Central Issue :

Attaining the highest possible valuation to find another investor or

getting acquired.
Achieve the above by Increasing revenues to $20 mn by 2001 from
$13 mn in 1999

Option selected :

Option 1: Expand 6 SKUs of the 8-oz product line into one or two selected
supermarket channel regions

Advantages of the option selected:

Naturview will be able to-
achieve its sales growth target by 2001 (high sales growth annually)
Enter the supermarket channel which forms 97% of the refrigerated
yogurt market in dollar value
sell the 8-oz product line which was its bread and butter and
represented the largest dollar and unit share of the market
Take advantage of its brokers trade relationships with the
supermarket retail chains in the NorthEast and the West
The supermarket channel was predicted to grow at 20% annually in
unit volume and thus would secure high profits in the long run