Do's and Don'ts for Entrepreneurs

Running a startup is hard work and not for faint hearted. In order to prepare you for your adventure,
and to avoid potential potholes, we have prepared this list of Dos and Donts for running a startup.

Do your research Don't assume you know

your market or target
customers

Be organized, prepare a Don't procrastinate;

solid deck and business dont think you can wing it
plan and incorporate a
company

Select your co-founders Dont choose partners you

carefully and choose like, choose partners you
partners that compli- need (and like).
ment your skill set.

Enter into a Founders Don't rely solely on your

Agreement lay out your friendships with
roles and responsibilities. co-founders.

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Do's and Don'ts for Entrepreneurs

Ensure all IP is duly Don't rely on the goodwill

assigned to the company. of programmers, record
everything in writing.

Keep a clean cap table Dont promise shares or

options to service
providers unless the
terms are crystal clear.

Pick your investor wisely. Don't agree to overly

restrictive terms.

Raise enough capital and Don't set the company

manage the cash flow well. valuation too low (giving away
too much), or too high (to avoid
a down round in the future).

Have a mentor - always consult with qualified professionals who specialize in working with startups.
Engage with them at early stage to avoid mistakes.

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