Informatica and PIM

Joint Solutions and Value Proposition

Stefan Reinhardt, Product Manager PIM

09/11/13
Informatica PIM Overview
The Challenge of PIM Today

Data Quality and Data Integration are core challenges in

managing the product data lifecycle within the Enterprise
and across partner and supplier ecosystems.
Value Proposition DQ and PIM

Reduce time to market

Consistent rules ensure quality data along the entire life cycle
Diversify supplier base and increase no. of sales channels
Profiling and scorecard capabilities
Increase cross-sell and up-sell potential
Building and standardizing attributes via automated DQ rules
Cut data onboarding and management costs
DQ rules that ensure a trusted product master
 DQ Usage Scenarios along the Product Life Cycle

STATUS CHANNEL
DRIVEN SPECIFIC
MERGE TRUSTED VALIDATIONS

DATA PRODUCT MULTI-

INTEGRATION CHANNEL
MASTER

DATA QUALITY PROFILE DATA QUALITY PROFILE

DATA CLEANSING AND ENRICHMENT DATA QUALITY FIREWALL

DATA QUALITY FIREWALL

DATA QUALITY PROFILE DATA QUALITY PROFILE

DATA QUALITY FIREWALL DATA CLEANSING AND ENRICHMENT

QUALITY CONTINUOUS
DRIVEN QUALITY
ONBOARDING PROFILING
Universal MDM
 Why PIM and MDM together?

Rich Product Data Ability to store and Link and Track Share reference
consume Product Cross Entity data across the
(PIM to keep authoring
and enriching Product Relationships and Relationships business
Data) Classifications (Product-Customer, (Publish to Multi
(Market Segment, Product-Supplier, targets and
Cross/Up-sell) Supplier-Location,) Multiple channels)
PIM and Informatica Demo
Build rich, consistently high quality
product content, including cross-
sell & up-sell relationships

Onboard new & innovative

suppliers and enable self-service
Domus for fast time to market

Reduce cost of managing data

HardHat Co
Establish holistic view of data
relationships
Products to suppliers and
manufacturers
Products to stores
Customers to products and stores
Live Demo
See how PIM, MDM and IDQ come together
Demo Summary

Streamline the supplier on-boarding process with Supplier Portal,

Informatica multi-domain MDM, Address Doctor and Informatica VDM

Help suppliers understand their product data with integrated profiling

components of Informatica Data Quality

Improve quality of data we took limited product data from HardHat

Co. and made it business ready with Informatica Data Quality

Connect product with supplier, location and customer data domain

and leverage these relationships for merchandizing analytics with
Informatica multi-domain MDM

Be competitive by reducing the amount of time it takes to bring new

and innovative products to customers
 Out-of-the-box Usage Scenarios

TRUSTED
DATA PRODUCT MULTI-
INTEGRATION MASTER CHANNEL

ATTRIBUTE
ATTRIBUTE MATCH & AUTO COMPLETENESS / TERMINOLOGY FIELD VALUE
EXTRACTION MERGE CLASSIFICATION ALLOWED VALUE CHECKS STANDARDIZATION
CHECKS
MDM Data model (Conceptual)
Source Systems
SourceSystems
Analytics

CRMSystem ERP ecommerce Social POS PIM

Customer
Supplier
Entities Employee
Location
Product/Article

CustomertoStore
CustomertoProduct
Classification

CustomertoEmployee
Relationships

CustomertoCustomer
StoretoLocation
StoretoEmployee

EmployeetoEmployee

Article(Product)toLocation

Article(Product)Reference
SupplierArticle

CRM CustomerRelationshipManagementsystem

ERP EnterpriseResourcePlanningsystem
ecommerce ecommerceApplication
Social SocialMediachannels socialapplications,pluginsetc.
POS PointofSalesystem
PIM ProductInformationManagementsystem
AnalyticsSystem(forinformationsuchasCustomer
Analytics Segmentation)
Integration Design - Batch

An export template of PIM defines the layout and content of the CSV files for the data transfer. The export engine of
PIM provides the article data according to the templates definition as a delta for the articles changed since the last
MDM update (or alternatively a full load for the initial transfer).
A set of Power Center mappings brings data from PIM into MDM landing tables. These mappings
process the data files and transform the records as necessary before inserting them in MDM landing tables.
A set of custom scripts invokes MDM batch jobs (stage, load, match & merge) in sequence (parent first)
and supply the necessary parameters to the batch jobs.
Custom scripts are used to identify the newly inserted and modified and merged records in MDM which
are then exported back to PIM system via Power Center mappings.
The incoming CSV files are recognized via a hot folder plugin and automatically transferred to the PIM repository by
the import engine. A previously defined import mapping on side the PIM is used for that.
Integration Design Near Real Time

Composite Service
Composite services developed on MDM-MDE can execute CRUD operations asynchronously. These
services are built using MDM-MDE SIF API and Data Services and transactional. Composite service
includes operations to perform Read, Create, Update, and Delete operation for each of the main
entities. The composite services can be executed in a synchronous or asynchronous manner.
PIM to MDM-MDE interface
A set of triggers in the PIM System monitor data changes. Custom implementations of these triggers
invoke appropriate MDM-MDE composite service and propagate changes to MDM-MDE.
MDM-MDE to PIM interface
Message triggers are also configured in MDM-MDE to monitor data changes in MDM and place an XML
document containing the changes to a JMS queue. A custom JMS plugin developed on PIM consumes
these messages, processes them and makes appropriate changes in the PIM system.
Integration Design Real Time

Duplicate Prevention
While a user adds a new Supplier or Customer using the PIM console a fuzzy search is
executed using the composite services on MDM-MDE and potential duplicates are identified
and displayed to the user. The user can choose to import the duplicate record directly from
the MDM-MDE hub into PIM.

Extended product information

Extended set product information is pulled from PIM using web-services and then displayed
in a custom tab in IDD. This enables users with right privileges to directly see all relevant
product information without having to switch user interface.