LUXURY GOODS IN INDIA

Euromonitor International
March 2016
LUXURY GOODS IN INDIA Passport I

LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Luxury Goods Continues To Post Strong Growth in 2015 ........................................................ 1
Rising Interest in Luxury Goods Among Non-metro Consumers .............................................. 1
LVMH Watch & Jewellery India Pvt Ltd Leads Fragmented Indian Luxury Landscape in 2015 1
Store-based Retailers Continues To Be the Primary Distribution Channel for Luxury Goods in
India During 2015 ..................................................................................................................... 1
Future of Luxury Goods in India Looks Bright ........................................................................... 1
Key Trends and Developments .................................................................................................... 2
Sustained Economic Growth Helps To Drive Luxury Goods in India ........................................ 2
Indian Consumer Base Is Predominantly Young and Is Willing To Experiment and Indulge .... 2
Lack of Retail Space A Big Challenge for Luxury Players in India ............................................ 3
Internet Retailing Continues To Have A Niche Presence Within Luxury Goods ....................... 4
Distribution ................................................................................................................................... 4
Summary 1 Selected Luxury Shopping Centres: 2015 .................................................... 5
Summary 2 Selected Luxury Department Stores: 2015 ................................................... 5
Market Data .................................................................................................................................. 5
Table 1 Sales of Luxury Goods by Category: Value 2010-2015................................ 5
Table 2 Sales of Luxury Goods by Category: % Value Growth 2010-2015 ............... 6
Table 3 NBO Company Shares of Luxury Goods: % Value 2010-2014 .................... 6
Table 4 LBN Brand Shares of Luxury Goods: % Value 2011-2014 ........................... 7
Table 5 Distribution of Luxury Goods by Format: % Value 2010-2015...................... 8
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2015 ........ 8
Table 7 Forecast Sales of Luxury Goods by Category: Value 2015-2020 ................. 9
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-
2020 ............................................................................................................. 9
Sources ...................................................................................................................................... 10
Summary 3 Research Sources ...................................................................................... 10

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LUXURY GOODS IN INDIA

EXECUTIVE SUMMARY

Luxury Goods Continues To Post Strong Growth in 2015

The Indian economy continued to perform well in 2015 and Indian luxury goods was able to
post strong growth. The market is still in a nascent stage and has many opportunities for growth
amongst international players. The urban rich consumer base of India is indulging in luxury
goods for both style and status reasons. Apart from the economic and demographic factors,
during 2015 luxury players invested in marketing campaigns to increase the awareness of luxury
goods among local consumers.

Rising Interest in Luxury Goods Among Non-metro Consumers

The growth of the Indian economy is also being witnessed in the smaller cities of the country.
There are a large number of wealthy households in these smaller cities with aspirations similar
to their metro counterparts. These consumers are showing increasing interest in luxury goods.
Changing lifestyle trends among these consumers is helping to drive the growth of Indian luxury
goods. Wealthy consumers of the smaller cities are increasingly visiting metros to shop for
luxury goods.

LVMH Watch & Jewellery India Pvt Ltd Leads Fragmented Indian Luxury
Landscape in 2015
Indian luxury goods remains fragmented. International players such as LVMH Watch &
Jewellery India Pvt Ltd, Gucci India Pvt ltd, Burberry India Pvt Ltd and Swatch Group India Pvt
Ltd continue to lead this fragmented landscape. The presence of domestic Indian players is
mainly within categories such as traditional jewellery and dresses in the luxury space. The
market has also witnessed an increase in number of international brands entering India to tap
into the potential offered by this niche and high growth area.

Store-based Retailers Continues To Be the Primary Distribution Channel

for Luxury Goods in India During 2015
Indian consumers continued to prefer to visit bricks-and-mortar stores when purchasing luxury
goods in 2015. Store-based retailers accounted for majority of the sales of luxury goods in 2015
with internet retailing continuing to show strong growth from a very small base. Indian
consumers value luxury goods and considering the prices of luxury goods prefer to physically
check the products before making such a large investment. Consumers also prefer to visit
stores for luxury goods as they relish the overall premium experience of shopping in these
stores. Concerns such as genuineness, authenticity and warranty of luxury goods are also prime
reasons why consumers continue to patronise store-based retailers when purchasing luxury
goods.

Future of Luxury Goods in India Looks Bright

Luxury goods in India is still in its nascent stages and has many opportunities for growth. The
recent slowdown in Chinese luxury goods has also shifted the focus of luxury players to India.
The government has also been taking steps to make the process of entering Indian luxury
goods easier and these steps are expected to help bring in more luxury brands to the country

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over the forecast period. The young demographics of the Indian population, strong economic
growth and rising income levels over the forecast period are expected to help drive luxury
goods.

KEY TRENDS AND DEVELOPMENTS

Sustained Economic Growth Helps To Drive Luxury Goods in India

The Indian economy showed signs of moving towards stronger growth in 2015. The new
government took a number of steps and initiatives to control inflation and boost investor
confidence to take the country back in the direction of growth. According to Euromonitor
Internationals Economies and Consumers data, the Indian economy recorded a real GDP
growth of 7.4% in 2015 and is also expected to improve its performance in 2016. This is a
significant upwards swing compared to the 5.1% real GDP growth registered in 2012; the year
from which the economy has continued an upward trend. The Indian economy outperformed the
Chinese economy in terms of real GDP growth in 2015. Euromonitor Internationals Economies
and Consumers data predicts that India will continue to witness a healthy real GDP growth over
the forecast period and will outperform China over this period.
The rising economy has led to growth in income levels among Indian households. Rising
income levels have been the prime drivers of expenditure. Over the review period, the average
disposable income almost doubled in India along with consumer expenditure. This sustained
growth of the Indian economy has helped in the growth of luxury goods that showed no signs of
slowing down even during the brief stagnation witnessed in 2012. Luxury brands continued to
increase their presence in India over the review period and helped increase the penetration of
luxury goods.

Outlook
The Indian economy is expected to become stronger over the forecast period. The
government is taking a number of initiatives such as Make In India, Digital India, Skill India
and others to drive growth and attract foreign investments into the country. The government is
expected to continue to carry out reforms and open up the Indian market to foreign brands and
investors. The government is working on the parameters of Ease of Doing Business to improve
its ranking. All of these measures are expected to help luxury brands planning to enter India.
Luxury players will also benefit from the growth in the retail scenario, which is expected to
improve over the forecast period.

Indian Consumer Base Is Predominantly Young and Is Willing To

Experiment and Indulge
With a median age population of 27 years in 2015, the Indian population was dominated by
youth. According to the government census conducted in 2011, over 50% of the Indian
population was below the age of 24 years. The latest Euromonitor Economies and Consumers
data indicates that as of 2015, nearly 56% of the Indian population was below the age of 29
years. Over the next 15 years, this figure is not going to drop drastically as even by 2030, 48%
of the Indian population is expected to be below the age of 29 years. This indicates that the
Indian population is still relatively young and they are eager to experiment with new products
and concepts and are also willing to spend. The aspiration to own luxury goods is at an all-time
high among the Indian masses.
Hollywood films, Western sitcoms and Western media are also having a significant impact on
the lifestyles of consumers in India. Luxury and lifestyle brands are focusing on this new

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generation of Indians who are more exposed to Western culture, lifestyles and cuisines. Luxury
players are targeting this new generation of consumers with advertising based on lifestyle
themes and are also opting for celebrity endorsements. An increasing number of women are
joining the workforce across India; a trend that is significantly strong in the urban centres.
Women are becoming independent and have greater freedom to spend money. In addition, a
substantial proportion of the population is travelling abroad for work and pleasure-related
activities. Upon their return to India, these consumers desire a similar lifestyle that they have
experienced in Western countries and thus the demand for imported and luxury goods is on the
rise. The status associated with luxury goods is now being realised by this segment of the
population, which is now willingly spending on these products.

Outlook
The young demographic dividend of India will continue over the coming 15 years. As per
Euromonitor Internationals Economies and Consumers data, the share of Young Adults (aged
18-29) and Middle Youth (aged 30-44) will continue to be over 40% even during 2030.
Urbanisation is also expected to accelerate over this period. The government has announced
the creation of 100 smart cities over the next decade. These centres will provide a strong market
for luxury players. Over the coming 15 years, more women are expected to join the workforce.
The aspirational middle class is also expected to expand. This will mean the income levels of
families will be higher and consumers are likely to be willing to indulge in branded and premium
lifestyle products. In addition, the introduction of affordable luxury goods by luxury players will
help companies expand their consumer base in the country.

Lack of Retail Space A Big Challenge for Luxury Players in India

Indian luxury goods offers tremendous opportunities to international players, witnessing a
surge in the number of international brands entering in recent years. Some of the prominent
luxury brands to make an entry into India during 2014 and 2015 included brands such as
Hartmann, Heel & Buckle, John Lobb, Kiton, Bvlgari, Stefano Ricci and Ekaani. Existing brands
such as Rado, Louis Vuitton and others are also looking to expand their presence in the country.
However, Indian luxury goods continues to be present mainly in the metros and tier one cities.
The biggest challenge that luxury players are facing in India is the lack of retail space across the
country for store-based expansions. There is a lack of quality infrastructure even in the metro
cities and the number of high fashion streets and luxury shopping centres is currently limited. In
addition, the prevailing high rental costs and high real estate prices in the metros is putting a
strain on operational costs of luxury players.
Due to all the challenges that luxury players are facing in the metro cities, luxury players have
started to look towards the tier one and two cities of the country for expansion. Cities such as
Pune, Chennai, Hyderabad, Surat, Indore and Thiruvananthapuram have witnessed the advent
of luxury brands over the review period. Brands such as Cartier, Burberry, Omega, Jimmy Choo,
Rado and Swatch have entered these cities opening up new frontiers for luxury players in India.
There is an increased demand for luxury products from tier one and two cities of India that host
a large proportion of wealthy households. These consumers are visiting metros for luxury
shopping and luxury players are identifying the potential tier one and two cities to expand.

Outlook
A larger number of international luxury brands is expected to enter Indian luxury goods over
the forecast period. Montblanc has announced that it will be entering Mumbai, Delhi, Hyderabad
and Pune markets by March 2016. Hartmann has announced that it will enter Mumbai, Delhi,
Chennai and Kolkata by March 2016. In addition, Judith Leiber is set to enter Mumbai by March
2016. Existing luxury players are also expected to expand their presence in India over the

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forecast period. This is expected to increase the competition for preferred locations in the top
cities that suit the requirements of luxury players.
Over the forecast period, luxury players are expected to expand into tier one and two cities in
order to tap into the potential these centres have to offer. The increased strain on the existing
luxury shopping centres and high fashion streets is also set to drive luxury brands to tier one
and two cities. Tier one and two cities are the future for luxury goods in India and expansion into
these centres is inevitable and potentially more profitable.

Internet Retailing Continues To Have A Niche Presence Within Luxury

Goods
Internet retailing in India experienced strong growth towards the end of the review period. This
is evident by the fact that during 2015, overall internet retailing registered value growth of 140%,
with luxury goods through internet retailing registering value growth of 41%. Much of this growth
has been driven by the rapid penetration of smartphones in India leading to increased
penetration of the internet. India already had of 2015, over 17 million broadband subscribers.
During 2015, smartphones registered volume growth of 24% and the total number of internet
users in India reached 30% of the population translating into 350 million users according to
Euromonitor Internationals Economies and Consumers data. In 2015, India was the second
largest smartphone market in the world, ahead of the US and behind China. This has resulted in
an increased focus on internet retailing across industries and is changing the dynamics in the
country.
Internet retailing garnered a value share of just 1% in the distribution of luxury goods in India
in 2015. Luxury is all about the experience of buying and internet retailing does not offer this
premium experience to consumers. In addition, Indian consumers are concerned about the
authenticity and warranty issues of luxury goods purchased online. Since luxury goods are
priced significantly high, Indian consumers prefer to physically check the products before
making a purchase.

Outlook
Over the forecast period, internet retailing is expected to pose the fastest growth of all the
distribution channels across industries. Smartphone sales are expected to continue to be strong
with volume growth expected to record a 27% CAGR. The Indian Government has launched an
ambitious Digital India programme, which is expected to further increase broadband and
internet penetration in India. The increased internet penetration would facilitate further growth in
internet retailing.
Internet retailing within luxury goods is expected to continue to have a niche presence in India
over the forecast period. Although in general, internet retailing is expected to post strong growth
for fashion products such as apparel, footwear, jewellery and bags; share of internet retailing
within luxury goods is expected to remain marginal. Indian consumers are expected to continue
to visit stores to check products physically even during the forecast period, as luxury goods are
seen as a high investment by Indian consumers. Luxury brands will start to introduce company-
owned portals to achieve sales in the second half of the forecast period when awareness of
internet retailing for luxury goods increases.

DISTRIBUTION
The luxury shopping centres and high fashion streets in India are mainly located in the metros
and tier one cities of the country. The luxury shopping centres are located in some of the plush
locations of these cities. The rise in number of stores catering to luxury goods is a result of
increased interest in luxury goods by Indian consumers.

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Summary 1 Selected Luxury Shopping Centres: 2015

Selected Luxury Shopping City Location 2015
Centres: Number of Outlets
UB City Bangalore 1
DLF Emporio Mall New Delhi 1
Palladium Mall Mumbai 1
Palladium Mall Mumbai 1
The Taj Mahal Palace Mumbai 1
The Grand Hyatt Plaza Mumbai 1
The Leela Palace New Delhi 1
Ambience Mall Gurgaon 1
The Express Avenue Mall Chennai 1
Taj Krishna Hyderabad 1
Spencers Galleria Kolkata 1
Bergamo Mall Chennai 1
The LaLiT Galleria New Delhi 1
Source: Euromonitor International from company reports, company research, trade press, trade sources

Summary 2 Selected Luxury Department Stores: 2015

Selected Luxury Department City Location 2015
Stores: Number of Outlets
Luxxe Box Chennai 1
Debenhams Mumbai, Chennai, Bangalore, 11
New Delhi, Kolkata,
Ahmedabad
The Collective Bangalore, Pune, Mumbai, 9
New Delhi, Gurgaon,
Chandigarh, Chennai, Kolkata
Source: Euromonitor International from company reports, company research, trade press, trade sources

MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2010-2015

INR million
2010 2011 2012 2013 2014 2015

Designer Apparel and 19,644.5 24,207.6 29,518.6 36,321.9 45,053.5 56,074.6

Footwear (Ready-to-Wear)
Fine Wines/Champagne 2,299.5 2,991.5 3,834.0 4,744.4 5,902.4 7,108.2
and Spirits
Luxury Accessories 4,853.1 6,171.8 7,913.8 10,438.7 13,922.9 18,472.0
Luxury Electronic Gadgets 580.9 759.0 955.6 1,137.0 1,355.3 1,558.7

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Luxury Jewellery and 16,143.9 20,470.9 25,936.1 32,170.0 39,790.1 48,492.3

Timepieces
Luxury Leather Goods 5,891.1 7,264.6 9,138.4 11,177.9 13,726.9 16,624.8
Luxury Writing 692.8 790.0 884.9 1,018.0 1,178.2 1,355.3
Instruments and
Stationery
Super Premium Beauty 4,000.1 5,204.9 6,653.6 8,587.5 11,027.9 14,121.5
and Personal Care
Luxury Goods 54,105.9 67,860.2 84,835.0 105,595.5 131,957.3 163,807.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Luxury Goods by Category: % Value Growth 2010-2015

% current value growth

2014/15 2010-15 CAGR 2010/15 Total

Designer Apparel and Footwear (Ready- 24.5 23.3 185.4

to-Wear)
Fine Wines/Champagne and Spirits 20.4 25.3 209.1
Luxury Accessories 32.7 30.6 280.6
Luxury Electronic Gadgets 15.0 21.8 168.3
Luxury Jewellery and Timepieces 21.9 24.6 200.4
Luxury Leather Goods 21.1 23.1 182.2
Luxury Writing Instruments and 15.0 14.4 95.6
Stationery
Super Premium Beauty and Personal Care 28.1 28.7 253.0
Luxury Goods 24.1 24.8 202.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 NBO Company Shares of Luxury Goods: % Value 2010-2014

% retail value rsp

Company 2010 2011 2012 2013 2014

LVMH Watch & Jewellery 4.7 4.5 4.1 4.1 4.3

India Pvt Ltd
Brand Marketing India 2.6 2.7 2.8 2.6 2.5
Pvt Ltd
Gucci India Pvt ltd 2.2 2.1 2.1 2.3 2.5
Burberry India Pvt Ltd 1.9 2.1 2.4 2.4 2.4
Swatch Group india Pvt 2.7 2.6 2.5 2.4 2.3
Ltd
Louis Vuitton India 4.5 3.7 2.3 2.2 2.2
Retail Pvt Ltd
Herms India Ltd 2.1 2.0 2.0 2.1 2.1
Kering SA - - - 1.4 1.6
Safilo India Pvt Ltd 0.5 0.8 0.9 1.0 1.1
Swarovski India Pvt Ltd 1.0 0.9 0.9 0.9 1.0
Richemont SA, Cie 0.7 0.8 0.9 1.0 1.0
Financire
Salvatore Ferragamo SpA 0.9 0.9 0.8 0.8 0.8
Henkel India Ltd 0.8 0.8 0.8 0.7 0.7
Genesis Luxury Fashion 0.5 0.5 0.6 0.6 0.7
Pvt Ltd
Herms International SCA 0.5 0.5 0.5 0.6 0.6

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Hugo Boss AG 0.5 0.5 0.5 0.6 0.5

Tod's SpA 0.8 0.7 0.7 0.6 0.5
Vertu Corp Ltd 0.5 0.5 0.5 0.5 0.5
Calvin Klein Cosmetics Co 0.3 0.4 0.4 0.4 0.4
Antonio Puig SA 0.4 0.4 0.4 0.4 0.4
Bulgari Parfums SA 0.3 0.3 0.3 0.4 0.4
Inter Parfums SA 0.2 0.2 0.2 0.3 0.3
Rolex Watch Co Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Skylark Optical Co 0.2 0.2 0.2 0.2 0.2
Sowind Group 0.3 0.3 0.2 0.2 0.2
Parfums Christian Dior 0.3 0.3 0.3 0.3 0.2
Salvatore Ferragamo India 0.3 0.3 0.3 0.2 0.2
Loewe Bags India Ltd 0.2 0.2 0.2 0.2 0.2
Mont Blanc India Pvt Ltd 0.3 0.2 0.2 0.2 0.2
Gucci Group NV 0.1 0.1 0.1 0.1 0.2
PPR SA 0.9 1.0 1.4 - -
Others 68.5 69.1 70.1 70.0 69.4
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 LBN Brand Shares of Luxury Goods: % Value 2011-2014

% retail value rsp

Brand (GBO) Company (NBO) 2011 2012 2013 2014

Louis Vuitton (LVMH LVMH Watch & Jewellery 3.2 2.9 3.0 3.1
Mot Hennessy Louis India Pvt Ltd
Vuitton SA)
Gucci (Kering SA) Gucci India Pvt ltd - - 2.3 2.5
Burberry (Burberry Burberry India Pvt Ltd 2.1 2.4 2.4 2.4
Group Plc)
Herms (Herms Herms India Ltd 2.0 2.0 2.1 2.1
International SCA)
Rado (Swatch Group Swatch Group india Pvt 1.9 1.8 1.7 1.7
Ltd, The) Ltd
Donna Karan (LVMH Louis Vuitton India 3.0 1.6 1.5 1.5
Mot Hennessy Louis Retail Pvt Ltd
Vuitton SA)
Calvin Klein (PVH Brand Marketing India 1.2 1.2 1.1 1.1
Corp) Pvt Ltd
Calvin Klein Jeans Brand Marketing India - 1.1 1.1 1.1
(PVH Corp) Pvt Ltd
Gucci Kering SA - - 1.0 1.1
Swarovski Swarovski India Pvt Ltd 0.9 0.9 0.9 1.0
(Swarovski AG)
Cartier Richemont SA, Cie 0.8 0.9 1.0 1.0
Financire
Salvatore Ferragamo Salvatore Ferragamo SpA 0.9 0.8 0.8 0.8
Gucci (Safilo Group Safilo India Pvt Ltd 0.5 0.6 0.7 0.8
SpA)
Schwarzkopf Henkel India Ltd 0.8 0.8 0.7 0.7
Professional
(Henkel AG & Co KGaA)
Herms Herms International SCA 0.5 0.5 0.6 0.6
TAG Heuer (LVMH LVMH Watch & Jewellery 0.5 0.5 0.5 0.6
Mot Hennessy Louis India Pvt Ltd
Vuitton SA)
Louis Vuitton (LVMH Louis Vuitton India 0.5 0.5 0.6 0.6

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Mot Hennessy Louis Retail Pvt Ltd

Vuitton SA)
Bottega Veneta Kering SA - - 0.5 0.5
Tod's Tod's SpA 0.7 0.7 0.6 0.5
Vertu Vertu Corp Ltd - 0.5 0.5 0.5
Burberry (Burberry Genesis Luxury Fashion 0.2 0.4 0.4 0.4
Group Plc) Pvt Ltd
Calvin Klein Brand Marketing India - 0.4 0.4 0.4
Underwear (PVH Corp) Pvt Ltd
Donna Karan (LVMH LVMH Watch & Jewellery 0.7 0.4 0.4 0.4
Mot Hennessy Louis India Pvt Ltd
Vuitton SA)
Omega (Swatch Group Swatch Group india Pvt 0.5 0.5 0.4 0.3
Ltd, The) Ltd
Dec Del (Puig SL) Antonio Puig SA 0.3 0.3 0.3 0.3
Hugo Boss Boss Hugo Boss AG 0.3 0.3 0.3 0.3
Bottled (Procter &
Gamble Co, The)
Obsession for Men Calvin Klein Cosmetics Co 0.3 0.3 0.3 0.3
(Coty Inc)
Burberry for Women Inter Parfums SA - 0.2 0.3 0.3
(Burberry Group Plc)
Longines (Swatch Swatch Group india Pvt 0.2 0.2 0.3 0.3
Group Ltd, The) Ltd
Rolex (Rolex SA) Rolex Watch Co Pvt Ltd 0.3 0.3 0.3 0.3
Gucci (PPR SA) Gucci India Pvt ltd 2.1 2.1 - -
Gucci PPR SA 0.7 0.9 - -
Bottega Veneta PPR SA 0.3 0.4 - -
Calvin Klein Jeans Brand Marketing India 1.0 - - -
(Warnaco Group Inc) Pvt Ltd
Vertu (Nokia Corp) Vertu Corp Ltd 0.5 - - -
Calvin Klein Brand Marketing India 0.4 - - -
Underwear (Warnaco Pvt Ltd
Group Inc)
Others Others 72.7 73.4 73.2 72.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Distribution of Luxury Goods by Format: % Value 2010-2015

% retail value rsp

2010 2011 2012 2013 2014 2015

Store-Based Retailing 99.6 99.4 99.2 99.0 98.8 98.6

- Grocery Retailers 4.2 4.4 4.5 4.5 4.5 4.3
- Non-Grocery Specialists 95.3 95.0 94.7 94.5 94.3 94.3
- Mixed Retailers - - - - - -
Non-Store Retailing 0.4 0.6 0.8 1.0 1.2 1.4
- Internet Retailing 0.4 0.6 0.8 1.0 1.2 1.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Distribution of Luxury Goods by Format and Category: % Value 2015

% retail value rsp

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DAF FWCS LA LEG LJT LLG

Store-Based Retailing 98.4 100.0 99.8 99.8 98.9 99.6

- Grocery Retailers 0.0 100.0 0.0 0.0 0.0 0.0
- Non-Grocery Specialists 98.4 0.0 99.8 99.8 98.9 99.6
- Mixed Retailers 0.0 0.0 0.0 0.0 0.0 0.0
Non-Store Retailing 1.6 0.0 0.2 0.3 1.1 0.4
- Internet Retailing 1.6 0.0 0.2 0.3 1.1 0.4
Total 100.0 100.0 100.0 100.0 100.0 100.0

LWS SPB

Store-Based Retailing 99.5 95.0

- Grocery Retailers 0.0 0.0
- Non-Grocery Specialists 99.4 95.0
- Mixed Retailers 0.0 0.0
Non-Store Retailing 0.6 5.0
- Internet Retailing 0.6 5.0
Total 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Key: DAF = Designer Apparel and Footwear (Ready-to-Wear); FWCS = Fine Wines/Champagne and Spirits;
LA = Luxury Accessories; LEG = Luxury Electronic Gadgets; LJT = Luxury Jewellery and Timepieces;
LLG = Luxury Leather Goods; LWS = Luxury Writing Instruments and Stationery; SPB = Super Premium
Beauty and Personal Care

Table 7 Forecast Sales of Luxury Goods by Category: Value 2015-2020

INR million
2015 2016 2017 2018 2019 2020

Designer Apparel and 56,074.6 64,559.2 73,437.9 82,284.3 90,911.4 98,904.3

Footwear (Ready-to-Wear)
Fine Wines/Champagne 7,108.2 7,832.2 8,448.6 9,006.9 9,507.7 9,907.6
and Spirits
Luxury Accessories 18,472.0 22,208.0 26,307.1 30,700.6 35,163.8 39,386.3
Luxury Electronic Gadgets 1,558.7 1,683.3 1,809.6 1,939.8 2,071.8 2,179.5
Luxury Jewellery and 48,492.3 55,056.9 61,887.1 68,893.7 76,009.7 83,109.6
Timepieces
Luxury Leather Goods 16,624.8 18,602.9 20,551.0 22,412.3 24,210.2 25,777.5
Luxury Writing 1,355.3 1,441.1 1,516.5 1,582.2 1,638.0 1,671.4
Instruments and
Stationery
Super Premium Beauty 14,121.5 16,695.7 19,462.3 22,471.2 25,752.3 29,196.6
and Personal Care
Luxury Goods 163,807.3 188,079.4 213,420.2 239,291.0 265,264.8 290,132.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020

% constant value growth

2015/2016 2015-20 CAGR 2015/20 TOTAL

Designer Apparel and Footwear (Ready- 15.1 12.0 76.4

to-Wear)
Fine Wines/Champagne and Spirits 10.2 6.9 39.4
Luxury Accessories 20.2 16.3 113.2

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Luxury Electronic Gadgets 8.0 6.9 39.8

Luxury Jewellery and Timepieces 13.5 11.4 71.4
Luxury Leather Goods 11.9 9.2 55.1
Luxury Writing Instruments and 6.3 4.3 23.3
Stationery
Super Premium Beauty and Personal Care 18.2 15.6 106.8
Luxury Goods 14.8 12.1 77.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

SOURCES
Sources used during the research included the following:

Summary 3 Research Sources

Official Sources Central Statistical Organisation India
Directorate General of Foreign Trade
Tobacco Board - Ministry of Commerce
Trade Associations All India Distillers Association
Bureau National Interprofessionnel du Cognac
(BNIC)
Cmara Nacional de la Industria Tequilera
Comit Colbert
Comit Interprofessionnel du Vin de
Champagne (CIVC)
Imported Spirits & Wine Association of India
Indian Scotch Whisky Association of India
Instituto do Vinho Bordado e do Artesanato da
Medeira
Instituto dos Vinhos do Douro e Porto
International Apparel Federation
International Tobacco Growers' Association
Office International de la Vigne et du Vin
Scotch Whisky Association
The Altagamma Foundation (La Fondazione
Altagamma)
The Council of Fashion Designers of America,
Inc, (CFDA)
The International Luxury Business Association
The Luxury Marketing Council Worldwide
The Walpole
Tobacco Institute of India
Trade Press BeverAsia
CosmeticNews Weekly

Euromonitor International
LUXURY GOODS IN INDIA Passport 11

Cosmetics International
Drapers
Drinks International
Financial Times Luxury Business
Forbes
GCI Magazine
Happi
Intelligent Life
Just Drinks
Just-style
Luxury Briefing
Luxury Facts
SPC
The Drinks Business
The Rose Sheet, Elsevier Business
Intelligence
TIME Style & Design Magazine
Times of India Group
Tobacco Asia
Tobacco Journal International
Tobacco Reporter
Wine & Spirits International
Women Wear Daily
World Drink Trends
World Tobacco
WWD Beauty Biz
Source: Euromonitor International

Euromonitor International