Beruflich Dokumente
Kultur Dokumente
Internship/Employment Report
(2015)
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Evaluation
<Rashid sohail>
Completed internship at
<Mediland Pakistan (Pvt) limited>
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Acknowledgements
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love, appreciations, which always stand by me mentally and
spiritually during all years of my study.
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1. Executive summary:
The aim of an internship was to have the practical knowledge about the organizational
working. The organization I selected was MEDILAND Pakistan (Pvt) limited. Departments
working in this building are finance, HR, and marketing. I accepted this task as a challenge
and tried my best to explore & cover each and every aspect of MEDILAND Pakistan (Pvt)
Ltd. within my 2 months internship. This internship report covers many important aspects
which are basically related with the financial aspects of the organization.
MEDILAND provides accurate, timely and reliable services supply services of major
hospital medical institute of Pakistan in both public and private sector. MEDILAND listen to
their customers, they value their choices and keep in touch with them and learn more about
their businesses to build trust and mutual relationship to grow and keep our valuable
customers as friend in deed.
MEDILAND open their branches in the major cities of Pakistan like Lahore,
Peshawar, Karachi, and Islamabad. The branch office where I complete my internship is of
Islamabad. They put the right product at right place at right time. They didnt compromise on
quality and provide the quality of products on which you rely on. They keep their customers
business to grow on and provide you a team of such a professionals to fulfil your need and
provide with an accurate and timely technical support. MEDILAND PAKISTAN (PVT) LTD
markets, imports, and distributes Healthcare Equipment, Instruments, and
Consumable/Disposable Items. And they also export medicines to other countries. They
purchase that medicines in Pakistan at a low price and then they export it to other customers
in the other countries. They are particularly in the areas of Endoscopy, Operation Theatre, and
Cardiology Equipment along with Disposable Items, Accessories, and Ward Furniture.
As they work in cross functional teams and also they made decision by them is part
from all employees which is no one set their own goals thats why it is one of the most
growing companies of Pakistan in such a short span of time.
1. Company Background:
The company starts its business in Pakistan to distribute the limited range of medical products
but grown into one of the prominent companies of Pakistan in a very short span of time.
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Recently they celebrate 5 years of anniversary starting business in Pakistan. Their branches
are in many cities of Pakistan like Karachi, Islamabad, Lahore, and Peshawar. Their said
Our mission is to make the purchasing experience of our customers fast, reliable, timely,
accurate, easy and pleasant. I work with them basically with the finance department team but
sometimes I spend some time with the other department like HR and marketing to know how
it work, how they market their products etc.
2. Business Operations:
A. SWOT Analysis:
Strengths:
Mediland import all of the products they distribute in the medical institute of
Pakistan either private or public.
Weaknesses:
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Opportunities:
They must
They have also the opportunity to manufacture other products which resembles to
medical equipment.
Threats:
B. Marketing strategy:
Mediland has implemented the tremendous and successful marketing strategy. Every
branch is responsible to keep loyal the customer to give more profit to the
organization. Every branch has well educated staff and they kept good relation with
customer to attract more customer. The marketing is allow to changes in the marketing
strategy with respect to area and with respect to hospital. They also gradually fill
questioner from the customers about the products and the services of their
organization. And also employees help the manager that which part of the strategy
need changes. And at last when the strategy is final the marketing manager has the
responsibility to give overview of the new strategy to finance and other departments
because may be the other departments bring some other changes in the new strategy.
C. Competitive strategy:
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As Mediland is new in medical equipment distribution business. They have very
strong and successful strategy thats why they are very growing and gaining the more
market in such short span of time. They give discount on their products to regular
customer as other firm did not. And also they very innovative and creative staff and
they the latest technology used in their equipment.
3. Work description:
During my internship period I did a lot of work with a very skilled and educated staff. I learn
so many thing like how to work in practical life. As they distribute the products from Lahore.
In Islamabad office they take orders from medical institute and then they start their process
from Lahore to that firms receiving order. They gave me many receipts from various
customer I first sort that and they their accountant show me how enter data in software he
enter the data of first receipt and the rest of is done by me. I spend some time with the HRM
officer to know the nature of their job and how they perform their work. Sometime ago they
using peach tree software for record keeping but later they using Quick book. The
working days of Mediland is from Monday to Friday and their working hours is from 9am to
6 pm. I am also working with them from 9 to 6. And I also learned how to work in group and
also how to work with cross functional team. The experience with Mediland change my entire
work attitude, communication, and way of talking and also I learned how to resolve problems
arises in groups and also in firms with products and also the competitors arises in customer
mind. I work with Mediland as an internee for 2 months.
4. Analysis:
5. Conclusion:
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To conclude my internship I can say that these two months has great impact on my future
work. Before internship I have no idea how to work in practical life how to work with group
etc. but I am able to take my decision how work with group and how to take initiative to solve
the problem. With the cooperation of my own department members and other department
members I have been able to learn and experience new things about private limited
companies. And also I learned that how we deal with customers and also how to kept our
customer loyal and attract more customer.
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