InFocus ProductionBook Final

You enjoy the moment,
well capture the memory.
InFocus_Costing_Book.indd 1 11/21/16 11:14 AM

Table of Contents
Small Business Plan................................................29
Executive Summary......................................3
Meet the Team.............................................4
Company Description...................................5
Market Research..........................................6
Service/Product Line....................................7
Marketing and Sales Management................8
Financial Projections....................................9
Appendicies...........................................................1026
Packages and Pricing....................................11

Production Agreement..................................12
Equipment Lists...........................................16
Workflow.....................................................19
Location......................................................21
Floorplan.....................................................22
Personnel......................................................23
Budgeted Hourly Rates (BHRs).....................24

Small
Business
Plan

Executive Summary
InFocus Productions is a special event videography com-

pany that provides high quality video for the memories
you value most. Our customers are middle to upper
class individuals in the Houston area who have the
resources to commit to a luxury service in making their
memories a viewable and relivable product. Our plan
is to continue to get exposure through online advertise-
ment and word of mouth from our valued customers
to solidify our spot as one of the top choices for special
event videography in the Houston area. Beyond that,
we would like to expand to have the employees, resourc-
es, and equipment to travel to other various cities in
Texas and eventually be able to meet customers needs
nationally.

Meet the team
the ones making it happen, one memory at a time
IA NA LOWRY an ie Stefk
EL el A
COMPANY PRESIDENT & CUSTOMER RELATIONS

CREATIVE DIRECTOR SPECIALIST
As the president and creative director of InFocus, Eliana Melanie Stefkas passion for creativity and individuality
Lowry oversees the creative process and works with led her to the University of Houston where she gradu-
clients and staff to make sure customer gets the product ated with a degree in Digital Media. With impressive
they desire. Along with a B.S. in Digital Media from the design skills along with a background of working in sales
University of Houston, Eliana has been involved in the and design management, she grew to love working along-
professional world of videography through internship side customers to ensure total satisfaction. She is able to
positions at the UH Athletics Department and Zenfilm utilize her skills as the customer relations specialist.
Video Production company in Houston.
v ier Bond a Anukewu

Xa iy e m
Ma
EXECUTIVE PRODUCER HEAD VIDEOGRAPHER & EDITOR

Xavier Bond uses his leadership, communication, and Maiya Anukwuem has flown solo as a freelance
planning skills as InFocuss executive producer. Having videographer and spent time in the ad agency world as a
managed multiple projects in the past, Xavier ensures copywriter, videographer, photographer, and member of
that the production process and workflow from start to a senior creative team. After graduating and getting her
finish is done effectively and efficiently. start in marketing, Maiya joined InFocus as the head
videographer.

Company Description
Mission Statement
At InFocus, our talent and our passion is to supply the customer with remarkable high
quality content that is specific to their lives.
Principle Members and Roles

The first main role in our company is the Creative Director. This person is responsible for
working as the creative lead of projects, overseeing the creative process, and giving guidance
to the creators that are employed under them. The next role is the Videographer/Editor.
This person is responsible for filming, capturing, importing, editing, and exporting creative
content for the client. The next role is the Producer. The producer focuses on the workflow
of the project from start to finish to make sure it maintains consistency and is what the
customer wants. Lastly, the customer relations specialist is the first impression of the com-
pany. This specialist answers phone calls, schedules meetings, and consults with clients to
determine what they want and how our company can help them.
Legal Structure
Our company is a limited liability company owned by the president and shareholders
who invest in our business and are responsible for its assets and liabilities respectively.

Market Research
Description of Industry
We are part of the special event videography industry thats main focus is to capture
events such as weddings, parties, or other important get-togethers so that it can be a
lasting memory for people. Our industry is a growing one as videography for weddings
and other events is becoming more and more popular as technology continues to
enhance.
Description of Customers
Our customers are middle to upper-class individuals who have the resources to commit
to a luxury service in making their memories a viewable and relivable product.
Competitors
Our largest competition is the growing number of wedding videographers in the
Houston area. These include companies such as Allmon Brothers, AB Motion Video,
byDesign Films Houston, and Rethinkvideo. All of these companies are well estab-
lished and have great reviews from past customers.
Advantage over Competitors

Some advantages of our company include being located in the large city of Houston
giving us a large pool of clients, making sure to have the latest and greatest equipment,
and also that we do not limit ourselves to just weddings. We offer visual storytelling for
any large life events that a person might have rather than sticking with just weddings
like a large number of our competitors do.
Regulations
Intellectual property regulations are very important to our company. We work hard to
capture and create quality content for our customers and it is important to us to have
the original work of our employees copyrighted. By doing this, we ensure that no one
else is stealing from our company.

PRODUCT/SERVICE LINE
Product or Service Provided
We will provide video services to customers looking to get their special event in their
life captured through visual storytelling.
Pricing Structure
We will charge customers based on the length of the event, length of video wanted, and
the equipment used. We will offer multiple package deals to customers so that they can
choose which option fits best within their vision and their budget.
Life Cycle Stage

We are in the growth life cycle stage of business. Revenues and customers are increasing
with many new opportunities. We are an established company but are looking to con-
tinue to gain traction and get bigger.
Intellectual Property Rights

The IP we use is copyright so that the videos filmed and edited within our company are
protected.
Research and Development Ideas

We are currently researching our effectiveness and the satisfaction of our clients by fol-
lowing up with them after an event and looking for any feedback to make our process
better for our future customers. We are also researching our competition along with
our industry as a whole to make sure we are staying ahead and operating at the same or
higher level than what is expected for a video company.

Marketing and
Sales Management
Plan for Growing the Company

Our plan is to continue to get exposure through Internet and social media to solidify
our spot as one of the top choices for special event videography in the Houston area.
Beyond that, we would like to expand to have the employees, resources, and equipment
to travel to other various cities in Texas and eventually be able to meet customers needs
nationally.
Communication to customers
We will communicate to customers through various social media platforms and our
own website along with email and phone once a relationship is established. We will
work hard to respond with quick and educated answers to any questions our customers
may have. While we want to maintain a professional appearance, we want our
customers to feel comfortable and trust in us and we will make sure to do this by being
friendly and honest with them throughout the entire process.
How Will You Sell Your Product

We plan on advertising our product through active use of social media platforms such
as Facebook, Twitter, and Instagram. These will all contain a link to our website which
will contain more information about our company and what we do, along with prices
and how to contact us. We also plan on selling our product through teaming up with
large wedding and special event expos/shows in Houston to bring our product to cli-
ents that are looking for it and also teaming up with websites such as theknot.com who
contain lists of high quality businesses for future customers to view.

Financial Projections
Category Year 1 Year 2 Year 3

Sales 609657 647494 707458
Cost of goods sold 294906 300804 306820
GROSS PROFIT 314751 346690 400638

OPERATING EXPENSES
Salary (office & overhead) 129156 131739 134373
Payroll (taxes, etc.) 33763 33813 33863
Outside services 1010 1060 1110
Supplies (office & operation) 35902 35952 36002
Repairs & maintenance 10891 10901 10916
Advertising 500 500 500
Car, delivery & travel 1500 3796 4745
Accounting & legal 1200 3000 3000
Rent 34398 34398 34398
Telephone 0 0 0
Utilities 0 0 0
Insurance 27033 27033 27033
Taxes (real estate, etc.) 1000 1050 1200
Interest 445 495 545
Depreciation 12103 12103 12103
Other expenses 850 850 850
TOTAL EXPENSES 289751 296690 300638

NET PROFIT BEFORE TAXES 25000 50000 100000

Income taxes 0 0 0
NET PROFIT AFTER TAX 25000 50000 100000

Owner draw or dividends 0 0 0
ADJUSTED TO RETAINED 25000 50000 100000


Appendicies
10

Packages And Pricing
Starlight $2,490
Up to 7 continuous hours of coverage (add more at $300 per hour)
1 videographer
Edits:
Wedding Vignette* (3 to 5 minutes highlight video)
Documentary Edit* (1 to 2 hours, includes full ceremony and all good footage in rough-cut format)
All edited videos on two flash drives (DVD and Blu-ray options available)
Moonlight $3,400
Up to 9 continuous hours of coverage (add more at $300 per hour)
1 videographer
Edits:
Wedding Featurette* (9 to 14 minutes)
Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first
dance)
All edited videos on three flash drives (DVD and Blu-ray options available)
Option: Add Wedding Trailer to the Moonlight for only $350 add-on
The Spotlight $4,200

Take it to the next level with the Spotlight Package! The Spotlight Package includes 2 videographers
to cover your wedding more completely and allows us the time to get more cinematic shots.
Coverage bridal prep to dancing at the reception (Max time of up to 11 continuous hours)
2 videographers (core hours)
Edits:
Wedding Trailer
Wedding Featurette* (9 to 14 minutes)
Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first
dance)
All edited videos on three flash drives (DVD and Blu-ray options available)
Video Add-Ons
Additional copies (DVD, Blu-ray or a flash drive) $35
Addl hours of coverage $300
Wedding Trailer $350
Upgrade to 4K resolution to any of the above packages $1500
Love Story $700
Same-day Edit (3 to 5 minute highlight video of your wedding day played at your reception)- $1290
(Or $900 if you take off your Vignette or Trailer in your package)
11

Production Agreement
This Production Agreement is entered on the date of ________________ between
________________, ________________, ________________, ________________,
________________, Contracting Client(s) (Client) and InFocus Productions.
InFocus hereby agrees to produce and deliver to the Client the production of the below referenced media(s)
subject to and in accordance with all terms, conditions, and specifications set forth herein.
Project
Project Title Max Length (Minutes) Media Use
Total Project Cost: $___________

Due upon signing contract: 50% $___________
Due upon final completion and delivery of all media: 50% $___________
Client understands final payment for the project is required within 14 days of project completion.
For any late payments, Client may be charged at the InFocuss discretion, an amount equal to the
current prime rate +10% on unpaid amounts until paid. If at any time, Client desires to make any
changes or variations from the completed project in the specified media(s) or from any material or
work in progress and such changes result in additional costs to InFocus, including persons hours,
reimbursement for such additional costs shall be payable in accordance with the terms of this
Agreement for final payment.
Quality
It is the essence of this Agreement that all completed media and services supplied by InFocus shall
be of the highest standards. InFocus agrees that the media will be of artistic quality containing
high quality film and sound and edited according to the specifications decided by the Client.
12

Agreed Terms
1. Production Specifications
The Project will be produced in color using video shot onsite. Upon completion, InFocus will
deliver to Client a master on DVD or Flash Drive.
2. Date of Delivery
InFocus will deliver the completed Project, as specified in this Agreement, to the Client no later
than 3 - 7 days after the date the Client gives final approval of the project.
Delivery will be by ________________.
3. Ownership of Rights in Project
Unless agreed otherwise, InFocus owns all rights and titles to media specified within this
Agreement.
4. Publicity Guidelines
Until notified in writing or email by Client, InFocus has a revocable license to use finished
media(s) for promotional purposes.
5. Security/Confidentiality
InFocus understands that some information for said media(s) may be of a confidential and/or
sensitive nature. InFocus agrees, at Clients written request, to require, within reason, those
engaged for the production to sign appropriate agreements not to discuss or disclose information
about the product or the Specified Media(s) except as such disclosure may be necessary for InFocus
to produce media(s) in the usual and customary manner under this Agreement.
6. Producer Warranties
InFocus represents and warrants: (A) That InFocus has full right to enter into this Agreement to
perform its obligations hereunder and will comply with all applicable Federal, State and Local
Laws, ordinances and regulations and with all applicable union agreements to which InFocus is a
signatory. (B) That InFocus will use reasonable efforts to obtain all licenses, consents, and rights
necessary and incident to the performance, reproduction, and exhibition of the Specified Media(s)
with respect to materials, elements and services provided by InFocus.
7. Client Warranties
Contracting Client represents and warrants: Client shall pay InFocus within days 14 of the
deliverables.
8. Delivery
Delivery of finished material will be delivered as specified on page 1 of this Agreement.
9. Cancellation
Either party may cancel this Agreement. If Client cancels this agreement within 1 to 10 DAYS
prior to the commencement of the shoot, InFocus will be entitled to reasonable compensation for
services rendered through the date of cancellation. It should be understood that this time frame
will unlikely be unavailable and that this time represents the Production Companys source of
income.
10. Arbitration
Any disputes that may arise between Client and InFocus regarding the terms of this Agreement will
be submitted to final and binding arbitration in accordance with the applicable state statutes. The
arbitrators award will be final and binding on the parties, and a court of competent jurisdiction
may enter judgment in it.
13

Production Agreement contd
11. Notice
All notices to the parties will be in writing or email and will be sent to the address of the party
stated in the beginning of this agreement.
12. Integration Clause
This document contains the entire agreement between Client and InFocus and cannot be changed
orally, but only by a written agreement signed by both parties.
13. Attorneys Fee
If any action at law or in equity is brought to enforce or interpret the provisions of this Agreement,
the prevailing party will be entitled to reasonable attorneys fees in addition to any other relief to
which that party may be entitled.
14. Governing Law
This agreement will be governed in all respects by the law of the State of Texas.
15. Entire Agreement and Modification
This Agreement and any Addenda attached hereto shall constitute the entire agreement between
InFocus and Client. Any amendment hereto must be in writing and signed by each party.
16. Captions
The captions are inserted only as a matter of convenience and for reference and in no way define,
limit or describe the scope or intent of this Agreement or of any provision hereof.
17. No Waiver
Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those
rights.
18. Enforceability
If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect
the enforceability of the other provisions.
19. Equal Opportunity
In connection with its performance hereunder, InFocus agrees not to discriminate against any
employee or applicant because of race, religion, sexual orientation, color, sex, national origin, age,
disability, or any other factor protected by federal, state or local law.
20. Applicable Law
This Agreement shall be interpreted and governed by the local laws of the jurisdiction where the
Production Company office authorizing this Agreement is located as set forth on Page 1 of this
Agreement.
14

Production Agreement contd
Signature Page
Agreed and Signed:
Client: Production Company:
Name/Title: ________________ Name/Title: ________________
Signature: ________________ Signature: ________________
Date: ________________ Date: ________________
Client Address: ________________ Client Address: ________________
City/State/Zip: ________________ City/State/Zip: ________________
15

Equipment List
Equipment

Description Quantity Cost
Desk Chair 5 $750.00

Conference Chair 6 $900.00
Office Phone 5 $650.00
Desk 5 $800.00
Storage Shelving 5 $475.00

Printer 2 $698.00
Ottoman 2 $500.00
Conference Room Table 1 $550.00
Waiting Room Couch 1 $1,380.00
End Table 1 $120.00
Coffee Table 1 $120.00
Table Lamp 5 $250.00
4K Television 1 $569.99
TV Wall Mount 1 $33.99
Computer Monitor 2 $200.00
Apple iMac 4K Computer 2 $3,137.96
Apple iMac Computer 3 $3,654.00
Apple Mac Book Pro 1 $1,070.99
Headphones 2 $700.00
External Hard Drive 3 $546.00
16

Equipment List Contd
Lenovo ThinkServer 1 $279.99
HDMI Cable 2 $10.98
Sony Alpha a7RII Camera 1 $1,997.00
Canon EOS-1D Mark II 1 $6,598.00
Sigma 35 mm f/1.4 DG HSM Art Lens 1 $1,048.99
Sigma 20 mm f/1.4 DG HSM Art Lens 1 $1,048.99
Tamron SP 24-70 mm f/2.8 DI VC USD Lens 1 $1,448.99
Canon 35-70 mm Lens 2 $91.90
Phantom 3 Professional 1 $1,288.00
MeFoto RoadTrip Aluminum Tripod 2 $396.00
Pilotfly H2 3-Axis Handheld Gimbal Stabilizer 1 $1,049.00
DJI Ronin-M 3-Axis Handheld Gimbal Stabilizer 1 $1,399.00
Rode Shotgun Mic Kit 1 $1,709.00
Camera Slider 1 $349.00
LED Light 2 $81.72

17

Equipment List Contd
Supplies

Canon EOS 1D Batteries 4 $143.76
Sony Camera Batteries 4 $96.00
Memory Cards 6 $209.70
Adobe CC Software 3 $2,519.64
Microsoft Office 365

5 $1,200.00
Enterprise E3
Web Hosting 1 $216.00
Amazon Cloud Drive 1 $59.99
EZ Tag 1 $960.00
Internet, Phone, and TV 1 $1,079.88

Materials

Office Materials 1 $240
Printer Paper 1 $150.00
Verbatim DVD Pack 1 $290.40
18

WORKFLOW
Estimate
Consultation Quote Request quote is either
approved or rejected
Archiving Post Production

(DAM Software a. storyboards
b. edit and compile footage
c. color correct
d. render
19

Concept
Development Image
a. research and visit locations Capture
b. plan what equipment will be used a. set up
c. schedule b. filming/capturing of event
Electronic Billing Follow-Up

Delivery with Customer
20

Location\
2277 Plaza Drive
Sugar Land, TX
77479 4TH Floor
Type: Office
Lease Rate: $24.50/SF ($9.75/SF OPEX)
Total Square Feet: 135,000
Year Built: 2007
Number of Floors: 6
Finish Out: $22.50/SF
Parking Spaces: 3.8/1,000 SF 100% Garage; $50.00 Res/Unres space
1404 sqft x $24.50/SF divided by 12 months = $2,866.5 each month
Amenities
1.4 million s.f. mixed-use development
300-room full-service Marriott Hotel & Conference Center
City Hall (82,000 s.f.)
167 mid-rise residential units
1.4-acre pedestrian plaza
Over 20 restaurants within walking distance
Pedestrian-friendly walkways to stores and restaurants
560,820 s.f. of office space
242,924 s.f. of retail space
Adjacent to First Colony Mall (1,000,000 s.f.)
Day Porter
On-site Engineer
Free Utilities
21

Floorplan\
22

Personnel
Creative Director
$70,800 annually
Head Videographer
$65,310 annually
Accountant
$58,550 annually
Assistant Videographer
$55,749 annually
Video Editor 1
$54,750 annually
Video Editor 2
$54,750 annually
Customer Relations
$46,877 annually
23

BHR s
InFocus-Video Editor
SIZE: UNITS: PRODUCT CLASS: RESOLUTION: SQ. FT.: OTHER:
377
PERFECTING: COLORS: INTERFACES WITH: MAX. SPEED: POWER:

hp:
kWhs:
COMPLEMENT WAGES-1 SHIFT

BASE COST OF EQUIPMENT: $2,660.98
Video Editor $54,750
AUXILIARY EQUIP. COST:
ESTIMATED INSTALLATION: $100.00
TOTAL INVESTMENT COST: $2,760.98
# Workers Per Shift: 1 Total: $54,750
Equipment
Shipped F.O.B.:
HOURLY COSTS: ONE SHIFT - AREA B
BASE COST ABOVE INCLUDES Annual Manned Hours @ 100% Productivity: 1,920
Desk Chair-$150.00 1. Depreciation....... 33.34 % (annually)............. $ 921
Office Phone-$130.00 0.0049 kwHs 2. Rent & Heat........ $24.50 (per sq. ft. annually)... 9,237
Desk-$130.00 3. Fire Insurance..... $4.00 (per K of invest.)....... 11
Table Light-$50.00 0.06 kwHs 4. Direct Labor........ from total wages above 54,750
Computer Monitor-$100.00 0.028 kwHs 5. Indirect Labor...... % (of direct labor)..... 0
Apple iMac 4K Computer-$1,568.98 0.119 kwHs 6. PensionFund...... 3 % (of direct labor)...... 1,643
Headphones-$350.00 7. Welfare Benefits... $41.46 (per wk./per employ.) 2,156
External Hard Drive-$182.00 8. Payroll Taxes...... 8.3 % (dir. + indir. labor) 4,544
9. Workers Comp.... $29.00 (per $1,000 of wages) 1,588
10. Power (hp)........... $0.10 (your cost per kWh)... 0
11. Power (kWh)....... $0.10 (your cost per kWh)... 0
12. Direct Supplies.... $1,351 Annually.................. 1351.06
13. Repairs/Maint...... 15 % (of total invest.)..... 414
14. Sub-total...................... sum of lines 1-to-13 $ 76,614
15. General Factory................ % (of line 14).... 0
16. Total Manuf. Costs...... sum of lines 14 + 15 $ 76,614
17. Admin./Selling Overhead.... 41 % (of line 16).... 31,412
AUXILIARY EQUIPMENT INCLUDES 18. Total Costs................... sum of lines 16 + 17 $ 108,025
85 % $ 46.94
19. Manufacturing Hourly Costs
75 % 53.20
@ These Productivity Levels
60 % 66.50
85 % $ 66.19
20. All-Inclusive Hourly Costs
75 % 75.02
60 % 93.77
Sheetfed Offset
2007 NAPL. All Rights Reserved. 2 Presses: 1-Unit
24

BHR s contd
377

hp:
kWhs:

Equipment
Shipped F.O.B.:
85 % $ 46.94
75 % 53.20
60 % 66.50
85 % $ 66.19
75 % 75.02
60 % 93.77
Sheetfed Offset
25

BHR s contd
377

hp:
kWhs:

Equipment
Shipped F.O.B.:
85 % $ 46.94
75 % 53.20
60 % 66.50
85 % $ 66.19
75 % 75.02
60 % 93.77
Sheetfed Offset
26

Thank you for your
time and consideration!
We hope we can count on
your investment!
27

You enjoy the moment,
well capture the memory.

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well capture the memory.

InFocus_Costing_Book.indd 1 11/21/16 11:14 AM

Packages and Pricing....................................11

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InFocus_Costing_Book.indd 3 11/21/16 11:14 AM

InFocus Productions is a special event videography com-

InFocus_Costing_Book.indd 4 11/21/16 11:14 AM

COMPANY PRESIDENT & CUSTOMER RELATIONS

v ier Bond a Anukewu

EXECUTIVE PRODUCER HEAD VIDEOGRAPHER & EDITOR

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Principle Members and Roles

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Advantage over Competitors

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Life Cycle Stage

Intellectual Property Rights

Research and Development Ideas

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Plan for Growing the Company

How Will You Sell Your Product

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Category Year 1 Year 2 Year 3

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The Spotlight $4,200

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Total Project Cost: $___________

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Desk Chair 5 $750.00

Office Phone 5 $650.00

Storage Shelving 5 $475.00

Waiting Room Couch 1 $1,380.00

End Table 1 $120.00

Coffee Table 1 $120.00

Table Lamp 5 $250.00

TV Wall Mount 1 $33.99

Computer Monitor 2 $200.00

Apple iMac 4K Computer 2 $3,137.96

Apple iMac Computer 3 $3,654.00

Apple Mac Book Pro 1 $1,070.99

External Hard Drive 3 $546.00

InFocus_Costing_Book.indd 17 11/21/16 11:14 AM

Lenovo ThinkServer 1 $279.99

HDMI Cable 2 $10.98

Sony Alpha a7RII Camera 1 $1,997.00

Canon EOS-1D Mark II 1 $6,598.00

Sigma 35 mm f/1.4 DG HSM Art Lens 1 $1,048.99

Sigma 20 mm f/1.4 DG HSM Art Lens 1 $1,048.99

Tamron SP 24-70 mm f/2.8 DI VC USD Lens 1 $1,448.99

Canon 35-70 mm Lens 2 $91.90

Phantom 3 Professional 1 $1,288.00

MeFoto RoadTrip Aluminum Tripod 2 $396.00

Pilotfly H2 3-Axis Handheld Gimbal Stabilizer 1 $1,049.00

DJI Ronin-M 3-Axis Handheld Gimbal Stabilizer 1 $1,399.00

Rode Shotgun Mic Kit 1 $1,709.00

Camera Slider 1 $349.00

LED Light 2 $81.72

InFocus_Costing_Book.indd 18 11/21/16 11:14 AM

Canon EOS 1D Batteries 4 $143.76