FRONTRUNNER

Q
To Ogden Transit Center

GREEN LINE
To Salt Lake International Airport

DOWNTOWN
SALT LAKE CITY
N. TEMPLE

300 EAST
BLUE LINE 400 SOUTH
To Salt Lake Central Transfer

SALT LAKE CITY

BLUE LINE
To Draper Town
Center
A Note About Geography: For the
purposes of this plan, Downtown Salt Lake RED LINE
Citys boundaries are defined as North GREEN LINE FRONTRUNNER To Daybreak
Temple, 400 South, I-15 and 300 East. To West Valley Central To Provo Central Parkway
 RED LINE
To University of Utah

04 05

CONTENTS
Introduction Letter From The
Steering Committee

06 08
Progress Report Emerging Trends

10 18
Action Plan Implementing the
Action Plan
 INTRODUCTION
Downtown Salt Lake City is the capital city of Utah, headquarters
of a global religion and the historic center of our state. Thanks to
significant public and private investments over the past decade,
downtown is now Utahs center for innovation and prosperity.
Downtown boasts over 10 million square feet of office space,
two dynamic entertainment centers and countless independent
restaurants and retailers, a burgeoning residential community,
a professional sports franchise and one of the nations best
transportation networks.

Downtown Rising has been a catalyst for the past decades growth.
The guiding vision was launched by the Salt Lake Chamber in
partnership with the Downtown Alliance in 2006, and later unveiled
to the community in 2007. Based on the Second Century Plan from
the 1960s, the vision continues to capture the hopes and aspirations
for the urban center of Utahs capital city with public and private
sector participation in a consensus-based approach.

Moving forward, Downtown Rising will continue to advocate for

interest and investment in Salt Lake Citys urban center.

04
 DOWNTOWN
SALT LAKE CITY
PLANNING TIMELINE

1833 A MESSAGE FROM THE STEERING COMMITTEE

Joseph Smith creates
the Plat of Zion, which Launched in 2007, the original Downtown Rising vision was instrumental in
1847 becomes a template for considering the broader implications of an array of significant, but individual
Mormon Pioneers arrive the plan of Salt Lake developments in downtown. This vision for downtown was created to be the
in Salt Lake Valley and glue to link disparate parts of our community together growing pains that are
lay out the street grid 1868 normal with dynamic city building.
ZCMI department store
opens This ongoing transformation in downtown cannot be attributed to any one
1887 project in particular. It is the product of citywide changes in economic and
Salt Lake Chamber of social conditions and the creativity and energy with which our local community
Commerce founded responded to those changes.
1962
Second Century Plan Todays leaders deserve a round of applause for the past decade of hard work.
completed The urban center we are all proud of today is a result of the sustained efforts of
1991 cross sector stakeholders rallying behind the original 2007 Downtown Rising
Downtown Alliance vision. This communitys property owners, investors, developers, retailers,
formed brokers, arts and cultural organizations, policy makers and civic leaders all
1995 deserve credit.
Downtown Master Plan
adopted But serious challenges also remain.
1998
Gateway Specific Plan Building on the last decades success, the emerging trends and objectives
adopted in this report represent an enormous opportunity for downtown to maintain
2007 the same level of sustained commitment that has led to the past decades
Downtown Rising Vision transformation.
launched
2008 To quote the original Downtown Rising vision, our aim with this action plan is
Downtown in Motion to provide guidance, not answersa conceptual blueprint, not a master plan
Transportation Plan regional focus, not a limited view of the central business districta common
completed 2016 vision, not a parochial vision focused on personal gain.
Updated Downtown
Master Plan adopted This action plan demonstrates the power of harnessing local community
2017 organizations, private business and public officials working together over the
Downtown Rising Action next decade ahead to build an even brighter future for downtown Salt Lake City.
Plan launched

05
 PROGRESS REPORT
In the last ten years,
20 STORIES 26 STORIES
Downtown Rising has
championed significant public-
Residential Floors Residential Floors
Planned Under Construction private projects that will have
lasting positive economic
impacts for the state of Utah.
These projects include:

20 STORIES 80 STORIES 10,000

new residential units
2010 Residential 2016 Residential
Floors Completed Floors Completed

2,000,000
square feet of new office space

# OF UNITS 10,000
1,000,000
DEVELOPMENT TIMELINE
DOWNTOWN RESIDENTIAL

10K
square feet of new retail/mixed use space
8K

6K
2,500
5,200 seat Broadway style theater

4K
REGIONAL
2K
1,000
TRANSPORTATION
0
NETWORK
that most notably includes Frontrunner commuter
1920

1930

2010

2015

2017

2020

Completed rail, an airport light rail extension and last mile

Projected connection opportunities with GREENbike

06
 2007-2017
RESIDENTIAL HISTORICAL
Liberty At Gateway 39
1
2 Broadway Park Lofts 26 DEVELOPMENT MAP
3 Patrick Lofts 48
99 West
22
4 27 41
5 Richards Court
6
6 The Regent
7 Providence Place 14 29 36
360 Apartments S. 28
8 0
Encore Apartments 20 34
9 33
10 Seasons on The Boulevard
11 Paragon Station S. 18
0
12 Alta Gateway 10
N E
13 Bonneville Apartments
M PL
14 Liberty Crest TE E
616 Lofts S. MPL 7
15 TE 28 45
16 Milagro Apartments S. S. 13
0
17 4th + 4th Apartments 36 10 S.
18 Hardison Apartments * Enlarged for detail and flipped for 5 200
19 Pierpont Apartments better orientation 4 9
20 West Gateway Commons E 35 S.
43 PL 37 300 10
EM 17
HOTEL 31
N.T 30 32
21 AC Hotel 23 49 40 47
22 Regent Street Hotel S. 0 E.
23 Hyatt Place Rio Grande 38 50 46 3 4 00
24
24 Hyatt House 25 21 ST
1 16 52 AT
25 Courtyard by Marriot 11 E S.
ST
51 S. 3 0
. 0 00 60
OFFICE 20 12 19
15
50 E.
20
26 111 Main 40 2 0
MA E.
27 151 State Street
101 Tower IN 44
28 53 ST
29 102 Tower 8 W .
.T
31
30 222 Main
Six Gateway N 20
EM
PL
E
32 Questar Corporate Center 42 0
W
30 .
RETAIL 0
40 W
33 OC Tanner .
0
34 Harmons At City Creek 60 W
0 50 .
35 Three + Three UnCommons W 0
. W
.
MIXED USE ARTS & CULTURE LEGEND
36 City Creek Center 48 George S. and Delores Dor Eccles Theater
37 Gallivan Plaza 49 Jesse Eccles Quinney Center for Dance Completed
38 The Gateway* 50 Vivint Smart Home Arena
39 Neumont University Under Construction
40 Macaroni Flats by Artspace GOVERNMENT & ACADEMIC INSTITUTIONS
41 Regent Street 51 United States Courthouse Planned
42 Station Center 52 District Attorneys Office
43 Hardware Village 53 The Intermodal Hub
Light Rail
44 Patrinely Building
45 Northwest Pipeline Development
Paper Box Development TRAX Stop
46
47 SLC Housing Innovation Lab

*The Gateway was originally built in 2001

07
 EMERGING TRENDS
Several trends, amenities and new investments
present specific opportunities for short, medium
and long-term growth in downtown:
Residential
Growth
Downtown has experienced significant
residential growth over the past
decade. This residential population
brings vibrancy and energy to the
urban center. Continued advocacy
from Downtown Rising will enhance
this growing community to ensure that
downtown is equitable, inclusive and
vibrant for diverse residents in decades
to come. Downtown living options
must be accessible to a wide variety of
income levels and household sizes.
08
Tech
Downtown
While downtown is Utahs historic
financial and legal services center,
demand for office space in downtown
is coming from increasingly diverse
industries. Notably, growth in the
tech industry and creative sectors
has fueled the need for additional
office space. Thanks to large private
capital investments in high-tech
infrastructure and fiber optic networks,
downtown has the opportunity to
capitalize further with a dedicated
tech cluster development that
emphasizes innovation, creativity and
entrepreneurship.
Youthful
Workforce
With several premier universities and
colleges nearby, downtown is capable
of attracting young talent entering the
workforce. This trend is augmented
by new specialty schools right in the
heart of downtown that help students
fast-track technology-based careers.
Downtown Rising will focus on
additional educational opportunities
to expand university presence in the
community and advocate for a K-8
Elementary and Junior High school.
Creative options could include a
charter school or other nontraditional
educational facility appropriate for an
urban center.
 Sports &
Entertainment
District
The recent purchase of The Gateway
and plans to invest over $125 million
in upgrades to the Vivint Smart
Home Arena presents significant
opportunities for new programming,
events and partnerships in a
neighborhood that has seen rapid
residential growth and transformation.
The Vivint Smart Home Arena brings
over a million visitors to downtown
each year - many of whom are coming
from outside the confines of Salt
Lake City. Coupled with renewed
investment in The Gateway as a
regional entertainment destination, this
district has all the key components of a
dynamic sports and entertainment hub.
The Cultural
Core
With new developments like the
recently completed George S. and
Dolores Dor Eccles Theater and
additional partnerships and projects in
the pipeline, downtown will continue
to serve as the cultural core of the
Mountain West region. Additional
investments from public and private
sources will continue to define
downtown as the regions cultural core
through place making, programming
and promotion.
International
Destination
Just ten minutes from Salt Lake City
International Airport, downtown is home
to a world-class convention facility at the
Calvin Rampton Salt Palace Convention
Center. Plans for a new convention
center hotel and additional restaurant
and nightlife opportunities will act
as catalysts for additional economic
activity across the state of Utah. The Salt
Lake City International Airport serves
nearly 23 million passengers a year from
facilities designed over 50 years ago.
Construction is currently underway for
a new $3 billion airport that will ensure
greater connectivity, efficiency and
cost - competitiveness for Utah as an
international destination. Scheduled to
be completed in 2020, the new airport
will have a significant impact on the
urban core.
09
 ACTION PLAN
To take advantage of emerging trends and opportunities, Downtown
Rising will focus advocacy efforts on actionable short, medium and
ongoing projects and objectives. These projects and objectives are
based on public outreach, stakeholder interviews and consultation
with public sector planning efforts.

1-3 YEARS 3-5 YEARS 5+ YEARS

Short Term Objectives Medium Term Objectives Ongoing Objectives

A note about the timeline: Downtown development is a complex process. This timeline reflects the best thinking and
input at the time of the Action Plan release in February 2017. Downtown Rising will respond to a changing environment,
emerging trends and evolving best practices, and update these timelines as development occurs or as downtowns
objectives and priorities shift.

10
Short Term Objectives (1-3 years)
Public Market
Building on the success of the summer
Downtown Farmers Market, a public
market in the Rio Grande neighborhood
will provide year-round vending
opportunities and continue to bolster
rapid transit oriented development of
downtowns depot district. The public
market will act as an important public
space within the community, bringing
residents and businesses together while
promoting small and local business in a
celebration of Utahs agricultural roots and
food production heritage.
Convention Center Hotel
Significant strides have been made
towards building a convention center hotel Downtowns convention
adjacent to the Calvin Rampton Salt Palace
Convention Center. The size and complexity
and tourism industry is an
of this project will require State, County and economic catalyst for the
City participation with a private developer
to build a facility that meets market regions economy.
requirements. In 2013, the Utah State
Legislature approved a post-performance
tax incentive to entice development and Salt Lake County is
currently Salt Lake County and private
developer DDRM are in negotiations to committed to continuing to
construct the project. Downtown Rising will
continue to advocate for the importance
support this vital industry
of this project in attracting additional that creates jobs and
convention visitors and tourism to the urban
center. The hotel should act as an anchor reduces the tax burden for
attraction that welcomes our diverse visitor
population and bolsters public and private
local citizens.
investments in the surrounding blocks.
- Ben McAdams
Salt Lake County Mayor
11
 Short Term Objectives (1-3 years)

Tech Anchor Campus Cultural Core

Building on the growing technology Downtowns arts and cultural organizations

ecosystem in downtown, Downtown Rising represent a unique resource for economic
will advocate for the development of a growth. Downtown Rising will advocate
tech campus that fosters innovation with for innovative placemaking and public art
local universities, colleges and technology projects and other programs that expand
companies. This campus will provide the public exposure to art, particularly those
burgeoning technology sector with more that showcase local artists.
reasons to locate and grow their business
in downtown. The project will create
new jobs and benefits for the residents,
retailers, restaurants, students and
surrounding business community.

Sports & Entertainment District

Main Entry
Downtown has an unprecedented
opportunity to capitalize on renewed
investments at the Vivint Smart Home
Arena and The Gateway. Downtown
Rising will advocate to enhance the
district to expand regional audiences,
increased spending on retail, food and
beverages, greater use of parking and
transportation systems, increases in sales
tax revenue and more opportunities for
original programming.

12
 Transportation investment
is critical to our continued
economic success. The
past decade has brought
incredible growth to
Transportation Investment our infrastructure. Had
Downtowns regional transportation infrastructure ensures a variety of options including auto, we not addressed the
free public transit on TRAX, buses and enhanced bicycle infrastructure like the GREENbike
bike share program. Several additional planned transportation projects will enhance
transportation needs in the
downtown as a regional multi-modal hub. These include: last several years,
Downtown Circulator: A downtown bus circulator will break down arbitrary boundaries we would be crippled today
and create a more cohesive downtown district. with gridlock, frustration
TRAX extension to the new SLC airport: The existing Airport TRAX line needs additional and lack of economic
investment to reach the new hub and ensure 21st century connectivity into downtown.
activity.
Downtown Streetcar: In 2013, Envision Utah, Salt Lake City and the Utah Transit Authority
began an alternatives analysis to catalogue potential routes stretching from downtown to
the University of Utah. Downtown Rising supports a streetcar system that links the urban - Lane Beattie
center with University neighborhoods, to enhance transit-oriented development.
President & CEO
Grand Boulevards: The Grand Boulevards act as main arteries in and out of Utahs capital
city, serving thousands of drivers every day. 400 South, 500 South and 600 South need
Salt Lake Chamber
continued attention along with public and private investment to create a more dignified,
green and monumental front door for our urban center.

13
 Medium Term Objectives (3-5 years)

Sports & Fitness Center

Ranked among the healthiest and most family-friendly cities in the nation, Salt Lake City
Art elevates our society enjoys impressive outdoor recreation opportunities that lead the right from the urban center
to the Wasatch Front. These outdoor assets should be complimented by a world-class sports
and defines who we are and fitness center for the growing number of families and people who live, work and play
as a culture. Downtown is downtown. This important public space includes a public gymnasium with swimming pools,
tennis courts, basketball courts, running tracks and signature elements to celebrate Utahs
the center of Utahs artistic outdoor heritage.
offerings. A critical element
of our progress as an urban
center will be based on the
investment and commitment
we make to support artists
and performers, who elevate
our lives, contribute to our
society and improve our
economy.

- Diane Stewart Digital Media & Arts Center

Owner Downtown is home to several independent film, mixed media and art organizations that
Modern West Fine Arts help to shape the urban centers identity as a regional destination for arts, culture and
entertainment. Downtown Rising is committed to building a world-class facility that will
support these organizations and create a unique combination of entrepreneurship, art, and
educational opportunities in downtown for generations to come.

14
Downtown School

Downtowns dynamic employment and

residential growth requires additional Significant investments
educational options for employees and
families looking to live and work in
call for significant returns.
Utahs urban center. Downtown currently Additional spending on
lacks K-8 opportunities creating
challenges for young families and limiting Pioneer Park must do
key demographic growth. Downtown
Rising will look for innovative ways
more than maintain the
to build a school that can serve these status quo - a park that is
growing populations.
deeply engaging when its
programmed and deeply
troubled when its not.

- Bryson Garbett,
President & CEO
Pioneer Park Investment
Garbett Homes
Named for Mormon settlers who
established Salt Lake City, Pioneer Park is
a 10-acre plot of land that has been a key
public space in the community since the
19th century. Downtown Rising embraces
a bold plan to invest in infrastructure
improvements and a public-private
management structure that will make this
park one of Utahs finest green spaces.

15
 Ongoing Objectives (5+ years)

Our city has taken the lead

in providing emergency
shelters for our state. All
stakeholders must come
together to ensure that we
have adequate, affordable
housing, treatment options Housing Development for All
and a long-term strategic Downtown needs focused residential investment beyond market rate units in order to
plan not just to provide sustain a diverse, mixed-income neighborhood and continue to attract a healthy workforce
and households of all ages, incomes and household sizes. To be truly successful as a
emergency shelter, but also neighborhood, downtown must have housing for singles, couples and families.

to prevent people from

Homeless Services
becoming homeless in the
Downtown Rising supports Salt Lake City and
first place. Salt Lake Countys collective efforts to address
homelessness in our community. This issue is an
economic and moral challenge, but our state is better
- Jackie Biskupski prepared than most to find systemic and collaborative
solutions including mental health care, job training,
Salt Lake City Mayor substance abuse treatment and new investment in
affordable housing. It will take a concerted effort at
all levels of government, working with private and
philanthropic leaders to find solutions to this issue.

16
17
 Implementing the Action Plan
THE COMMITMENT
Downtown Alliance is intimately involved, by mission, in implementing
this action plan. But the organization will rely on the State of Utah,
Salt Lake County, Salt Lake City and most importantly, downtown
business and property owners to take leading roles.
The Downtown Rising Steering Committee will provide direction and
counsel behind the efforts to enact this action plan. This committee
is a critical partnership with representation from Salt Lake City,
Salt Lake County, dozens of downtown stakeholders, real estate
developers and community leaders. The commitment of money,
time and other resources from these stakeholders will ensure a
collaborative process moving forward.
18
THE PROCESS
The Downtown Rising Action Plan public engagement process has
provided the opportunity for feedback from various interests and
backgrounds. As such, the action plan does not represent individual
short-term interests and pursuits. The short, medium and ongoing
objectives in the action plan have been collectively agreed upon in
their ability to yield the greatest positive changes in downtown.
From May July 2016, an online survey was conducted allowing
the public at large to participate in imagining their downtown of
the future. Comments were also accepted via the Downtown Rising
website and Downtown Alliance social media channels.
IMPLEMENTATION
The Downtown Rising Action Plan is intended to be a living, breathing document that will respond over time to downtowns ever changing needs.
Downtown Alliance staff will provide regular updates on Action Plan progress and continue to seek the input of all stakeholders to refocus efforts.

2,247 34,000+ 50+ 7

SURVEY RESPONSES TOTAL FACEBOOK DOWNTOWN COMMUNITY COUNCIL
IMPRESSIONS STAKEHOLDER INTERVIEWS MEETINGS

19
THANK YOU TO OUR SPONSORS