Now

Bringing it
 Cambria Suites

all together.
The stylish alternative for today s
guests and developers

The time has come for Cambria Suites.

Todays travelers are looking for a hotel that delivers the convenient functionality

of a modern home with style and intelligence.

This is the heart of Cambria Suites, an upscale all-suites hotel where form and

function come together perfectly. Its unique blend of effortless style and smart

design meets the expectations of guests who want to take their lifestyle with them

when they travel.

And, with demand for upscale lodging increasing, Cambria Suites is also the perfect

hotel brand for developers looking to add an all-suites hotel to their portfolio.

Thoughtful design. Exceptional style. Standout onsite support by a team dedicated

to Cambria Suites. Backed by the resources of Choice Hotels.

This extraordinary all-suites brand is in very well received airport, suburban, major

metropolitan areas and gateway cities.

So, when we say it all comes together, we mean here and we mean now.

Choice has done a phenomenal job of figuring out who our customer is and
who theyre going to be for the next few years.
I think Cambria is truly the brand of the times.

David Swift
President & CEO
Swift Hospitality
Sophist
Cambria Suites is a 21st century product that will fulfill
an untapped market segment. The hotels sleek design and functional space
will appeal to both the Generation X and Baby Boomer travelers
who have been requesting and expecting an
updated alternative to todays lodging options.

David Crisafi
President
Ceres Enterprises , L LC
ticated
GUEST MARKET
The new generation of travelers, primarily age 25 to 49, are well educated, with

high incomes.* 83% work full time, are career driven and more likely to travel for

business 62% vs. 43% for the industry.* They are focused on quality, concerned

with style, and look for environments that give them the amenities and technologies

that their lifestyles demand.

This market is impacting development in the travel industry. It is clear from every

industry indicator that we must accommodate this growing segment now.

A new emphasis thats ripping

through the hotel business.
THE WALL STREET JOURNAL

*Source: Internal Cohort research, 2006. Ipsos Guest Tracking Study, 2006. Ipsos is an independent
global research company. www.ipsos.com. Simmons data, 2006. Simmons is one of four major syndicated research
resources for demographic, psychographic, product and media usage information. www.simmonssurvey.com.
Intelligent
hotel de s ig n

Cambria Suites is an all-new construction brand, designed with spacious suites. The hotels offer a

very appealing balance between high tech and home-style amenities, and include a number of unique

features demonstrating our commitment to our guests experience.

Refresh
A fitness center that feels like a spa

A state-of-the-art fitness center continues the striking architecture of the lobby.

Refresh offers guests an array of equipment and an indoor pool with a resort feel.
This facility maximizes space and location in keeping with an upscale health club
and represents the perfect place for guests to replenish and maintain balance in
their lives.

Reflect
A food and beverage area
where travelers can UNWIND

Reflect is the place where people can relax, connect with the help of wireless
Internet access, and enjoy a healthy or indulgent selection of refreshments from
morning til night.
It starts with a barista bar in the morning where they can order premium
Wolfgang Puck coffee. Plus an extensive hot breakfast buffet. In the evening, guests
can enjoy a beverage from the full service bar and choose among a variety of delicious
options from the dinner menu plus sinful desserts from the Cheesecake Factory.

Refill
A smart answer to a
travelers SUNDRY SHOP

A lobby sundry shop should be more than just handy. Refill offers a more
thoughtful approach to filling guest needs, as well as providing simple and
efficient operations from the front desk. Upscale, health-conscious, it provides
energy drinks and organic snacks.
Individual
Propert y - l e v e l s u p p ort
Our support is property-specific and tailored to your hotel, designed to help you achieve peak performance for your hotel as
quickly as possible and long-term brand equity for the future.

Our Cambria Hotel Performance Support (HPS) team will guide you through strategic planning and implementation to
successfully position and manage your hotel efficiently and effectively.

Field Sales Support
Our Cambria Suites Field Sales
Support team is dedicated to driving
local sales for the entire pre-opening
and open Cambria Suites hotels. The
teams focus is on producing top line
revenue results, minimizing ramp up
time, maximizing yield indices, and
mentoring the local sales leadership
in how to fully engage in corporate,
group, and leisure segments to sustain
the effectiveness of the hotel for an
enduring length of time.
Marketing We provide
one-on-one support to help develop
a hotel-specific plan for effectively
pricing, selling and marketing your
new hotel, and includes strategies for
every segment of the market and focus
on each of your top target accounts.
Training Proper training is
critical to cost-efficient operations
and to ensure the long-term success
of your hotel. We emphasize
ongoing, brand-specific education
and training for you, your hotel
management and staff in sales,
service and operations, with easy-
to-access, self-paced training, as
well as classroom and interactive
online training.

Food & Beverage
Developed with the assistance of
one of the most respected food and
beverage consultants in the industry,
the Vucurevich l Simons Advisory
Group (VSAG), whose concepts
include Eatzis and The Cheesecake
Factory, Cambria Suites sophisticated
Food & Beverage program offers
efficient operations for developers.
This includes appealing menus,
cross utilization of high quality core
ingredients, lowering inventory
requirements, easy-to-execute recipes,
station schematics, detailed training
and operations manuals and high-
margin Wolfgang Puck specialty
coffee drinks and Numi teas.
Every aspect, from finding the type of site we were
looking for, to design and construction, it feels more
like a partnership than anything else.
Sean Leatherman
Owner
American Hospitality Group
Brand Quality The mission of the Real Estate
Assurance A Quality Acquisitions Team is to acquire real
Assurance program, where each hotel estate sites in top U.S. markets for
is reviewed by an outside agency future development by Cambria
to maintain brand consistency. Suites franchisees.
Additionally, we provide mystery
The Architectural and Construction
shops and the industry-leading
Design Team works diligently to
Medallia Guest Satisfaction surveys.
provide the right design for your
Franchise Development site- a significant value-added
Support The Franchise service.Architechural orientation,
Development Team collects and refers plan reviews and on-site inspection
market information regarding available are additional components of this
sites and potential development teams service delivery.
opportunities that may be of interest
to Cambria Suites developers.
And, a true unconditional 100% Satisfaction Guarantee with
a unique service recovery protocol, to ensure that the high
expectations of all your guests are met.
 M
Choice W or l d w i de
Infras t ru ct u r e
Choice Hotels is one of the largest hotel franchising companies in the world,
with nearly 6,700 hotels open and under development worldwide. *

A strong, stable organization with over 65 years experience in developing

brands, services and resources designed to drive hotel performance.

As a Cambria Suites franchisee, you will enjoy local, national and worldwide
support from one of the largest and respected organizations in the travel
industry, whose only focus is helping develop top performing hotel franchises:

A strong reservation system that drives reservations to your hotel. In

2009, our central reservations system booked over $1.7 billion system-
wide in gross room revenue. **

We cover national marketing channels in the industry with a bold,

coordinated effort. In 2009, $179 million was spent system-wide on
programs and promotions designed to increase brand awareness and
drive hotel performance. **

Participation in the award-winning Choice Privileges rewards program,

with over 10 million members globally and growing.***

Access to ChoiceADVANTAGE, the Choice Hotels proprietary

property management system designed to effectively manage inventory,
rates, and reservations.

And, with the Cambria Suites team, you receive the personal, individual
attention and responsiveness of a dedicated group focused on building your
hotel within this exciting brand and helping all Cambria Suites owners enhance
their potential for returns.

* Source: Internal data as of 6/30/10.

** Figures are based on our accounting records and have been compiled in a manner consistent with generally
acceptable accounting principles. It reflects the revenues delivered through our Central Reservations System in 2009,
excluding Cambria Suites and Ascend Collection, and the System Fee in 2009. See applicable Franchise Disclosure
Document dated April 1, 2010, as amended September 1, 2010.
*** In 2006, the Choice Privileges rewards program received a Freddie Award for being voted #1 in Best Award.
The award is given to the program that has the best flexibility and value for its members. The Freddies allow frequent
travelers to rate airline and hotel programs resulting in identifying the best frequent travel programs via the Freddie
Awards. www.freddieawards.com.
More
More for today s guests and developers

for your share of

877.335.9873
More, Contact us today
cambriasuites_franchise@choicehotels.com
cambriasuitesfranchise.com

For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.
Such filing does not constitute approval by the Department of Law. For Minnesota: F#-4986. For California: These franchises have been
registered under the franchise investment law of the state of california. Such registration does
not constitute approval, recommendation or endorsement by the commissioner of corporations
nor a finding by the commissioner that the information provided herein is true, complete and not
misleading. A copy of the Uniform Franchise Offering Circular may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD
20901 877.335.9873.
2010 Choice Hotels International, Inc. All rights reserved. 10-706/11/10
CH-CAMBRO