A BITE OF WEST INDIA

Innovation with Growth

March 19, 2017

Hotel Westin, Pune
 Gaurav Marya
Chairman,
Franchise India
Think Big
...Act Fast
Today, Western India market stands tall as the
most favorable location for the Indian Global
Food Service Industry with overall food ser-
vices market in India anticipated to grow at a
CAGR of over 12% through 2020 coupled with
a strong 60% of the urban population eating out
more than once a week, and around 48% eating
out daily once (when at work).
The ultimate need for this industry to further
capitalize this fast growing consumption trend
with a sturdy service infrastructure and quin-
tessentially food. The way forward for captur-
ing this growth is building consolidated brands
that would cater across segments, locations
and price points. Accordingly we have themed
the Restaurant India Conference as A Bite of
West India Innovation with Growth. The Res-
taurant Market in West India is clearly calling
for an exponential expansion, requiring brands
to open more restaurants at faster pace and in
optimal locations. As Indian palate gets more
diverse, Restaurant owners must find a niche
market, distinguish themselves from their peers,
and maintain a nimble attitude. Majority of the
beneficiaries will be the stand alone restaurant
operators expanding in an organised format.
The Food Service Industry is a culmination of
several successful ecosystems, these ranges
from delighting the customer, to developing
an efficient and effective supply management
system, getting the right people who under-
stand the service ethos, and then to be able to
replicate it at each location . The West Indian
customer demands value for money and with
the infrastructure costs being even higher, the
way to profit is through volumes. To add to the
concerns of a restaurant operator, the issues of
pilferage, attainment of license, rising inflation,
food safety challenges are plaguing the industry
which we all need to address collectively.
The fast changing, ever-evolving Restaurant in-
dustry makes it important to stay on the cutting
edge of Growth and Innovation. Restaurant In-
dia 2017 is the platform where the Whos who
of the Restaurant Industry will take the centre
stage together with leading restaurant own-
ers from Indian and Global markets and lead
the trends and the way forward on how to find
growth paths together. I invite you to join us in
this Industry congregation as we together set
new thinking for the industry to Think Big and
Grow Fast!
 RESTAURANT MARKET
OVERVIEW

Market Size
Ahmedabad
Total market in the city
INR Cr. 6,465

Chain Market
630
Organised Standalone Total market in the city

1220 INR Cr. 8,250

Chain Market
Unorganised market
Market Size 1175
4615 Pune Organised Standalone
Population
3450
7.2 MN Unorganised market
3625
Population
7.6 MN
Market Size Mumbai
Total market in Chain Organised Unorganised Population
the city Market Standalone market
23 MN
INR Cr. 32,330 4715 9950 17665

CONSUMER EATING OUT FORMAT KEY REASON

BEHAVIOUR ( INDIA) PREFERENCE TO EAT OUT

15% 14%
Socializer Shopping
36% 37% and Casual
Family QSR Outing
Bonding
24% Seeker
13%
Discerning
Urban
30% Family
CDR Outing

25%
Fun Seeker
DATA SOURCE: NRAI
 CONFERENCE OVERVIEW
Over the past few years the region has witnessed humungous cultural
shift across consumer demand algorithms. The restaurateurs are
hence keeping pace with emerging demand triggers and key trends by
introducing innovative gourmet concepts which seems to be scalable
and popular already among masses.

Taking in consideration all those factors we at Franchise India felt the

need to bridge the gap and create a cross lineage between the industry
players and emerging brands to come on a single platform to tackle
various business challenges and celebrate the new partnerships.

The exclusive Conference will largely be divided into eight prominent

sessions specially designed to empower the fraternity with business
consultancy pointers shared by industry experts. The conference will
be aimed at delivering value through a two way dialogue among the
participants and delegates to find passages of exponential business
growth together!

WHO SHOULD ATTEND?

Chain Store/Standalone Restaurant Owners
Multi-Unit Restaurant Franchisees
Executive Chefs
F&B Directors
Professionals Managing Operations -Finance, Marketing & SCM Functions
Investors/Entrepreneurs looking to start a Restaurant Business
Food-Tech Startups Seeking funding or growth opportunities
Restaurant Industry Products/Services/Solution Providers
Food manufacturers & ingredient and raw material private label suppliers
Menu R&D Experts
Processors and packers
Bankers & Financial Institutions
Angel, PE, VC investors
Supply chain and logistic providers
Retail design and shop fit firms
Trade associations and trade press
Commercial Real Estate/Shopping Malls
Government bodies
Food service Suppliers/Consultants

KEY TAKEAWAYS
Identifying the growth drivers & business opportunities in Restaurant sector
Achieving Quality, Consistency & Food Safety in Multi-chain restaurant operations
Understanding the scope of Technology deployment in a conventional Restaurant design
Networking with HNIs, PE/VC & Funding bodies
Collaborating opportunities for Restaurant Franchisors & Franchisees
Comparing two business growth strategies - Company Owned vs. Franchise Stores
Learning best practices for Vendor selection process

FOR DELEGATE REGISTRATION

Himanshu: 8595350505 conf@franchiseindia.net
CONFERENCE AGENDA
10:00AM - 10:15AM: Welcome Note By: Ms. Ritu Marya,
Editor-in-Chief, Franchise India
Lighting of Lamp & Inauguration
10:15AM - 11:15AM: Inaugural Session: Setting The Scene
for Restaurant Growth in West India
The State of the Restaurant Industry:
Restaurant economics and consumer Trends in West Indian
market and Opportunity India
Food law and policy: Complying with new menu labelling & food
safety regulations
How technology is shaping the future of food service markets
and their suppliers
From idea to IPO Finding Success in Scale
11:15AM - 11:30AM: NETWORKING TEA
11:30AM -12:15 PM: Session 1 - Meeting The Need of
The Evolving Consumer Trends and
Innovation:
What are the hot new concepts, foods and products in the West
Indian market? What eating trends are shaping the industry?
How is the traditional business model evolving? How are
millennials changing the models and concepts of the future?
Appealing to Changing West Indian tastes and sensibilities :
Aiming for consistency in food while having a creative menu
The growing Night Life culture and global cuisines
The Bistro and the Caf Moment in West India
Building Omnichannel and Mobile Brand Experience for tech savy
consumer
Benefits of Co-Branding to capture the non-customer
Factoring Service Efficiency and Guest Experience for hard to
please consumer
12:15PM-1:00PM: Session 2 - The Capital Forum What
are they looking for? Why do they invest
in F&B? At what stage of the cycle is
the market at currently? Where are the
opportunities for 2016-17:
Market Signals : What is important for Investors in 2016-2017
Why Casual dining over other segments
Finding the right balance in valuations for restaurants and new
food product businesses
Evaluating the state of private equity investing in franchisees
Exit outlook amongst PEs and early-stage backers
Consolidate and conquer: Merger is on the menu
Making Best Deal Possible: How Advisors are connecting
Restaurant Owners to Investors
1:00PM-2:00PM: NETWORKING LUNCH
2:00PM - 2:45PM: Session 3 - Building Growth From Local
To National To International Taking into
consideration cultural, societal and geo-
political differences, how can you make
your concept palatable nationally and
internationally and get greater ROI for
your business:
Taking authentic West Indian restaurants Pan India and In
global markets
What happens when expansion extends beyond the original
geographic market area; how to keep the stores consistent and
the locations similar?
Multiple units, multiple concepts: how the modern day franchise
owners model is changing?
Why West Indian is a great and a Natural market for QSRs in
terms of acceptability, ecosystem and Business Mind-set
How Food Service & Restaurant Industry can think Sustainble
Scalabilty
2:45PM 3:30 PM: Session 4 - Whats trending in West
Menu Trends by Leading Chefs From
Indian and Global Markets:
The latest trends in food, ingredients, travel and pop culture.
The Lost Recipes make a comeback: Regional cuisines,multi-
cultural flavors and Reinvented Foods
Healthy is trending: How restaurants are integrating a clean and
nutritious menu strategy by new balanced options or cleaning
up items
New Beverages Trends
3:30PM-3:45PM: Session 5 - Outlining The Future Of
Restaurant Management Solutions:
Eradicating Simple Pen and Paper Method to record and track
customer information and enable a restaurant to optimise
operations, through better walk-ins, waitlist and reservation
management.
Bringing all restaurant operations to 1 easily accessible, user
friendly dashboard.
3 Components of a Restaurants Bermuda Triangle - Recognise,
Personalise and Reengage with the customer.
Focus on ROI Based Marketing - How to drive more footfall to
your restaurant?
An Assorted blend of brand positioning for a QSR restaurant
(White label app on ios and android, SEO, SEMs, Website)
Actioning loyalty and receiving food orders/takeaways, through
self run channels to increase revenue and utilise the in house
restaurant spends more efficiently.
3:45PM 4:00PM: NETWORKING TEA
4:00PM 4:45PM: Session 6 - QSR Growth: The need to
transform your brand:
The competition: Where is it coming from?
Sustaining growth with consistency
Understanding ever demanding customers
Overseas influences: Whats the ruling formula
Trends that are popping up: Healthy is the new green
4:45PM 5:30PM: Session 7 - Changing The Business
Model Of Hotel Restaurants:
With F&B being a cornerstone of most hotels, what are the best
ways to maximize revenue in a restaurant space? What are the
key elements in play for revamping the hotel restaurant scene?
What innovative models are being used?
5:30PM -6:00PM: Session 8 - Designing for Scalability:
Whats hot, exciting and innovative in design
How to translate a brand into different markets seamlessly.
Instilling your brands DNA into your design to make your
customers feel at home. Making sure your concept fits into any
surrounding.
Location. Location. Location :Getting the right combination of
high street, malls & food courts and non traditional places
8:00PM ONWARDS: Restaurant Awards 2017
EXHIBITION OVERVIEW
Whats Cooking West India?
Restaurant India 2017 is the Mecca where Western and
Global brands and hospitality businesses will make their
presence felt. Its the most mint opportunity to connect,
network and divulge into business partnerships. It is the
ultimate space where top brands and global leaders will be
eyeing to find and leverage scalable roadmaps, innovative
solutions and replicable business models to invest in. The
Exclusively designed exhibition arena will be your canvas to
familiarize the world with your unique F&B concepts and ideas
that will fast forward your brand and business reach.

WHO SHOULD EXHIBIT?

Technology & Service Providers
Kitchen Equipment Suppliers
Logistics & Warehouse Firms
Food Processing Companies
Chefs, F&B Consultants
Architecture & Design Firms
International Brands Looking for Tie-ups in India
Existing Brands looking for Franchise Partners
Security/Hygiene Management Services
Furniture & Textile Manufacturers
Legal, Taxation & Audit Firms
Developers & Builders Specializing in F&B Project

EXHIBITING BENEFITS?
Showcase your products to various industry Stakeholders
Seek Franchise partners & expand your Restaurant Chain
Discover the latest food service innovations & trends
Pitch & network with PE, VC & Government Funding Bodies
Generate new sales leads & network with prospective clients
Expand your business network & raise your profile
in the industry
Leverage your Restaurant brand identity internationally
Attract potential investors & strategic partners
Meet & establish relationships with potential buyers from
around the world

TO EXHIBIT
Shilpi: 9555943277 gshilpi@franchiseindia.net
Abhishek: 7838201821 tabhishek@franchiseindia.net
Rekha : 7899087005 srekha@franchiseindia.net
THE GREAT DESERVES
THE GRAND HONOR
Restaurant Awards 2017
The Restaurant Awards prime focus is to create recognition for various
spectrums of industry experts who are part of this affluent industry.
The awards will create a platform for the Indian players to showcase
their expertise and gain prominence in the international markets by
acknowledging outstanding creativity, customer service and top quality
dinning that is on offer in down West.

Restaurant Awards - West India Edition
Best Restaurant of the Year - Pune
Best Restaurant of the Year - Mumbai
Best Restaurant of the Year - Nagpur
Best Restaurant of the Year - Ahmedabad
Best Restaurant of the Year - Surat
Best Restaurant of the Year - Goa
Best Restaurant of the Year - Non- Metro
Best Debutant Restaurant of the Year
Restaurant Serving best coastal cuisine
Best Multi-Cuisine restaurant of the Year
Best Indian Cuisine Stand- Alone/Chain
Best Foreign Cuisine Stand Alone/Chain
Best Fine Dine Stand- Alone Restaurant
of the Year
Best Fine Dine Hotel Restaurant of the Year
Best 24 hour dining Restaurant offering
Best Chef led restaurant of the Year
Casual Dining Restaurant of the Year
Best Vegetarian Restaurant of the Year
Best Stand-Alone/Chain Quick Service
Restaurant of the Year
Best healthy food restaurant of the Year
Food Truck of the Year
Nightlife Awards
Best Restro- Bar of the Year
Best Gastro-Pub of the Year
Restro-Bar/Gastro Pub
Microbrewery of the Year
Cafe & Bakery Awards
Cafe of the Year
Tea Cafe of the Year
Bakery of the Year
Best Ice Cream Parlour of the Year
Best Juice & Shakes Parlour
of the Year
Design Awards
Best Theme Based Restaurant/Restro
Restaurant with outstanding ambience
and interiors award
Restro- Bar/Gastro -Pub with outstanding
ambience and interiors awards
Special Awards
Best Menu R&D and Innovative
Culinarians Award
Business Growth Award
Best Food Court of the Year
Best Hotel Management Institute
of the Year
Best Food App of the Year
Best Caterer of the Year 2017
Best Subscription based food delivery
Service model of the Year
Best Chef based food delivery service
model of the Year
Customer Loyalty Initiative of the Year
Best Creative Concept of the Year
Service Provider & Supplier
Awards
Best Consultant of the Year
Best Kitchen Equipment Supplier
of the Year
Most Innovative Food Product
Supplier/Manufacturer of the Year
Most Efficient Food Delivery
Services of the Year
Restaurant Technology Award
Individual Awards
Restaurateur of the Year
Young Restaurateur of the Year
Life Time Achievement Award
Sous Chef of the Year
Executive Chef of the Year
Pastry Chef of the Year
Celebrity Chef of the Year

NOMINATE NOW
Last Date for Award Nominations: 10th March, 2017
For Award Nominations
Abhinav: 9313034080 awards@franchiseindia.net
Our Flagship Show Other Regional Show

28 -29 August 2017, J W Marriott, New Delhi, Aerocity

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to be sent to, 4th & 5th Floor, Charmwood Plaza, Rs. 15,000/- Per nomination + 15% Tax

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Faridabad - 121009 Call: 8595350505 Call: 9313034080
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