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- McDonalds
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CERTIFICATE
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AKNOWLEDGEMENT
SUBMITTED BY,
AJAY AVHAD
PARAG AWATE
SNEHA VINEKAR
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DECLARATTION
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PAGE
SR PARTICULARS NO.
NO.
1. INTRODUCTION 7-9
2. CHAPTER 1 10-18
COMPANY PROFILE
3. CHAPTER 2 19-24
ANALIYSIS ON MCDONALDS AS A SMALL
SCALE CORPORATION IN THE BEGINNING
CHAPTER 3 25-30
4. ANALIYSIS ON MCDONALDS
CORPORATION AT INTERNATIONAL LEVEL.
CHAPTER 4
5. ANALIYSIS ON MCDONALDS ON PRODUTIVITY 31-35
& QUALITY.
CHAPTER 5
6. ANALIYSIS ON MCDONALDS 36-41
ADVERTISEMENT AND PUBILE RELATIONS.
CHAPTER 6
7. ANALIYSIS ON VALUATION OF TAX OF 42-47
MCDONALDS CORPORATION.
CHAPTER 7 48-51
8. ANALIYSIS ON MCDONALDS IMPORT-
EXPORT.
INTRODUCTION
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RESTAURANT SALES
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CHAPTER:-1
COMPANY PROFILE
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HISTORY OF McDONALDS.
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Here Ray Kroc (right) and Fred Turner study the design
which would replace the red and white tile buildings that
had become landmarks throughout the U.S. Called
Kroc's first "grill man extraordinaire," Turner is today
Senior Chairman of the Board.
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Since 1979 the Happy Meal has been making kids visits
that much more special. Clubs the world over collect
Happy Meals toys and boxes.
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1.6million
Restaurant employees System wide dedicated to serving our
customers
540million
Snack Wraps were sold in 2007
24,500
Restaurants around the world offer extended or 24-hour
service
1billion
More customers were served in 2007 than in 2006
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Countries participated in one of McDonalds most successful
promotions ever
Our tie-in with DreamWorks Shriek the Third
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CHAPTER:-2
ANALIYSIS ON MCDONALDS AS
A SMALL SCALE CORPORATION
IN THE BEGINNING.
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McDonalds has 132 restaurants in India of which 79 are in North & East
India and 53 in West & South India.
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33 in Delhi
1996 The first McDonald's restaurant opened on Oct. 13, at Basant Lok,
Vasant Vihar, New Delhi. It was also the first McDonald's
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The first restaurant at the Delhi Metro Station at Inter State Bus
Terminus
10 Year Anniversary
2007 The first Restaurant opened in the Eastern Region at Park Street,
Kolkata (West Bengal)
The first Restaurant opened at Airport.(Domestic Airport, New
Delhi)
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CHAPTER:-3
ANALIYSIS ON MCDONALDS
CORPORATION AT
INTERNATIONAL LEVEL.
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though the latter two steps are frequently combined; it was first
introduced in Arizona in 1975, following the lead of other fast-
food chains. In some countries "McDrive" locations near
highways offer no counter service or seating. In contrast,
locations in high-density city neighborhoods often omit drive-
through service. There are also a few locations, located mostly in
downtown districts, that offer Walk-Thru service in place of
Drive-Thru. Especially themed restaurants also exist, such as the
"Solid Gold McDonald's," a 1950s rock-and-roll themed
restaurant. In Victoria, British Columbia, there is also a
McDonald's with a 24 carat (100%) gold chandelier and similar
light fixtures.
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CHAPTER:-4
ANALIYSIS ON MCDONALDS ON
PRODUTIVITY & QUALITY.
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CHAPTER:-5
ANALIYSIS ON MCDONALDS
ADVERTISEMENT AND PUBILE
RELATIONS.
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CHAPTER:-6
ANALIYSIS ON VALUATION OF
TAX OF MCDONALDS
CORPORATION.
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PERIOD
30-Jun-07 31-Mar-07 31-Dec-06 30-Sep-06
ENDING
Assets
Current Assets
Cash And
Cash 2,142,100 2,438,400 2,136,400 4,282,700
Equivalents
Short Term
- - - -
Investments
Net
784,600 848,000 904,200 812,500
Receivables
Inventory 1,055,500 143,700 149,000 144,500
Other
Current 379,200 449,300 435,700 596,000
Assets
Total Current
4,361,400 3,879,400 3,625,300 5,835,700
Assets
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Liabilities
Current Liabilities
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Accounts
2,120,900 2,451,000 2,739,000 4,122,100
Payable
Long Term 1,060,100 1,064,400 1,036,200 1,032,300
Short/Current
Investments
Long Term 288,200 613,500 17,700 454,200
Property 20,106,600 20,975,200 20,845,700 20,526,200
Debt
Plant and
Other Current
Equipment 1,020,500 - 251,400 -
Liabilities
Goodwill
Total Current 2,198,300 2,254,300 2,209,200 2,156,100
3,429,600 3,064,500 3,008,100 4,576,300
Intangible
Liabilities - - - -
Assets
Long Term
7,885,500 8,199,900 8,416,500 8,569,400
Debt
Accumulated - - - -
Other
Amortization1,652,500 1,471,000 1,074,900 1,154,300
Liabilities
Other Assets 1,268,500 1,300,200 1,307,400 1,278,900
Deferred Long
Deferred -
Term Liability 941,600 -
971,100 -
1,066,000 -
1,002,900
Long
Charges Term
Asset
Minority
- - - -
Charges
Interest
Negative
Total Assets - 28,994,900- 29,473,500- 29,023,800 30,829,200
-
Goodwill
Total
13,909,200 13,706,500 13,565,500 15,302,900
Liabilities
Stockholders' Equity
Misc Stocks
Options - - - -
Warrants
Redeemable
Preferred - - - -
Stock
Preferred
- - - -
Stock
Common
16,600 16,600 16,600 16,600
Stock
Retained
25,881,200 26,592,500 25,845,600 24,585,700
Earnings
Treasury (14,371,900)
(14,832,700) 45 (13,552,200) (11,858,500)
Stock
Capital 3,731,300
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CHAPTER:-7
ANALIYSIS ON MCDONALDS
IMPORT- EXPORT.
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METHDOLOGY
BIBLOGRAPHY
BOOKS:-
BRAND PRACTICES.
MAZINES:-
BUSINESS WORLD.
100 TOP BRANDS.
THE VALUABLE BRANDS OF INDIA.
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WEB SITES:-
www.mcdonaldsindia.com
www.mcdonalds.com
CONCLUSION
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