Section A Reading Vocabulary (35 points)

For advertisers, there are three good reasons to target schoolchildren. Firstly, they
have money to spend and the amount of money is growing. In the USA, teenagers between 12
and 17 are now spending about $190 billion a year. Secondly, they have pester power: if they want
something, they repeatedly ask their parents to buy it. Thirdly, they are tomorrows adult consumers,
and may stay loyal to the brands they bought as children.
There are financial advantages for schools who allow advertising. For example, most
secondary schools in Britain have vending machines which are provided by large food and drink
companies. Schools usually earn between 10,000 and 15,000 a year from these. This income can
then be spent on books and equipment.
Some companies supply books and other equipment directly to schools. In the past
thirteen years, the giant supermarket firm, Tesco, has provided more than 50,000 computers and
500,000 pieces of computer equipment to thousands of schools, in exchange for vouchers which
the students and their parents collect when they shop at Tesco. Another company, Be Sport Ltd,
supplies free sports kits to schools which have the names of sponsors on the shirts and shorts.
These kits would normally cost 400 per team.

Comprehension Questions

1.a. Why do advertisers target schoolchildren?

b. What is pester power?
2. What benefits does a school have if it allows advertising?
3. What has Tesco done for schools?
4. What is your personal opinion of advertising in schools?

Section B Grammar and Usage (35 points)

A Read sentence A. Then complete sentence B so that it means the same. Include the word
in brackets. (5 points)

1. A: London isnt as crowded as Tokyo.

B: LondonTokyo. (less)
2. A: Ive never met anyone nicer than Tom.
B: Tom.met. (the)
3. A: Dennis has got a louder voice than Peter.
B: Dennis talksPeter. (more)
4. A: This is the easiest question.
B: This is.question. (difficult)
5. A: Robert is a faster worker than Dan.
B: RobertDan. (quickly)

B. Rewrite the sentences using the passive. (10 points)

1. People speak Portuguese in Portugal and Brazil.

2. Someone stole my luggage while I was waiting for the train.
3. The airline has cancelled our flight so were waiting for the next one.
4. They had closed the motorway so the coaches werent running.
5. Theyll transfer all passengers to another airport.

C. a Add question tags to the statements. (5 points)

 1. Youre going out with Larry,..?
2. Theyve split up,.?
3. You wouldnt prefer to eat out,?
4. You wont tell anyone,..?
5. Adam really looks down on his sister,.?

b. Complete the sentences with in, at and on. (5 points)

1. Im meeting Janet tonight.8.30.

2. We play tennis after school..Tuesday evenings.
3. Were going to Paris togetherChristmas.
4. We got married..2004.
5. Were driving to the beach .the morning.

D Rewrite the sentences with the correct form of have something done. (10 points)

1. The mechanic is repairing Tonys car.

Tony
2. The builders are changing my neighbours windows.
My neighbours
3. The photographer is going to take my photo.
I.
4. The dry cleaner has cleaned Harveys coat.
Harvey..
5. The optician tested Olivias eyes last week.
Olivia.

Section C - Essay writing (30 points)

Imagine you are planning to buy a new bike. You see one advertised in a magazine. Write a
letter to the shop asking for more information (120-150 words). Include the following information and use
indirect questions:
say where you saw the advert, and why you are writing
explain what you need the bike for
ask about the price and if any guarantee is provided
request a test ride, if possible to make sure that the bike is the one you want.