Beruflich Dokumente
Kultur Dokumente
Synopsis
Submitted to
2016-17
Department of Business Administration
Technical Education & Research Institute
Post-Graduate College, Ghazipur 233001 (U.P.)
Introduction
Small and medium-sized enterprises (SMEs, also small and medium enterprises) or small
and medium-sized businesses (SMBs) are businesses whose personnel numbers fall below
certain limits. The abbreviation "SME" is used in the European Union and by international
organizations such as the World Bank, the United Nations and the World Trade
Organization (WTO). Small enterprises outnumber large companies by a wide margin and also
employ many more people. SMEs are also said to be responsible for driving innovation and
A very young country India is, only 68 years of independence. It would take decades for setting
out on a path of sustainable economic growth. We already have over a billion fellow Indians.
India would be having 500 million people between the ages of 25 to 35, within the next 15 years,
which is more than the entire population of the United States! Each person, in this bold new
generation, will be having his prime of his or her life, striving for a better tomorrow. Business
Enterprise and Marketing has drastically changed at a rapid pace from the era of production to
era of relationship marketing. SMEs are a significant source of growth, employment and
economy. The development of any countrys economy truthfully depends upon the
mechanization with the help of sufficient technologies, resources and of course government
policies. SMEs offered a huge achievement in the Industrialization process for developing
economies like India. In the late 20th century with the invention of the Internet, business
step ahead from traditional marketing and going towards relationship marketing. Over the last
five decades, Small and Medium Enterprises (SME) of Indian sector have arisen as a highly
energetic and vibrant sector of the Indian economy. SMEs not only play an important role in
providing a large number of employment opportunities in industrial sector but also help in the
development of the rural sector. SMEs are harmonizing to large industries as auxiliary units and
this sector contributes immensely to the nations socioeconomic sector for their development. As
of today, the sector comprising 35 million units provides employment to over 85 million people.
The Indian SME sector has the capability of spreading growth of industry across the country and
contributes majorly towards the comprehensive growth of the country. SMEs also plays an
important role in the development of Nation via contribution towards Contribution towards
Imports in Domestic and Export Markets thus creating new business persons by availing them
training and knowledge. In spite their high zeal to grow, Indian SMEs are facing a number of
operation, not getting traded receivables from large and multinational companies on time,
uncertain market scenario, insufficient skilled manpower, working capital shortages, change in
manufacturing strategies and turbulent and increasing domestic & global competition. To survive
in such problematic situations and compete with global organisations, SMEs need to adopt
creative approaches in their processes. SMEs that are creative and innovative contribute around
23% towards GDP. SMEs of India are always ready to receive and acquire new business ideas
global meltdown.
6- To understand the role of commercial banks in the development of SMEs in India.
7- To find out the Role Private Banks The Development Of SMEs In India
8- To offer suggestions for further development of SMEs of India.
Importance of the study
Scope of the study
RESEARCH METHODOLOGY
This section contains the methodological issues in research. It focuses primarily on providing
help with the tools and techniques used in the research. These tools and techniques differ from
discipline to discipline. Researchers also have specific blazes. Some will prefer Qualitative to
A study that contains only qualitative data or solely quantitative data messes the rich texture of
interpretation that an integrated approach makes possible. While this section may be organized in
understood as a science of studying how research is done scientifically. In it we study the various
steps that are generally adopted by a researcher in studying his research problem along with the
logic behind them. It is necessary for the researcher to know not only the research
methods/techniques but also the methodology. Researchers not only need to know how to
develop certain indices or tests, how to calculate the mean, the mode, the median or the standard
deviation or chi-square, how to apply particular research techniques, but they also need to know
which of these methods or techniques, are relevant and which are not, and what would they mean
Research Design:-
A research design is defined, as the specification of methods and procedures for acquiring the
Information needed. Mainly there are are two types of Research Design.
1-Exploratory Research
2-Descriptive Research
3-Causative Research
1. Exploratory research:-
The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The design of
Secondary data: -
The secondary data are those which have been already collected by someone else and which
have already been passed through the statistical tool. "Secondary data are statistics not gathered
for the immediate study at hand but for some other purposes."
The sources of secondary data were internet, books and newspaper articles.
Secondary data can be classified into:-
Data that are originated within the firm for which the research is being conducted are internal
data. If they were collected for some other purposes, they are internal secondary data."
The second form of secondary data is external sources, which are generally published and are
available in different form and different sources.
Tools of secondary data collection: Various books, management literature, magazines. Journals,
company files and records and websites have been used as a means to collect secondary data.
Tools & Techniques of Analysis: Data has been tabulated using a number of statistical tools like
average, percentage and so on. Finally it has been represented pictorially using Pie-charts.