Rony, MD Nazmul

From: no-reply@confmaster.net
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Cc: aaa@confmaster.net
Subject: AAA Tentative AAA Annual Conference program

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Dear authors,

Following is a tentative program for the Conference.

Please:
1) Notify Tom Reichert at once if there is a major problem with the scheduling of your paper/session,
2) As lead author, please go into the ConfMaster system and record any title or author change.
3) Make sure that all authors and/or panelists are individually listed on the paper/panel in the system and that their affiliation is
correct.
4) If you have any difficulty doing the above, please contact Pat Rose so that she can help you make the updates.

Thanks

Tom Reichert and Michelle Nelson

Draft AAA 2017 Program

Sessions

Friday, March 24
8:30 - 10 AM

Teaching Advertising
Design in the
Traditional University
427 Robyn Blakeman (#1470),Eric Haley (#5638)
Setting: Goals,
Obstacles and
Opportunities

OUT-OF-HOME
ADVERTISING
Advertising to the
Masses: The Effects of
309 Crowding on the Rick T. Wilson (#1468),Taewon Suh (#5573),Won-Seop Shim (#5574),Hyeong-In Gim (#
Attention to Place-based
Advertising
Brand Implications for
443 Rick T. Wilson (#1468),Samira Jafari (#6008),Mirahmad Amirshahi (#6007)
Where Outdoor
1
 Advertising is Placed: A
Replication and
Extension in Iran.
Outdoor Advertising
318 Brittany Duff (#1482),Zongyuan Wang (#1645)
and Visual Search
Demystify Novelty
Effects: An Analysis of
345 Consumer Responses to Quan Xie (#5780),Yang Feng (#5779)
Augmented Reality Out-
of-home Advertising

MESSAGE APPEALS
Saving Behavior
Messaging in the United
States: Gain-Loss
472 Framing, Self-Family Hye Jin Yoon (#1497),Carrie La Ferle (#1622)
Orientations, and
Individual Differences
in Collectivism
How Does Authentic or
Hubristic Pride Induced
by Flattery Advertising
Shape Consumers
397 Ji Mi Hong (#5912),Yongwoog Jeon (#5916),Calandra Lindstadt (#5917)
Responses at Different
Construal Levels
(Feasibility/
Desirability)?
Attribute and Benefit
Claims in Food
Advertising: A Content
407 Un Chae Chung (#5824),Jung Min Hahm (#5754),Bartosz Wojdynski (#5940)
Analysis of Major
Womens Magazines,
20132015
The Joint Impact of
Mood and Message
Appeal on Elaboration
476 Jing (Taylor) Wen (#1637)
Types and Evaluation:
The Moderating Role of
Need for Affect

BODY-IMAGE CONTENT
AND EFFECTS
A Myth of Thinness
Sells : A Direct Effect
521 Moderation Model of Jun Heo (#1492),A-Reum Jung (#5981)
the Model-Viewer Body
Gap
Visual Representation of
Latina and Asian
431 Katy Snell (#5750)
Women in In Beauty
Magazine Advertising
2
 Mixing Sex with
330 Politics: Sexy Stimuli Eugene Chan (#5732)
Shift Political Ideology
The Role of Perceived
Authenticity of a
Models Image in Social
400 Heather Shoenberger (#5925),Nicole Dahmen (#5927)
Media Ad Campaign on
Body Image, Social
Media Engagement

10:30 - Noon

Big Plans and Small

Tweaks: Planning,
Executing and Maureen Taylor (#5851),Sela Sar (#1467),Harsha Gangadharbatla (#1463),Michael Weigo
334
Sustaining Academic Kelleher (#5757),Jef Richards (#5643)
Assessment of Curricula
in Advertising

CORPORATE SOCIAL
RESPONSIBILITY
Effect of Value
Orientations on
382 Consumer Responses to Yoon-Joo Lee (#1636),Eric Haley (#5638)
CSR Advertising across
Generations
Enhancing CSR
Advertising
Effectiveness: The Role
of Fit between
489 Xinyu Lu (#1643)
Regulatory Focus Frame
and Construal Levels in
the Persuasiveness of
CSR Advertising
Social Exclusion and
464 Wanhsiu Sunny Tsai (#1472),Xiaoqi Han (#6039)
Consumer Boycotting
The Effect of Brand-
issue Fit on a Corporate
Health-promotion
481 Campaign: An Jooyoung Kim (#1511),Hanyoung Kim (#6036)
Elaborational and a
Relational Advertising
Strategies

CREATIVITY, THE
PROFESSION, & THE
ACADEMY
Exploring The
316 Curiosity-Creativity Kim Sheehan (#1424)
Connection

3
 The Advertising
Industry as a Dynamic
Environment: The
312 Osnat Roth-Cohen (#1634),Yehiel Limor (#5577)
Historiography of the
Israeli Advertising
Industry
Toward Bridging the
Advertising
336 Nancy Howell Brinson (#5760),Melissa Adams (#5761)
Academician-
Practitioner Gap
THE ECONOMIC
VALUE OF
LAUNCHING A
442 TWITTER Chan Yoo (#1509),Tae Hyun Baek (#1506)
CHANNEL: AN
EVENT STUDY
ANALYSIS

FOOD AND HEALTH

ADVERTISING
How Health
Consciousness
Moderates Consumer
Reactions to Nutrient-
375 content Claimed Food Hojoon Choi (#5869),Leonard Reid (#5870)
Advertising Featuring
Benefit-Seeking and
Risk-Avoidance
Appeals
Consumer Responses
Toward Cosmeceutical
Advertising: Roles of
479 Jooyoung Kim (#1511),Jhih-Syuan Lin (#1619),Juan Meng (#6062),Hanyoung Kim (#603
Regulatory Fit and
Implications for Skin
Cancer Prevention
How the Use of Health
and Nutrition-Related
Claims in Magazine
404 Food Advertising Has Un Chae Chung (#5824),Hojoon Choi (#5869),Jung Min Hahm (#5754)
Changed over Time: A
Longitudinal Content
Analysis
CONTENT
MARKETING AND E-
WOM: THE NEW
368 Marjorie Delbaere (#5861),Erin Willis (#5862)
PRESCRIPTION FOR
PHARMACEUTICAL
ADVERTISERS?

4
1:30
-3
PM

Using Advertising
Theory and Practice to
389 Improve Healthcare Joyce Wolburg (#1536),Glen Nowak (#1542),Ronald Taylor (#5904),Marli Mesibov (#59
Delivery and Quality of
Life

MOBILE AND SOCIAL

ADVERTISING
Why Do Consumers Use
Branded Mobile Apps?
A Structural Equation
Model Examining
480 Joe Phua (#5772),Jihoon (Jay) Kim (#6019)
Motivations and
Concerns Influencing
Consumers Branded
Mobile App Usage
Branded App Usability:
Conceptualization,
500 Measurement, and Chan Yoo (#1509),Tae Hyun Baek (#1506)
Prediction of Consumer
Loyalty
WEATHER-
DEPENDENT
FRAMINGS MAKE
420 Felix Weimller (#5895)
ADVERTISING
MESSAGES MORE
EFFECTIVE
Culture vs. Media
Usage: The Impact of
Psychological Distance
513 Dongwon Choi (#5933),Soyoung Lee (#5864),DONG HOO KIM (#5919),Yoon Hi Sung
on Ad Effectiveness on
Social Networking Sites
(SNSs)

CELEBRITY EFFECTS
Bidirectional effects of
474 celebrity endorsement Chunsik Lee (#1493),Hyojin Kim (#1479)
advertising
The Rich and Famous
of Social Media:
510 Understanding Social Wanhsiu Sunny Tsai (#1472),Wei-Na Lee (#5913),Jin-A Choi (#5918)
Media Celebrities as
Brand Endorsers
Electronic Cigarette
Brand Posts on
343 Jung Min Hahm (#5754),Joe Phua (#5772)
Instagram: Influence of
Endorser Type,
5
 Perceived Source
Credibility, and Social
Identification on Young
Adults Attitudes
towards E-Cigarettes
and E-Cigarette
Smoking Intentions
Rumor Transmission in
the Twittersphere:
428 Effects of Source Type Nora J. Rifon (#1450),hyegyu lee (#5973)
and Hedging
Communication Style

AGENCY & PRACTICE

New Advertising
Agency Roles in the
416 Kasey Windels (#1510),Mark Stuhlfaut (#1614)
Ever Expanding Media
Landscape
WHAT CREATIVE
TEAMS WANT
ACCOUNT SERVICE
455 TO KNOW ABOUT Maureen Taylor (#5851),Robyn Blakeman (#1470)
THE CREATIVE
PROCESS: VOICES
FROM THE AGENCY
Insights in Account
410 Planning A Creative Scott Koslow (#5950),John Parker (#5951),Lawrence Ang (#5952)
Process Overlooked
Professional
perspectives on the
integration of
advertising and public
413 Tobe Berkovitz (#5959),Dustin Supa (#5957)
relations: A qualitative
approach to the
relationship between the
fields

3:30
-5
PM

Using Virtual Reality to

Tell Brand Stories: The
473 Karen Whitehill King (#1477)
State of the Art and
Future Directions

AFFECT & EMOTION

The Underlying
Mechanisms of
478 Linwan Wu (#5820),Jing (Taylor) Wen (#1637),Naa Amponsah Dodoo (#6060)
Sequential Mixed
Emotions: Matching
6
 Regulatory Focus and
Goal-Oriented
Processing
Understanding the
Influence of Context-
Induced Affect on
380 Linwan Wu (#5820),Jing (Taylor) Wen (#1637)
Effectiveness of
Comparative
Advertisements
Self-threat Magnifies
469 the Choice of PreventionYongjun Sung (#5914),Tae Rang Choi (#6009)
Hope
Unintended Negative
Effects of the Warmth
Advertising Appeal on
Brand Competence and
484 Perceived Product Jennifer Ball (#1503),Taemin Kim (#6017)
Quality: A
Compensation Effect
between Brand Warmth
and Competence

CHILDREN & YOUNG

ADULTS
Mom, Can I Read This
Star Wars Book?
Exploration of How
501 Regina Ahn (#6091)
Parents Mediate
Preschool Childrens
Adverbook Reading
HOW AND WHY
PARENTS TALK TO
CHILDREN ABOUT
411 TELEVISION, Wonsun Shin (#5954)
INTERNET, AND
MOBILE
ADVERTISING
Parental Mediation in
the Digital Era:
Increasing Children's
Critical Thinking
422 Ioannis Kareklas (#5637),Marie Louise RADANIELINA-HITA (#5962),Bruce Pinkleton
Toward Pro-Alcohol
Messages May Help
Decrease Alcohol-
Related Behaviors
The Role of Matching
Construal Level and
509 Social Distance in Dong Jae Lim (#5906),Un Chae Chung (#5824),Jhih-Syuan Lin (#1619)
Young Drivers
Changes of Attitude and

7
 Behavior toward
Texting While Driving

BRANDED CONTENT &

SOCIAL VIEWING
An Application of Brand
Personality to
Advergames: The Effect
348 Chang-Hoan Cho (#5785),Heejun Lee (#5784)
of Company Attributes
on Advergame
Personality
Mobile Game Users
Evaluations of In-Game
353 Advertising: Role of Yoori Hwang (#5817),Soojung Kim (#5816),Joonghwa Lee (#5818),Se-Hoon Jeong (#581
Multitasking and
Persuasion Knowledge
Ressurecting Zombie
Brands: Lessons from
365 Analyses of "The Jameson Hayes (#1624),Geoffrey Graybeal (#5853),Alon Friedman (#5972)
Walking Dead" Social
TV Conversation
Dialogic Engagement
with Product Placement
364 Huan Chen (#1496),Ye Wang (#1534)
in Virtual Reality Films:
Qualitative Insights

Saturday, March 25
8:30 - 10 AM

Heaven Sent or the

Devils Candy? An
Examination of John Ford (#1481),Eric Haley (#5638),Kim Sheehan (#1424),Ioannis Kareklas (#5637),M
317
Amazons Mechanical (#5639)
Turk for Advertising
Research.

VISUAL ELEMENTS &

CONSTRUAL
Interpret me!: The
Reciprocal Interaction
between Visual
503 Yongwoog Jeon (#5916),Yuhosua Ryoo (#5926),Tae Rang Choi (#6009)
Metaphors and The
Construal Level
Messages
The Moderating Role of
Consumers Accessible
450 Seungae Lee (#5601),Kate Pounders (#6016)
Self-Construal on the
Impact of Goal Framing
Slow versus Fast: How
405 Dongwon Choi (#5933),Sukki Yoon (#1490),Hyejin Bang (#5932),Kacy Kim (#5934)
Speed-Induced

8
 Construal Affects the
Perception of
Advertising Messages
Understanding of Time-
Restriction: The Role of
492 Hyuksoo Kim (#6010),Jee Young Chung (#6082),Michael Lee (#6083)
Construal Level and
Countdown Timer

SOCIAL MEDIA
#Hashtag: Attention
Seeking and Self-
486 Jung Hwa Choi (#5756),Tae Rang Choi (#6009),Eunji Lee (#6073)
expression in Social
Media
Exploring the Impact of
Individuals Image-
Sharing Social Network
398 Sites Uses on their Self- DONG HOO KIM (#5919),Natalee Seely (#5920),Jong-Hyuok Jung (#5921)
Monitoring Levels and
Advertising
Effectiveness
The Impact of Twitter
Social Marketing and
Advertising
Communications
406 (SMACs) on Users Yunmi Choi (#5936),Jon Morris (#5937),Ilyoung Ju (#5938),Wonseok Jang (#5939)
Emotional Responses,
Relevance, Source
Credibility, and
Intrusiveness
Attracting Comments: A
Knock-on Effect of
Cong Li (#1498),Gunwoo Yoon (#5988),Michael North (#5990),Yi Ji (#5991),Cheng Hon
432 Electronic Word-of-
(#5992),Jiangmeng Liu (#5993)
Mouth in Facebook on
Firm Revenues

11 - 12:30 PM

Why We Need Data:

The Importance, the
Adam Wagler (#5752),Valerie Jones (#5961),Jen Grygiel (#5963),Amber Naslund (#6003)
440 Access and the Barriers
Tobaccowala (#6004)
to Marketing Data in a
Digital World

NATIVE ADVERTISING
Going native (or not):
Antecedents of
505 consumer avoidance of Eunice Kim (#6099),Yoo Jin Chung (#6072)
native advertising on
social networking sites

9
 Are Native Ads on
Online News Media
Effective? Examining
498 Rahnuma Ahmed (#6066),Doyle Yoon (#1458),Nazmul Rony (#6092),Seunghyun Kim (#5
Advertisings Dual
Mediation Hypothesis in
Contexts of Native Ads
Product type and
Spokespersons in Native
Advertising The
499 Jihye Kim (#5886),Jaejin Lee (#6040),Yoo Jin Chung (#6072)
Mediating Role of
Acceptanc e of Native
Advertising
Native Advertising
Acceptance or
437 Avoidance: The Effects Karen Han (#5879),Minette Drumwright (#5997)
of Personalization and
Trust

VIDEO ADVERTISING:
ONLINE AND TV
Psychological Reactance
to Online Video Ads
454 and Potential Mitigating Jisu Huh (#1488),Soojung Kim (#5816)
Effects of the Ad Skip
Option
Fast Forward It for You:
How Ad Incompleteness
485 Dongwon Choi (#5933),Sukki Yoon (#1490),Hyejin Bang (#5932),Kacy Kim (#5934)
Reduces Ad
Intrusiveness
Certain Effects of
Uncertain Duration of
In-Stream
520 Commercial: InteractiveArnold Chung (#6100),Yongwoog Jeon (#5916),Hyunsang Son (#6075)
Effects of Ad Length,
Timer, and Skip Button
on Viewer Irritation
ADVERTISING-
DRIVEN
448 INTERPERSONAL Jose Domingo Mora (#6013)
INFLUENCE: AN
EXPLORATION

2-
3:30
PM

Programmatic
Olivia Cutitta (#5868),Harsha Gangadharbatla (#1463),Heather Prince (#5865),Dan Ligon
372 Everything: Is This the
Govindan (#5867)
Future of Advertising?

10
CONTENT, NEWS AND
REVIEWS
Sponsorship
Transparency as a
458 Mediator of Negative Mariea Hoy (#1508),Nathaniel Evans (#1538),Bartosz Wojdynski (#5940)
Effects of Covert Ad
Recognition
Wait, its not relevant!
How the probability of
seeing congruent vs.
incongruent ads in
483 Wonkyung Kim (#1627),Eunsin Joo (#5969),Anastasia Kononova (#6028),Kristen Lynch
paginated online stories
affects brand recognition
and ad clicking
intentions
Consumer Responses to
Facebook Newsfeed
496 Ads: Psychological Seunghyun Kim (#5897),Seounmi Youn (#1459)
Reactance and Ad
Avoidance
Suspiciously Positive:
Consumer Reactions to
459 Ismail Karabas (#5999),Darrel Muehling (#1443),Ioannis Kareklas (#5637),TJ Weber (#6
Exceedingly Positive
Reviews

PERSUASION
Scepticism as Status
Quo: Philosophical
434 considerations on why Astrid Van den Bossche (#5955)
consumers suspend
judgment
I See Myself in Use:
Measuring the Strength
402 Mark Y. Yim (#5814),Tae Hyun Baek (#1506),Paul Sauer (#5931)
of Consumption Vision
(CV)
Is Competitive
Interference Harmful?
The Role of Brand
449 A-Reum Jung (#5981)
Familiarity in a
Cluttered Ad
Environment
Revisiting an
Advertising Theory: The
514 Hyuk Jun Cheong (#6093)
FCB Grid in the 21st
Century

Sunday, March 26
8:30 - 10 AM

11
GREEN &
ENVIRONMENTAL
ADVERTISING
Learning to Spot
Deception in Green
339 Advertising: Testing a Sigal Segev (#1516),Joy Kathleen Leopold (#5766),Juliana Fernandes (#1615)
Literacy Intervention to
Combat Greenwashing
The Influence of
Presumed Influence on
347 Consumer Responses to Jiwoo Park (#5874),Yang Feng (#5779)
Green Advertising on
Facebook
The Effect of Animal
Spokescharacters and
394 Attribute Framing on Jiyoon An (#5911)
Green Product
Evaluations
The Congruence Effect
of Environmental Issue
and Product Category
and the Moderation
439 Effect of Green Eyun-Jung Ki (#6002),Sumin Shin (#5980)
Reputation of a Product
Category on Green
Advertising
Effectiveness

INTERNATIONAL
ADVERTISING: CHINA
Corporate Social
Responsibility (CSR)
Communication in
Social Media in China:
363 Shu Chuan Chu (#5822),Hsuan-Ting Chen (#5848)
The Role of
Identification with the
Company and Brand
Trust
Americanized or
Localized: A
Qualitative Study on
Chinese Advertising
403 Huan Chen (#1496),Rang Wang (#5883),Xuan Liang (#5884)
Professionals
Perceptions on
Creativity and Strategy
in the Digital Era
Like ad, Like Content:
The Use of Content-
384 Qixing Li (#5875)
based Advertising in
Chinas Social Media

12
 A Content Analytic
Study
First- and Third-Person
Effects of Alcohol
433 Scott Liu (#1437),Dong Xue (#5994),Yan Tang (#5995)
Advertising on Chinese
College Students

CORPORATE
COMMUNICATION
Surviving a Crisis: How
Crisis Type and
504 Psychological Distance Dongwon Choi (#5933),Soyoung Lee (#5864),DONG HOO KIM (#5919),Yoon Hi Sung
Can Inform Corporate
Crisis Responses
The Effects of CEOs
Self-Disclosure on
396 Taeyeon Kim (#5888),Yongjun Sung (#5914)
Consumer-Brand
Relationships
Hybrid Happening: The
Role of Dual Corporate
506 Soyoung Lee (#5864),Rachel Lim (#6048)
Reputations in Time of
Corporate Crisis
Ruby-Red with Banana-
Yellow Stripes:
Semantic Precision,
335 Attitudes, and Ann Kronrod (#5758),Vincent Xie (#5759)
Conversation
Cooperativeness in
Advertising

10:15 - 11:45 AM

VISUAL ELEMENTS &

EFFECTS
Using Hindu Religious
Symbol in Print
377 Advertising: Impact on Ridhi Agarwala (#5877)
Brand Affect and Brand
Trust
The Influence of
Package Design and
Image Quality on Brand
385 Attitudes: Mediating Patrick Vargas (#1491),Sann Ryu (#5892),Sang Ryu (#5893)
Effects of Perceived
Product Quality and
Seller Credibility
Validating a Modified
Typology of Visual
391 Metaphor Structure Ying Huang (#5887)
through Elaboration and
Attitude toward the Ad
13
 Role of Color Hues in
438 Aparna Sundar (#5998),Flavia Gonsales (#6000),Sung-Hee Wendy Paik (#6001)
Signaling Healthiness

CAUSE-RELATED
ADVERTISING & CSR
Comparing For-Profits
and Nonprofits
Sustainability
Development
471 Moonhee Cho (#6041),Soojin Kim (#6054),Sun-Young Park (#1507)
Communication: The
Role of Expectancy
Violation and
Attribution Process
Effects of Message
Objectivity and Focus
on Green CSR
387 Communication: The Eun Yeon Kang (#5899)
Strategy Development
for a Hotels Green CSR
Message
The Effect of Media-
Bound Factors on
Cause-Related
430 Cynthia Morton (#1442),Seul Lee (#5790)
Marketing (CRM)
Audiences Attitudes
and Behavioral Intention
If It Feels Right: The
Interplay between
Regulatory-Fit and
395 Ji Mi Hong (#5912),Wei-Na Lee (#5913)
Image-Message
Congruence in
Fundraising Messages

LUXURY & HEDONISM

The Effects of Using
Homosexual Presenters
441 Sydney Chinchanachokchai (#1545),Nancy Hanson-Rasmussen (#6005)
in Luxurious Product
Advertising
The Height of Luxury:
Vertical Location
329 Matters in Eugene Chan (#5732)
Advertisements for High
Status Items
Consumers' Social
Media Advocacy
456 Behavior of Luxury S. (Ratti) Ratneshwar (#6023),Esther Thorson (#6024),Eunseon (Penny) Kwon (#6020)
Brands: An Explanatory
Framework
Examining Advertising
383 Intrusiveness on Jing Yang (#5890),Zhibin Wang (#5898),Tong Xie (#5880),Xiaoyu Zhao (#5889)
Instagram: Hedonic and
14
utilitarian attributes of
brand and sponsored
content

15