% administration fee payable each year
thereafter. Yields can be reinvested in the fund or can be taken as income the choice is yours.
A. Find words in the advertisements which mean the same as the words below.
1. a specific investment h_______________
2. as good, in financial terms, as others on the market c________________
3. checked s_______________
4. give a higher return than o______________ -p______________
5. income from an investment y ________________
6. increase in value of a holding c_______________ g_______________
7. an increase in value over several years l________ -t_________ g_________
8. not listed on a stock exchange u_______________
9. principles for deciding how to invest i_______________ c_______________
D) Complete the sentences by putting a, an or the if requires. Leave the gap empty if nothing is
required.
Writing: Jobs
Choose one of these jobs, or another job you know about:
.
Parker Publishing Group Plc
Balance Sheet
Audited for the year to March 31st 2007
million
____________________________________________________________________________
Fixed assets
Property 47
Fleet 9
Computers and other equipment 2
Total fixed assets: 58
____________________________________________________________________________
Current assets
Stock 5
Money outstanding 12
Other current assets 2
Total current assets: 19
____________________________________________________________________________
Liabilities
Current liabilities: 7
Long-term liabilities: 23
____________________________________________________________________________
Assets less liabilities: 47
____________________________________________________________________________
Money invested in Parker Publishing
Share capital (40m 50p shares) 20
Reserves: 98
Total: 118
A. Match the words from the balance sheet with the definitions.
C. Look at the article above and the balance sheet on the opposite page. Answer
the questions.
2. The article doesn't mention long-term liabilities. In the case of Parker Publishing are these more
likely to
be?
a. money that must be paid to printers in the distant future.
b. repayments on a bank loans used to buy a fleet of lorries and the warehouse in Manchester.
A) If the sentences are correct put a thick, if they are incorrect put a cross.
a) After university, I worked in a small town in Ecuador. One man in town had a
bicycle. He was richer than anyone else, because they had to walk. If you have a
bicycle, you can travel much farther to find employment. I realized that bicycles could
make a difference to the local economy. So, I decided to send used bicycles to people in
developing countries.
b) We collect used bicycles from local groups in the USA, where theres no market for
them. We ask people to give us their old bicycles and ten dollars. We repair the
bicycles and we send a container of bicycles and parts every six months.
c) We sell them. We want to create a market, so we dont give them away for free. In
many countries, there is a big demand but no supply, and new bicycles are very
expensive. We sell our bicycles for 5% of the usual market price.
d) Everyones lives are based on the local economy. The local economy is based on the
businesses in the town. And this is based on the movement of goods and get a rise in
services. If you speed up this movement, you improve the economy. Bicycles speed
things up. So you get a rise in productivity, and people have more money.
e) Very successful! When someone gets a bicycle from us, it means a 14% rise in
income. Weve done that for 62,000people who now eat better. Take Rivas, a little town
in Nicaragua, for example. Its the first place I sent bicycles to. Most people in Rivas
now own one, and the local economy is doing really well.
C) Read the interview again and match the questions 1-5 with the paragraphs a-e.
D) Match the words from the interview with 1-9 with definitions a-i. Then write the word and
phrases in your language.
Date:
Dear Sir/Madam,
This letter serves to notify you of my intent to close my credit card account effective
immediately.
Kindly send me written confirmation that my account has been closed. Also, please
affirm that you have informed all appropriate credit card bureaus that this account
was closed at my request.
Thank you for your time and immediate attention to this matter.
Yours faithfully,
Name Signature
LESSON 9
1. We (help) you.
2. I (get) you a drink.
3. I think our team (win) the match.
4. Maybe she (do) a language course in Malta.
5. I (buy) the tickets.
6. Perhaps she (do) this for you.
7. Maybe we (stay) at home.
8. She hopes that he (cook) dinner tonight.
9. Im sure they (understand) your problem.
10. They (go / probably) to the party.
III) Put the verbs into the correct form (future I simple). Use will.
w ill earn
1. You (earn) a lot of money.
2. You (travel) around the world.
3. You (meet) lots of interesting people.
4. Everybody (adore) you.
5. You (not / have) any problems.
6. Many people (serve) you.
7. They (anticipate) your wishes.
8. There (not / be) anything left to wish for.
9. Everything (be) perfect.
10. But all these things (happen / only) if you marry me.
V) Complete the sentences, using the verbs in brackets and will + infinitive or be going to
VI) Imagine that you are at a party. Complete the sentences using the verbs in brackets and will +
infinitive or be going to
Reading comprehension and writing: Doing Business
a) What do you think is important to know about another country when you go on holiday or if you
are going to work or study?
b) What do you know about Japan?
II Read this information about Japan. Is it for tourists, business people or students?
a) When you meet someone in Japan, it is normal to bow. However, its OK to shake hands,
particularly with people who work international companies. Its not a good idea to hug people.
b) Always use chopsticks with your right hand. Place them on the sides of a dish after you have
started eating, not on the table. And never leave them standing in the rice bowl its bad luck.
c) Your business card should state your name, company and position in your language (and on the
back) in Japanese. Always give and receive cards with both hands. Treat other peoples cards with
respect look at them carefully before putting them away. Never write or make notes on them.
d) Send an agenda in advance and make it clear what the meeting is about. Also, send any
documents-translated into Japanese. Try to find out who will attend, and check if your hosts speak
English. If not, you will need an interpreter.
e) Allow time for proper introductions and small talk as a friendly atmosphere is helpful. If there is
silence during the meeting- dont worry this is thinking time. Always take notes, and write to thank
your hosts and confirm any decisions.
f) You shouldnt use someones first name until you have met several times and know each other
very well. Be sure to use titles such as Mr, Ms san, but never use san when referring to yourself.
g) Japanese businessmen wear black or grey suit, a white or blue shirt and a dark tie. Businesswomen
should also wear a suit and use only a little jewelry and make up. In summer when its hot and
humid, its good idea to pack several changes of clothes.
III Read the text again and match the headings 1-7 with paragraphs a-g
Dos
Bow when you meet someone
use chopsticks with your right hand
_______________________________________________
_________________________________________________
Donts
Hug people when you meet them
Put chopsticks on the table
__________________________________________________
__________________________________________________
Writing: Use your list to write some information like the article in exercise II.
Choose another country like Korea, China, Brazil and use the internet, magazines or newspapers to
find information about doing business in that country.
LESSON 10
Notes
For American English, change nought and oh to zero: 0.01 = "zero point zero one"
An alternative to "nought point one" is "point one".
In the past the US and the UK had different meanings for billion and trillion. Occasionally, therefore,
in the UK, billion may mean [1 plus 12 zeros], and trillion may mean [1 + 18 zeros].
I Look at the past events in brackets (), and then write sentences using the words in the box. Use short
forms of the Present Continuous for the future.
II Go through the pairs of sentences in the Future and choose the most suitable answer.
f) The show _____________ (not start) until 7.30 so I think we _____________(have) time to eat a
sandwich first.
II Here are some rules of what to do before a meeting. Read the rules and the e-mail below. Tick
the rules that the e-mail follows.
Memo
Dear all,
This e-mail is to remind you about the meeting at 10.00 on Friday, 28 th June. The purpose of the
meeting is to discuss the next stage of the Randall project.
I attached in the agenda with the main points for discussion. If you have another points you want to
discuss, please let me know. I also attached the list of participants, so you know who will be at the
meeting.
The chairperson will be Suzan Novotna. We need someone to take the minutes so there is a record of
what we talked about. Michael, can you do this, please? You will receive the minutes as soon as
possible after the meeting, together with the list of action points and responsibilities.
I look forward to seeing you all.
With best wishes.
Paul
III Match the words and phrases from the e-mail (1-7) with the definitions (a-g). Then write the
words and phrases in your own language.
1. purpose ____ ___________________________________________
2. agenda ____ ___________________________________________
3. main points ____ ___________________________________________
4. participants ____ ___________________________________________
5. chairperson ____ ___________________________________________
6. minutes ____ ___________________________________________
7. action points ____ ___________________________________________
Write an e-mail to tell the class about the meeting. Include the information
About all the following points:
Set 1:
1. She's ________________ 40k a year.
2. She's on forty thousand ________________.
3. Her monthly ________________ is about 3,300.
4. She ________________ forty thousand pounds a year.
5. Parker Publishing offer an excellent remuneration ________________ to executives.
Set 2:
6. He works ________________ Parker Publishing.
7. He's employed ________________ Parker Publishing.
8. He's ________________ of Parker Publishing.
9. He's on the ________________ of Parker Publishing.
10. He's a Parker Publishing ________________.
Set 3:
11. Parker Publishing pay their delivery drivers a good ________________ rate.
12. Parker Publishing pay their delivery drivers ________________.
13. Parker Publishing delivery drivers are on ________________.
14. Parker Publishing delivery drivers are ________________.
15. Parker Publishing delivery drivers get a good weekly ________________.
1 - Zero conditional.
If + present tense, -present tense: if the teacher is late, it sets a bad example to the class.
*Things that are always or generally true: people get annoyed if you shout at them
2 - First conditional.
If/Unless + present tense, - future tense/modal verb (may, should, can, etc.)/imperative:
* If you wash the car, it will look much smarter. Future tense
The first conditional is used to express a future condition the speaker thinks is possible or likely: if I
get the job, Ill buy myself a new car.
1 Rachel might fail her driving test. But she can take it again.
3 The office may be closed. In that case Mark won't be able to get in.
4 Nick may arrive a bit early. If he does, he can help Tom to get things ready.
5 The party might go on all night. If it does, no one will want to do any work tomorrow.
6 Emma may miss the train. But she can get the next one.
III Complete the sentence with if+Present Simple+will/wont, using the words in brackets.
Reading comprehension: Can you live without it?
III) Read the text, then match the words and phrases.
A mobile phone is stolen in the UK every three minutes. Almost half of the victims (48%) of mobile
phone theft are under 18. The average age of the thief is 16. In 2002-01, 28% of all robberies involved a
mobile phone, compared with 16% in 1999-2000. This was double the number for 1998-99, when only
8% involved a mobile.
Smoking among 15 year olds fell from 30 % to 23% between 1196 and 1999, while mobile phone
ownership among 15-17 year olds rose from low levels in 1996 to 70 % by august 2000. Is there a link?
Experts think that using a mobile satisfies the same teenage needs as smoking. Both are a way of
taking part in the social life of the group. Both offer a sense of style and individuality, making the
user feel adult and independent. And many teenagers cant afford to do both.
According to research, the majority of 18 to 24 year olds (88%) currently have a mobile phone for
personal use. In a recent survey of their views 32% said they cant live without their mobile phone.
One in three (33%) said a mobile phone is important, but not essential and 28% said its nice to have a
mobile phone, but they could live without it. Only 7% said it doesnt matter whether they have one or
not.
Read the example of the letter and then write your own about your peer.
To:
I highly recommend Ms. Jane Doe as a candidate for employment. Ms. Doe was
employed by Company Name as an Administrative Assistant from 2002 2005. Ms. Doe
was responsible for office support including word processing, scheduling
appointments and creating brochures, newsletters, and other office literature.
Ms. Doe has excellent communication skills. In addition, she is extremely organized,
reliable and computer literate. She can work independently and is able to follow
through to ensure that the job gets done. Ms. Doe is flexible and willing to work on any
project that is assigned to her. She was quick to volunteer to assist in other areas of
company operations, as well.
Ms. Doe would be a tremendous asset for your company and has my highest
recommendation.
If you have any further questions with regard to her background or qualifications,
please do not hesitate to call me.
Sincerely,
John Smith
Title
Company
Address
Phone
Email
LESSON 12
A. Match the words from the account summary with the definitions.
I Complete the sentences with can, could or couldnt and the verbs in brackets.
II Use the words in brackets to complete each sentence with can, cant, could or couldnt
III Complete the sentences using managed to be able to
I Make a list of things that are important when choosing a job. E.g. earning a lot of money, working
for a big company, helping other people etc
II Why do people choose these jobs?
a teacher b banker c doctor engineer
III Read about the quotes from two people talking about their jobs. Which one is motivated by
1.helping other people? _____________________
2. earning a lot of money? ____________________
Marrie, accountant
I work in the finance department of a large company. There are a lot of benefits. For example, if the
company makes a profit, all the employees get a bonus. Theres also a profit share, but thats only for
managers. I have a company car and I also travel abroad quite a lot always business class and on
expenses of course. We also get pension, and private health insurance. The company pays for its staff
to go on training courses to develop their professional skills. And we get free membership of the local
gym. There are also rewards: its hard work, but I get a lot of satisfaction from it. People recognize it
if you do a good job, so there are good prospects for promotion.
Tom, physiotherapist
I work for the health service. There are a lot of rewards: the main one is job satisfaction. I get a real
sense of achievement when someone says thank you. You know youre doing a worthwhile job. If
you work hard, there are opportunities for promotion. I like the responsibility of making a difference
to peoples lives. There are some benefits. We dont get bonuses or anything like that, but theres a
very good pension. The health service pays for us to go on training courses, and people with children
get help with paying for childcare. If I visit patients at home, I get a travel allowance, but its not very
much.
Look at the list of thing that motivate people and thick those that motivate people:
1.pension M/T 9. travel allowance M/T
2. training M/T 10. subsidized childcare M/T
3. profit share M/T 11. job satisfaction M/T
4. expenses M/T 12. promotion M/T
5. company car M/T 13. responsibility M/T
6. business class travel M/T 14. gym membership M/T
7. private health insurance M/T 15. Doing something worthwhile M/T
8. bonus M/T
Writing: Letter of Inquiry
I am writing this letter in order to inquire about bank statements of my accounts held within your bank.
Usually I receive monthly statements of the accounts to my PO Box. But the statements for the last month
hadnt been sent to me for some reason.
Therefore, I kindly ask you to issue them again and I will collect them tomorrow morning from your branch.
Please, note that the statements I inquire are for the following accounts: 132-889-696 (USD) and 369-889-465
(EUR) for the period 01.04.10-01.05.10.
I need them urgently since I have to provide my auditor with the statements and all movements of the funds
on my accounts. I have been a satisfied client of your bank for over 5 years. I am sure that the fact that I
didnt get the statements last month was just an accident.
Thanking in advance,
James Dwyer
LESSON 13
Vocabulary: Currency 1
Grammar: Prepositions
Reading comprehension: International trade
Writing: Welcome letter
Vocabulary: Currency 1
3. a. No. 1 above is how ordinary people say it; no. 2 is how it's reported in the news
b. No. 2 above is how ordinary people say it; no. 1 is how it's reported in the news.
B. Look at the exchange rate chart, and write words or numbers into the spaces.
.
1. At the moment there are _________________ euros to the pound.
2. The pound is standing _________________ _________________ against the dollar.
3. You'll get just _________________ two dollars to the pound.
4. A dollar is worth just _________________ fifty pence.
5. How many euros will I _________________ for 100?
6. How much is $39.95 _________________ pounds?
7. I'd like to change these pounds _________________ euros please.
8. I'd like to exchange these pounds _________________ euros please.
Grammar: Prepositions
1. We live . London.
2. Would you like to go .the cinema tonight?
3. No, thanks. I was . the cinema yesterday.
4. We are going .holiday next week.
5. There is a bridge . the river.
6. The flight .London . Belgrade was via Frankfurt.
7. .my wall, there are many picture postcards.
8. Who is the person . this picture?
9. The concert was very full and we had to stand ____ the back of the auditorium.
a) in b) at
If you want to go bus, you have to go the bus stop. You look the time table.
Then you wait your bus. When the bus arrives, you get the bus. You buy a ticket
the driver or show your ticket the driver. When you arrive your destination,
you get the bus. Sometimes you even have to change buses another bus stop.
The first McDonalds restaurant was opened Dick and Mac McDonald the 15th
May 1940. The best selling products their restaurant were hamburgers. So the McDonald
brothers thought a way to produce hamburgers more quickly. This was introduced
1948 and became known as the Speedee Service System. The first franchised McDonalds restaurant
was opened 1953, and today you can find
McDonalds restaurants more than 100 countries. The meats for the burgers vary the
culture the country. Franchisees and future managers of McDonalds restaurants are
trained Hamburger University,
which is located Oak Brook, a suburb Chicago. McDonalds is also known its
sponsorship various international sport events.
Reading comprehension: International trade
I Think of things that you have in your home, school, work, e.g. a TV, fridge, computer and say what
are the names of companies that made them.
International trade is when companies from one country sell their products in other countries. For
example, the UK, produces cars, machinery, oil, and chemicals, which it exports to overseas markets.
Other British exports include services like banking and travel. These earn foreign currency for the
UK. Imports to the UK include cars, food and electrical goods.
Many companies set up subsidiaries overseas, either for manufacturing, or for distribution, or both.
These companies are called multinationals- Shell, Ford and Sony are examples. Most multinational
companies think global and act local. This means that they try to understand and cater for the
needs of every market they sell in.
International trade means that there are more companies competing with each other to sell their
products. This means lower prices, which is good because the pay less and have more choice.
Producers, however, make less profit. Multinational companies often look for ways to reduce their
costs, for example, by manufacturing their products in countries where labour costs are cheap.
Changes in the exchange rate can make a company more or less competitive. The exchange rate is the
amount of one currency needed to buy another currency. For example, in 2002, one British pound
bought about 200 Japanese yen, so exchange rate was 1:200. If the exchange rate falls, exports become
cheaper, so companies become more competitive.
III Match the highlighted words from the text with their definitions and then translate them in your
own language.
a) what a company pays for its workers? ___________ _______________________________________
b) the type of money used in another country for market _________ _____________________________
c) the value of one currency compared to another __________ ___________________________________
d) smaller companies that are a part of large companies ____________ ____________________________
e) companies that operate in more than one country ___________ ________________________________
f) things produced in your country and sold in another countries __________ _____________________
g) places abroad where you can sell your products _________ ___________________________________
h) things produced in other countries and sold in your country __________ _______________________
Writing: Welcome letter
It is a great pleasure to welcome you to the 11th Annual Conference of the European Society of Criminology
"Rethinking Crime and Punishment in Europe" which is hosted by Brussels University, the Law Institute of
Belgium, the Centre for Crime Prevention in Belgium and the Belgium Association of Criminology here in the
picturesque city of Brussels.
Through keynote speeches by outstanding scholars and many parallel sessions, the Conference presents an overview
of the latest developments in criminology, both in theoretical fields and in the areas of application and management.
Sincerely,
Christina McEwen
Conference Coordinator
Tel: +41 26 672 42 39
Fax: +41 26 682 43 73
E-mail: secretariat@esc-eurocrim.org
LESSON 14
Vocabulary: Currency 2
Grammar: Passive Voice
Reading comprehension: What is marketing?
Writing: A market report
Vocabulary: Currency 2
A soft currency
The Kzarnian florint is not 1_______________ outside the Republic of Kzarnia. Until recently, the official
exchange rate was KF20 to the US dollar, although the 2_______________ rate was at least double that.
However, last month the government 3_______________ the currency to the dollar at a lower level, and the gap
between the official and unofficial rates has narrowed. The official rate currently stands at around KF35.
Despite the improved 4_______________ of the currency, most major 5_______________ within the country are
still carried out in 6_______________. Tourists may never even see a Kzarnian florint, as all goods and services
they are likely to require can be paid for in euros or US dollars.
1. The Kzarnian florint can be bought in any bureau de change that has them in stock. TRUE / FALSE
2. At the moment, the black market rate is only slightly better than the official rate. TRUE / FALSE
3. KZ are mostly used for small everyday transactions. TRUE / FALSE
4. In Kzarnia, you can pay for you hotels, restaurants and taxi drivers in any hard currency. TRUE / FALSE
A hard currency
The euro is the 1_______________ of the majority of countries within the European Union. Notes come in
2_______________ of 5, 10, 20, 50, 100 and 500 euros. The currency was introduced on 1st January 2002, and
shortly afterwards the national currencies of the countries in the 3_______________ ceased to be
4_______________. One effect of the introduction of the euro was "euro inflation", with the 5_______________
rising sharply as a result of the 6_______________ of prices.
Grammar: Passive voice
5. He is writing a book.......
1. He drives a car...
III Put the verbs from the box in passive voice and complete the sentences.
IV Put in the correct active or passive form of verbs in brackets.
II Read this article and match the questions 1-6 with the paragraphs a-f.
a) Marketing is finding out about customers and competitors so that you can provide the right
product at the right price.
b) Think about the people you want to: your target market. Different products have different target
markets. For example, Swatch and Rolex watches. Questions to ask are:
* Who are my customers?
* What is the size of the market?
* Is it possible for the market to get bigger?
* What about product awareness? Do people know about my products?
c) You find out these information through market research. Market research uses interviews to find
out about peoples attitudes, and questionnaires to find out about their shopping habits.
d) When you know who your customers are, and how big your market is, the next step is to set your
objectives. Do you want to increase sales? To increase market shares? Or to make your products
different from the competition?
e) Next, think about the strategy for meeting your objective. If your objective is to increase market
share: you could find new customers by making your product more attractive, take customers from
your competitors or persuade your customers to use more of ypurproduct.
f) How will you make your strategy work? What message do you want to send? There are many
types of promotion and its important to choose the right one, e.g. advertising on TV, in newspapers,
etc..direct marketing by post (mail shots), telesales-selling to customers on the phone, point of sale
material in shops, free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
III Match the highlighted words from the text with their definitions.
*Product name:
*Target market:
*Objective:
*Strategy:
*Promotion:
LESSON 15
a. ________________________________
The exporter sends the goods and 1 documents / papers to the foreign buyer. The buyer
pays the invoice when the goods arrive, or within a certain period from the invoice date.
This can be risky, as the exporter trusts the buyer to 2 respect / honour the original sales
contract.
b. _______________________________
A foreign bank issues 3 a promise / an undertaking to the exporter (through a bank in
the exporter's country) to pay for the goods as long as the exporter 4 matches / complies
with the conditions of the contract. This is a much safer form of payment for the exporter.
To be even safer, the exporter can arrange for the bank in his/her country to 5 act as / be
"confirming bank", which means that the bank in the exporter's country is responsible for
the transaction.
c. _______________________________
A 6 legally-binding / legally-holding agreement that the importer will, on acceptance of
the bill, pay the exporter for the goods. The risks are that the importer does not accept
the bill even though the goods have arrived, or 7 doesn't pay / dishonours an accepted
bill when it 8 matures / is time to pay.
d. _______________________________
The exporter does not 9 send / dispatch the goods until payment has been received from
the importer. There is no risk for the exporter - all the risk is 10 taken by / with the
importer.
9. Exciting/excited about their birthday party, the girls could not sleep.
C. Fill in the correct participle form. (Present Participle, Past Participle or Perfect Participle)
2. (work) .in the company for many years, he knew everyone and everything.
4. (not see).each other for ages, they had a lot to talk about.
9. (watch) .the film a dozen times, she knew the dialogues by heart.
I Answer the questions: which type of advertising is the most productive and which is the most
expensive: newspapers, flyers, TV, direct mail, website, posters.
II Read the business information and match the questions 1-4 with paragraphs a-d.
Choosing the right advertising for your product or service is really important. Here are some tips.
1. Understand your customers. Find out who they are their age, interests, lifestyles, income, buying
habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV
programmes do they watch?
2. what do you want your advertising to achieve? What is its purpose? Do you want to inform people
about your products or service? Do you want them to buy it, or see it in a different way? What is its
USP (unique selling point)?
3. Keep your message simple and clear. Say just one thing, e.g. This is new, This I better, This
makes life easier. Make sure you have a headline that is eye-catching. Make sure the text tells the
customer everything you want them to know.
4. Choose a method that will reach your target market. Its no good having a brilliant advertisement if
the right people dont see it. Its useless to tell five million people about something that only 100,000
people need to know: banks dont use TV to tell existing customers about a new kind of account.
Writing: Confirmation letter
Dear Mr Radtke
We are pleased to inform you that your reservation for a single room for 27th -30th May, breakfast
included, has been confirmed.
During the stay in our hotel you can use the gym, spa and pool area (charges are included in the
room fee).
Kindly inform us whether you need someone to meet you at the airport as we can provide this
service as well.
For further inquires and assistance, please feel free to contact us.
Sincerely,
Stephen Long
Write your own letter where you will confirm your stay during a conference you are attending on
21st May 2014.
LIST OF IRREGULAR VERBS
Grant D., Hughes J. and Turner R. (2009). Business Result. Oxford University Press.
Marks J. (2007). Check your English Vocabulary: Banking and Finance. A & C Black Publishers Ltd 38 Soho
Square, London W1D 3HB.