Mohammad Ali Jinnah University Karachi G

IN
MKTG 4023 : Marketing Management (C) - BBA(M) N
R
O
COURSE OUTLINE M
SEMESTER SUMMER 2012
INSTRUCTOR Afsheen Danish Naqvi
CLASS TIMINGS MONDAY~WEDNESDAY
BOOK RECOMMENDED Marketing Management: A South Asian Perspective, 13/e by Philip Kotler, Kevi
Additional Readings Handouts and Presentations

Reading
Lecture
No. Dates Topics Assignmen
ts
1 Monday, June 04, 2012 Introduction, Defining Marketing for the 21st Century Chap 1

2 Wednesday, June 06, 2012 Developing Marketing Strategies and Plans 2

3 Monday, June 11, 2012 Environment Scanning and Marketing Research 3, 4
4 Wednesday, June 13, 2012 Creating Customer Value, Satisfaction, and Loyalty 5
5 Monday, June 18, 2012 Consumer markets and market segmentation 6, 8
Wednesday, June 20, 2012 MID TERM EXAM
6 Monday, June 25, 2012 Dealing with competition, creating brand equity 9,10

7 Wednesday, June 27, 2012 Project and article presentations

8 Monday, July 02, 2012 Managing marketing mix- product and pricing 12, 14
9 Wednesday, July 04, 2012 Managing marketing mix- placement and promotion 17, 18
10 Monday, July 09, 2012 Casestudies of Pakistani business marketing strategie
11 Wednesday, July 11, 2012 projects final presentations handout

12 Monday, July 16, 2012 marketing services and global marketing handout
Wednesday, July 18, 2012 FINAL EXAMINATION

MARKS DISTRIBUTION
CLASS PARTICIPATION 05%
QUIZZES 10%
ASSIGNMENTS 10%
READING ASSIGNMENT (SUMMARIES) 10%
Mid Term 25%
FINAL EXAMINATION 40%
TOTAL 100%

Afsheen Danish Naqvi