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Kayla Cash | Digital Media Producer

kcash0130@gmail.com | (208) 830-4379 | https://www.linkedin/in/kaylacash1234 | Boise, Idaho

Objective

Im seeking a creative position that will allow me to utilize critical thinking skills to execute an array of news
coverage, editorial decisions, and a social media presence to target audience(s) with accuracy,
independency and journalistic integrity.

Experience
KBOI-TV Sinclair Broadcast Group June 2015 Present
Social Media Producer
Followed news, wrote headlines, published and edited news stories and breaking news for kboi2.com.
Posted news stories to social media accounts including Twitter, Facebook, Instagram, and various social
platforms used to track analytics.
Increased pageviews, Facebook page likes, Instagram followers, Twitter followers, and engagement
among readers. Broke records for all social accounts and website views with Snowmageddon 2017.

University of Idaho Womens Center Aug. 2014 Jan 2015


Internship
Designed a social media campaign and educational presentation on body image and diminishing
status quos.

More experience available upon request.


Education

The University of Idaho Aug. 2011 May 2015


Bachelors of Science (B.S.)
Major: Public Relations
Minors: Communication Studies, Political Science

Skills
Social media platforms: Twitter, Facebook, Facebook Live, Tumblr, Instagram, Snapchat, LinkedIn, Pinterest,
Periscope, Vine, Banjo and some blogging sites. Knowledge in: Microsoft Office, Adobe Photoshop, CMS
systems Clickability, StoryLine (Sinclair), Google Analytics, SEO optimization, whats trending, brand
awareness, journalistic standards of ethics, accuracy and integrity, app push alerts and notifications, cold calls,
beat checks, AP Style.

Awards

Best Station Website Idaho State Broadcasters Association June 2016


Best Use of Social Media Idaho Press Club April 2016
General Excellence Website Idaho Press Club April 2016

View the next page for references.


Kayla Cash | Digital Media Producer
kcash0130@gmail.com | (208) 830-4379 | https://www.linkedin/in/kaylacash1234 | Boise, Idaho

References

Ryan Hawes
News Director
KBOI-TV
Sinclair Broadcast Group
Cell: (503) 349-7542
Email: rhawes@sbgtv.com

Kendra Martinez
News Director
KSBY-TV
San Luis Obispo, Calif.
Former News Director at KBOI-TV
Cell: (805) 441-2329
Email: kmartinez@ksby.com

Jerry Manter
Web Producer
KBOI 2News Sinclair Broadcast Group
Cell: (208) 631-8008
Email: jmanter@kboi2.com

Rebecca J. Tallent
Associate Professor, Ed.D. School of Journalism and Mass Media
University of Idaho
Office: (208) 885-8872
Cell: (208) 596-9507
Email: rtallent@uidaho.edu

Annette L. Folwell
Associate Professor, Ph.D.
Department of Psychology and Communication Studies
University of Idaho
Office: (208) 885-7260
Email: folwell@uidaho.edu

Kassi Bright-Tobias
Recruitment Advisor, Delta Gamma Nu Chapter
Teacher, Fourth Grade
Cell: (208) 283-6447
Email: brighterdays6539@aol.com

Deni Hawkins
Weekend Anchor, Weathercaster
KBOI 2News Sinclair Broadcast Group
Cell: (208) 841-6308
Email: dhawkins@kboi2.com

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