MARKETING

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Brgy. Bubog, San Jose, Occidental Mindoro
Single Proprietorship- MR. JAMES LUMBA CHUA
 ORGANIZATIONAL CHART

OWNER/MANAGE
R
JAMES LUMBA
CHUA

SUPERVISOR
RAFFY UMALI

ROOM BOY2
SECURITY GUARD ROOM BOY1
CASHIER FREDERICK
GODOFREDO ROMMEL DOMINGUEZ
AGNES ROMBOA
DORMEDO EMPERADOR

PERMITS AND LICENSES

CERTIFICATE OF COMPLIANCE
DTI
FIRE SAFETY
SANITARY PERMIT
MAYORS PERMIT
MARKET POTENTIAL
Market potential is the estimated maximum total sales revenue of all suppliers of product/
service in a market during a certain period. In consultation with the owner, MR. JAMES
LUMBA CHUA the market potential was huge. He said that the increasing number of
people/tourist visiting the island of Occidental Mindoro is the factor why he established such
kind of business HIDDEN HAVEN HIDEAWAY INN. Aside from that, local customers are also
one of its market potentials, he mentioned also that establishing a hotel in Brgy. Bubog has a big
difference in BAYAN, or city proper. He cited the different advantages like parking area,
excellent environment for beach lover and pollution hater.
Since Occidental Mindoro is considered as one of the best tourist spots in the country,
tourism is very active every now and then. Foreigners from different places of the world are
always coming to this island. These market potentials create a huge demand for hotels with
restaurant.

COMPETITORS
a. PARISIAN BELLEVIEW HOTEL
Brgy. San Roque, San Jose, Occidental Mindoro
b. SEASONS HOTEL
Km 238 Airport Road, San Roque, San Jose, Occidental Mindoro

c. SIKATUNA BEACH HOTEL

San Roque I, San Jose, Occidental Mindoro
MARKETING STRATEGY

During the conduct of surveys with these different hotels in San Jose, several strategies
were studied. Comparing the different angles of marketing, the strategies to increase the sales
were being formulated. Several ideas were included for the formulation of marketing strategy.
Ideas to be considered:
1. Put hotel reservation terminals in different travel offices
a. Publish a hotel newsletter
2. Work with airlines to do joint promotions
3. Emphasize what your hotel does best
a. Invest in a more efficient HVAC system (heating, ventilating and air-
conditioning)
b. Differentiate your hotel from your competitors
c. Make your guests feel at home
d. Sell hotel branded products
e. Make a few rooms pet friendly
4. Run Ads
5. Increase word of mouth through employees and customers
a. Encourage guests to refer new customers
6. Develop employee mental ownership
a. Make your employees happy
b. Encourage all employees to be salesmen
c. Reward employees for good suggestions
7. Offer room service specials rate and discount; souvenir items
a. Take advantage of point-of-sale opportunities
b. Focus on perceived value
c. Offer discounts for extended stays
d. Have a smart discount room rate policy
NEWSPAPER AD
 FINANCIAL STATEMENT

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Income Statement
For the month of July 31, 2016

Rent revenue
PhP262,00 PhP301,30
0.00 0.00
Other Income
PhP6,900.0 PhP7,935.0
0 0
Interest revenue
PhP1,400.0 PhP1,610.0
0 0

Total Revenue
PhP270,30 PhP310,84
0.00 5.00

Expenses:

Cost of Goods Sold

PhP159,00 PhP166,95
0.00 0.00
Salaries and wages
PhP45,000. PhP47,250.
00 00
Advertising
PhP12,400. PhP13,020.
00 00
Freight out
PhP4,000.0 PhP4,200.0
0 0
Depreciation
PhP5,000.0 PhP5,250.0
0 0
Taxes and licenses
PhP3,000.0 PhP3,150.0
0 0
Rent
PhP6,300.0 PhP6,615.0
0 0
Interest expense PhP350.00 PhP367.50
Loss on sale of
assets PhP250.00 PhP262.50
Property taxes
PhP2,000.0 PhP2,100.0
0 0

Total expense PhP237,30 PhP249,16

237,300 0.00 5.00

Net Income (loss)

PhP33,00 PhP61,68
0.00 0.00
HIDDEN HAVEN HIDEAWAYS INN
Balance Sheet
For the month of July 31, 2016

Current Assets:

ASSETS
Cash PHP 3,000.00
Short-term investments/marketable
securities PHP 6,000.00
Accounts receivable, net PHP 5,000.00
Inventory PHP 10,000.00
Prepaid rent PHP 2,000.00
Office supplies on hand PHP 1,000.00
Total current assets PHP 27,000.00

Long-Lived Assets:
Long-term investments PHP 10,000.00
Land PHP 35,000.00
Building PHP 86,000.00
Machinery & equipment PHP 50,000.00
Less accumulated depreciation PHP 23,000.00
Patents PHP 4,000.00

Total Non-Current Assets PHP 162,000.00

Total Assets PHP 189,000.00
LIABILITIES
Current Liabilities:
Accounts payable PHP 4,200.00
Notes payable PHP 15,000.00
Interest payable PHP 1,000.00
Wages payable PHP 800.00
Total current liabilities PHP 21,000.00

Long-Term Liabilities:
Mortgage payable PHP 30,000.00
Bonds payable PHP 50,000.00
Total long-term liabilities PHP 80,000.00
Total Liabilities PHP 101,000.00

OWNERS CAPITAL

CHUA. Capital PHP 88,000.00

Total Liabilities and Owners Equity PHP 189,000.00

Return of Investment 0.17

or 17%

0.33
or 33%